Chapter 145 [Profitability of Weibo]

After the video recording was over, two staff members took the materials to edit and process. Xu Jingren looked at Fang Hong and smiled with a thumbs up: "It's the boss after all, smooth and silky, two words, photogenic."

As he said that, Xu Jingren came to the side and sat down, and suddenly said with emotion: "The field of microblog is very lively now, and now there is a saying in the industry that this is called 'Weibo Chaos', I don't see it at all. wrong."

Xu Jingren immediately snapped his fingers and added: "Big internet companies include Tengxun Weibo, Xinlang Weibo, Souhu Weibo, Wanghuang Weibo, and Pinpinmi, Xpress Weibo, Poor Talk, Jiwai, Fanfou, classmate network Weibo, etc..."

Immortals from all walks of life joined the battlefield one after another, especially the entry of those big Internet companies. It would be a lie to say that Xu Jingren is not under pressure.

Fang Hong said with a smile: "Isn't it exciting? If Quantum Jump wants to become a company of the times, it must step on the giants. This hurdle cannot be avoided, and the only way to get over it."

Xu Jingren nodded, thinking that Fang Hong was behind Quantum Jump, so he didn't panic.

At this time, Fang Hong said in a deep voice: "With the advent of the 3G era, the main application platform of Weibo will be mainly mobile phone users. Wireless mobile phones are connected together, and each mobile phone user can post his latest information and share it with his friends without using a computer."

At this point, Fang Hong looked at Xu Jingren and emphasized: "One word of news, this is the characteristic of Weibo, which determines the most natural and real state of the publisher at the moment. Who would care about the content of 256 characters? But , To be honest, it will bring another problem, that is, it may involve confidential and sensitive issues. Now that the number of platform users is skyrocketing, the community review team must also expand. Don’t be stingy, we must not overturn this issue.”

There are a variety of micro-blog products on the market today, and the big chaos lies in one word, which is chaos.

Fang Hong is very clear about how Fanfou and other websites were shut down in succession.

Xu Jingren nodded with a smile and said, "Understood. In your words, as long as you can reach the top of your field, you can't just look at it with the logic of market economics, but with the thinking of political economy."

After a while, Xu Jingren continued: "The Weibo platform has gathered a lot of popularity. With the current momentum, it is certain that the number of users will exceed 100 million this year. It is too early to talk about profitability, but there is no mature profit. Mode, this problem will have to be faced sooner or later, and it is also a crucial issue for the future development of Weibo.”

Xu Jingren thought for a while and looked at Fang Hong and said, "As for Weibo's future profit model, I have three conjectures."

Fang Hong said succinctly: "Let's listen."

Xu Jingren said slowly: "One is to share with the telecom operators SMS. We found that many users are more willing to post Weibo information through SMS via mobile phones, which also brings a lot of traffic to telecom operators. Then, profit sharing Achievements could become a source of monetization, but until now, no site has achieved this."

"The second is VIP fees, but there is no website for this business yet, so it remains to be seen whether it will work."

"The third is advertising sharing. Xinlang Blog has created a precedent for advertising sharing, but for Weibo, it is still unknown whether this conjecture will be successful."

After talking about these three profit ideas, Xu Jingren looked at the boss, and Fang Hong also said bluntly: "The first is a suicidal behavior, the second is a semi-suicidal behavior, and the third is feasible."

Xu Jingren was stunned: "Uh..."

Fang Hong thought for a while and said: "As long as the scale increases, Weibo's profit is not a big problem. When the user scale increases, there will be huge data analysis, and accurate advertising can be pushed. Data is the key to realizing accurate advertising and even The core resource of the entire profit model."

Xu Jingren was thoughtful: "Data..."

Fang Hong went on to say: "For example, related advertising, this model is similar to Facebook advertising. Compared with traditional portal websites, community-based Weibo can help companies better understand users, including users' online behavior and user characteristics. This will help advertisers better discover their target customers.”

Xu Jingren nodded: "It makes sense."

Unexpectedly, the boss has already thought of how to make a profit.

Fang Hong said in an orderly manner: "There are actually many profit models, such as real-time search. For real-time information, the challenge it faces is that this information may be useful information for users, or it may be spam. But it cannot On the negative side, recommendations from friends or celebrities are often trustworthy, at least more so than from strangers. If real-time search can identify useful information for users, there will be good monetization potential.”

Xu Jingren was stunned: "Then we have to develop a search engine ourselves? Lou Gaoyuan has to work overtime!"

Fang Hong said with a smile: "The main means of obtaining real-time information, whether it is developing a search engine by itself or cooperating with a leading third-party search engine, will bring benefits to the company."

Xu Jingren nodded, and immediately asked, "Are there any other profit models?"

Fang Hong said unhurriedly: "Of course, as more and more companies open official accounts on Quandong Weibo, they are mainly used for online promotion, public relations or recruitment. As a comprehensive solution for brand advertisers, bundling sales Can increase the market share of online brand advertising for the company.”

"In addition, it can also provide a large amount of valuable traffic for third parties, especially for online e-commerce and online video, etc. There are at least three ways to share traffic. One is the official Weibo of a third-party website, such as Taobao Mall. ; The second is that in view of the open system adopted by Quandong Weibo, the number of people who use 'share to Weibo' will definitely increase, and the value of 'click to return' will undoubtedly bring potential profit opportunities; the third is to cooperate with Facebook Similar to our shopping mall, it allows third-party partners to open a shopping mall.”

Fang Hong paused for a moment, and then said: "There is also the thing of open API, which can bring thousands of third-party application developers to the platform in the future, especially in the era of mobile Internet, covering client software and web games and mobile games. wait."

In the end, Fang Hong added: "The major premise of these profit models is that we can break out of the current 'big chaos' situation. As the scale of the platform continues to expand, for the user-oriented platform, the most wonderful That is, the scale of the platform continues to expand and user stickiness continues to increase. It has been less than a year since Quandong Weibo was born, but its potential is beyond doubt.”

Xu Jingren nodded and said, "You're right, the mobile Internet is the key, and our APP client development is progressing in an orderly manner."

Xu Jingren's confidence was greatly boosted by Fang Hong's words.

There is no need to worry about the profitability of the platform. The boss gave a variety of profit models in a few words, and he didn't need to think too much about it. These solutions are all effective.

In fact, as far as making money is concerned, Fang Hong doesn't pay much attention to the profitability of Weibo, and never expects that Weibo, a platform, will make money like a money printing machine.

This product is the stepping stone and the first piece of the puzzle in the overall puzzle of Fanghong's layout of the Internet sector, because only Weibo is the most suitable to enter the domestic Internet industry at the time point of the era of rebirth.

Taking Quandong Weibo as the entry point to gain a foothold in the Internet and achieve this goal, the biggest mission of Quandong Weibo has been completed.

The real highlight is Hu from the Goose Factory. After Weibo, the next real heavyweight product is WeChat, the dominant social application in the mobile Internet era.

The biggest purpose of launching Weibo is to launch WeChat. In this way, Goose Factory has to participate in the competition, and there is QQ support behind it. Quantum Beat’s launch of WeChat is also supported by Quantum Weibo.

There will be a lot less stress and you will get up much faster.

After I have WeChat, I will wrestle with Ari and his branch Fubao, and go to Mr. Ma's back garden to make a fortune.

The jigsaw puzzle in the field of the Internet has gradually formed. Fang Hong has a very clear idea of ​​what to do at what stage. These major strategic moves have not been told to Xu Jingren, nor to anyone, let alone.

It is enough to know these things in your own mind, and when the time comes, just make a move.

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