Chapter 704 [Sony is impatient]

Insiders and refined egoists can be found everywhere, and dollar bills are still easy to use.

Find the key person, give him tens of millions of dollars, not tempted? Then 100 million US dollars, still not tempted? Add another 100 million to see if you are tempted or not, and you can add more until you are tempted.

All in all, as long as the determination to stuff money is reached, there is no money that cannot be stuffed.

After a while, Fang Hong looked at the beautiful assistant and emphasized again: "Don't be stingy with the green paper, the key words will be stuffed with hundreds of millions of dollars until I pry them open. Mergers and acquisitions will be much easier.”

There are zero and countless times this kind of thing happens.

Fang Hong is not only interested in Activision Blizzard, a game developer. To build a game-connected Netflix, you need a huge game content library, and Fang Hong's strategy is to buy as many as possible.

Although some big game companies are not from Laomei, for example, many game companies in Europe, Fanghong, want to buy them. If you settle Laomei insiders, the resistance will be greatly reduced. He will not be stingy with money, billions of dollars or even more.

At this moment, Fang Hong was retrieving past life memory information in his mind, and then added instructions: "In addition, draw up a budget of 500 million US dollars to recruit people inside Blizzard, that is, Jeff Kaplan, the person in charge of the Titan project. I got it done and encouraged him to leave Blizzard, we promised to provide him with an investment of 500 million U.S. dollars, and let him lead the establishment of a game studio to pursue the projects he wants to pursue.”

Jeff Kaplan is the developer of the game "Overwatch". This is Fang Hong's guarantee. If the acquisition of Activision Blizzard fails, at least the e-sports game "Overwatch" must be taken down.

Now WCG has been taken over, but none of the game developers of the competition is controlled by Qungalaxy, "League of Legends" is owned by Goose Factory, and "Dota" and "Counter-Strike" are owned by Valve.

In fact, Fang Hong of the V agency also has ideas, and also wants to buy it from Fatty G, but the difficulty may be greater than buying Activision Blizzard. Activision Blizzard is a "three-surname house slave", and more It is the capital that has the final say, and capital will be tempted by giving a sufficient price.

But G Fat is not short of money, and Valve is also developing very well and is not short of money. It is difficult to buy this company.

All in all, it is absolutely impossible not to have e-sports events under their own control. After all, WCG events must have popular events under their own control.

What is certain right now is that there will be a hot project in the mobile game market in the future, that is, after the "Glory of the King" under development is launched, players will basically come, and they will also join WCG at that time. This is also an important project controlled by Qunxing Capital. popular items.

But the PC side must also have its own projects. The major games under Blizzard are all very good e-sports products, not to mention the old competing products such as "Warcraft" and "Interstellar".

However, relatively speaking, these projects are already games for the elderly, and their influence cannot be compared with the popular games such as "League of Legends" in recent years. Of course, projects such as "Interstellar" are also very important, representing historical heritage and symbolic meaning. After all, electronic The beginning of the competition is the "StarCraft" game, as long as it is not completely cool, it will not be removed from the official WCG event.

And "Overwatch", which has not yet been born, is the future explosion point, but the layout of Blizzard's operations in the field of e-sports is a typical hand of good cards.

If the acquisition of Blizzard fails, "Overwatch" must be acquired no matter what, including "PUBG Mobile" and other future hit games in South Korea, Fang Hong has already marked it.

As for now is the best time to dig Blizzard, because in May of this year, Jeff Kaplan experienced a heavy blow in his career.

The large-scale online game project "Titan" that Blizzard had been planning for many years, which he was in charge of, was aborted due to flaws in the game design.

For Jeff Kaplan's team, the frustration of self-confidence is only one of the impacts of the abortion of the project. The more serious problem is that they are very likely to face the fate of the development team being dismissed because of this failure.

Right now, there is only one way out for Jeff Kaplan's team. They must come up with a game idea that is good enough and can be recognized by Blizzard's top management as soon as possible.

In Fang Hong's previous life, "Overwatch" was born under such circumstances. It can be called the legacy of the Titan project, and it was finally launched in 2016. It came out as a dark horse, suppressed "League of Legends" at the peak of its popularity, and directly drove the upsurge of FPS competitive online games in the future.

Fang Hong's intervention now is equivalent to giving Jeff Kaplan a second way out. There is one more choice, as long as he is persuaded to take a team away from Blizzard. game studio.

Investing $500 million in him is equivalent to more than three times the development budget of the previous "Overwatch".

Anything is enough.

Tian Jiayi memorized Fang Hong's decision, and then began to implement it.

The key point is to get through the people on Laomei's side. If you want to buy Activision Blizzard, it is basically impossible to succeed through the normal process. Only by getting rid of Laomei's inner ghosts first can this matter be possible.

Qunxing Capital's disclosure of this huge acquisition plan of 50 billion yuan has become the hottest news at the moment. It is not an exaggeration to say that it is a "big earthquake" level news in the game circle. Everyone is lamenting Qunxing Capital's "money ability" "The media at home and abroad are reporting on this matter.

Spending 50 billion U.S. dollars, more than the market value of six Internet companies, or equal to the sum of the market value of EA+T2+Sega+Capcom+SE.

Just after the news appeared, in many discussions, many foreign players were also very curious about the platform ownership of games such as "Call of Duty".

And because of the emergence of this variable, not only Wanghuang's stock price plummeted, but also Sony's stock price also plummeted.

Sony couldn’t sit still soon, regardless of whether the acquisition would be successful in the end, Sony hurriedly made a statement on Qunxing Capital’s decision to acquire Activision Blizzard, saying that according to the “contract agreement” Activision’s games will still be multi-platform .

Moreover, Sony spoke to Qunxing Capital from the air: "We hope that Qunxing Capital can abide by the contract after acquiring Activision Blizzard, and continue to maintain that Activision's games are cross-platform."

The reason why Sony is so anxious to speak out is that the key point is the great success of the "Call of Duty" series on the PS platform.

If Qunxing Capital acquires Activision Blizzard, although the company is not a game operator and does not have a company that makes game consoles, who knows what Qunxing Capital is thinking?

The most important thing is that there is another variable, that is, it is not guaranteed that Microsoft will jump out and take the exclusive title of "Call of Duty" from Qunxing Capital.

With the emergence of the acquisition invitation event, where will the "Call of Duty" series of IP go, and whether the new work will continue to land on the PS platform, these have become the biggest guesses and variables in the market.

As far as financial resources are concerned, there is no doubt that Qunxing Capital has the ability to buy Activision Blizzard. With an all-cash price of US$50 billion, Qunxing Capital can really easily spend so much money.

Looking at this matter seriously, the two departments of Activision Blizzard actually correspond to the mainframe and PC markets.

And domestic players from all walks of life are also super concerned.

Needless to say, Activision has a super new year product "Call of Duty", and Blizzard has the most famous name in China, but it is far inferior to Activision in terms of its own value. However, domestic players are mainly PCs, and Blizzard is a diehard fan in China. A lot, the current Blizzard hasn't made so many stupid tricks, and hasn't chilled fans yet.

Its three top series of IP "Warcraft", "Interstellar" and "Diablo", especially the "Warcraft" series have the greatest influence among domestic game players.

However, this matter has also caused a lot of quarrels among domestic player groups.

Some players are very excited and hope that the domestic Qunxing Capital can acquire Activision Blizzard, and some players worry that Qunxing Capital, a foreigner, will ruin Activision Blizzard if it participates blindly.

In short, the Internet is full of noise.

Many people went to Fang Hong's Weibo to leave messages and comments. Now that everyone knows that he is the founder of Qunxing Capital, they can private message and comment on Weibo.

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