Chapter 702 [Creating Netflix in the gaming world]

The turmoil in the e-sports circle has just begun. In the following days, the e-sports department of Qunxing Capital will start to promote various matters of WCG2014. The venue for the new city has been quickly finalized, and the city leaders are fully supportive.

In fact, as long as it is something promoted by Qunxing Capital, the leaders of Xincheng will fully support it and give the green light as much as possible.

There is Qunxing Capital in Xincheng, and taking office here is like lying down, and the achievements of the government have all risen.

In order to create the WCG Super League and WCG National Cup, the follow-up plan of Qunxing Capital’s e-sports department will focus on domestic, to build WCG-themed e-sports competition venues in ten major cities across the country, which will be dedicated to playing Super League or National Cup in the future. China is the absolute home of WCG, and more resources will inevitably be invested.

These cities also have one thing in common, that is, the commercial real estate of Huayang Group.

Qunxing Capital has never valued e-sports itself. One of the ends of this business must have a place in real estate.

In the past few days, the e-sports circle has been full of restlessness and excitement, but Fang Hong's attention has gradually declined. After the arrangement is made, just let the people below advance.

In the eyes of practitioners, this is a historic process of changing the sky, and it is a moment that concerns the future of their careers. However, in the entire territory of Qunxing Capital, e-sports is only one piece of the puzzle.

However, Fang Hong's recent thinking about the layout is still related to the game industry. He has already made the layout before, and Qunxing Capital is looking for acquisitions of game companies around the world.

At present, Fang Hong really wants to buy all the top game development companies that are well-known in the world, whether it is a fat company, or Konami, Ubisoft, Square Enix, or Activision Blizzard, etc.

Gaming is one of the four major tracks of Fang Hong's "virtual world" strategy, and its importance is self-evident.

As for the strategy of buying, buying, and buying in the game, Fang Hong's goal is also very clear, constantly expanding the game content, collecting major game IPs, especially top-level IP content.

This move is intended to create a Netflix for gaming, that is, users only need to spend a small fee to play unlimited games in the platform's content library for a period of time.

Netflix, as a subscription-based streaming media giant, has created a "subscription payment" model, and its market value will exceed 300 billion US dollars in the future.

Fang Hong intends to adopt a model similar to Netflix in the game, launching a game subscription super platform with a massive game content library, users only need to sign up for membership, for example, 30 yuan a month can play various masterpieces of games on the platform .

This is actually competing with Microsoft, because Microsoft is also engaged in the game subscription payment model. In Fang Hong’s previous life, Microsoft’s various purchases and purchases were to continuously expand the content of the game library. And not only Microsoft, Sony and other game platforms have also successively launched their own subscription payment.

It is obvious that Fang Hong wants to open up the arena to compete with Microsoft for the front and the ability to fight money.

More importantly, this model is very suitable for the domestic market, and it is also conducive to supporting the rise of domestic games, especially 3A masterpieces. Domestic players often see pirated versions of a 3A masterpiece with a genuine price of hundreds of dollars.

In such an environment, it is too difficult for domestic games to produce top foreign masterpieces.

To make a top-level masterpiece is very costly. If it is well done, players will not buy it if they think it is too expensive.

There seems to be no solution.

But if there is such a game platform, it will be different.

Massive game library content, you can play freely for 30 yuan a month. Compared with buying a game for hundreds of yuan, it is not a loss for players to spend 30 yuan to test the water. You can play various games, and There is also a guarantee for game masterpieces. In one month, a top stand-alone game 3A masterpiece can be cleared no matter what.

Compared with spending hundreds of dollars to buy a game, if you buy it and find that it is far from what you expected, the hundreds of dollars will suddenly feel like a waste.

But with this platform, you can play more than one game for 30 yuan, and it’s still genuine, and you don’t need to bother yourself to find various resources.

It is not a loss to spend 30 yuan, and it is enough. If you think it is not good, it is a big deal not to rush in the future, and you can spend 30 yuan at most.

In this way, the living space of piracy can be greatly curbed. With such a platform, you can play it for only 30 yuan, and save yourself the trouble of finding resources and reading strategies. Users will naturally be too lazy to go Looking for pirated copies will change the environment and soil.

For domestic game developers, there is a new environment for the change of the environment. The games you develop are good enough and attractive enough for players. If the number of collections and downloads on this platform increases, you can get more dividends. Or the developed games can be directly bought out by the platform, and with the income guarantee, the problem of survival can be solved.

In the current game environment, especially domestic stand-alone games, for domestic game developers, it is a dead end if they do well or not.

But if you have this super platform, you will definitely die if you don’t do it well, but if you do it well, the chances of surviving will greatly increase, because the platform will come to buy out your content, or guarantee the bottom line and increase the share, etc.

If a blockbuster can be released and the number of downloads and subscriptions will explode, it will lead to the birth of a top game developer.

Fang Hong wants to support the development of domestic games. Games are an important carrier of soft power and cultural output.

Taking the path of platform subscription is more in line with the current domestic market environment than directly spending money to support developers to make games. Even if you directly spend money to produce high-quality goods, everyone will lose money and make money by playing pirated versions, and there will be no income. , unable to form a benign hematopoietic circulation.

To develop this super platform model, it will definitely require a lot of investment in the early stage, and it will have to bear huge losses, but once the scale of the platform is formed, the scale of domestic game users will already reach 500 million. Monthly members can have a theoretical revenue expectation of 180 billion, and the future prospects are self-evident.

What Fang Hong has to do now is to acquire various game IPs as much as possible to enrich the game content library.

...

Tuesday, December 17.

Around nine o'clock, Fang Hong was bubbling up on the Internet again, and he updated a post on his Weibo account:

[Just took a look at the market value of Activision Blizzard, it is about 28.9 billion U.S. dollars, which is more than 170 billion yuan, it’s not very expensive, why don’t we send someone to talk about it, and just buy Blizzard, What do you say? 】

Activision Blizzard is actually the result of the merger of Activision + Blizzard. In terms of commercial value, Activision far exceeds Blizzard.

In an imprecise classification, Activision focuses on consoles, while Blizzard focuses on PC games.

Domestic players are mainly PC-based, and Blizzard Entertainment's three major game IPs, "Warcraft", "Interstellar" and "Darkness" are the most well-known in China. Blizzard games also have a huge user base in China, especially Warcraft players. Last year, Blizzard launched the World of Warcraft Mists of Pandaria expansion pack, which is to value the huge number of domestic players.

Fang Hong updated this Weibo, and it immediately became popular.

The game circle suddenly exploded.

The players couldn't sit still, and it spread on the Internet all at once.

If someone else said that they bought Blizzard, everyone would at most have fun watching it, but God K said it was different.

He really has that strength.

A large number of players, especially Blizzard players, rushed to Fang Hong's Weibo feed to leave comments.

[Wow? real or fake? Want to buy Blizzard? God K, are you serious? ]

[No way? ]

["It's not very expensive\