Chapter 695 The price war begins!
·
Ku Mao
"To me, Xia Yu may be a traitor, but to you, Xia Yu should be a hero, right?"
"As for the heroes, you can kill them with one knife in exchange for benefits, so why should I believe that I won't end up like Xia Yu in the end?"
"I won't believe a single punctuation mark of the nonsense you gringos are telling you!"
Chen Mo shook his head and laughed mockingly.
"Then don't blame me for being heartless!"
Diana didn't waste any time, got in the car and left directly.
If Chen Mo can be deceived with words and win the Burger King without wasting any troops or horses, that will naturally be the best result.
But now it seems that Chen Mo, an old fox, cannot be deceived by words.
In the next few days, 500 Burger Kings in the mainland market opened almost at the same time!
At the same time, Ken's Chicken and McDonald's next to Burger King are also open!
Because of the big promotion three days before the opening, a long queue once again formed in front of the Burger King store, showing a bustling scene.
But this sight didn't make Xiong Yifei happy at all.
in the office.
Xiong Yifei walked over, sat next to Chen Mo and said, "Brother Mo, today Kendak Chicken and Wheat Egg Roll will officially launch special products that were only available to our Burger King before. I specially asked people to buy them and taste them. The taste Almost exactly the same.”
Chen Haonan put out the cigarette in his hand and cursed: "Dulei Loumu! Boss, can't we find someone to sue them for plagiarizing our formula?"
"If someone else is not a fool, how can they use the formula unchanged?
Here is a little less MSG, then add a little more sugar, basically change it, and it will be a new recipe.
You can't win if you sue. "Chen Mo shook his head.
“You don’t need to worry too much at the moment, because Burger King’s price positioning is low, and most customers still prefer our side.
Just not as much as before. "Xiong Yifei said.
"Boss, the cash flow on the account is only over 400 billion, and the money has to be used for the project on King's Avenue first. Do you think our Burger King store should increase the price a little?" Chen Haonan said cautiously. .
"Price increase? You want to eat shit?" Chen Mo said: "The days of comfortable and profitable money have passed. It will be good if we can maintain today's price and customer flow."
"But cash flow is too tight... Profits have been diluted infinitely... We have no profit left..." Chen Haonan felt helpless.
"Where is this? In large-scale business competition, hundreds of billions can be made in a blink of an eye. Once the "Two Dragons Fight for Hegemony" model is formed and the money-burning war begins, it will be a purely money-losing operation. Even if billions are burned every day, Not enough to watch. "Chen Mo said.
He has personally experienced the money-burning battle between taxi-hailing software and food delivery software!
During that period, for a month or two, Chen Mo paid almost nothing for meals and taxis every day!
The two Internet giants are really burning money like paper every day, and they are beaten to a bloody head!
How many billions are burned every day?
Not enough?
Chen Haonan and Xiong Yifei were dumbfounded!
Wouldn’t that cost hundreds of billions every month?
How many people on the Daxia rich list now own hundreds of billions?
They couldn't imagine that scene.
Chen Mo knew that market competition had already begun, and the moment he rejected Diana, it was destined to be the current situation.
Wait for Xiong Yifei and Chen Haonan to leave.
Leng Feng walked in: "Boss, I've done everything you asked me to do."
"Okay." Chen Mo nodded.
Leng Feng hesitated for a moment, and then said: "Why do you want to hide it from Miss Xiong and the others?"
Chen Mo said with a smile: "The edge of a sword comes from sharpening! Without a few tough battles, they will not be able to grow up."
Leng Feng understood.
The next morning.
A situation that scares Xiong Yifei and Chen Haonan has appeared!
Kendaji and McDonald's jointly announced price reductions!
The price has dropped directly to the point where it is even cheaper than Burger King!
The customers at Burger King disappeared in an instant, leaving only some wealthy customers who were too lazy to queue, but such a customer base was not large.
In the evening, the ingredients began to pile up.
According to Chen Mo's regulations, Burger King's fresh ingredients of the day must be thrown away if they are not used up.
At the end of a day like this, the consumption of ingredients alone in 500 stores is an astronomical figure!
"Boss, why don't you throw away the ingredients? It's only been there for a day and it's not broken. What a pity it would be to throw it away!" Chen Haonan muttered.
"No! Ingredients are the foundation of Burger King! Once you use stale ingredients, your reputation will collapse. If your opponent catches you, you will die faster!" Chen Mo shook his head.
"But now, tens of millions or hundreds of millions of ingredients are wasted every day. It makes my body hurt!" Chen Haonan said.
"Calm down, calm down!" Chen Mo patted Chen Haonan's shoulder and comforted him with a smile.
"My dear brother! You can still laugh?!" Chen Haonan was almost crying.
"What problems can be solved by worrying? Only by putting aside anxiety can we calmly analyze the problem." Chen Mo said.
Diana's office.
Diana was sitting on the large boss chair, holding a glass of red wine in her hand.
Sitting opposite was Xia Yu, also holding a glass of red wine in her hand.
"cheers!"
"cheers!"
They drank it all in one gulp, then laughed at the same time.
“Mr.
Xia Yu is a person who enjoys being praised by others, but she doesn't have any carelessness. She knows that a lion can fight a rabbit with all his strength.
“Our company’s biggest advantage is its financial resources.”
"I know Burger King's side very well."
"Chen Mo's stall has grown too big, and there is not much cash flow left in the account to share with Burger King."
"Before resigning, Chen Mo also mentioned to me the idea of developing a late-night snack series, and now I have implemented it in our stores."
“Now, Burger King is at a disadvantage in terms of price, products, and activities!”
"What is he using to fight us?!"
……
……
Looking at the crowded guests, Xiong Yifei felt her chest tightening, and she was so depressed that she scratched her hair.
Since the establishment of the education and training company, Chen Mo has been working hard behind the scenes. It can be said that Xiong Yifei has had a smooth journey without any pressure.
In addition, he won the top spot on the Young Rich List at a young age.
Xiong Yifei once thought she was a business genius.
Today's situation finally made Xiong Yifei realize her true strength.
Same goes for Chen Haonan.
"How's the late night snack series going?" Xiong Yifei asked.
"Not very optimistic, because the next door also launched a late-night snack series, and it was launched earlier than ours." Chen Haonan sighed and took out a cigarette.
Xiong Yifei used to really hate men who smoked.
At this moment, she finally understood why people like Chen Mo and Chen Haonan always liked to smoke a cigarette while thinking about problems.
"Take one with me," Xiong Yifei said.
Chen Haonan hesitated: "Well...Brother Mo said smoking is not good..."
"I'm almost bored to death! Hurry up and get one!" Xiong Yifei said irritably.
"Cough cough cough cough~~~~"
Xiong Yifei was choked to tears, but the irritability in her heart was finally relieved.
After smoking a cigarette, Xiong Yifei completely calmed down.
“Ask each major store to count the current customer flow and daily food consumption, temporarily reduce the purchase of goods, and reduce costs.
In addition, let the food research and development department launch the "breakfast series", desserts and beverage series as soon as possible to fight against the enemy. "
"In terms of price, we also have to go down. I'll ask Brother Mo for instructions on this."
"Brother Haonan, if you have any good ideas over there, just tell me or Brother Mo."
"Let's go! Take action!"
"As for the heroes, you can kill them with one knife in exchange for benefits, so why should I believe that I won't end up like Xia Yu in the end?"
"I won't believe a single punctuation mark of the nonsense you gringos are telling you!"
Chen Mo shook his head and laughed mockingly.
"Then don't blame me for being heartless!"
Diana didn't waste any time, got in the car and left directly.
If Chen Mo can be deceived with words and win the Burger King without wasting any troops or horses, that will naturally be the best result.
But now it seems that Chen Mo, an old fox, cannot be deceived by words.
In the next few days, 500 Burger Kings in the mainland market opened almost at the same time!
At the same time, Ken's Chicken and McDonald's next to Burger King are also open!
Because of the big promotion three days before the opening, a long queue once again formed in front of the Burger King store, showing a bustling scene.
But this sight didn't make Xiong Yifei happy at all.
in the office.
Xiong Yifei walked over, sat next to Chen Mo and said, "Brother Mo, today Kendak Chicken and Wheat Egg Roll will officially launch special products that were only available to our Burger King before. I specially asked people to buy them and taste them. The taste Almost exactly the same.”
Chen Haonan put out the cigarette in his hand and cursed: "Dulei Loumu! Boss, can't we find someone to sue them for plagiarizing our formula?"
"If someone else is not a fool, how can they use the formula unchanged?
Here is a little less MSG, then add a little more sugar, basically change it, and it will be a new recipe.
You can't win if you sue. "Chen Mo shook his head.
“You don’t need to worry too much at the moment, because Burger King’s price positioning is low, and most customers still prefer our side.
Just not as much as before. "Xiong Yifei said.
"Boss, the cash flow on the account is only over 400 billion, and the money has to be used for the project on King's Avenue first. Do you think our Burger King store should increase the price a little?" Chen Haonan said cautiously. .
"Price increase? You want to eat shit?" Chen Mo said: "The days of comfortable and profitable money have passed. It will be good if we can maintain today's price and customer flow."
"But cash flow is too tight... Profits have been diluted infinitely... We have no profit left..." Chen Haonan felt helpless.
"Where is this? In large-scale business competition, hundreds of billions can be made in a blink of an eye. Once the "Two Dragons Fight for Hegemony" model is formed and the money-burning war begins, it will be a purely money-losing operation. Even if billions are burned every day, Not enough to watch. "Chen Mo said.
He has personally experienced the money-burning battle between taxi-hailing software and food delivery software!
During that period, for a month or two, Chen Mo paid almost nothing for meals and taxis every day!
The two Internet giants are really burning money like paper every day, and they are beaten to a bloody head!
How many billions are burned every day?
Not enough?
Chen Haonan and Xiong Yifei were dumbfounded!
Wouldn’t that cost hundreds of billions every month?
How many people on the Daxia rich list now own hundreds of billions?
They couldn't imagine that scene.
Chen Mo knew that market competition had already begun, and the moment he rejected Diana, it was destined to be the current situation.
Wait for Xiong Yifei and Chen Haonan to leave.
Leng Feng walked in: "Boss, I've done everything you asked me to do."
"Okay." Chen Mo nodded.
Leng Feng hesitated for a moment, and then said: "Why do you want to hide it from Miss Xiong and the others?"
Chen Mo said with a smile: "The edge of a sword comes from sharpening! Without a few tough battles, they will not be able to grow up."
Leng Feng understood.
The next morning.
A situation that scares Xiong Yifei and Chen Haonan has appeared!
Kendaji and McDonald's jointly announced price reductions!
The price has dropped directly to the point where it is even cheaper than Burger King!
The customers at Burger King disappeared in an instant, leaving only some wealthy customers who were too lazy to queue, but such a customer base was not large.
In the evening, the ingredients began to pile up.
According to Chen Mo's regulations, Burger King's fresh ingredients of the day must be thrown away if they are not used up.
At the end of a day like this, the consumption of ingredients alone in 500 stores is an astronomical figure!
"Boss, why don't you throw away the ingredients? It's only been there for a day and it's not broken. What a pity it would be to throw it away!" Chen Haonan muttered.
"No! Ingredients are the foundation of Burger King! Once you use stale ingredients, your reputation will collapse. If your opponent catches you, you will die faster!" Chen Mo shook his head.
"But now, tens of millions or hundreds of millions of ingredients are wasted every day. It makes my body hurt!" Chen Haonan said.
"Calm down, calm down!" Chen Mo patted Chen Haonan's shoulder and comforted him with a smile.
"My dear brother! You can still laugh?!" Chen Haonan was almost crying.
"What problems can be solved by worrying? Only by putting aside anxiety can we calmly analyze the problem." Chen Mo said.
Diana's office.
Diana was sitting on the large boss chair, holding a glass of red wine in her hand.
Sitting opposite was Xia Yu, also holding a glass of red wine in her hand.
"cheers!"
"cheers!"
They drank it all in one gulp, then laughed at the same time.
“Mr.
Xia Yu is a person who enjoys being praised by others, but she doesn't have any carelessness. She knows that a lion can fight a rabbit with all his strength.
“Our company’s biggest advantage is its financial resources.”
"I know Burger King's side very well."
"Chen Mo's stall has grown too big, and there is not much cash flow left in the account to share with Burger King."
"Before resigning, Chen Mo also mentioned to me the idea of developing a late-night snack series, and now I have implemented it in our stores."
“Now, Burger King is at a disadvantage in terms of price, products, and activities!”
"What is he using to fight us?!"
……
……
Looking at the crowded guests, Xiong Yifei felt her chest tightening, and she was so depressed that she scratched her hair.
Since the establishment of the education and training company, Chen Mo has been working hard behind the scenes. It can be said that Xiong Yifei has had a smooth journey without any pressure.
In addition, he won the top spot on the Young Rich List at a young age.
Xiong Yifei once thought she was a business genius.
Today's situation finally made Xiong Yifei realize her true strength.
Same goes for Chen Haonan.
"How's the late night snack series going?" Xiong Yifei asked.
"Not very optimistic, because the next door also launched a late-night snack series, and it was launched earlier than ours." Chen Haonan sighed and took out a cigarette.
Xiong Yifei used to really hate men who smoked.
At this moment, she finally understood why people like Chen Mo and Chen Haonan always liked to smoke a cigarette while thinking about problems.
"Take one with me," Xiong Yifei said.
Chen Haonan hesitated: "Well...Brother Mo said smoking is not good..."
"I'm almost bored to death! Hurry up and get one!" Xiong Yifei said irritably.
"Cough cough cough cough~~~~"
Xiong Yifei was choked to tears, but the irritability in her heart was finally relieved.
After smoking a cigarette, Xiong Yifei completely calmed down.
“Ask each major store to count the current customer flow and daily food consumption, temporarily reduce the purchase of goods, and reduce costs.
In addition, let the food research and development department launch the "breakfast series", desserts and beverage series as soon as possible to fight against the enemy. "
"In terms of price, we also have to go down. I'll ask Brother Mo for instructions on this."
"Brother Haonan, if you have any good ideas over there, just tell me or Brother Mo."
"Let's go! Take action!"
