Chapter 769 [Fang Hong's Strategic Suggestion]

STAR4-Plus is more advanced than the previous generation STAR4, especially the main camera function, and because the price is still the same as the STAR4 mobile phone, it is the most attractive to some users who pay by installments, because subconsciously they will feel that buying STAR4-Plus can take advantage of some cheap.

Time entered July, and on the first day of the month, Tian Jiayi sent an internal information report of Xingyu Technology that caught his attention.

According to the content in the material report, Qin Feng plans to let the company launch an activity in terms of after-sales service to repay the support of old users. This activity is aimed at all old users of Xingyu Technology who have passed the warranty period before June 2014. , its after-sales service offers a 50% discount. For example, it used to cost 600 yuan to repair a mobile phone, but now it only costs 300 yuan.

And the promotion will not be limited, that is to say, as long as the user has been using the STAR series mobile phone, as long as the mobile phone can still be used, for example, the STAR2 mobile phone user is willing to repair, even after five years, all expenses will be discounted by 50% .

As long as the user comes for after-sales maintenance, no matter how long it takes, all after-sales costs will be discounted by 50%.

In addition, there is no profit sharing only for old users, otherwise new users will feel unhappy, so we must also take care of the emotions of new users. For users who buy new mobile phones, the original warranty period is extended for another year. .

This after-sales activity is to give real money to consumers, and the benefit is to kill two birds with one stone. First of all, it is sure to win people's hearts, and secondly, it can extend the service life of STAR series mobile phone users and maintain the market size of the TOS ecosystem.

Some users who have passed the warranty period intend to change to a new machine, but Xingyu Technology is out of stock, and this user may switch to another brand, which means that there is one less user in the TOS ecosystem.

At this time, due to the suppression of chips, the output cannot keep up, which is obviously not conducive to the expansion of the TOS ecosystem. It is very important to maintain the existing users and maintain the current scale.

And Xingyu Technology launched this promotion, and users will have a lot of motivation to repair it after seeing it.

After all, a direct discount of 50% is not a blood loss.

It can not only win people's hearts, but also consolidate its own ecological moat. Although Qin Feng's decision will bring greater operating costs to Xingyu Technology, it is obviously very worthwhile, and this account is not difficult to calculate.

At around 15:30 that afternoon, Fang Hong did not go to Xingyu Technology, but stayed directly in the study of the villa and started a video connection with Qin Feng alone.

"I have read your company's latest material report, and I am in favor of the after-sales feedback activity that will be announced in three days." Fang Hong looked at the video screen and said this, he changed the subject and added: "But I was thinking, should Make some minor adjustments."

Hearing this, Qin Feng couldn't help asking curiously: "How to adjust?"

Fang Hong couldn't help laughing and said: "We should sing a double-reed role in this matter. I will publish an article on Weibo to call out your company. Users support you Xingyu Technology so much. Do you have to give back to everyone? What about Houai? Then your company will take advantage of the trend to launch this after-sales discount activity."

Qin Feng couldn't help being stunned when he heard this, but after thinking for a while, he seemed to think of something, and when he looked at the big boss on the video connection screen again, his eyes were full of gratitude.

Qin Feng knows that it is not without negative effects for Xingyu Technology to launch such an after-sales activity. First of all, this matter actually offends its peers, because once it is launched, consumers who bought other mobile phone brands will definitely give it to other brands. exert pressure.

People like to compare the most, and they want to compare in every aspect.

Look at Xingyu Technology, that is the real fan. They have been suppressed. In the case of a sharp cut in income, they also launched a profit sharing activity. What did you do?

In addition, it is very likely that people will be hacked, and will be cut leeks by someone who is willing to follow the rhythm of Xingyu Technology. It shows that I made too many unreasonable profits before, but now it is just a small profit for the sake of buying people's hearts.

It can be seen that if the response is not good, the situation that was originally a win-win situation with good intentions will be skewed, resulting in consumers not being grateful even if they get benefits, and even secretly scolding you for making black-hearted money.

Doing the same thing, if the method is wrong, the results may be completely opposite.

But if Fang Hong came out first to say that Xingyu Technology should give consumers some benefits, and then Xingyu Technology immediately launched this after-sales profit sharing activity, it would be tantamount to offending people. In order to avoid being hated by others, Qin Feng gave him a grateful look.

At the same time, it can also avoid being blackmailed and being misled by people's arguments for huge profits.

In fact, Fang Hong’s operation seems to take the initiative to take down the offending people, but he must have won the favor and reputation of the majority of consumers. This time he specially greeted Qin Feng and said This matter is to win these reputations.

Because you want to earn fame.

A while ago, nearly 70% of the accumulated achievement points have been consumed by the crash. This is an opportunity to grab people's livelihood and earn a lot of fame. Fang Hong will not let it go, and Qin Feng doesn't know the real purpose of Fang Hong's move. He would not tell Qin Feng, which would make Qin Feng more grateful to him.

If Fang Hong is on the fifth floor, Qin Feng is at most on the fourth floor.

But at this moment, Fang Hong directly made a decision: "You have no objection, so let's make a decision. I will post a Weibo today."

Qin Feng on the screen immediately nodded and said, "Understood, I will also make arrangements here."

...

As soon as the video connection ended, Qin Feng immediately went to adjust the previous plan, and Fang Hong also logged into his Weibo account by the way. He first took a screenshot of the news about the first-day sales data of Xingyu Technology STAR4-Plus, and Aite posted Qin Feng’s Weibo account, and then edit a paragraph of text and update it to his Weibo account:

[Consumers are supporting STAR mobile phones with practical actions, but the price is the same as the previous generation, which is not enough, I think it is far from enough. Although I can't interfere with your company's operational decisions in terms of the terms of the agreement, I still want to say something fair. It is a blessing for Xingyu Technology to have such a large group of lovely users to support it.

Xingyu Technology has already done a good job. Whether it is offline shopping experience or after-sales service experience, it has won word-of-mouth from consumers, but it can still do better. If I am in charge of Xingyu Technology, I will definitely launch more powerful promotions. These fan users, Xingyu Technology must cherish and treat them well. 】

Fang Hong hasn't posted on Weibo for the first time in two months. Today, when this blog was updated, it immediately aroused heated discussions on the Internet and made it into the news. It was quoted and reported by many media, and even tens of thousands of Netizens who eat melons watched the hot discussion, and it soon became a new hot topic on the Internet.

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