Chapter 1857 Ye Ye's Evil Plan

"Have you heard? Our production team is going to attract advertising investment. We haven't even decided on a strategy yet, but dozens of big companies are already interested in sponsoring the project. It is said that Dami Technology is asking for 500 million!"

"Mr. Duo! Five hundred million!?"

"Ahhhhh! We're rich! We've never fought a battle so rich!"

"Don't laugh too soon. I heard that we're going to have special effects for the live broadcast this time. We're burning money every second. I'm afraid the total expenditure will exceed one billion."

"That's enough. Aren't there five recruitment quotas?"

"Let's see, Ye Ye is really the God of Wealth, he has brought so much funding just after he arrived."

The members of the Spring Festival Gala production team were also excited. Over the years, the funding for CCTV's various large-scale galas has been very tight, and they have been restricted in planning them. The funding for some large-scale galas is even less than that for a small variety show on a local station.

As we all know, there is basically no performance fee for the Spring Festival Gala. Unlike those variety shows on local satellite TV stations, to invite a star to join, it costs tens of millions for a bigger star, and millions for a less famous one. This is the joining fee. Even if you want to appear on a talk show, you have to pay the star. But the CCTV Spring Festival Gala does not require this. On this stage, stars are cabbages. Ye Ye can pick them by name from across the country, and basically he doesn’t have to pay a penny!

In other words, all the budget can be spent on special effects production, makeup, and stage design!

At this time, Ye Ye also received a call.

"Don't say so much. I want a quota. Just go to the finance department for the amount of funds you need."

"We are going to hold an investment promotion conference... this would break the rules..."

"Do you believe me? I'll have someone destroy Studio No. 1?"

“…”

Looking at the hung up phone, Ye Ye didn't know whether to laugh or cry.

"what happened?"

"Professor Song called... Lingxiu Group wants a quota and naming rights... but the funds can be spent without limit..."

Ye Ye licked his lips, he caught a big fish!

Lingxiu Group was already part of Ye Ye's plan. As such, he wanted to consider his own group first, as this was a good opportunity.

But the problem is, he can't just tell the church... no, the group, and ask them to pay for the naming rights? That would make Ye Ye look weird.

Song Rouhan took the initiative to call, which saved us a lot of trouble.

As for discretionary expenditure, in Ye Ye's plan, the naming rights would be at least 1 billion yuan. This was the first time that the Spring Festival Gala was soliciting advertising investment, so naturally there had to be a sky-high price to support the show. Moreover, Lingxiu Group did not lack this money at all. For Lingxiu Group, this 1 billion yuan was undoubtedly a drop in the bucket and was of no consequence.

As for the other four advertising spots, Ye Ye's idea is to sell each of them for at least 500 million! With a budget of 3 billion, which program group in China can afford it?

Just before Ye Ye put the phone back into his pocket, another call came in.

After seeing the incoming call reminder, Ye Ye was stunned. Could it be that he wanted to get involved too?

"Hey Ye Ye! How much is the naming rights for the Spring Festival Gala? I want it! Just name a number!"

Wang Chen's excited voice came from the phone, and Ye Ye smiled helplessly.

"You're late. Lingxiu Group got there first. Now there are only four non-titled ads..."

"Well... I'm a step late. It's okay. Just leave me a spot. Our Wang Group has launched a lot of new projects recently, and we're worried about not having the opportunity to advertise."

"Okay, I'll leave you one..."

"Good brother! I'll treat you to a meal when you come back! By the way, Ji Xing has been talking about you a lot recently, we can get together when you come back."

"Good good."

After hanging up the phone, Ye Ye smiled helplessly.

"Look, there's no problem with sales."

Su Ziwu smiled. This was the Spring Festival Gala, how could it not be popular?

"The rest will be handed over to Tong Chengcheng. Once the funding issue is resolved, we can start the show."

"Program? Hasn't the program been decided?"

"I asked Zhang Mou for a few spots on the shows, and I plan to plan them myself."

Ye Ye raised his eyebrows, took out a bottle of mineral water and handed it to Su Ziwu. He was not going to be a do-nothing vase here. Since he was given the position of chief director, he naturally had to do some practical work.

"You planned it yourself?"

Su Ziwu was shocked. Ye Ye was planning his own program? Then he subconsciously took the bottle of mineral water handed to him by Ye Ye, opened it and took a sip.

"Why is this water... kind of sweet?"

Su Ziwu looked at the mineral water in his hand in surprise and asked in confusion.

Ye Ye laughed and did not give a direct response.

"By the way, the music for Dimples has been composed. Shall we find a recording studio to try it out?"

When Su Ziwu heard Ye suddenly mention the dimple, her face turned red, and she hesitated for a while before nodding.

A smile appeared on Ye Ye's lips. He had added some small ingredients to the bottle of water.

three days later.

"Hiss... the advertising investment results are out!"

"What!? Where is it? Let me check it out."

"Lingxiu Group! How come it got the naming rights?"

"This is Lingxiu Group, they are very wealthy."

"Wang Group has also come to join in the fun. I heard that the current CEO of Wang Group has a very good relationship with Ye Ye."

"These are not the key points. You see, Qxin Payment is also one of the advertisers."

There was another wave of enthusiasm about the Spring Festival Gala on the Internet. In the end, the naming rights were obtained by Lingxiu Group, and the remaining four advertisers were Wang Group, Qxin Payment, Dami Technology, and Taizhen Liquor.

What made everyone even more excited was an official announcement from Qxin Payment.

one day ago.

"Mr. Ye, thank you for choosing us."

The vice president of Qxin Payment personally came to China Central Television and found Ye Ye to thank him in person.

"Nothing, the main thing is that your positioning is very consistent with the promotion of the Spring Festival Gala."

Ye Ye's words stunned Wang Li, the vice president of Qxin Payment.

conform to?

They are just a chat platform and a payment platform. They don’t seem to have anything to do with the Spring Festival Gala, right?

"It's like this. I have a plan that will not only promote it during the Spring Festival Gala, but will also allow Qxin Pay to leave a very deep impression on the billions of Chinese people."

"???"

Wang Li was shocked. Ye Ye had such a plan? He immediately said he was all ears.

After hearing Ye Ye's plan, Wang Li obviously hesitated.

"This is not good...will I be scolded to death..."

"What are you afraid of? This is a great opportunity."

"Okay then! Let's do it!"

A smile appeared on Ye Ye's face. That's right. This was a successful marketing case that was very popular in his previous life.

After hearing their plan, Su Ziwu swallowed his saliva. Wouldn’t he be scolded to death for doing this?