Chapter 652 Maintaining the Status Quo

Chen Mo fell into deep thought as he listened to Sultan's words.

Now he faces two choices.

The first is to engage in a price war with Nanrui Coffee, which will cause Nanhe Coffee to sell at a loss. In that case, there will be basically no possibility of making a profit and it will be 100% in a loss-making state.

But there are also certain risks. Once he wins this price war, his Nanhe Coffee will once again become profitable.

This won't work.

We must find a way to make Nanrui Coffee survive longer, or even exist forever. In that case, with Nanrui Coffee as a competitor, Nanhe Coffee can continue to remain loss-making.

If you want Nanrui coffee to be produced for a longer period of time, you can’t engage in price wars.

After all, once a price war begins, if they lower their prices, Nanrui Coffee will definitely lower its prices as well, which will cause Nanrui Coffee to suffer greater losses.

He didn't know how much money Nanrui Coffee had. If it wasn't enough, Nanrui Coffee would not be able to hold on after just a period of price war. That would not be acceptable.

Chen Mo thought about it briefly and rejected the idea of ​​starting a price war.

Since we don’t want to engage in a price war, we can only make the second choice, which is to maintain the status quo of the coffee shop.

Every time, they just keep the current status of coffee unchanged and allow Nanrui Coffee to snatch customers from Nanhe Coffee. Nanrui Coffee will not start lowering prices just because Nanhe Coffee lowers its prices in order to engage in a price war.

Even though Nanrui Coffee is currently in a loss-making state, the loss is still less than when it was engaging in a price war, and it will be able to last longer.

The longer Nanrui Coffee persists, the longer Nanhe Coffee will suffer losses.

That's right.

But the only pity is that Nanrui Coffee is only opened in Jiangcheng City, and has no impact on Nanhe Coffee in Kyoto. It is still profitable.

It would be great if Nanrui Coffee could open a store in Kyoto.

Chen Mo sighed in his heart, made a decision, and looked up at Sultan and Song Xia.

"We have kept the price of Nanhe coffee at this level for a long time. We cannot change the price of coffee just because a competitor appears. And using price to compete for customers is always a bad idea. Using the taste of coffee to attract customers is the best way."

"So, Nanhe Coffee can just keep the status quo. The current losses do not mean that there will be losses in the future. You don't have to worry about it, just focus on doing your own business."

"We understand, Mr. Chen."

Song Xia and Sudan nodded slightly. Although Nanhe Coffee had returned to a loss-making state and they were very anxious, they also knew that it was useless to be anxious about such things.

Moreover, Mr. Chen also reassured them, so they felt a little more relaxed about it.

And Mr. Chen also reminded them in his words just now.

Coffee shops should still focus on the taste of coffee.

at this point,

Sudan couldn't help but reflect on herself. Due to the continuous expansion of Nanhe Coffee, she had not studied the taste of Nanhe Coffee for a long time.

Since we are going for the specialty coffee route, taste is definitely very important.

It's time for me to study it carefully during this period of time.

time flies,

Chen Mo sat in the coffee shop for a while, then got up and left.

Watched Mr. Chen leave.

Song Xia and Sultan returned to their seats.

"Teacher Su, is there really no way to change the current situation?"

Song Xia still said this somewhat unwillingly. Although Mr. Chen did not criticize them when he came over just now, she still felt somewhat unwilling. How could the coffee shop, which had finally turned a profit, suffer losses again?

The Sultan heard this and slowly shook his head.

"At present, Nanrui Coffee's approach is clearly that it's either you or I. Given this attitude and the current situation of Nanhe Coffee, we don't have many solutions."

"The only way that has some effect is a price war, but the risk of a price war is too great, so it was rejected by Mr. Chen."

"But Mr. Chen should have his own plans. We just need to do what he asked us to do. Our Nanhe Coffee has developed too rapidly, and we have never adjusted or upgraded the varieties and flavors of coffee."

“In a boutique coffee shop, the taste of coffee is very important. The same coffee beans, if roasted at different times, will produce coffee with very different tastes.”

“So we can use this period of time to settle down Nanhe Coffee and focus on the taste of coffee.”

"Well, that's all we can do."

Song Xia nodded slightly. Mr. Chen had also explained this aspect in his previous remarks.

After thinking for a moment, he looked up at the Sultan.

"Teacher Su, instead of focusing on the taste of coffee yourself, why don't you lead a team? Once you have this team, you can focus on improving the taste of coffee."

"also."

The Sultan thought about it and did not refuse.

As Nanhe Coffee continues to grow, it will indeed need such a technical department.

...................

Chen Mo left Nanhe Coffee Shop in a happy mood, and went to Nanrui Coffee to buy a cup of coffee. He found that there were more customers in Nanrui Coffee than in Nanhe Coffee, and his mood became even better.

He didn't know who the owner of Nanrui Coffee was, but he was such a nice man.

It would be great if we could open this Nanrui Coffee in Kyoto.

Chen Mo sighed in his heart and got back into the car.

"Mr. Chen, shall we go back to the company?"

Yang Dahai turned his head to look at Mr. Chen in the back seat, feeling curious. Mr. Chen was the owner of Nanhe Coffee, so why did he go to Nanrui Coffee to buy coffee?

Isn't this supporting a competitor? Although I was a little confused, I didn't ask.

As a driver, his duty is to drive well.

"Don't go back to the company, go to the corner pet park."

Chen Mo spoke calmly. The income of the Corner Pet Park has increased a lot. The data report shows that some homestays and farm stays have been added. He plans to go over and see what is going on.

He also looked at the income and expenditure report of the Corner Pet Park. If the additional investment of 2000 million per month is taken into account, the income and expenditure are basically balanced.

But if we don't count the additional investment of 2000 million, the profit in that month would be 2000 million.

Chen Mo thought about it and felt very sad. He believed that this pet park was a loss-making project.

But I didn't expect that I would make a profit like this.

What's so good about a group of cats and dogs? Why do they have 20,000 to 30,000 visitors every day?