Vol 3 Chapter 2211: "Precise knife" marketing plan

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"In the past, we only needed to consider making the product the best. Now, we must always consider the cost, which is a challenge for us." Yang Fan said to the crowd.

Hearing his words, Tong Juan replied with a smile: "Actually, in this regard, I think you can refer to the plans of other manufacturers' brands. Especially the plan of hw, the knife method is very accurate, and it used to be from the low-end to the high-end. The product is fully covered, and it has also accumulated a very good reputation."

"Is it nothing more than a few aspects, chip, screen, battery life, memory, product material workmanship, and brand positioning. For chips, we can completely reuse the defective chips of the previous flagship devices and castrate a few A broken core is enough to reduce the performance by a few notches. I remember that there have been a lot of chips in this area. It was originally intended to be used in some other new products, and now they can be used in the low-end and mid-range. In the product, and there will be very good performance." Zou Xiaodong, who was sitting on the side, said. He is in charge of the production field, and he is also in charge of chip production, so he has a good understanding of this area.

Since Haoyu Technology and several other companies established the first five-nanometer process wafer fab in Shudu, the core processor chips used by their company are basically produced here.

At present, the second phase of this five-nanometer fab has been completed, and it is trying to enter the three-nanometer process. If a breakthrough can be achieved, then they will be basically the same as the international mainstream chip technology.

In the production of chips, like other product production, there is a certain yield rate. It may be a little problem in the lithography or the etching process that will cause the chip to have problems.

Unlike other products in the production process, these defective products cannot be recycled, but will be classified according to the problems in these chips, and then graded for use or sale.

For example, the famous computer Intel chips are divided into i3, i5, i7, i9 and other models. These are actually cut on the same wafer. They are all the same, but they are divided into several according to the relationship of quality. Models, such as high-quality products are designated as i9, qualified products are designated as i7, and slightly defective, not serious is i5, and there are some more serious problems, but the most basic i3 can still be used. . In addition, there are some seriously damaged and unusable, these are waste products, waiting to be destroyed.

Similar prosecutions are also made for Kirin chips, such as its flagship chips and mid-to-low-end chips. The most famous ones are 990 and 820, 980 and 810, and so on.

When Haoyu Technology produced its own flagship product performance chips, it also accumulated a lot of such defective chips. It's just that these chips have not been used in low-end products, but have been used in other products and equipment that do not require much computing power to play their value.

And this time they entered the low-end field, and the use of these defective chips has returned to the journey.

Hearing Zou Xiaodong's words, Yang Fan shook his head and said: "Currently our mainstream products are smart VR glasses and smart AR glasses. Although MR glasses are also sold, they are mainly aimed at some corporate users and not for individuals. Don't say it.

Speaking of these two glasses alone, they actually have the greatest impact on their performance, and it is the chip and screen that users perceive the most. These two are slightly castrated, and users will be very easy to perceive.

So if you cut corners and cut costs in this regard, the user experience will be poor. "

"What's the matter? You get what you pay for. It depends on how the user chooses. You can only get this kind of experience at this price. If you want to get a better user experience, you have to pay more, which is common in the industry. We are not the first to create the method, so don't worry about it." Tong Juan waved at Yang Fan and said.

"Okay, these defective products can be used in the chip, but what about the screen, do we really want to use the inferior screen used by other manufacturers." Yang Fan showed a helpless look, he understood, this solution It has been recognized by everyone, and it is useless for him to object, he can only sigh.

I don't think any of these are issues. Hearing Yang Fan's helpless tone, Zou Xiaodong said: "In terms of screen, we can completely use the 2K screen used in the previous generation of products, or the quasi-4K screen, 4K screen, super 4K screen.

Just a little bit ahead of the industry average and a gap from our flagships.

And this has already saved a lot of production costs. You must know that the cost of producing a 2K screen is much lower than the cost of producing a 4K screen. Likewise, the cost of the 8K screens we are currently using is much higher than that of 4K screens. In this respect alone, we can save considerable costs. "

Zou Xiaodong glanced at Yang Fan, and then continued: "In terms of memory, it is also very simple, just reduce the memory, 1TB can be reduced to 512GB, and 512GB can be reduced to 256GB, very simple.

As for the battery life, UU Kanshu www.uukanshu.com can also use the new lithium battery supplied by us instead of the leading generation of lithium battery products, which can also greatly save costs and widen the gap with mainstream products.

In terms of production technology, this can be a big fuss. It is possible to replace some expensive materials that were difficult to produce and process in the past with cheap materials that are easy to process. For example, the alloy materials we used in the past can be replaced with plastics. . In addition to the difference in texture grade, this will not affect the use. "

Hearing what Zou Xiaodong said, everyone nodded involuntarily and gave high recognition. As for Yang Fan, he looked at Zou Xiaodong with a regretful expression and said, "I understand it. Fortunately, you are in charge of production. If you are in charge of sales, you must be a profiteer."

hehehehe...

Everyone present laughed, and Zhang Jun said with a smile: "I think Dongzi's suggestion is good, you should adjust your mentality as soon as possible, and then come out with a design and research plan. It is not long before the year-end conference. Now, there is not much time for you to waste."

Hearing Zhang Jun's words, Yang Fan nodded slightly, but his expression was a little heavy, and he could clearly feel his pressure.

Seeing this, Wu Hao looked at Yang Fan and said with a smile: "Well, since there is no opposite on your side, let Dongzi help you. The plans he proposed are good, and they will be the products of your project. Managers, and then work with you to get the product out."

Hearing Wu Hao's words, Yang Fan, who was crying beside him, immediately raised his head and looked at him. And Zou Xiaodong, who was still in desperation, immediately turned his head to look at him when he heard the words, showing a confused look.