Chapter 696: Even if you give me money, you have to fight!
·
Ku Mao
After listening to Xiong Yifei's report, Chen Mo nodded happily: "Comrade Xiao Xiong, you are finally enlightened."
In this current situation, it is indeed differentiated competition that can open up the situation.
The other party has deep pockets and a brand that has been around for decades. If you make the same product as others and do the same thing as others, you are just seeking death!
You have to do the opposite.
Xiong Yifei: "What about the price reduction?"
Chen Mo: "You have the final say."
Xiong Yifei: "Okay, then tomorrow morning, let Burger King lower the price to a slightly lower level than Kenda Chicken.
Tonight I will ask the publicity department to prepare a marketing plan. "
"Well, let's go."
Xiong Yifei went to work in a hurry.
Chen Mo packed his things and prepared to go home.
As soon as he left the company, a car sped past him. If Chen Mo had been slower to react, he might have been in an accident.
Porsche stopped.
A familiar figure walked out of it.
"Boss Chen is going home?"
Xia Yu teased her hair and looked at Chen Modao.
"Hey, Mr. Xia! You've only changed jobs a few days ago, and now you're switching from a shotgun to a cannon? The Porsche is already on the road!"
"However, your car's fuel consumption is quite low, right? The accelerator is so full." Chen Mo said.
"Chen Mo, as you saw today, I have mastered all of Burger King's tricks. Coupled with the huge financial resources of the Vincent family, you won't be able to bear it if I use just a little force!"
“In the past, the average profit of each Burger King store was at least 10,000+ to hundreds of thousands, right?
Do you have 1 yuan today? "
"With more than 500 stores, you can't make a profit just from the cost of ingredients, right?"
Xia Yu played with the manicure she had just done and said slowly: "Mr. Chen, you have already made enough money from other businesses. This person must know how to be content."
"Are you so sure you've got me?" Chen Mo narrowed his eyes slightly.
"Isn't it? Now, I am the hunter and you are the prey!"
"Instead of being chased to death from exhaustion, it's better to break off your arms and survive." Xia Yu said with a smile.
"Then let me tell you something: the best hunters often appear as prey." Chen Mo said leisurely: "Xia Yu, only if you can understand this sentence, you can truly learn from me!"
"Don't do this to me!" Xia Yu's face darkened and she said, "Chen Mo! I gave you a chance! I don't blame you for what happened to Ren Junnian, he brought it upon himself!"
"But where is my sister?"
"I kneel before you, crying and begging you, as humble as an old dog!"
"You are indifferent!"
"It was you who drove the Burger King to a dead end!!!"
Xia Yu gritted her teeth and said fiercely: "Today is different from the past. The money in my hand can kill you! If you dare to drop one yuan, I will drop two yuan! What do you want to fight with me?"
"Then let's wait and see. No more words. I have to go back and call my girlfriend. I'm going home first." Chen Mo turned and walked towards the parking lot.
Xia Yu shouted to Chen Mo: "Give up Burger King, you can't beat those foreigners! Don't hit an egg with an egg, it will only drag down your other industries!"
"You'd better save it. I taught you all your skills. Let's do this. You tell me that from tomorrow on, all the products in your store will be free of charge, and you can eat them for free. Let me quit. It's better than the rhetoric just now. "
"Xia Yu, let me give you one last piece of advice: Those who do unrighteousness will be punished by themselves!"
"Think about what I said today, maybe it can save your life."
After saying this, Chen Mo walked away with a puff of his sleeves.
The next morning, Chen Mo was anxious for the staff meeting.
"No matter what the price is from Diana today, we will sell it directly at the cost price!"
"Cost price?"
Xiong Yifei's face was full of surprise.
If you sell it at cost price, isn’t that just pure profit?
"Boss, I've lost a lot in the past two days."
"It doesn't matter, as long as the store can still survive." Chen Mo looked at Xiong Yifei and said: "Remember, the goal now is to survive, not to make money!"
Chen Mo knew that the price war was about to start.
Instead of dragging it, why not fire the shot yourself first!
In the fast food market, who dies and who lives depends on the next month.
These days must be the craziest!
in the afternoon.
Chen Mo went downstairs to smoke, and Diana's sports car sped over. She got out of the car and went straight to Chen Mo.
"How-old-are-you?" Chen Mo said helplessly in English.
This sentence means: How old are you?
But if the translation is word by word: How-old-is-you?
"Why are you asking me my age?" Diana asked angrily.
"Nothing else. I just lament that I have such a charming personality that even foreign girls are fascinated by me. They keep blocking me downstairs every day." Chen Mo looked at her with a smile.
"Chen Mo, you kept the price so low, aren't you afraid of losing money?" Diana said with a hint of anger.
She never expected that Chen Mo would dare to initiate a price war!
And the price has been reduced to such a low level!
If it were that price, Kendaji and Maidanlao wouldn't even be able to make back the cost!
In fact, Diana was under a lot of pressure.
Even with the support of foundations, these capitalists cannot always make losses and always want to see profits.
Since Diana took office, Kendaji and Maidanluo have been losing money for two consecutive months!
Under such circumstances, Diana was afraid that the Vincent family would have objections to her if she continued to reduce prices under pressure.
"What am I afraid of? I have plenty of money, let's burn it for fun! Anyway, when I see you foreigners being ruined, it will be worth the money." Chen Mo said with a smile.
"Good good!"
Diana picked up her phone and dialed a number, then shouted angrily:
"Reduced price! We also sell at cost price!!!"
Chen Mo: "I'll give you a dollar!"
Diana: "..."
Chen Mo: "Not only do I give you a dollar for each product, but I also offer value-for-money packages. I give away coke, French fries, and chicken wings for free. Hey, if you have money, you are willful!"
Diana's face turned green with anger: "You are absolutely crazy! Well, let's see how hard you can get!"
With Chen Mo's backstabbing, Diana is sure that his cash flow will dry up in a few days!
Inside the office.
All Burger King executives were summoned, and everyone looked at Chen Mo, not knowing what to do.
"Let everyone come, there is no other meaning, I want to continue to reduce prices!
All products are discounted by one yuan, and the set meal comes with more snacks. "Chen Mo said.
Chen Haonan frowned and said, "Subsidy money? Then what else do we earn?"
"Brother Mo, this is such a heavy loss, we can't bear it." Xiong Yifei also felt that it was not okay.
"Loss is definitely a loss. In business, how can you make money without losing money? Do as I say!
Remember, during this period, we must hold off Ken Daji and let them follow our rhythm!
No matter how much money you lose, it doesn’t matter! "Chen Mo said.
Chen Haonan also said that he felt uncomfortable.
“Boss, if you sell at cost price, you won’t make money, let’s talk about it, but you’ll pay for it at a discount... This doesn’t make sense!”
Cai Nong on the side could see that Chen Haonan didn't understand what Chen Mo meant, so he explained: "Don't talk about giving me one yuan, even if I give you two yuan, three yuan, or even give it away for free, you still have to keep the business going!"
"Both sides are now furious, and there is no way out!"
“The winner takes all, the loser gets the dust!”
In this current situation, it is indeed differentiated competition that can open up the situation.
The other party has deep pockets and a brand that has been around for decades. If you make the same product as others and do the same thing as others, you are just seeking death!
You have to do the opposite.
Xiong Yifei: "What about the price reduction?"
Chen Mo: "You have the final say."
Xiong Yifei: "Okay, then tomorrow morning, let Burger King lower the price to a slightly lower level than Kenda Chicken.
Tonight I will ask the publicity department to prepare a marketing plan. "
"Well, let's go."
Xiong Yifei went to work in a hurry.
Chen Mo packed his things and prepared to go home.
As soon as he left the company, a car sped past him. If Chen Mo had been slower to react, he might have been in an accident.
Porsche stopped.
A familiar figure walked out of it.
"Boss Chen is going home?"
Xia Yu teased her hair and looked at Chen Modao.
"Hey, Mr. Xia! You've only changed jobs a few days ago, and now you're switching from a shotgun to a cannon? The Porsche is already on the road!"
"However, your car's fuel consumption is quite low, right? The accelerator is so full." Chen Mo said.
"Chen Mo, as you saw today, I have mastered all of Burger King's tricks. Coupled with the huge financial resources of the Vincent family, you won't be able to bear it if I use just a little force!"
“In the past, the average profit of each Burger King store was at least 10,000+ to hundreds of thousands, right?
Do you have 1 yuan today? "
"With more than 500 stores, you can't make a profit just from the cost of ingredients, right?"
Xia Yu played with the manicure she had just done and said slowly: "Mr. Chen, you have already made enough money from other businesses. This person must know how to be content."
"Are you so sure you've got me?" Chen Mo narrowed his eyes slightly.
"Isn't it? Now, I am the hunter and you are the prey!"
"Instead of being chased to death from exhaustion, it's better to break off your arms and survive." Xia Yu said with a smile.
"Then let me tell you something: the best hunters often appear as prey." Chen Mo said leisurely: "Xia Yu, only if you can understand this sentence, you can truly learn from me!"
"Don't do this to me!" Xia Yu's face darkened and she said, "Chen Mo! I gave you a chance! I don't blame you for what happened to Ren Junnian, he brought it upon himself!"
"But where is my sister?"
"I kneel before you, crying and begging you, as humble as an old dog!"
"You are indifferent!"
"It was you who drove the Burger King to a dead end!!!"
Xia Yu gritted her teeth and said fiercely: "Today is different from the past. The money in my hand can kill you! If you dare to drop one yuan, I will drop two yuan! What do you want to fight with me?"
"Then let's wait and see. No more words. I have to go back and call my girlfriend. I'm going home first." Chen Mo turned and walked towards the parking lot.
Xia Yu shouted to Chen Mo: "Give up Burger King, you can't beat those foreigners! Don't hit an egg with an egg, it will only drag down your other industries!"
"You'd better save it. I taught you all your skills. Let's do this. You tell me that from tomorrow on, all the products in your store will be free of charge, and you can eat them for free. Let me quit. It's better than the rhetoric just now. "
"Xia Yu, let me give you one last piece of advice: Those who do unrighteousness will be punished by themselves!"
"Think about what I said today, maybe it can save your life."
After saying this, Chen Mo walked away with a puff of his sleeves.
The next morning, Chen Mo was anxious for the staff meeting.
"No matter what the price is from Diana today, we will sell it directly at the cost price!"
"Cost price?"
Xiong Yifei's face was full of surprise.
If you sell it at cost price, isn’t that just pure profit?
"Boss, I've lost a lot in the past two days."
"It doesn't matter, as long as the store can still survive." Chen Mo looked at Xiong Yifei and said: "Remember, the goal now is to survive, not to make money!"
Chen Mo knew that the price war was about to start.
Instead of dragging it, why not fire the shot yourself first!
In the fast food market, who dies and who lives depends on the next month.
These days must be the craziest!
in the afternoon.
Chen Mo went downstairs to smoke, and Diana's sports car sped over. She got out of the car and went straight to Chen Mo.
"How-old-are-you?" Chen Mo said helplessly in English.
This sentence means: How old are you?
But if the translation is word by word: How-old-is-you?
"Why are you asking me my age?" Diana asked angrily.
"Nothing else. I just lament that I have such a charming personality that even foreign girls are fascinated by me. They keep blocking me downstairs every day." Chen Mo looked at her with a smile.
"Chen Mo, you kept the price so low, aren't you afraid of losing money?" Diana said with a hint of anger.
She never expected that Chen Mo would dare to initiate a price war!
And the price has been reduced to such a low level!
If it were that price, Kendaji and Maidanlao wouldn't even be able to make back the cost!
In fact, Diana was under a lot of pressure.
Even with the support of foundations, these capitalists cannot always make losses and always want to see profits.
Since Diana took office, Kendaji and Maidanluo have been losing money for two consecutive months!
Under such circumstances, Diana was afraid that the Vincent family would have objections to her if she continued to reduce prices under pressure.
"What am I afraid of? I have plenty of money, let's burn it for fun! Anyway, when I see you foreigners being ruined, it will be worth the money." Chen Mo said with a smile.
"Good good!"
Diana picked up her phone and dialed a number, then shouted angrily:
"Reduced price! We also sell at cost price!!!"
Chen Mo: "I'll give you a dollar!"
Diana: "..."
Chen Mo: "Not only do I give you a dollar for each product, but I also offer value-for-money packages. I give away coke, French fries, and chicken wings for free. Hey, if you have money, you are willful!"
Diana's face turned green with anger: "You are absolutely crazy! Well, let's see how hard you can get!"
With Chen Mo's backstabbing, Diana is sure that his cash flow will dry up in a few days!
Inside the office.
All Burger King executives were summoned, and everyone looked at Chen Mo, not knowing what to do.
"Let everyone come, there is no other meaning, I want to continue to reduce prices!
All products are discounted by one yuan, and the set meal comes with more snacks. "Chen Mo said.
Chen Haonan frowned and said, "Subsidy money? Then what else do we earn?"
"Brother Mo, this is such a heavy loss, we can't bear it." Xiong Yifei also felt that it was not okay.
"Loss is definitely a loss. In business, how can you make money without losing money? Do as I say!
Remember, during this period, we must hold off Ken Daji and let them follow our rhythm!
No matter how much money you lose, it doesn’t matter! "Chen Mo said.
Chen Haonan also said that he felt uncomfortable.
“Boss, if you sell at cost price, you won’t make money, let’s talk about it, but you’ll pay for it at a discount... This doesn’t make sense!”
Cai Nong on the side could see that Chen Haonan didn't understand what Chen Mo meant, so he explained: "Don't talk about giving me one yuan, even if I give you two yuan, three yuan, or even give it away for free, you still have to keep the business going!"
"Both sides are now furious, and there is no way out!"
“The winner takes all, the loser gets the dust!”
