Vol 2 Chapter 363: Technical bottlenecks on new products
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In fact, to put it plainly, whether it is AR or VR restricts its development and truly universal use is nothing more than three aspects, hardware, system, and content.
Hardware is the foundation and the first obstacle that must be overcome. Only by overcoming the restrictions on hardware can it be possible to develop and produce software and content.
System, this is also the most important part of a technology product. Whether a product is good or bad depends on how good the system is. In addition to good systems, they must have super high computing speed, super intelligent thinking, and simple and comfortable interactive systems.
In addition to the UI interface, this interaction system also includes human-computer interaction and so on.
And content is a product that can pay attractive top priority. The previous hardware and system just serve as a bridge for communication and interaction between people and content.
Good content can often bring a product to life, which is like when MP3 and MP4 format music and movies became popular more than a decade ago, it quickly brought the MP3 player and MP4 player that had just entered the market.
The same example is actually after the game of eating chicken was hot because of the high demand for computer hardware, especially memory. Therefore, the development of the entire computer hardware market, especially the memory module market, was driven overnight, and the price of the memory module doubled in a short period of time.
For example, after the release of some popular games, it drives the sales performance of related Xbox or PS game consoles. These are classic cases that use content to drive product development.
Therefore, Wu Hao attaches great importance to the content. Before that, a project team was set up to take charge of this aspect. After Lin Wei ’s ‘micromedia’ was established, he handed over this matter to Lin Wei to take over responsibility.
In addition to arbitrarily buying some film and television rights, Wu Hao also let Lin Wei enter the sports broadcast, and actively communicate with several major football and basketball events, and strive to obtain live broadcast rights in this area.
At the same time, they are also using their intelligent 3D rendering technology to develop and produce related games, film and television animation works. Strive to release some outstanding boutique games and film and animation works at the same time when related products are released.
However, for Wu Hao, the first task is to complete the research and development of related project products.
That's right, this time they put AR and VR together in the R & D plan and carry out R & D simultaneously. Although there are some differences between these two products, they still have a lot in common in some aspects. So at the same time research and development seem to disperse power, in fact, can be regarded as promoting each other and complement each other.
At present, the two R & D teams are facing the difficulty of display technology. The popular point is that the display screen technology has not been overcome.
Whether it is AR or VR, there is one important component that cannot be bypassed, which is the screen. Although the requirements are different, there are many common areas.
For example, for the selection of display screen technology direction, the two teams reached a very good agreement.
First of all, the two teams still hope to make a breakthrough with the TFT-LCD panel production factory research institute over Shudu.
Since Wu Hao acquired the TFT-LCD panel production plant in Shudu, after some renovation and transformation, the relevant workers have been organized to start running slowly, and always maintain a low production speed.
The products produced are also supplied to related mobile phone and TV brand manufacturers at low prices. Wu Hao and they did not intend to make this factory profitable immediately, but hoped that it would maintain a lower level of operation so that the production line would not stop being abandoned.
At the same time, they also started recruiting on a large scale and set up a new-generation display panel research institute in this factory.
The main task of this display panel research institute is to research and develop a new generation of display panels through Wu Hao ’s “special technical information”.
This includes a new generation of 8K240HZLCD high-definition display panels, as well as 'independently developed' LCD transparent display panels.
Although I have obtained some technical information provided by Wu Hao, the development progress of the hardware is much slower than that of the software. So far, these two projects are still being developed. Although there have been some research results, it is still a long way from practical requirements.
Therefore, AR and VR are currently paying close attention to the research and development progress of the Shudu Facial Research Institute. It can be said that it is a stage of waiting for rice.
Of course, the two teams can't just die and wait, they are also researching and developing solution B while waiting.
Setting up scheme B is a backup scheme prepared to prevent the failure of the R & D project of the Shudu Panel Research Institute, and it is also an attempt by the research and development team to develop a new display technology.
This solution is also the inspiration that the R & D team suddenly inspired when watching 3D movies, that is, can the micro-projection technology be used to project the picture through the optical lens onto the corresponding curtain ~ www.readwn.com ~ to achieve the content display.
In this way, there is no need to wait for the screen research and development results over there. Compared with the screen, this projection method is more energy-saving, and has less damage to the eyes, and is theoretically less technically difficult.
However, it is difficult to integrate the projection technology into a pair of glasses-sized devices, which is a technical difficulty that members of the R & D team never expected.
The projection technology is ready-made, so they don't need to carry out research and development, and various projection technologies on the market are very abundant, and they have a lot of choices. But no matter what kind of technology, if you want to integrate them to such a small size and put them in the area of the size of the eyeglass lens, but also maintain the sharpness of the picture, this is difficult to imagine.
And there is another disadvantage of projection technology, that is, it is light and shadow technology, so it is very sensitive to light. The closed environment where VR is isolated from the outside world is good, which can eliminate the influence of this external light.
However, AR does not work, and it is necessary to interact with the outside environment. Not only is it easily affected by the intensity of light, but it is also difficult to match and track the surrounding environment.
Another problem is also the most deadly, that is, the angle between the lens group used for projection and the curtain must be sufficiently accurate. Therefore, this requires that the entire equipment must be maintained in a sufficiently stable environment, and as far as possible from the external environment.
But Wu Hao made AR and VR glasses. Whether it is daily wear or some sports bumps, it may affect the accuracy of its lens group and light and shadow projection.
Although these can be solved by adjusting and correcting, it will undoubtedly increase the difficulty of use, which is not conducive to the promotion and use of this product.
So after a turn, the two R & D project teams still pin their hopes on the display panel research institute of Shudu.
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