Chapter 244 [Hou Junda's Report]
Yixing Video Project Department, in the meeting room.
Hou Junda listened to Fang Hong's question, he was silent for a moment, and after organizing his words in his mind, he said: "Yixing Video obtained the resources of the 110,000 film and television drama library. My plan is to develop a search engine, and then set up a search engine. The legal team is dedicated to searching the major online video sites every day, and sues the platform immediately if an infringing video is found."
Fang Hong said with great interest when he heard this: "Suing the platform? There is a high probability that it is a thankless task, and it is basically difficult to contain it."
Hou Junda also smiled and said: "Mr. Fang, I know that the relevant laws in the mainland are not perfect, but I did not expect to get the infringing videos off the shelves of my peers' websites through prosecution. I used this as a means of strategy. Sexually disrupting the user experience of the opponent's website."
After a pause, Hou Junda organized his language again and continued: "He has Zhang Liangji, and I have a wall ladder. The biggest purpose of the continuous prosecution is to make their website content repeatedly put on and off the shelves, and put on and off the shelves."
"For example, I was still watching dramas in the morning, and I watched them vigorously. Then I had a meal and prepared to continue watching dramas in the afternoon, but I found that the video could not be found. It must be a disappointment, but it popped up again at night, or I was watching a movie. Unfortunately, the video was a bit stuck in the middle, so I refreshed it, but the video was gone, showing that it had been taken down, etc. "
"This is the strategic purpose of my plan to continue to sue. The cost of establishing a legal team should be regarded as operating costs. As long as it can achieve the experience of destroying competitors' websites, the advantages of Yixing Video will be further reflected."
When Fang Hong heard his strategy description, he couldn't help but nodded in satisfaction, that's how copyright should be played.
Hou Junda added: "With regard to the expansion plan after the website goes online, our team unanimously decided not to accept any advertising business at the initial stage of the website's launch, to maximize the user experience, and to attract users to stay here."
Anyway, the patron's father is rich, so doing this can better achieve the goal of 300 million users and become the largest online video website in China.
No advertisements in the initial stage of launch is a great competitive advantage, because other online video sites in the same industry are too shy to accept advertising business, because those video sites are operating at a loss of VC money, and To get the VC money is to sell the founder's equity, so naturally I dare not spend money recklessly.
But Hou Junda is now a worker of Yixing Video, so he doesn’t feel bad about spending money, at least he doesn’t feel bad about spending money compared to the founders of other video sites. His team must complete the task of betting on performance in order to share 15% of the profits. equity.
Hou Junda added: "I plan to cooperate with Alipay to hold an event. If users recommend to friends to register for Yixing video account, they will get 1 yuan reward if the recommendation is successful, so as to form a fission expansion."
To put it bluntly, it's a waste of money, but Fang Hong agrees with Hou Junda's strategy very much, and being able to make money is the biggest motivation.
By cooperating with Alipay, the partners are also very happy, because this is also to promote Alipay, but the money comes from Yixing Video, Alifubao is definitely super happy, both parties get what they need, and there is no business conflict. Competitive relationship, Alipay is online payment, and Yixing Video is an online streaming video website.
At this time, Ari had no idea of acquiring an online video site, nor had he thought about entering the field of online streaming video sites.
However, Yixing Video does not allow Alipay to go whoring for free, but also has to share Alipay's own traffic.
To participate in this pull activity, users need to bind their account to their mobile phone number to be effective. This is to prevent professional teams from plundering wool, just bind a mobile phone number. If the threshold is set too strict, it will be counterproductive, but if there is no threshold at all, it will only be used by professionals. The team scooped up a large number of zombie accounts.
So it is enough to bind a mobile phone number. There is a certain threshold but the threshold is not high. Zombie accounts are acceptable. Strictly speaking, zombie accounts are also valuable. At least they can serve as the number of users, but most of them cannot be Zombie number.
"I don't mind spending money. It's very profitable to attract a user for 1 yuan, and it only costs 100 million for 100 million users. Let alone 100 million, even 200 million is a good deal." Fang Hong Smiling and slowly said: "The strategy is good, but your money-spending strategy is too simple and rude. I think further optimization is needed to maximize the benefits."
Fang Hong turned to look at Hou Junda and said: "You can do this, for example, let the reward increase gradually, that is to say, the more new users you attract, the more you will be rewarded, and when you attract fewer people, you will be given relatively less. The more people you pull, the more you will be given later.”
"For example, if you spend 100 yuan in the same way, you will be rewarded 1 yuan for every person you pull. It can be optimized to reward 1 yuan for every person you pull, 15 yuan for 10 people, 30 yuan for 25 people, and so on. The same cost of 100 yuan can pull 110 people out, and the accumulation of large numbers is a very large number.”
Hou Junda couldn't help but see that this strategy is indeed more subtle, and Fang Hong continued: "Another example is a game that can issue tasks to users for gambling. For example, if you set a number of 150 people, as long as you can get 150 people, you will be given 200 yuan. The reward of 300 yuan, in short, has to be more profitable than regular activities to motivate him to attract people."
"If you accept this task and fail to complete the task target in the end, there must be a punishment mechanism, but you can't just give a penny, and you will be paid as much as the number of people you have attracted according to the conventional attracting activities, but there will be no excess income. In the end, there is a guarantee of the minimum income so that he will not have psychological concerns that the task will fail and work for nothing.”
Hou Junda nodded again and again, and immediately made a memorandum on the strategy provided by Fang Hong. This method can indeed mobilize people's enthusiasm, and the amount is intuitively larger. It may not feel like pulling a person to earn 1 yuan, but if you list a You can get hundreds or even hundreds of dollars directly after completing the task. This amount is quite impressive for the general public.
Anyway, besides spending some time on pulling people, there will be no loss.
What Fang Hong could foresee was that after this recruiting activity was launched, the most enthusiastic people would definitely be the student party. The student party has no source of income and is the most active group on the Internet, so there is still plenty of time.
The student party is motivated and has the time to participate. It is also very good to set up a hundred and eight yuan as an Internet fee.
And every student has his own QQ friends, QQ group friends, etc. There is no doubt that this is a very large fission group.
Most importantly, the potential value of users like the student party is huge, because they are young, and youth is the most valuable thing.
They may not have spending power now, but they will eventually grow up and step into the society. If Yixing Video can enter their world from their school days, accompany a generation of people to grow up and form The habit of going to Yixing Video Network.
Ten years later, today's student parties will bring huge monetization capabilities to the website. To be an Internet platform, we must take a long-term view.
And the capital market will buy this story, because with such an expectation placed here, the company's valuation can be topped, and this company becomes very valuable.
Profit represents a company's ability to make money, but valuation represents how much a company is worth. How can eating a company's profit be as good as eating a valuation premium? The money from the valuation premium is fast and abundant, and the money that can be cashed out when the stock price rises ten times or twenty times is unmatched by the company's profit in proportion to its shareholding.
At the end, Hou Junda explained in an orderly manner: "In addition, our plan supplements, if users watch videos as tourists, they can only watch 480P standard definition videos, log in to their accounts to watch 720P high definition videos, and become VIP members. Users can unlock 1080P ultra clear videos, all The video resources on the site can be watched for free.”
Fang Hong immediately asked: "You mean, there are some movies and TV shows on the website that require VIP users to watch?"
Hou Junda nodded and said: "That's right, but this is a follow-up plan. At the beginning of the website's launch, all video resources on the site are free to watch for all users, but in the later period, according to the development of the user scale, the awareness of payment will be gradually established. At that time, some film and television content will require VIP permission. It can only be watched, but it will also launch a rotating limited free activity, and it will be open to non-VIP users for a period of time to watch.”
Hou Junda added: "In addition, every film and television drama that can only be watched with VIP privileges will be marked with the countdown to the next free opening time, so that users who do not want to spend money can intuitively see their When will the movie or TV series you want to watch be available for free, and then watch it again.”
Restricted free activities are actually a compromise strategy of compromise. Completely free is not conducive to copyright awareness in the later stage. Complete VIP unlocking and viewing is equivalent to completely giving up free party groups, so we can only compromise.
The free party can wait two or three days to watch it. The time limit for exemption needs to be studied carefully, and it should not be too long. It is necessary to set a waiting time acceptable to the free party, so that people will go to other video sites to watch.
Those who don't want to wait and are willing to spend money can unlock the VIP to watch at any time, get a better viewing experience, buy early and enjoy early.
Fang Hong was quite satisfied with Hou Junda's series of plans for the development of Yixing Video after listening to them, and basically had nothing to add. Big question.
...
