Chapter 705 [All-round approach]

Thursday, December 19.

In the morning, after paying attention to the public opinion on the Internet, Fang Hong logged into his personal Weibo account and updated a post:

[Today, the investment research and analysis department of the company released a game industry data report. In 2013, the revenue of the game market in Greater China is expected to be about 83.1 billion yuan, an increase of +38% from last year's 60.2 billion yuan. Among them, client games are 53.6 billion, an increase of +18.9% over last year’s 45.1 billion, mobile games are 11.2 billion, an increase of +246% over last year’s 3.2 billion, page games are 12.7 billion, an increase of +57% over last year, and the actual sales revenue of the social game market is 54 billion, and the actual sales in the stand-alone game market were 89 million.

Others are not bad, but the stand-alone game is a bit miserable, which is very different from the actual situation of domestic stand-alone game players.

In addition, research data shows that domestic online game users are close to 500 million this year, while mobile game users have reached 215 million, the most impressive growth rate, an increase of more than 50 percentage points, an increase of more than 75 million mobile game users.

Today, 2.5 billion people around the world are playing games, immersed in the fun of interactive games, and games have developed into the largest and fastest growing form of entertainment.

The game track is an area that Qunxing Capital attaches great importance to. In the future, the company will further accelerate the scale of investment in the game business in the fields of mobile, PC, and cloud games. 】

Fang Hong is going to be a game subscription platform, and the huge domestic market alone can support it. In a few years, it will not be difficult for the number of game player users to exceed 600 million to 700 million in the future.

Following this model is equivalent to a "unified big market" in the game industry. Under the scale effect, the cost can be greatly reduced, but the profit will still not be low. With such a large scale, even if players pay 30 yuan a month, it is more than 200 billion revenue scale.

This is a win-win situation where the platform, developers, and players are all satisfied.

However, this model is not accessible to ordinary people, because the investment is huge and the time period is not short.

At present, Qunxing Capital has not exposed the strategic intention of the game subscription platform. Right now, it needs to acquire more game IPs. The more the better, the more game content and game developers can be recruited.

Without a huge game library content, it will be difficult to attract players, and it will be difficult to form a scale effect, and it will be impossible to build a platform.

After Fang Hong posted this Weibo, the game sector in the A-share market rose again. Qunxing Capital's data report must be very authoritative and professional, not to mention that Fang Hong made it clear that Qunxing Capital will make a big presence in the game track.

Judging from this data report, the most eye-catching performance this year is mobile games, whose revenue and number of users have both exploded, thanks to the further increase in the penetration rate of smart terminals.

At the same time, it also benefits from the convenient operation of mobile games and caters to the characteristics of fragmented time.

In addition, the entry threshold of the mobile game market is low, which also promotes a large number of "light capital" teams, VCs and PEs to pour into the mobile game field.

To put it simply, the investment is small, but it can make a lot of money if it becomes a hit.

Compared with those 3A masterpieces that often invest hundreds of millions or even hundreds of millions in development, the risk is much smaller.

A 3A masterpiece has a huge investment and a long development cycle. If it fails, the company may go bankrupt.

The content of mobile game products is also characterized by simple and interesting, convenient operation, and catering to fragmented time, so it has rapidly developed to all kinds of people.

Qunxing Capital's current layout in the mobile game market is already working on "Glory of the King", and it is also discussing with the Mihayou team. This company is expected to become the largest mobile game developer in China in the future.

But this is far from enough. Mobile games still have to be bought and bought.

Fang Hong’s layout of the game track can be summed up in one word. The giant Qunxing Capital will enter the game field and expand its territory in the game field. PC, host, cloud game, etc.

At present, the overall direction of public opinion on the Internet, most players hope that Qunxing Capital can enter the game market, hoping to break the current domestic game market with only goose factories and pig factories as the main players, and bring new changes.

The follow-up impact of Qunxing Capital’s plan to acquire Activision Blizzard for US$50 billion is still ongoing. This matter has also had an impact on the stock price of Goose Factory. Although the market value of Goose Factory has increased to 500 billion yuan in the past two years, But compared with the 900 billion in the same period in Fang Hong's previous life, the scale is 400 billion less.

Cut off WeChat has a great impact on Goose Factory.

Now in the domestic social network field, Goose Factory is no longer the only one. Quantum Beat relies on its Weibo, WeChat and Goose Factory to share the same share, and even vaguely overwhelms Goose Factory in the era of mobile Internet.

The overall valuation of Quantum Beat by the capital market has reached a height of 850 billion yuan. The valuation of WeChat alone has exceeded 350 billion. The current market value of Weibo is more than 130 billion. The three major business subsidiaries of Kefang and Kyushuhang are also listed on the market, and their market value is at the level of 100 billion.

Goose Factory's social kingdom moat has been dug a hole, and now it can no longer be called the title of "social overlord" in China, and the capital market is more inclined to regard Goose Factory as a game giant rather than a social giant. Goose Factory's core profit The source is also the game business sector.

Now that Qunxing Capital is entering the game market with such a high profile, it will inevitably put pressure on Goose Factory. The trend reflected in its stock price is the best interpretation. The stock price of Goose Factory has plummeted in the past two days.

Everyone found out that the acquisition of Activision Blizzard by Qunxing Capital just came out, and the stock price of several big companies has been knocked down just after the plan was proposed. Sony's share price also plummeted...

Just this afternoon, there was another day of news in the game circle that attracted the attention of the industry.

The mobile game company Mihayou announced the introduction of capital and accepted the investment from Qunxing Capital, and sold 65% of the equity to obtain the investment of 4.5 billion yuan from Qunxing Capital. After the investment, Mihayou was valued at 7 billion yuan.

As soon as this news came out, the attention of Mihayou in the industry soared.

Not many people paid attention to this mobile game company before. The company was established less than two years ago, during which it only accepted a round of angel investment, and has never sought financing in the market since then.

Because the current development of Mihayou is not bad. Although it is not a top manufacturer in the industry, its annual sales revenue is already several hundred million yuan, and it is not short of money. Moreover, the company team "stud" all the money it earns to the new product development.

Many people don't quite understand that Qunxing Capital is so optimistic about this company, and it is a huge 4.5 billion when it makes a move.

However, compared with the 50 billion U.S. dollars offered by the most popular acquisition of Activision Blizzard, which is equivalent to an astronomical figure of more than 300 billion yuan, the 4.5 billion invested in Mihayou can only be regarded as a fraction at best.

Everyone can only lament that the "money ability" really does whatever they want.

This also made people inside and outside the industry realize that Qunxing Capital is really going to make a big splash in the game industry. The planned acquisition of Activision Blizzard corresponds to the PC and console departments, and the investment in Mihayou corresponds to the mobile game department.

This is properly a massive expansion in all aspects of the game circle.

The large-scale entry of capital has also promoted the further development of the game industry, and a large number of talents have entered this field.

Although the production of games is not easy, sometimes a burst of inspiration can lead to the development of a game, and even establish a new game company or studio. Therefore, there are countless small-scale game companies today, and sometimes rely on Fight to fame is valued by big companies, and then mergers and acquisitions appear.

Qunxing Capital's strategic investment in Mihayou has become the largest shareholder, coupled with a series of recent actions on the game track, it has inspired many start-up teams to set their sights on the game industry.

Relying on a game to become famous in one battle, maybe it can also be valued by Qunxing Capital like Mihayou.

... (end of this chapter)