Chapter 579 [King of Smartphone Copycats]

afternoon.

Fang Hong went out of the lying door alone, and he came to a commercial street in Xincheng for a stroll. Behind him, several healthy men followed and kept a stable relative distance from him.

Those people are actually Fang Hong's personal bodyguards. As long as he is not affected, these bodyguards will always follow closely as passers-by and will not step forward to disturb him.

At this moment, Fang Hong's attention was attracted by a mobile phone store in front of him.

On the street where he is located, there are many stores selling smartphones on both sides, but most of them are non-brand phones, and you can even say that they are basically knock-off phones.

Since Xingyu Technology released the first-generation smartphone product S series flagship in 2010, in the past two years, domestic smartphones can be said to have sprung up like mushrooms after rain.

If you have a low EQ, it's a state of demons dancing wildly.

Fang Hong looked at the brand of the mobile phone store in front of him, and couldn't help laughing and teasing in his heart: "The name reads a little more tonally than the two-dollar store, and it also has a little craftsman spirit in it, happy."

Glancing towards the store, the popularity is still very hot, and it looks very popular at first glance.

At this moment, a clerk of this mobile phone store switched on the speaker at the door, and soon the sound of the advertisement sounded, it was the cadenced voice of a male dubbing:

"A branded mobile phone very similar to 'Xingyu Mobile S2' only costs 399 yuan, do you believe it?"

"Come here, as long as 399 yuan can give you a brand new S2 mobile phone!"

"Authentic licensed products that are cheaper than knockoffs only cost 399 yuan."

"We promise that each Nietzsche mobile phone will only earn 10 yuan."

...

Listening to these advertisements released, Fang Hong outside the store couldn't laugh or cry. The advertisement was too hasty. Xingyu Technology is a domestic enterprise, how can it be licensed?

But many pedestrians who come and go are attracted and enter this store.

The name of this mobile phone store is "Nietzsche Mobile Phone Factory Store". The name is very interesting, and people can feel that the things sold in this mobile phone store are very cheap.

That's right, this is a copycat brand that emerged in 2011 last year: Nietzsche mobile phone.

Now it has become popular in China, and it can be called the most representative brand of Shanzhai machine brand.

Since the birth of Nietzsche mobile phone, its goal has been very clear. It started out as a completely fake S1 mobile phone, and shouted the slogan of "the most cost-effective smartphone in the country".

It took only seven months to open more than 1,000 offline stores. As of April this year, Nietzsche Mobile’s stores have expanded to more than 3,000 stores, and it is still expanding on a large scale, opening stores nationwide. .

One of Nietzsche's main mobile phones is cheap.

After a while, Fang Hong entered the store with great interest and wandered around for a while. A screen hanging on the wall in the store was displaying an advertisement endorsed by a celebrity:

[I never imagined that a 399 yuan mobile phone has so many functions. It is no exaggeration to say that Nietzsche mobile phones are definitely the most cost-effective in the world. From now on, Chinese people can buy the best mobile phones in the world with the least amount of money. 】

Fang Hong looked at the advertising video and felt happy. Nietzsche's mobile phone also invited a celebrity to endorse him. This celebrity might have rejected it at first, but there was no way the sponsor gave too much.

This is the marketing slogan of Nietzsche's mobile phone, and such advertisements are everywhere now.

Fang Hong looked at the Nietzsche mobile phone placed on the counter. At first glance, its appearance was the S-series flagship phone of Xingyu Technology, and some screens were even larger than the S-series phones of Xingyu Technology.

From a commercial perspective, the Nietzsche phone was a huge success.

The reason why it is popular is that apart from being super cheap, it is another aspect that almost completely copies the industrial design of the S-series flagship machine under Xingyu Technology.

Compared with the price of four to five thousand yuan for one S series flagship machine under Xingyu Technology, the slogan and the price of Nietzsche's mobile phone are too exciting. Anyone would want to see what this mobile phone is. .

This kind of crazy opening of stores offline, and the cost-effective advantages of using online mobile phones, coupled with newspaper headlines and celebrity endorsements, have made Nietzsche mobile phones quickly become a mobile phone that many people think "whether or not to watch" when buying a mobile phone. Look" brand.

Since the appearance of this mobile phone is very similar to Xingyu S series mobile phones, not to mention exactly the same, but the price is only a fraction of the S1 mobile phone. Once it was launched, it became so popular that I did not expect it. The monthly sales exceeded 3.5 million department.

In fact, Nietzsche’s system is MTK, the application is JAVA, and the appearance of the S1 mobile phone is imitated. Whether it is a smart phone in the true sense, as advertised in TV ads: there are still differences in functions such as watching TV and watching videos.

However, it is cheap!

Only 399 yuan.

Xiaomi focuses on cost performance, and Nietzsche's price makes Xiaomi lose his temper.

After being greedy for sweetness, Mr. Lu, the boss of Nietzsche Mobile, spent a lot of money to open stores across the country like crazy.

Although the gimmick of only earning 10 yuan has been controversial, it did not hinder the expansion of Nietzsche's mobile phone. With this simple and crude sales strategy, Nietzsche's mobile phone directly won the title of "King of the Cottage".

When it comes to copycats copying homework in the mobile phone industry, Nietzsche puts it second, and no one dares to say first. The title of "King of Copycats" is not for nothing. The so-called high configuration and low price have also harvested a group of loyalists. What about fans?

Mr. Lu even let out bold words, saying in an internal meeting: Nietzsche mobile phone will catch up with Xiaomi within two years, and surpass Xingyu Technology within five years.

Fang Hong wandered around this mobile phone store for a few minutes before coming out. The owner of this store and many consumers had no idea that there was a super boss who came to pay attention and left silently.

"Something..." Fang Hong shook his head with a grin, and then went to other mobile phone stores to have a look. There are many mobile phone stores on this street, and many of them are being renovated, which can be called a street of mobile phone stores.

Because an independent building not far away is Xingyu Technology's flagship store in Xincheng.

The sudden rise of Nietzsche mobile phone in the domestic mobile phone market is due to marketing and plagiarism, and it got the industrial design and brand bonus of S1 mobile phone.

It adopts crazy offline store openings, cost-effective advantages, newspaper headlines and celebrity endorsements. If you can use any of these three methods proficiently, it is enough to kill your way in this industry, and Nietzsche uses all three of his mobile phones. Also used well.

It is not unreasonable to be able to rise in such a short period of time.

But then again, Nietzsche's mobile phone is still so popular now, and it is still rising at a high speed, and it is even too provocative to open a store diagonally opposite some physical stores of Xingyu Technology.

Nietzsche's mobile phone is still safe and sound, which is the result of Qin Feng, the head of Xingyu Technology, who has acquiesced to a large extent.

Of course, Xingyu Technology is currently suing Nietzsche’s mobile phone for infringement, but in fact it’s just for show, because Qin Feng didn’t kill him. Press to death.

Otherwise, with the strength and energy of Xingyu Technology today, it is as simple and easy as pressing Nietzsche’s mobile phone to death in the domestic market, not to mention drinking water. Taking a step back, if Xingyu Technology can’t do it, you can go to your father to find it. "Star Dad" uses his own influence and network resources.

If you really want to hit hard, this brand will definitely not survive.

The reason why Qin Feng has such a high tolerance for this counterfeit machine is even tacit approval in a certain sense. In fact, one only needs to look at Microsoft's tacit approval of piracy in the Greater China market.

Microsoft tacitly allows pirated operating systems to flood the Greater China market, which means that competitors cannot stand up.

The industry fields of the two are irrelevant, but the effect they want to achieve is also similar.

The more popular Nietzsche mobile phones are made, the wider the audience, and the high-end brand image of Xingyu Technology in smartphones will be more popular, so there is no need to suppress it, and it is completely tolerable to be rubbed.

...

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