Chapter 420: Price Increase for All Series

"Mr. Fang, can you be honest with me, are you going to be in charge of the automobile business from now on?"

After the small meeting with Cao Tianwei and Huo Zhenting, Huo Zhenting stopped Fang Xiang.

He pulled Fang Xiang aside, away from Cao Tianwei, with a somewhat anxious look on his face.

“I told you, I have other projects elsewhere, and they’re anxiously waiting for me to come over.

I can't take care of this for the time being, so don't think too much about it.

Just do what you did before. We have just talked about what we should do next year.

Don't worry. "

Looking at Cao Tianwei who winked at him and left outside the door, Fang Xiang said to Huo Zhenting helplessly.

“Besides, this time BMW has launched more than a dozen models.

There are also slightly modified versions of the Lexus, Tundra and Tundra Extended Range.

With so many car models, even if some of them are not selling well, there will always be some that are selling well.

What is there to worry about? "

Fang Xiang looked at Huo Zhenting who seemed to be hesitant to speak, and comforted him again.

"The US dollar is depreciating more and more now. Should we take advantage of this upgrade to raise our selling price?"

Huo Zhenting sighed and looked like he wanted to say something, but in the end, he just mentioned the price increase.

"Sit down, sit down and talk.

Anyway, no one is here now.”

Fang Xiang turned his head to look outside the door and saw his secretary Xiao Li, holding a thermos in his hand, ready to come in and pour tea.

Then he greeted Huo Zhenting.

"Do you have any specific ideas about the price increase you mentioned?"

After the two of them sat down again, Xiao Li served more tea and closed the door before Fang Xiang spoke again.

"Now the price of the top-of-the-line 560sel Mercedes-Benz S-Class sedan has reached $, and the customized version is even more expensive.

And I predict that the price of the new Mercedes-Benz will not be lower!

Our 7 Series hasn't been moved for several years, but it still has the same price, with the top configuration only selling for $29,900.

The price is lower than that of Mercedes-Benz. I think this is a hint to customers that we are not as good as Mercedes-Benz.

I have seen the new models of this generation, and they are no worse than Mercedes-Benz in every aspect, and are even several levels higher in configuration.

It has many more configurations that not only Mercedes-Benz but also other brands do not have.

You have to mention the price online, right?

Although our factory can make a profit of several thousand dollars for each 7 Series, we cannot afford the depreciation of the US dollar.

what do you think? "

After Huo Zhenting took out a cigar and lit it for himself, he took out a document from his briefcase and pushed it in front of Fang Xiang.

"So how much do you think is appropriate?"

Fang Xiang took it and took a look. It was the curve of the US dollar's depreciation in the past five years, purchasing power analysis, and future forecasts for the US dollar.

Indeed, since Reagan came to power, after economic and tax reforms, the US economy has returned to its position as the world's leading engine.

But correspondingly, the over-issuance of the US dollar has become more serious. From the year Reagan took office to now, the US dollar has depreciated by more than 20%.

Although the current global economy is thriving and on the rise, it has concealed some of the information of depreciation.

Affordability doesn’t lie.

It seems that the foreign exchange earned each year seems to be increasing year by year, but in fact, the things that can be bought are visibly decreasing.

In order to prevent the US dollar from sucking blood, and coupled with the development of the domestic economy, the country is now also devaluing and over-issuing currency, which has offset some of the losses.

But overall, it was still a loss.

Fang Xiang quickly finished reading the information and looked up at Huo Zhenting.

"The top configuration of the 7th Series is priced at 39,900 US dollars. How do you think?"

Huo Zhenting looked at Xu Jinyan with burning eyes.

"Good fellow, raising the price directly by 10,000 dollars?!"

Fang Xiang was immediately shocked by Huo Zhenting's boldness.

"What else? It can't be cheaper than what Bens sells, right?"

Huo Zhenting didn't care at all, he only had eyes for Ben Si.

"Well, I don't think it needs to be that expensive. Isn't the Mercedes 560sel dollars?

The 560V5.0 engine used in their 8sel only has 270 horsepower.

Our new 740 engine has a straight-six horsepower of 300, so we might as well sell it for $.

It only needs to be a little more expensive than Mercedes-Benz. If future sales are not ideal, there is still room for profit concessions. What do you think?"

After hesitating for a moment, Fang Xiang felt that there was no need to raise the price so high all at once.

If I remember correctly, the future Mercedes-Benz W140 will have many power configurations.

From a small six-cylinder diesel engine with only 148 horsepower to a V8 engine with barely horsepower.

Above that are the two V500 engines of the 600 and 12, one with 400 horsepower and the other with horsepower.

The figures sound ridiculously high, but in reality, not many of these two top-of-the-line models were sold.

It mainly relies on the low-end V8 model. In fact, the power system has the same performance as the BMW 740's straight-six engine.

Moreover, the structure of the BMW engine is more advanced, and there is still greater room for improvement in the future. Not to mention adding two cylinders to turn it into a straight eight, just adding a turbine and strengthening the accessories can directly increase the horsepower to more than 400.

And its fuel consumption, configuration, etc. are even better than Mercedes-Benz!

The only thing that is inferior to Mercedes-Benz is the chassis without air suspension.

Speaking of it, the chassis has never been BMW's strong point. Even if someone wants to copy the drawings of later generations, in many aspects it still cannot compare with the heritage, accumulation and tuning of a brand with a century-old history.

This is also the reason why Fang Xiang was so anxious to bring out some of the future car model configurations in advance in the past few years.

Now, basically, I can still beat Benz in most competitive ranges.

As for the following models, BMW is the leader. Mercedes-Benz only has the S-Class.

The current W123, which is the E-Class in the future, has almost no buyers. It can only be supported by taxi orders in Hans.

The sales of the new generation w124 and w190, namely the new generation E-class and C-class, which were just replaced last year, are even more terrible, which is why Mercedes-Benz is in a hurry to launch the w140.

“Okay, what about the five and three series?

Should we also raise the price for the next generation model?"

After hesitating for a moment, Huo Zhenting felt that the price was acceptable.

Originally, he wanted to make a fortune while BMW's brand power was rising and sales were booming.

If sales volume cannot be increased, then increase the unit price to gain profits.

But seeing that Fang Xiang didn't raise so many issues as he thought, he had no choice but to accept it.

“You can also raise some, but don’t raise too much. Isn’t the fifth series 19,900 dollars?

Let’s raise it to $23,000.

The price of the third series increased by $2,000, and the price of the first series increased by $1,500.

The Lexus and Tundra remain unchanged for now, but the Tundra will be extended... and the price will be increased by another thousand dollars."

As soon as Fang Xiang heard this, he knew that Huo Zhenting was planning to raise prices across the board.

Think about it, it is still the end of 87, and we can still enjoy the dividends for more than a year.

I thought I could earn more money during this period of time, so I just nodded and agreed.

By the way, the price of the extended version of the Tundra, which was produced on the old 7 Series production line, has also been increased.

“Okay, I’ll do it now.

But if I don’t have a pleasant cooperation with Mr. Cao...”

Seeing that the conversation was almost over, Huo Zhenting decided to get up and leave.

But his butt wasn't lifted up yet, and his face looked hesitant again.

“Don’t think about these things.

Instead of thinking about these messy things, it is better to do your job well.

I was just busy with other things, it's not like I couldn't find anyone.

Don’t you have my number?”

Fang Xiang pointed to the mobile phone on the table.

This thing is heavy, has poor signal and is extremely expensive.

If it wasn't for the convenience of communication, Fang Xiang would not be willing to take this thing.