Chapter 1856 Unprecedented Advertising

"No, no! Director Ye! This is really not possible!"

"No? What can you do with this little money?"

"But that can't..."

"I'll make the final decision on this matter, just report it to your superiors!"

In the conference room, a middle-aged woman with great charm sat side by side with Zhang Mou, and opposite them were Ye Ye and Su Ziwu.

The four of them were having a simple meeting, and the middle-aged woman had a confused expression on her face and was arguing with Ye Ye about something.

"Director Ye, we can discuss the funding. This is mainly because the station and the financial department have only allocated so much money this year. It was originally more than enough, but the sudden increase in programs and markets, as well as publicity and promotion costs, we..."

"So we need to increase the funding. This time, we are combining two galas into one for the first time. It is a national celebration. If we don't have enough funding, it will be a joke."

Ye Ye argued with reason and gave no face to the other party.

To be honest, he had some connection with the woman opposite him. Her name was Yin Mei. She was the director of China Central Television and the mother of Gao Ming who was beaten up by Ye Ye yesterday.

Zhang Mou pressed his temples with a headache, and Su Ziwu looked at Ye Ye with a little worry. Ye Ye's request was indeed a bit...

Organizing a successful large-scale evening party is not something that can be done simply by talking about it.

Funding.

personnel.

stage.

Program list.

First trial time.

There were so many difficult problems to be solved that Ye Ye was quite troubled. Even with Zhang Mou's assistance, some questioning voices were inevitably raised online.

Can Ye Ye host this Spring Festival Gala successfully?

Does Ye Ye have the ability to give everyone a surprise?

Ye Ye...

These suspicions were all well-founded, and Ye Ye had no way to refute them. After all, he was a complete layman.

However, Zhang Mou also showed great initiative. He managed the entire program process in an orderly manner in the past few days, and Ye Ye hardly had to worry about anything. But the biggest problem came: there was not enough funding.

Ye Ye was completely furious. Liu Xinghua had brought him here to be the director. Was he planning to let him pay for it out of his own pocket?

What can a total of 50 million yuan be used for?

According to Ye Ye's idea, Studio No. 1 in the TV station is going to be renovated with the best photographic equipment, stage facilities, and even AI lighting effects, real-time special effects, etc. This will probably cost more than 500 to 600 million yuan.

But even if Ye Ye found the TV station's leader and persuaded him to raise the funding to 1.5 million, there would still be a big hole waiting to be filled. Would Ye Ye have to pay out of his own pocket? Don't even think about it!

So, Ye Ye thought of a bold way.

“Although advertising and investment can directly solve the problem of funding, is this...”

Yin Mei said tactfully. After he told the leaders of the TV station, radio, television, and audit department about Ye Ye's idea, everyone was shocked.

Advertising investment! ?

This is the Spring Festival Gala!

It's even a homecoming party! Who dares to advertise on this stage! ?

Sorry, Ye Ye dares!

In the previous life, advertising in the Spring Festival Gala had already become a mature and fixed operating model. However, on Blue Star, the advertising model of the Spring Festival Gala had not yet been introduced. Since the first Spring Festival Gala, there has never been any advertisement in the Spring Festival Gala. So when many leaders saw this plan, they were frightened and shocked by Ye Ye's amazing courage!

Yin Mei is very helpless now. This is only Ye Ye, who cannot be hit or scolded. If other directors dared to say this, they would have been scolded by her.

"Can we discuss it? I can go up there and ask again."

"No need, just advertise and attract investment, that's it."

“There has never been a precedent for this before!”

"I know."

"Have you thought about the consequences?"

"I've thought about it."

"Do you know how much controversy this will cause?"

"I know."

“What if something goes wrong?”

"I will bear all the consequences alone!"

"Are you serious?"

"Yes, I'm serious!"

Ye Ye's firm attitude made Yin Mei feel helpless. Young people nowadays...are too bold.

But Ye Ye is the chief director, and not just the general chief director, but the one appointed by the person.

"Don't worry, I won't go too far. I'll only accept five advertisers at most. I promise that every penny will be spent wisely. How do you think?"

"I have no objection..."

Yin Mei sighed and let Ye Ye do whatever he wants... Anyway, the order they received was to fully cooperate with Ye Ye...

Ye Ye nodded with satisfaction. Isn’t it just a small advertisement?

Why are the leaders of Blue Star TV station so short-sighted? It is not as practical to let the enterprises pay for the money as to pay for it themselves.

And Ye Ye also had his own little plans in mind.

This evening party will surely attract much attention, and there will probably be countless companies wanting to sponsor it, so we must definitely take care of our own people.

But Ye Ye didn't know how much shock his actions had brought to so many people.

"What!? Advertising and investment?"

"Isn't this ridiculous? The Spring Festival Gala is also a homecoming gala, how can you put ads on it!?"

"It is said that it was Ye Ye who proposed the suggestion, saying that the funds were too little to achieve the desired effect..."

"Ye Ye, it's okay then."

"This is something Ye Ye can do..."

.....

When CCTV officially issued the investment announcement, the entire Internet was in an uproar.

This is the first time that Spring Festival Gala advertising has been soliciting investment.

However, the public response was not as strong as Yin Mei had imagined. After all, everyone had long lost patience with the Spring Festival Gala. Most of the people active on the Internet were young people, who were not averse to advertising. Many people even expressed the hope that with funding, they could produce more exciting programs.

Ye Ye was completely unaware of the heated discussions on the Internet. He was now busy selecting a list of investors.

All the well-known manufacturers are excited about the Spring Festival Gala investment promotion.

What a concept! This is the most grand evening party in China. All their publicity methods in the past year may not be as effective as being mentioned on the Spring Festival Gala. The moment the announcement was issued, the phone of the temporary investment promotion office was bombarded with calls.

Tong Chengcheng, who was temporarily pulled from school by Ye Ye to work as a laborer, became the director of this temporary investment promotion office and was answering the phone non-stop.

"Hey, hello, I know, but we haven't decided on our investment strategy yet. How about leaving your phone number and we'll contact you when we have decided?"

"Hello, what? Five hundred million? Sorry, we haven't decided on a business strategy yet. I'll take your phone number and call you back in a few days. Is that okay with you?"

"Hello, we haven't..."

Looking at Tong Chengcheng's busy appearance, Ye Ye smiled happily. Little money is here!

Funding!? Nothing to worry about!