Vol 3 Chapter 2210: Mid- and low-end product work conference

Wu Hao has always been concerned about the enthusiastic response of netizens, especially young netizens.

In the face of everyone's expectations, Wu Hao could not remain indifferent, and immediately convened a working meeting on low-end and mid-end products.

In fact, it was just a meeting, just a few people. The real big things are also discussed and decided at this kind of meeting, and those formal meetings, the general meeting basically go through the procedure, read out the relevant decisions and assign tasks.

Wu Hao put this meeting in a small conference room in the park. There are many small conference rooms designed and arranged in the park, and they are distributed in various places with pleasant scenery in the park, each with its own characteristics. .

The reason why these small conference rooms are set up is mainly to facilitate the employees of various departments to hold various small work meetings. Designing these places will help them soothe their body and mind and spread their thinking.

Sometimes a lot of good ideas and good projects are brought up in this kind of work meeting or meeting of several people. And the real kind of special work meeting is actually very inefficient. This is also the reason why many people are tired of meeting, because if there are too many people, it will be chaotic and the efficiency will naturally drop.

Therefore, in the company, what Wu Hao and others advocated is to hold such efficient and concise small work meetings, and for some unnecessary formal meetings, they can be reduced or exempted.

In addition to him, there were several other senior leaders of the company who attended the meeting. For example, Zhang Jun is in charge of specific things, Tong Juan is in charge of marketing and sales, Yang Fan is in charge of scientific research and technology, and Zou Xiaodong is in charge of production.

They also brought one or two subordinates along with them, so even though it was a small meeting, there were actually quite a few participants. Of course, compared to those formal meetings, this number is not worth mentioning.

After a few words of greetings, Wu Hao said to the crowd: "Okay, the following meeting officially begins. Today's meeting is mainly to discuss with you about how we can develop low-end digital electronic products.

First of all, I want to hear from the marketing side? "

Hearing Wu Hao's words, Tong Juan nodded and opened the folder at hand and said to everyone: "We have always expected to enter the mid- and low-end digital product market, so we have been paying close attention to this aspect. Targeted research is also ongoing.

Judging from our survey, the current domestic low-end digital electronics market accounts for more than 70% of the entire industry market, while the mid-to-high-end market only accounts for less than 30%.

In that regard, I think we've been giving up a huge market all the time.

Although our related digital electronic products still occupy a dominant position in these markets at present, it has become dangerous due to the fierce catch-up of some other manufacturers. Therefore, we should face it squarely and cannot be careless.

This is our market sample survey chart. You can see that the current consumers' satisfaction with these manufacturers' digital products has also been continuously improved.

We asked the technical department to dismantle and study these products launched by these manufacturers in the past two years and found that their technology is also constantly improving. It should be said that it will be a matter of time to catch up with us. This is the law of the market, and no technology can always be far ahead.

Therefore, we believe that, on the one hand, we should continue to increase technological investment in these areas, realize technological innovation, prolong the vitality of our products, and increase market competitiveness. At the same time, we should also actively face these manufacturers and actively participate in the fierce market competition.

The arrogant, stable, and arrogant attitude we used to have in the past is no longer enough. We must correct it, learn to look at everything with humility, look at other people’s strengths and advantages, and have a sense of crisis and worry, and don’t have that kind of superiority.

To put it bluntly, we have been so stable in the past two years that some people have lost the bloodliness when we fought. It's time to regain courage and fight again. "

After saying this, Tong Juan glanced at everyone, and then fixed her eyes on Wu Hao. Seeing him nodding, Tong Juan took a breath and continued.

"Judging from the feedback on the Internet in the past two days, the public, especially young people, are very welcome to our entry into the low-end digital product market. Through our sampling survey, we found that young people have the greatest enthusiasm for our digital electronic products in the past. The problem or opinion is that the price is too expensive, which also makes it difficult for some young people who are going to school or just working. Therefore, we believe that the key to the success of our low-end and mid-end products is the price. within acceptable limits.”

"So what is the price these young people can accept?" Zhang Jun asked when he heard Tong Juan's words.

"For young people, or for consumers, the lower the better, but this is definitely unrealistic. Through our research and investigation, we believe that the price of 2,000 to 3,000 is more popular among young people. This is also the mainstream price range of mid-to-low-end digital electronic products.” Tong Juan replied.

Hearing Tong Juan's words, Yang Fan, who was sitting across from her, said, "If you want to control prices, you must reduce manufacturing and R&D costs.

At present, the mainstream practice of these manufacturers ~www.readwn.com~ is to do subtraction on flagship products. After all, it would be too expensive to set up a new project from scratch. In contrast, it is most suitable to control costs by doing subtraction in the existing mature programs.

To subtract from our mainstream flagship products, it is necessary to reduce or castrate the performance of some components in these products. On the one hand, this is of course to reduce the production cost of parts and procurement and manufacturing costs.

On the other hand, it is also necessary to distinguish it from flagship products or mid-to-high-end products, so as to widen the gap and identify consumer groups.

But everyone must be clear, how to reasonably strict the performance of these products, which requires technology. In order to greatly save costs, it is necessary to ensure that the performance of the product is not too bad. This contradiction must be balanced. "

Hearing Yang Fan's words, Wu Hao nodded slightly, and then continued at him: "So do you have a plan?"

Hearing his question, Yang Fan shook his head slightly: "This is a brand new topic for us, so we also need time to study. After all, these are issues that we have never considered before, and now we are going to Taking it into consideration is equivalent to putting a shackle on our research and limiting the scope, which is very uncomfortable."