Chapter 144 [The Second Internet War kicks off]

Not only did Quandong Weibo launch the video sharing function today, but another major event occurred.

The big Internet companies are finally here.

It's not Qianxiang Weibo, it's not Tengxun Weibo, it's not Wanghuang Weibo, and it's not Xinlang Weibo, but Souhu's Weibo products are the first to go online. Fang Hong also pays attention to the information in the Internet circle. Seeing The news was also quite unexpected.

But in any case, the launch of Souhu Weibo will be a sign that the "big chaos" in the microblogging field has officially kicked off.

...

In the afternoon of the same day, Mr. Zhang personally held a meeting on Souhu's Weibo at Souhu's headquarters.

At the meeting, Mr. Zhang said unswervingly: "Although Quantum Jump's Weibo products have a first-mover advantage and have reached more than 30 million users, they have not yet formed a monopoly. Declare war, I will personally grasp Weibo, put Weibo at the highest position in the company's entire structure, and devote the power of the whole company to start a second business. There is no upper limit for investment. Bo is evenly matched."

The words between the lines show that Mr. Zhang attaches great importance to Weibo. He believes that Weibo may become a symbol of Internet 2.0 in China. The Second World War on the Internet has begun. Mr. Zhang even issued a military order for himself at the meeting.

If you don't succeed, you will succeed.

Because of the emergence of Weibo, China seems to have entered the era of crowd watching. The topic of Hexuan in the past two days is the best example.

Her incident started in Xincheng University's campus forum, then spread to the Weibo platform, and finally became the focus of heated discussions on the Internet.

The fission speed of the whole process was astonishing, almost overnight, and the public's vision seemed to be suddenly opened.

This is a very shocking thing for people in the Internet industry. The Weibo product, which was inconspicuous a few months ago, has now been taken care of by the four major portal giants Xinlang, Souhu, Tengxun, and Wanghuang. Xuandi made great efforts to promote it.

...

The next day is Saturday.

Qianxiang Weibo announced its official launch, followed by Tengxun Weibo and Xinlang Weibo.

In just one day, the three-way heroes announced their entry into the battlefield with a high profile.

All of a sudden, the Internet world was very lively.

Just like the blog sites that were struggling a few years ago, several major Internet portal giants have hurriedly targeted the field of microblogs this time.

Seeing this situation, many people in the industry are also sweating for Quandong Weibo. Faced with the hunting of various giants and manufacturers, many people think that Quantum Weibo may become a martyr, and will eventually be strangled by various giants. end.

Behind Qianxiang Weibo is Qianxiang Group and Campus Network, whose strength should not be underestimated;

Xinlang Weibo is backed by Xinlang, the head of the four major portal giants;

And Tencent Weibo is backed by Goose Factory.

In the domestic Internet field, Goose Factory is invincible by virtue of its leading position in the IM market. QQ users are the basis for cutting into various domestic Internet fields. The same is true for entering Weibo this time.

As for Tengxun’s direct combination of Weibo accounts and QQ numbers, people in the industry generally believe that the strong user base of QQ users will be a great support for its Weibo competition. Stand out in the "big fight" in the blog field.

Unlike Xinlang, Souhu, Tengxun and other players, Wanghuang has always been tepid in the competition of portal website products, mainly in the state of following Buddhism, and this time Weibo is the same, and Wanghuang is the master People seem to be more interested in the matter of "raising pigs".

This weekend weekend, as various Internet giants scramble to enter the field of micro-blogs, many people in the industry call it the first battle of the Internet industry in 2009.

...

weekend afternoon.

Fang Hong walked out of Jingxinju mansion, there was a car waiting outside the house, the driver opened the door for him immediately when he saw him coming.

This car is not a luxury car, an ordinary car worth two hundred thousand yuan, and there are several top luxury cars in the garage at home, but they are not used.

Now that his identity is not widely known, he doesn't need to be so high-profile when he goes out, which saves worry and effort.

However, Fang Hong's driver couldn't figure it out. The boss lived in a top-notch mansion worth several hundred million yuan, so there must be no shortage of luxury cars, but he just sat in an ordinary car worth over two hundred thousand yuan. He couldn't figure it out and didn't dare to ask.

The car drove Fang Hong away from Huayang Villa, and the destination was the headquarters of Quantum Beat.

Fang Hong, who was sitting in the back seat of the car, took out his mobile phone and called Cao Chenghui. Once connected, he ordered, "Go and do something as soon as possible. In Hexuan's name and mine, donate 5 million yuan and 10 million yuan respectively." tens of thousands of funds to support the reconstruction work in the disaster area.”

Cao Chenghui responded immediately: "Good boss."

Fang Hong said: "I will remit the money to you later."

After explaining the matter, I hung up the phone and closed my eyes to rest my mind. The 15 million yuan donated funds must not be used from Qunxing Capital. Personal accounts and company accounts still have to be clearly distinguished.

Of course, if Fang Hong didn't say anything, Cao Chenghui would definitely take the company's money, and he would be able to properly solve the personal and company financial problems.

...

Quantum Jump headquarters.

When Fang Hong came to the company, Xu Jingren saw him and said, "Boss, this time you go abroad, your camera sense and language organization ability are better than those of us. It is predicted that if we want to become martyrs, we must not lose our momentum, so this time we have to follow up and have fun, and by the way, we have to cooperate with the launch of the video sharing function.”

Hearing this, Fang Hong laughed and said, "What about the exit law?"

Xu Jingren said: "It's simple, just take a few minutes of video to talk about why Quandong's Weibo became popular. I have arranged for you as the chief strategic advisor of QuantumDance."

Fang Hong nodded, this identity is fine.

Xu Jingren's operation is obviously telling the users that only Quandong Weibo is really popular, and it will be even more popular in the future, and the others are all coquettish and sluts. Don't go to them, they have no future, and they will come back later.

The two came to the creative department of the company and entered a room where there were two staff members and the video equipment had been set up.

Fang Hong sat down on the sofa and said with a smile, "How do you do it?"

Seeing his sitting posture, Xu Jingren couldn't help but said, "Your aura in this sitting posture is a little bit higher than the position of strategic consultant assigned to you. Take away your big boss aura and change to a lazy sofa."

Hearing this, Fang Hong couldn't help being dumbfounded. He nodded and did as he said, and restrained himself a bit. It was too natural just now.

A staff member at the scene adjusted the camera to face Fang Hong who was sitting on the lazy sofa, and then looked at Xu Jingren outside the camera and said it was ok, Xu Jingren turned to look at Fang Hong and said with a smile: "OK, that's ok, the subject of the video is measuring motion." The reason why Weibo is so hot, the topic is given to you, just use it as you like."

At this time, the video recording has already started, and of course Xu Jingren's voice outside the camera will be edited out.

Sitting on the lazy sofa, Fang Hong pondered for a moment, organized his thoughts and said in an orderly manner: "Why is Weibo so hot? Our team has done a lot of summarization, and finally came up with these three reasons..."

Xu Jingren, who was out of the camera, immediately gave a thumbs up. As expected of the boss, he entered the state in seconds.

Fang Hong said thoughtfully:

"One is the ease of use of Weibo. Compared with blogs that emphasize layout, the content of Weibo is only composed of simple words and phrases. From this perspective, the technical requirements for users are very low."

"And the organization of language is not as high as that of blogs. Secondly, the various APIs opened by Quandong Weibo enable a large number of users to update their personal information in real time through mobile phones and the Internet."

"The second is the influence of the interpersonal circle. Compared with blogs, the amount of attention of users belongs to a "passive" state of attention. The audience of the written content is not sure, while the attention of Weibo is more Take the initiative, as long as you tap to follow, it means that you are willing to accept instant updates from a certain user."

"From this perspective, it is more valuable for research on commercial promotion and the dissemination of celebrity effects. At the same time, for ordinary people, most of the friends who follow Weibo come from real life circles. Every word and deed can not only vent emotions, but also record thoughts. role, and more importantly, maintaining interpersonal relationships.”

When Fang Hong was recording this video, he was talking about it and at the same time felt that it was necessary. The next step of Quandong Weibo is to invite celebrities to enter. This video can just tell them that entering Weibo is also very beneficial to them. value.

"The third is the combination of human nature's desire to spread and technology. In this era of information explosion, everyone's life is deeply affected by the wave of knowledge. The Internet is a never-ending classroom."

"After crossing the Web1.0 'portal website' era, we were surprised to find that everyone can be the recorder and follower of the era."

"Web 2.0 is no longer an empty and conceptual cutting-edge concept. What it brings to me is the advent of a real carnival era. The popularity of 'Sister Furong' and the incident of 'Muzimei' represent blogs as a new The communication tool has entered the lives of ordinary people.”

"As an open Internet social service emerging in the web 3.0 era, Weibo is characterized by shortness, convenience, and emphasis on originality. A few sentences are a Weibo, and it can be posted on computers and mobile phones at any time."

"Compared with blogs that need to organize language to state facts or use rhetorical techniques to express emotions, Weibo's instant expression of "quotations" is more in line with the rhythm and habits of modern people, and the use of new technologies makes it easier for users Reply to visitors' messages, so as to form a good interactive relationship."

"To sum up, Weibo occupies the right time, place and people, and it's hard not to think it's popular."

...