Chapter 32: Chatting
"That's right!" Saberi suddenly said: "I remember yesterday, you told me about promoting coffee. Do you have time to talk now?"
Ethan frowned, wondering what Sabery was doing.
Ever since he left Wenrou Township, he knew that Saberi wanted to talk to him about cooperation, but he really didn't understand why Saberi would go around in circles like this and talk about a lot of irrelevant things before turning to business. .
"Maybe it's his hobby!" Ethan muttered in his mind.
Although the other party wasted a lot of time, it was finally down to business. Of course Ethan was willing to talk to him, but not now.
He is too tired now and needs to rest, and there is no rush in this matter. There is no point in rushing.
There were also many business ideas involved, and he wanted to sort them out, so he said:
"Of course I am willing to talk to you. However, since it involves a huge business plan, please allow me to provide a written plan later, and then we will have a good chat based on the plan.
I promise you, you will be amazed.
Of course, I'm tired now and need a break, and so do you.
When you feel energetic, you can talk about things more efficiently, right? "
"Okay!" Saberi smiled and said, "I'm looking forward to it!"
So they both went back to the room to catch up on some sleep. When Ethan went back to the room, Angelina pestered him again.
Ethan originally wanted to fight again, but considering that business was more important, he decisively gave up.
"Everyone with a discerning eye can see that I am a person who cares about the overall situation. I will never give up because of lack of physical strength!" Ethan comforted himself in his heart and fell asleep.
When Ethan woke up again, it was already evening.
He got up and twisted around, feeling refreshed and indescribably full of energy.
He glanced at Angelina who was still sleeping, smiled slightly, quietly walked into the study and started making a plan.
His plan is not just to promote coffee, but to build a business empire, imitating a well-known fried chicken restaurant, and further expand and plan for the future.
So Ethan wrote quickly and wrote a few pages of planning book.
As soon as he finished writing it, he immediately showed it to Saberi, who had already been waiting for Ethan in the captain's office for a long time.
Saberi looked at the plan carefully for a long time, sometimes frowning, sometimes thinking deeply, reading it once, then going back and reading it again.
After repeating this many times, he finally put down the planning book, stared at Ethan quietly for a long time, and finally sighed:
"Ethan Knight, I admire your business plan very much, and I also admire the concept of heavy assets and light materials, as well as new vocabulary such as brand effect, chain, and derivatives.
But these seem to be very late things. These plans require a lot of funds, and they are all based on the premise of successfully promoting coffee.
But the most important premise is just a few sentences. What is the 'following the trend' effect, and how to use the following to promote coffee? "
"Sir Saberi, the most important prerequisite is of course that I tell you personally, so that you can understand clearly." Ethan smiled:
"The so-called bandwagon effect means that after a certain trend or behavior pattern appears, many people follow this trend or behavior pattern. This characteristic is innate to human beings, because people always envy the strong!
People will always imitate the behavior of strong people unconsciously. They will follow what strong people do.
This awareness is buried deep in the subconscious mind and cannot be changed. What we have to do is to use this characteristic to promote coffee. "
"I agree with your statement." Saberi nodded: "From what I have seen, it is indeed the case. Many servants will unconsciously imitate me, including my movements and tone of voice.
It turns out that I thought they were trying to please me. After listening to your explanation, I realized that they were envious of me. Ha ha! "
"No!" Ethan shook his head and said, "For you, it's probably just to please. Your metaphor is very inappropriate."
"Oh! What you said is too cold and heartless!" Saberi joked: "Then what should I do specifically?"
Ethan smiled, thought about the details again, and then said slowly: "The first thing is that we want to buy a building in the most prosperous area of Port Velen to be used as a coffee shop.
The building does not need to be big, but the location must be good, and there must be a platform outside the store that is exposed to the street. This is the site selection.
Of course, you have to remember that you are buying, not renting.
What we want to do is not the coffee business, but the real estate business. Coffee is just a means for us to enter the game.
The second thing is the decoration and branding of the store. It’s on my sketch. If you don’t like it, you can make it according to your own style.
But please pay attention to two points. First, there must be a brand. The image does not need to be exquisite, but it must be impressive, as long as it can show a noble and elegant temperament.
Second, the decoration must be made of solid wood to match the noble temperament.
Our first step is to target the nobles who can afford it, and wait until the following effect takes effect.
While maintaining high-end brands, launch low-end brands, and do both high-end and low-end together! "
"Wow!" Saberi smiled: "You haven't said how to follow the trend. This is the most important thing."
Ethan smiled and said: "This is exactly the third point I want to make. After the first two things are completed, we will invite people to perform.
At the beginning, we will treat those ladies to afternoon tea for free. remember! She must be a noble lady, and she must be a young, beautiful, and elegant noble lady.
We want people who pass by our store to see the beautiful scene of elegant noble ladies drinking afternoon tea and laughing and having fun in our store. "
"I feel that this is really feasible." Saberi pinched his cartoon W-shaped beard and said, "It's just a little troublesome to find someone."
"I have selected the person for you, and you only need her. She will help you select other women, and even save the cost of hiring people to perform." Ethan said, with a cunning look in his eyes.
"Who?"
"Sophia!"
When he heard Sophia, Saberi's eyes widened: "Impossible! My niece can't help! She doesn't care about this little benefit."
"No!" Ethan objected: "You don't know your niece. She really doesn't care about the benefit of coffee, but she cares about the benefits behind it.
You just need to show her my plan. This plan is for you to see, and more of it is prepared by me for her.
Believe me, she will agree after reading it.
There is only one thing you need to pay attention to.
You must tell her that the share here is her personal, not the family's.
Otherwise, she may drag the entire Lawson family in. Once the entire family comes in, our profits will be damaged, and this plan will definitely not be implemented. "
Hearing this, Saberi was skeptical: "Are you sure my niece will agree?"
"Of course!" Ethan said confidently: "She is an extremely self-righteous and extremely vain woman. When facing a nobler existence than her, she is extremely inferior.
That day, when I heard her say that the princesses looked down on her, although she pretended not to care on the surface, she was actually furious.
I was sitting next to her and was almost burned to death by this fire.
Believe me, she really needs something that can enhance her noble temperament, just like your cousin's elf privilege reputation.
For this reason, she also specially studied the orc language, just to complete the feat of peaceful coexistence between humans and orcs.
She probably did this by learning from your cousin.
And in this plan, I have prepared something for her, a new kind of reputation, which I call ‘fashion’.
Anyone who does not follow her and imitate her is a person who is out of fashion and has no taste.
She absolutely cannot refuse! ”
Hearing this, Saberi narrowed his eyes, re-read the last page of the plan, pinched his beard, and fell into deep thought.
