Chapter 995 [The sword takes a different approach]
Regarding overseas expansion, Yang Guang was also surprised by Cao Chenghui's unconventional route. He did not expect it to be an online novel.
In his opinion, online writing is a very niche and less influential entertainment product among major entertainment products. The output value and influence of online writing are completely incomparable to that of the film and television industry.
Yang Guang was surprised that Cao Chenghui would pay attention to things like online articles.
In fact, what he didn't know was that Cao Chenghui loved to read online novels when he was a small business owner before he met Fang Hong or followed him. When he was guarding his shop and there were no customers, he read online novels to pass the time.
Because of this, Cao Chenghui has this knowledge and insight.
After a moment, he looked at Yang Guang and said: "We are definitely no match for the conventional academic style of play in the mature cultural industry system of Europe and America. We must avoid their edge and go overseas. In my opinion, we should avoid Europe and America." People’s traditional strengths range, and only by using strange tactics can you have miraculous results.”
Hearing this, Yang Guang couldn't help but nodded and said: "Starting from online novels is indeed a strange move."
He originally thought of following the line of thought of his immediate superior, but unexpectedly Cao Chenghui shook his head on the spot, which made him secretly a little embarrassed. Cao Chenghui immediately said: "You can find ideas from online articles, but someone is already doing it, so we will There is no need to write papers, we make movies and TV shows, which can spread more widely and have a wider influence than online articles."
Yang Guang was curious and puzzled: "Film and television?"
Cao Chenghui said affirmatively: "Yes, it is to go into film and television. But what we want to do is not the traditional academic style. To put it bluntly, we are not going to follow the path of theatrical movies and TV series, but to make online short dramas into videos. Who can resist a bloody plot like 'The domineering president falls in love with me'? Even the Chinese can't do it."
"Ba Zong Shuang Drama" can be said to be the pleasure that has been repeatedly refined over many years in the billion-level domestic market, and it directly touches human nature. The "Xiu Xian Shuang" has become a big hit overseas and is sought after by foreigners. It is already possible to see the whole leopard at a glance, and there is even more reason. I believe that the success probability of short dramas based on this core will not be small."
One of the important factors why Cao Chenghui came up with the idea of transforming Shuang Wenba into a short drama was because he knew that Qunxing Capital needed to increase its resources in the field of short videos, and he also knew that the big bosses attached great importance to and were optimistic about short videos. The development prospects of the track.
Naturally, the outside world does not know these business secrets of Stars Capital, but Cao Chenghui is one of the seven directors of Stars Capital. Of course he knows about it, so it also affects his decision-making.
However, Mr. Cao's words short-circuited Yang Guang, the "academic" player's brain CPU on the spot. He opened his mouth slightly and looked confused. He said in his heart, brother, this idea is really tricky. .
He didn't understand, but he was shocked!
Mr. Ba’s cool short drama? Most people really can't think of such a weird way of playing.
This trick is wild and bizarre, but does it really work in the European and American markets where film and television culture is highly developed?
Yang Guang could only have doubts in his heart but did not say it out loud. Mr. Cao's attitude at the moment was really hard to displease him. If he was talking about factions within the stars and he was now considered a member of Mr. Cao's group, it would be hard for him to come out and question him at this time. Playing devil's advocate disappoints your immediate boss.
At this moment, Cao Chenghui seemed to be in a good mood, and he kept talking about the strange ideas that came up in his mind: "You send people to Lao Mei's territory, go to Hollywood to find some small companies that are struggling to survive and are on the verge of bankruptcy to outsource the filming of short dramas. They specially filmed short dramas about bosses like this for me, and produced them in large quantities, such as the domineering president falling in love with me, the rich second generation being jealous of me, the dragon king getting a son-in-law, the return of the king of soldiers, etc., etc., they were remade for me in Europe and the United States. "
"This type of short drama focuses on fragmented time, so we have to develop a special short drama APP software that can be watched on a mobile phone. It is basically a vertical screen. One video lasts two to three minutes, and one short drama is finished." There are about a hundred videos. The quality is not required to be high-quality, but the cost must be controlled. A drama only costs hundreds of thousands and can be shot in two or three weeks."
"The cost is low, but it must be rough and shoddy. The actors' acting skills are also very exaggerated and the plot is extremely cliché, but... it's very exciting!" Cao Chenghui made an emphatically turning tone and continued to talk: "Like what? The son-in-law counterattacked and turned out to be the Dragon King, the heir to the billionaire family fortune, the divorced husband turned out to be a billionaire, the contracted wife of the overbearing CEO, etc."
"The first few episodes are free, and you have to pay for each episode you unlock later. A drama costs about dozens of dollars, which is almost the same as a movie ticket, or you can get points to unlock it by watching ads." At this time, At this moment, when Cao Chenghui was talking non-stop, Yang Guang, who was listening in the audience, was dumbfounded. The CPU in his brain had been short-circuited many times in a row. He, an "academic" player, called him a good guy.
Is this the legendary trend of being earthy to the extreme?
Yang Guang's head was buzzing and confused for a while, so much so that he doubted whether his direct boss was just trying to get the company to go overseas, or whether he was really good at it.
I really called him a good guy and was very shocked!
At this moment, Cao Chenghui suddenly emphasized: "Remember, you must pay attention to localization. I just said, find some small film and television production companies in the United States that are about to go bankrupt and outsource them to shoot such short dramas in two weeks." After one film is finished, it costs two thousand dollars per episode, and an investment of more than ten or two hundred thousand dollars is needed to complete a short drama."
"Although the bosses have changed their faces to foreigners, the taste is still the same. The core is always refreshing and twisty. We must cater to regional preferences and combine local elements to create differentiated bosses."
"Translate some of the themes of domestic online articles, and then find a local screenwriter to read them from beginning to end and make some simple modifications. In Southeast Asia, we need to make a family ethics drama that will make people's toes scratch the floor and their scalps will go numb; Bassi, who is very religious, added various derailments, betrayals, and friendly appearances by various gods such as Jesus and the Virgin Mary in the modern drama, to show the refreshing point that good and evil will eventually be rewarded."
"The themes in Europe and the United States are even wider, including but not limited to wealthy families, revenge, werewolves, vampires, contract marriage, etc. Either the heroine is betrayed and seeks revenge from a wealthy family, a typical European and American big girl version of 'go home' "The Temptation'; or the werewolf version of the little princess, where several big families are entangled and become more and more chaotic. For example, the weak heroine is raped by the second male overlord, but she is caught by the second male's real girlfriend."
"And there is one type of plot that I think can be copied intact, and that is 'The Domineering President Falls in Love with Me', because women all over the world can't resist a handsome billionaire young man wearing a suit who suddenly becomes crazy about them. This fantasy to pursue.”
Mr. Cao, who was talking endlessly, suddenly cheerfully took the big BOSS as an example and asked Yang Guang: "If nothing else, let me ask you, suppose our boss Mr. Fang is crazy about pursuing a factory girl who earns 3,000 yuan a month at the bottom. Or a waitress in a restaurant, how can she bear it? She will get wet on the spot."
Yang Guang was speechless: "Uh..."
…
