Chapter 419: Change 7 Series First

"Have you heard about the replacement of Bens?"

Before considering the new fighter jet, Fang wanted to finish the car business.

Now, Huo Zhenting has been invited to the Shanghai Stock Exchange.

“No, I have been traveling back and forth between North America and Guangzhou in the past few years.

I didn't pay attention to what was happening in Europe.

What's wrong? Is Bens going to do something big?"

Huo Zhenting warmed his hands with the hot tea.

“It doesn’t matter if you don’t know, but even BMW is going to change generations.

I have discussed this with Lao Cao, and we will upgrade to the 7 Series after the New Year.

This will not affect other car series and can also be regarded as exploring the market."

Fang Xiang said as he looked at Cao Tianwei.

Yes, Cao Tianwei was also there.

"Only the 7th series? You mean the 5th, 3rd and Xth series won't be replaced first?"

This was the first time Huo Zhenting heard of this kind of generational change method and he was a little confused.

“That’s right, because if the entire series is replaced, it will involve changes and adjustments to the production line.

Coupled with the increase in production capacity, the output within half a year cannot reach an ideal situation at all.

But if we only change to the 7 series, it will first reflect our emphasis on flagship products.

All new products and new equipment will be reflected in the new models, including the new appearance.

In addition, because the new generation of BMWs have all changed their appearance, we are not worried that it will affect the brand and sales.

But if there is feedback from the market, we also have enough time to adjust the 5 Series, 3 Series and other models.”

Cao Tianwei took over the conversation and explained.

"Is that a head start?"

Huo Zhenting nodded, thinking.

“I guess so, but that’s only part of the reason.

The main reason is production. After all, the production of the fifth and third series is huge. If they are replaced rashly at the same time, the market will fluctuate greatly.

We hope to maintain the current profit and minimize the impact on the market.”

Cao Tianwei looked at the several cars running on the test track.

Although the new model was finalized in 85, it has always been a small-scale trial production and adjustment.

There was no large-scale promotion and publicity.

But even so, too many people have seen it.

The photos were leaked even earlier than those of Mercedes-Benz, but Fang Xiang is not worried. After all, this generation of BMW has not made any major appearance adjustments compared to the previous generation.

In fact, there are more new power, new chassis, new interior and new configuration.

Therefore, many overseas media that have obtained spy photos have been saying for many years that BMW has lost its innovation, creativity, and ability to forge ahead.

Even though it's a lie, if there are too many lies, there will always be people who believe it.

So now BMW continues to delay the release of the new generation, which has already affected its overseas sales.

Before this generation change, many people, including Fang Xiang, had not thought about this aspect.

But the reality is that it did have an impact. BMW in those days was indeed no match for Mercedes-Benz. “So the launch of the new model this time is also to boost influence and confidence, right?”

Huo Zhenting looked at the new 7 Series parked in front of him. "Then...what do you need me to do?"

Immediately, Huo Zhenting realized the purpose of asking him to come to Shanghai this time.

"publicity.

Release the advantages of new models little by little, arouse the market's curiosity and attract more potential buyers.

Of course, you can also accept new orders and calculate to what extent we need to increase production."

Cao Tianwei continued.

These were all discussed in advance between him and Fang Xiang.

Originally, there weren’t so many tricks in sales in this era.

However, Fang Xiang doesn't mind using some of the marketing methods from later generations to help BMW increase its sales.

“How to promote it?

Advertising?

Huo Zhenting nodded. Since arriving at the test site, he has never taken his eyes off the new car.

The new BMW, which is over five meters long, is extremely modern and streamlined. Compared with the tough shape of the previous generation, it is more in line with the aesthetic taste of today's people.

“Yes, but don’t do it in a massive, overwhelming way from the beginning.

This will cause concern for current sales.

See if your marketing team can start promoting new models as quickly as possible without affecting current sales.

If that doesn't work, then lower the price to promote sales.

Clear out the inventory quickly to make room for the next generation of products.”

Cao Tianwei nodded. In 87, although marketing was not as popular as it is in later generations, it had actually formed a consensus among top companies.

It has also become a science.

Many foreign universities have also gradually begun to offer marketing as a new course.

Collect some marketing methods and means of world-renowned companies for research and expansion.

Of course, reminders are reminders, requests are requests, and Fang Xiang will definitely not interfere in specific matters.

He doesn't have the time and energy, nor does he need to take away the jobs of his subordinates.

Just let the team study it slowly. After all, good products will speak for themselves and marketing is just a byproduct.

"No problem, anything else?"

Huo Zhenting raised his head and looked at Fang Xiang.

“No, that’s all for now.

According to the current plan, new products will start to be delivered after the Chinese New Year.

You just need to grasp this moment well.”

Fang wanted to know that Huo Zhenting missed a very important time point, so he reminded him.

"Yeah, I almost forgot about that.

So if we replace the generation, will several factories do it together?"

Huo Zhenting immediately slapped his head.

“No, because this time the Mercedes-Benz W140 has been lengthened and widened.

Therefore, it is necessary for the 7 Series to catch up. The original 7 Series was only five meters long, but now the new model has been lengthened to 5.2 meters, just like Mercedes-Benz.

Therefore, Luoqi's previous production line can no longer be used. This time we asked you to come here to replace Luoqi with a new production line.

The original production line will be adjusted to produce the extended version of the Tundra, which can be regarded as adding a new series to the Tundra.

After all, it can't be wasted.

In addition, Luoqi’s new factory has moved to Zheng County and will take over GAC brand products in the future.

GAC has several models that are not selling well. Those that can be eliminated will be eliminated, and those that cannot be eliminated will be replaced with other models.

So we have to ask you to purchase another batch of production lines and machine tools for Luoqi and GAC."

Cao Tianwei glanced at Fang Xiang and found that he had no intention of speaking, so he told him everything they had discussed before.

"No problem, you guys make the order and I'll be responsible for the purchase."

Huo Zhenting naturally would not ask such detailed questions.

After several years of cooperation, he was able to adjust his attitude and position and just do his supporting and cooperating work well.

"It looks like you are going to hand over your work?"

I saw that this time, the person who had been communicating with me was Cao Tianwei, not Fang Xiang.

Huo Zhenting finally couldn't hold back his curiosity and asked.

"Well, I just took on a project and I guess I'll be busy for a while.

So here, I can only help you build the big framework.

The rest is up to you two to discuss.

So, this is the beginning of your cooperation.”

Fang Xiang smiled and nodded.

"What is the project, a new car model or something?"

Huo Zhenting was still very curious, so he asked a question.

However, after waiting for a long time, Fang Xiang and Cao Tianwei didn't say anything, so he knew that he had asked too many questions.

If you don’t answer, then it definitely has nothing to do with BMW, or even cars.

That involves a level that you cannot touch.

“By the way, this is the statistics up to October this year.

Including this period's repayments, the cumulative repayment amount this year has exceeded 3 billion US dollars.

There is still a month left until 88, and we haven’t received payment for October’s sales yet. If we start to cut prices now to clear out our inventory, the sales volume may surprise everyone.”

Fortunately, Huo Zhenting reacted quickly and immediately took out a document and handed it to Fang Xiang.

"Don't worry, the 7 Series can be gradually discounted to clear out the stock, and the 5 Series, 3 Series and X Series can wait until the next generation."

At Fang Xiang's signal, Cao Tianwei took the document and began to look through it while speaking.