Chapter 988 [Subscribers exceeded 30 million on the first day, causing a sensation in the industry]

Regarding the results of Game Box on the first day of its launch, if we look at the contribution of a single game, among the thousands of games on the entire Game Box platform, the MOBA mobile game "Honor of Kings" that was launched yesterday beat all other games in an instant. It can be said that it is far ahead. .

Among the three major lists on the platform homepage, "Honor of Kings" ranks first in the overall list and weekly list with more than 10 million downloads, followed closely by Blizzard's "World of Warcraft" with 5.9 million downloads. Ranked second in the overall list and weekly list in terms of downloads.

The online duration indicators are currently similar. Because the platform has only been online for one day, download volume has become the most critical variable in rankings.

Several major classics of Blizzard Entertainment are on the three major lists on the homepage, and all of them have entered the TOP10 ranks. This is normal. Blizzard games mainly play PC games, and the mainstream group of domestic players also play PC games.

Games such as "Warcraft" and "StarCraft" have been famous for a long time and have been popular in the past. They have tens of millions of players in China and have very strong appeal. This time, Blizzard's games are just "moving" to the Game Box platform. , and tens of millions of Blizzard players also "moved" together.

In the rating list, "World of Warcraft" currently ranks first with a rating of 9.76, and the number of people who have rated it has reached more than 700,000, and this number is still increasing. Among all the games that can be launched on the Game Box national server, "World of Warcraft" ranks first, which is expected by everyone.

"Honor of Kings" ranked seventh with a high score of 8.89 points, and the number of people who rated it the first day reached 500,000.

In addition, among the top ten of this rating list, Blizzard's games account for almost half, including "StarCraft: Brood War", "StarCraft 2: Heart of the Swarm", and "Warcraft: The Frozen Throne" These games are all on the list.

In addition to RTS games such as StarCraft, StarCraft 2, and Frozen Throne, the number of people who have rated other Blizzard games has exceeded 100,000.

StarCraft series and Frozen Throne have high ratings, but it is a fact that RTS games are declining nowadays. The upper limit of the threshold is too high. It is easy to get started but difficult to master. If you lose, you will not be able to blame your teammates. RTS games have gradually withdrawn. On the mainstream stage, now is the glorious era when MOBA games are in full swing.

In addition, "The Elder Scrolls 5" is also on the three major lists. Players also call this game "The Elder Scrolls 5". This is an old game that has been released for several years. This time the production company where the game is located was The acquisition by Qunxing Capital also allowed the game to be launched on the Game Box platform.

The reason why this game is so popular and has such a long vitality is mainly due to the MOD gameplay of LSP players.

However, the game box platform does not provide those obscure MODs. It is definitely impossible to do this in the national server because it is illegal and compliant. However, it is another matter for players to find MODs online and patch them themselves. That is It's the player's own business and has nothing to do with the platform.

The reason why this game has made the list on the platform is not only because the platform can be used as a convenient launcher to play games, but the key is that the game has a Chinese version on the Chinese server and has a Chinese voice pack, which was not available before. There is no Chinese voice pack, not even Chinese. It is basically in a pure "raw" state.

Laogun players were very surprised when they saw it and praised it!

In addition to these games, some games owned by Ubisoft have also been launched on the Chinese server Game Box platform, and some games cannot be launched on the Chinese server.

For example, another European game developer also acquired by Qunxing Capital, "The Witcher 3" developed by CD-Projekt-RED, known as "Ballan Jackass", cannot be launched on the Game Box Chinese server because it contains There is restricted content, unless you castrate it, but castration is worse than not playing it, so I decided not to play it on the national server.

If domestic players really want to play, they can only go online and get the Asian server, American server or European server of Game Box to play the full version. The Asian server of Game Box is the most suitable because you can play it. There is a traditional Chinese version and Chinese voice, which is prepared for players who play Asian servers.

There are Asian servers with traditional Chinese characters and Chinese voice packs. Mainland players who want to go online to the Asian servers can better experience the full version of "The Witcher 3". As for mainland players, they can go online and play on foreign servers. Damn it, that has nothing to do with the national server platform.

The original planned release date of "The Witcher 3" was May 19th of this month, but now it has been determined to be postponed because it needs to be launched on the Game Box platform in advance, but the platform's foreign servers are not yet online. "The Witcher 3" "" is one of the new games launched on the Game Box external server, so you have to wait for the Game Box platform to be launched simultaneously before you can play it.

In addition, the new games that will be released this year by the major game companies acquired by Galaxy Group have also adjusted their release dates and will be launched simultaneously with the Game Box platform. This is part of the agreement. The parent company does not require their games to be exclusive on the platform. issuance, but the platform must enjoy first-release rights, which is also part of the agreement.

In fact, it can also be released simultaneously on all platforms, but there is a premise, that is, it needs the nod of the Game Box platform. If it does not agree, it can only be released on the Game Box platform first, and it will take a while for other platforms to be able to log in.

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The Game Box has received rave reviews from domestic players as soon as it was launched. With a discount of 21 yuan, you can play so many games. If you can't play them, you can't play them at all.

There are also many players jokingly saying that this wave of players has made a lot of money and K God has suffered a lot of losses. Of course, this is all a joke.

The capital circle is also paying a lot of attention. Some investment institutions have even gone to investigate, and some investment institutions have gone to Qunxing Capital to inquire about when the game box will be launched? Is this gaming platform company also going public?

Of course, the game box will definitely be listed, and the listing will be through the backdoor route, but it will definitely not enter the A-share market this year.

With the release of the data on the first day of the launch of Game Box platform, investors and industry insiders also feel that under the operation of Qunxing Capital, Game Box’s subscription model has a high probability of success.

As long as the user base reaches an inflection point and the qualitative change caused by the quantitative change occurs, the platform will be able to achieve breakeven and no longer need blood transfusion support from the parent company. From now on, it will be a stable cash cow that can continuously create cash flow.

The results of the first day are really eye-catching. The number of daily active players is close to 40 million, and the total number of user registrations exceeds 60 million. Excluding the data of Blizzard Battle.net users "moving", there is a net increase of more than 26 million. This is only the data from the national server area.

Another data released by Game Box at the same time attracted more attention from the capital market and industry insiders, that is, the number of players who purchased subscription services on the first day reached an astonishing 33 million. Another corresponding data released was even more Astonishingly, these 33 million players who purchased subscription services contributed 4.5 billion in revenue to the gaming platform.

It seems that when many players purchase a subscription service for the first time, they do not buy a one-month subscription service, but also pay a lot annually.

After this data comes out, no one will say that domestic players are free prostitutes anymore, and that players do not support genuine games and do not respect intellectual property rights. The first-day subscription transcript of Game Box is the most powerful response.

The scale effect of the platform has brought about cost dilution. Players will naturally be willing to pay as soon as the price/performance ratio is very cost-effective.

Domestic game production companies can no longer use the excuses of the past, saying that the general environment is not good, and that the domestic game industry has no basis for survival, etc. Especially manufacturers of stand-alone games can no longer use the excuse that the general environment is not good. As a shield.

Nowadays, with the emergence of the game box platform, the development environment of the domestic game industry has undergone earth-shaking changes.

More than 30 million subscribers can generate 4.5 billion in turnover. If 300 million is 45 billion in turnover, 1 billion is more than 130 billion in turnover. The number of game players in the Greater China market alone is seven or eight. Hundreds of millions have passed, and there are more than 3 billion gamers worldwide.

With such a huge global market and domestic market size, and a platform turnover scale of hundreds of billions, you can’t even get a bite of such a big cake and survive for yourself, while others can not only survive, but even take advantage of this to become a top developer. If you are a rookie in the factory and you are not good at it, then it is not the problem of the general environment but your own problem.

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