Chapter 580 [Support a group of younger brothers to come up]
The reason why Qin Feng was able to acquiesce in Nietzsche's mobile phone to take Xingyu Technology's brand bonus is because he never thought about sinking into the low-end market. Xingyu Technology's strategy from the beginning of its establishment was to anchor high-end brands value.
And the Nietzsche mobile phone is playing like this, in fact, users in the sinking market are advertising the S-series mobile phones of Xingyu Technology. The more Nietzsche mobile phones are shipped, the more people know about Xingyu Technology’s S-series mobile phones, and Anyone who bought this phone knew it was a counterfeit phone.
Now they can only buy a 399 Nietzsche mobile phone, and they buy it because it is cheap and good-looking, or they want Xingyu S series mobile phones but can’t afford to buy a phone with a similar appearance. I thought it was an S-series mobile phone worth several thousand yuan each.
Properly cheap and high-end.
In the future, when the economy gets better and the income of these people increases, they are all potential customer groups. At least the high-end brand of Xingyu Technology can be deeply rooted in the hearts of the people, because Nietzsche can become popular, at least half of the factors are due to Xingyu Technology's S The "face value" of the series mobile phones has been improved.
What's more, it is still in an incremental market environment.
Therefore, Qin Feng chose to turn a blind eye and close one eye. On the surface, he wanted to file a lawsuit against the other party's infringement, but in fact he didn't really kill him. Accidentally hit too hard and frighten the opponent to the point of not even daring to accept the move.
...
Fang Hong walked around this street for more than 40 minutes. After walking around, he counted more than 30 mobile phone brands, well-known or unknown, which can be called a group of demons.
In the face of the huge incremental market, everyone wants to come to this industry to get a piece of the pie, and most of them come to grab a handful of leeks and leave.
Since the emergence of Xingyu Technology and the rise of Google's Android system, it has brought disaster to Saipan, and Nokia mobile phones have begun to withdraw from the altar. a huge opportunity.
Especially at the end of 2011 last year, after MediaTek's first-generation mobile phone processor came out, the low price and excellent performance quickly opened up the market, and launched an impact on Qualcomm, the overlord of mobile phone processors.
And now MediaTek is called "the light of the cottage", Huaqiangbei's mobile phone manufacturing industry chain also smelled a huge business opportunity, and began to manufacture MediaTek knockoff phones frantically.
As a result, various counterfeit mobile phone brands have grown wildly, and demons danced wildly. Hundreds of mobile phone brands have emerged in the past year, and thousands of models have been produced in the past month. shock.
Fang Hong knows that copycat phones will quickly reach their peak in this year at most next year, and then they will flourish and decline, followed by a cruel industry reshuffle, and countless manufacturers will enter and leave the market. .
In the end, under the fierce competition situation, all the copycat players suffered disaster, and in the future, they all became leek boxes.
Even Nietzsche Mobile, known as the "King of Copycats", expanded its stores to more than 6,000 stores and was not immune to the end of destruction. It failed to achieve a successful transformation, because Nietzsche's genes were doomed to such an ending from the time of his birth.
The iteration of mobile phones in the future is accelerating, the requirements for quality are getting higher and higher, and consumers are becoming more and more difficult to fool. Who will pay attention to a mobile phone that relies entirely on marketing for OEM?
Nietzsche's mobile phone does not have its own technology, and the degree of clumsiness of the mobile phone can be imagined. Every mobile phone has the imprint of the S series, and each product has no innovation at all. The new models directly use Xingyu, Apple or Samsung models To copy is Chiguoguo's plagiarism, but also to cut corners. Such a mobile phone is not even considered an electronic product, and it is doomed from the beginning.
It is now popular because the absolute majority of domestic consumers have never even touched a smartphone, and the most high-end gadgets most people have ever played with are so-called feature phones.
The public is easy to satisfy and the price is affordable, so they will pay for it.
With such a foundation, Nietzsche's mobile phone can become popular.
...
Quiet Villa.
Fang Hong came back after wandering around, and Qin Feng also came to this villa.
At this moment, the two were talking in the living room on the first floor of the villa. Fang Hong crossed his legs and said unhurriedly: "The TOS ecological strategy of the Taiji Alliance probably cannot be counted on the current powerful friends."
Qin Feng nodded concisely: "Indeed."
Fang Hong turned to Qin Feng and said, "If you can't count on it, then don't count on it. I'll help you with a group of younger brothers. Qunxing Capital will select 30 brands in the industry. Or else, directly carry out the Gu-style strategy, and if three out of thirty can kill the blood, it will be considered a success. You have data in the industry, please sort out a material for me, and then directly invest in them. "
This is a way, Qin Feng nodded immediately: "No problem."
Fang Hong continued: "Hurry up to help a group of juniors come up, and Xingyu Technology should also secretly give some support. I have a suggestion that you fire a few executives and let them go. It is to invest in Qunxing. It doesn’t matter if it’s the companies you own, or you can create your own brand, Qunxing Capital, and invest money in him, so that you can quickly bring up the younger brothers.”
His proposal was quickly agreed by Qin Feng without hesitation. This is the best strategy to promote the TOS ecosystem at present. Those friends who do not want to come will support a batch of them. These new brands all use TOS System, join the camp of Tai Chi Alliance.
Xingyu Technology spilled some technology to these younger brothers, and it must be able to crush those copycat phones. Besides, those copycat phones did not regard them as opponents at all. The younger brothers who want to support are those who are quite capable but unwilling. Friends who have joined the "Tai Chi Alliance".
And in the longer term, Fang Hong also has a plan. After these young brothers who are rooted in the low-end market have established a firm foothold in the mainland market and survived, they can go to the African market in the future to develop, so that the ecosystem of TOS can be further developed. expansion.
Qin Feng came to Jingxin Residence for half an hour, then left, and started to make arrangements.
...
Around mid-April, during this period of time, the news about Xingyu Technology attracted great attention in the technology circle. In just one week, eight senior executives of Xingyu Technology resigned successively.
People in the technology media have called for some unexpected and major changes in Xingyu Technology. They have been speculating for a while. In two months, the S3 press conference will come, and this year Xingyu Technology will be listed in the A-share market.
There are so many executives leaving at this moment, maybe there will be major changes in this year's IPO.
Then something outrageous happened.
Some people interpreted that Xingyu Technology’s initial IPO fundraising of more than 70 billion yuan this year may be difficult to pass, so the A-share market rose sharply and stood at the 2,400-point mark in one fell swoop. On Friday, April 20, the Shanghai Stock Exchange Index rose +1.19%. It closed at 2406.86 points.
Half a month ago, the market index was still at 2242 points, and now it has reached the 2400 point mark, and the reason for today's rise is also very interesting. It was actually interpreted by the market as a group of management positions in Xingyu Technology, which is good. Big A's up.
It seems to be quite reasonable. If there is something wrong with Xingyu Technology this year, if it does not come to the market to raise more than 70 billion yuan of blood, this is indeed a good thing.
...
(Ps: Lala monthly ticket for the new book...)
