Chapter 768 [Friends who give opportunities are useless]

Apple is happy this year, because the sales volume of the iPhone 5 in the Greater China market doubled in the first half of this year, but the main reason for the doubling of sales is that the previous sales data base is too small.

It can also be seen that without Xingyu Technology, other domestic mobile phone manufacturers really cannot compete with Apple in the high-end market.

Domestic peers and businessmen are very embarrassed, especially before Xingyu Technology is not facing chip suppression, some people also accused Xingyu Technology of almost monopolizing the entire domestic high-end market share and not giving other peers a way out.

Now the original shape is directly shown, interpreting the sentence "It's useless to give you a chance".

People from all walks of life in the country suddenly realized that the domestic smartphone industry seems to be full of companies. Except for Xingyu Technology, most of them are OEMs, without their own innovations, let alone their own core technologies.

Now everyone can see it, even the general public can see that no one in the industry can compete with Apple, except Xingyu Technology, and only Xingyu Technology can do it at present.

Moreover, it is precisely because of this that the old United States suppressed and sanctioned it.

However, there is a phenomenon worth noting, that is, the sales volume of high-end mobile phones in the domestic mobile phone market in the first half of this year, the overall industry data is not as good as that of the same period last year.

For this situation, everyone thinks without hesitation that it is due to the shortage of chip supply and the sharp drop in production of Xingyu Technology STAR4 mobile phones, so the sales data in the first half of the year has declined compared with the same period of the previous year.

There's nothing wrong with that either.

But it also reflects a phenomenon from the side. Although none of the domestic peers and friends can fight, but at the same time, Apple has not succeeded in eating all the market share transferred by Xingyu Technology.

According to relevant data, Apple only took about 32% of the market share transferred from Xingyu Technology.

In other words, since the first half of this year, many mobile phone users in the high-end market would rather continue to use STAR4 than change their mobile phones. Among them are real die-hard fans of Xingyu Technology, and there are also some very patriotic users who support national brands with practical actions. There are also some users who see that Apple's new product is not much more advanced than the STAR4 mobile phone.

These users refused to change the brand, and some users even threatened on the Internet that they would become STAR4 nail users and would never change as long as they could still fight.

This series of factors led to a year-on-year decline in the sales scale of the high-end area of ​​the domestic mobile phone market in the first half of this year. We must know that the current smartphone industry is in the explosive period of the incremental era. It can be seen how influential Xingyu Technology is in the domestic mobile phone industry today. up.

Even Apple, the biggest competitor, did not attract many users when Xingyu Technology products were in a vacuum.

There are two factors that cannot be ignored for this situation. One is the user's usage habits. Over the years, Xingyu Technology's mobile phone users have become accustomed to the operating feel of the TOS system of this mobile phone. It will be very uncomfortable to change the brand suddenly. Habit.

Habits are a terrible thing. Once a habit is formed, it is difficult to actively change and adapt to new things. Unless it is necessary to use it, users think about how to adapt to the previous habits.

Another factor, of course, is inseparable from public opinion propaganda. The Star System has mastered several major Internet mainstream new media platforms, and even if it does not currently have an advantage in the public opinion position, it is evenly matched.

The factor of public opinion is also a very important link. If you don't have your own channel to speak out, and you don't have a media platform that has the final say, you can't help others how to hack you.

Qunxing Capital's layout in the field of public opinion over the years has gradually exerted its power, and can in turn use public opinion to suppress opponents and create black spots for competitors. Artists under the Yixing Media Group will not publicize Foreign brands will also endorse domestic brands, and will spare no effort to guide the public to support domestic brands in terms of public opinion.

It is the combination of many factors that has created the current situation. Even though Apple's sales in the Greater China market have doubled this year, the absolute sales volume is actually not as good as their internal expectations.

At present, the STAR4-Plus mobile phone launched by Xingyu Technology has been verified again. Even though the company did not make a big publicity about it, there is still a rush to buy it.

The inventory of major offline stores has allocated 1 million mobile phones. This is obviously because the company is consciously controlling the shipment. The output of the STAR4-Plus version is also about 33 million. If the shipment is not controlled, it may be the third quarter of this year. Sold out, there will be no stock in the future.

Xingyu Technology does not hope that users who want to buy STAR series mobile phones will not be able to buy the products in the next eight or nine months. If they are sold out early, some users will definitely give up their thoughts and they may buy them. Apple mobile phones, especially some swing users.

Therefore, to control the sales volume, a batch of goods can be launched after a period of time. In this way, those swaying users are very likely to choose to endure and wait for a while. What if they grab the STAR4-Plus mobile phone next time?

I didn’t get it the first time, so bear with it, and I might be lucky enough to get it next time, so I’ll wait; if I didn’t get it the second time, I should be able to get it next time, and maybe I’ll be able to get it after a little more patience; I didn’t snap up it three times, my mentality was a little bit broken and my temper came up, and I went straight to the bar. I couldn’t believe it and I couldn’t snap up it...

After a few more times, I still haven’t snapped it up. By now, it’s probably already starting to lie flat and rotten. It’s impossible to buy another Mac or something. I’ve waited so long for such a fucking time, and I’ve invested so much time in sunk costs. I don't care about waiting...

It can be seen that the marketing strategy is also a very important link. If Xingyu Technology sells out the inventory early, it must be a purely naive behavior, which is tantamount to pushing swing users into the hands of competitors.

And maintain this kind of hunger marketing idea, always tell everyone that it is out of stock now, but don't panic, we are working overtime to screw the screws, and the stock will be available soon, please wait a little longer.

In this way, it will leave a little thought for some users who have not snapped up, and they will wait.

If you immediately emptied the inventory and announced that the STAR4-Plus was sold out, the users who didn’t snap up the product would lose their thoughts when they saw the news, and they might go to buy other brands.

It is worth mentioning that, unlike some friends and businessmen who deliberately engage in hunger marketing strategies, Xingyu Technology is forced to engage in hunger marketing, and it really has no production capacity, because the S680 chip is one less chip for each machine produced, so it has Make the most of limited inventory.

STAR4-Plus was sold out on the first day of its launch, and the official Weibo of Xingyu Technology posted a message announcing the sales data on the first day early the next morning, and Qin Feng also posted a message on his personal Weibo. A blog post apologized, and further stated that the goods are still available, so don't worry.

Qin Feng's humble side also has a high EQ. He is not too crazy in front of the public, and always maintains a humble side, which is very popular with passers-by.

Compared with the STAR4 released last year, this product is very good. It is more advanced and has many innovations, but it does not have the huge progress of the previous flagship machine, but its price has not increased.

The currency depreciates every year. Compared with the STAR4 mobile phone, it is cost-effective, which is also a major factor that causes consumers to rush to buy it.

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