Chapter 996 [The cost of trial and error is very low, but winning by surprise is very high]

Cao Chenghui added: "In the past few years, there has been an obvious trend in the United States to force aesthetic deformation for the sake of political correctness. If the heroine is too beautiful, she is accused of objectifying women. As a result, some entertainment products such as games, movies, and television are afraid to set the heroine to be too beautiful. .”

"But what is beautiful and what is ugly? People's eyes are not blind. Europeans and Americans don't dare us. We don't have to worry about these things. The cost of a Baotian short drama is one or two hundred thousand US dollars. Even if it is taken off the shelves, it will not hurt. , let us help foreigners correct the aesthetics that is gradually becoming deformed, so the actors in the boss short drama must find handsome boys and girls, fair skin, beautiful appearance and long legs."

At this moment, Yang Guang heard in his heart that Li Liyuan was on the map, his brain and CPU were burning again and again. Such a weird and wild way, is this a strange move from his immediate superior? It's really weird enough.

Moreover, he also realized from Cao Chenghui's eloquent remarks that this direct boss really didn't think it was a temporary idea, but had actually studied it. To be able to elaborate on this argument in such a systematic way, it was said that It's impossible without taking the initiative to research.

Cao Chenghui glanced at the confused Yang Guang and suddenly asked: "Do you remember everything I said?"

Yang Guang was brought back from his confusion by these words, and he nodded and said, "Uh... I remember it, but not all of it, but I opened the voice memo, and you can continue the instructions."

At this time, Yang Guang was murmuring in his heart again, thinking that although our Yixing Media Group was not established very long ago, it is now a well-known media giant in the industry, a large company and a large enterprise.

It's really out of style, and isn't it a bit too trendy?

It's okay if it becomes popular and successful, but if it doesn't, it will be laughed to death by peers in the industry.

At this time, Yang Guang said that Baobao was feeling bitter, and if it wasn't popular, it would definitely become a big joke among peers in the industry and become an unbearable dark history for Yixing Media Group.

But Mr. Cao is already like this. Yang Guang has noticed this and will definitely implement it.

After all, Cao is his strongest supporter in his parent company Qunxing Capital. He must not be slapped in the face. This matter must be implemented and handled properly.

At this moment, Cao Chenghui didn't know what Yang Guang was thinking. He stared at the other person and said: "Don't think this is a random trick on my part. I've been thinking about this for a long time. How to play Boss Ba's short play? The cost of making a mistake is low, but the cost of winning by surprise is high.”

"Especially the gameplay of Boss's short play, I firmly believe that it can be used like a fish in water in North America. The Hollywood film industry is quite mature. Actors, screenwriters, venues, costumes, props, and production. These supporting facilities are not too complete. They can be truly Achieve high-efficiency industrialized assembly line-style low-cost output.”

Hearing this, Yang Guang exclaimed in his heart that he had indeed gone to study it seriously.

Speaking of this, Cao Chenghui suddenly sighed: "Many times people will focus on those high-end businesses, and then ignore some grassroots needs at the bottom, but opportunities often lie in these neglected areas. Yixing Media created "Three "The Three-Body Problem" universe is very important, but it is not just a high-level business like "The Three-Body Problem"."

Upon hearing this, Yang Guang nodded repeatedly and said, "I understand."

After hearing Cao Chenghui's emotional words, Yang Guang thought that he had just muttered that he felt a little embarrassed to do this, and thought it was a very shameless business. Thinking of this and then thinking of Mr. Cao's words, he also realized that he The gap and pattern between me and my immediate boss made me feel a little ashamed.

He also realized more deeply that it was not unreasonable for his immediate superior to become his immediate superior, and becoming one of the seven directors of Star Capital definitely did not come with high emotional intelligence and a good grasp of the situation.

…

This matter was determined to be done on the same day under Cao Chenghui's decision, and there was no need for a board of directors vote from the parent company, because it really didn't cost much, and the cost of trial and error was very low, which stretched the budget of several hundred million. Cao Chenghui It can be decided directly. He gave a budget of 200 million US dollars for trial and error.

But having said that, in the eyes of super giants like Star Capital, US$200 million is not a big sum of money, but in fact it is still an astronomical sum.

For the production cost of one or two hundred thousand US dollars for a Ba Zong short play, this budget is not too sufficient. Thousands of Ba Zong short plays can be mass-produced easily.

This was the decision made by his immediate superior, and Yang Guang immediately arranged it. Soon he asked Hou Junda from the subsidiary Yixing Video to hire a group of programmers to develop the short drama APP, and at the same time set up a short drama shooting team and an operation team, and then A new wholly-owned subsidiary was established to operate this short drama APP application.

One of the major advantages of Ba Zong's short drama route is its high output. A short drama does not need to be carefully polished at all. With the mature and developed assembly line production industry in Hollywood, it can be directly outsourced and completed in about two weeks. I can make a short play out of it.

The cost is not expensive either. A simple urban tyrant short drama with 80 or 90 episodes costs about US$150,000, with each episode lasting only two to three minutes.

The operational ideas for the short drama APP are now available.

[The heroine who came in to deliver water accidentally disturbed others and was slapped in confusion. The water glass in her hand also broke to the ground. After suffering a series of insults, the heroine squatted on the ground and cried, praying to God for greater strength]

The plot came to an abrupt end, and the prompt "If you want to know what happened next, please pay to unlock it" popped up on the screen. Pay money to unlock it, or you can also unlock it by watching ads and getting points.

It costs US$10 to watch an entire short series, and US$25 to US$50 for a long series, which is higher than the unit price of Netflix, which offers unlimited monthly viewing.

But who cares when everyone is drunk?

One of the characteristics of the short drama is the sudden and sudden high. Although they know that this thing is crude and shoddy, people who watch the short drama do not have much expectations and just want to relax. When they are high, they often cannot stop, and Each episode is also very short, about three minutes, so it’s easy to pay to watch it again and again, and before you know it, about ten dollars have been spent.

…

Within two days, the story about Mr. Ba’s skit spread among the top management of Star Capital. The core bosses knew that Cao Chenghui had gone to Yixing Media to organize such a gig. Qiu Guangcheng, Hua Yu and others all came to Bengbu. The residence made some fun.

No one paid much attention to it. The budget of 200 million US dollars was just the cost of trial and error for Yixing Media to go overseas. It didn’t matter if it failed. If it succeeded, it would definitely make a profit.

For Qunxing Capital, which is not short of money, the most indispensable thing is the cost of trial and error, but what is lacking is the opportunity for trial and error.

Soon after, the news of what Cao Chenghui had done reached the ears of the big boss Fang Hong. Hua Yu and the others did not take it seriously, but Fang Hong was different. When he learned that Cao Chenghui had actually done such a thing, I was very surprised when I came here, and I also remembered the relevant memory information from my previous life.

Others may not care, but Fang Hong has the advantage of foresight. In the past life in his memory, the domestic boss drama went crazy overseas. Foreigners were the most interested in the werewolf theme. The number of downloads of the short drama APP once exceeded that of the popular TV drama at that time. TikTok.

Fang Hong was surprised that in this life, he never expected that Cao Chenghui would be so foresight and bet on the non-mainstream track of Ba Zong's short drama. The key is that he was sure of it. It can only be said that Ah Hui really has something.

…