Chapter 989 [Microsoft: This wave is following]
The data released by Game Box was reported by many media, and many foreign media also cited it in the front-page headlines of game media.
It caused a huge sensation in the industry. It gained the support of more than 33 million players in just one Greater China market within one day of its launch. If it were to be launched simultaneously around the world, the first day's score would not exceed 100 million?
This shocking number finally shocked Microsoft, EA, Sony and other companies. Microsoft hastened to follow up and directly confirmed that it would launch its own game subscription service.
Competitors are all struggling, so you have to follow this wave, there is nothing to hesitate.
If we continue to hesitate, Galaxy’s game boxes will become the Netflix of gaming and the Disney of gaming.
Microsoft quickly held a meeting to discuss and approved a proposal to establish the XGP business unit, aiming to create a substantial and attractive online game subscription service platform. It also quickly listed a list of hundreds of game manufacturers with acquisition intentions. From start-ups to top game companies such as Sega, Capcom, Square Enix, and EA.
How to play the platform mode has been submitted by Qunxing Capital, which is a good reference template.
The core gameplay is nothing more than two: content and currency ability.
The combination is the ability to integrate the game industry.
In terms of cash generation capabilities, Microsoft is indeed not as good as Qunxing Capital, but it is definitely enough to meet the threshold, and it is definitely sufficient for platform gameplay.
Among the hundreds of game manufacturers listed by Microsoft, many are still targets for acquisition by Stellar Capital. Stellar Capital still needs to capture about 20% more to complete its established acquisition strategy. In the future, it will definitely compete with Microsoft. It’s time to fight for “money ability”.
Fang Hong didn't mind a duel, and he would wear down his opponent appropriately, but he had to be careful and not kill the opponent.
Therefore, some acquisition targets must be appropriately ceded to Microsoft. During this period, the acquisition price will be raised and the acquisition price will be increased to make Microsoft pay a higher price to win. This can be regarded as bleeding the opponent, and that's about it.
Anyway, 80% of the acquisition target has been completed. The focus thereafter will be to support the rise of more third parties and new independent production companies, especially the rise of domestic game developers.
The rise of domestic games and their introduction to the world is part of an implicit cultural export strategy.
No matter how soon the launch date of Microsoft's XGP platform is, I'm afraid it will have to wait until around 2017. At that time, game boxes have already been running for two or three years, and Microsoft's XGP can only be the second player. As for other competitors, they will be included directly. "Other" option categories.
There are really not many people who can afford this kind of gameplay. EA launched a subscription service last year in 2014, one year earlier than the game box, but it did not cause a circle-breaking effect.
The most important thing is that it cannot carry too many platforms. The market is so big that three monks have no water to drink. It is the same as ASML, which is the only manufacturer in the field of lithography machines. One family just has enough food and the food is not bad, but If one more family comes to share the food, neither family will have enough to eat, and the quality of the food will have to be degraded.
So when the boss of ASML learned that the new Micro Semiconductor from the big Eastern country was going to achieve a technological breakthrough in the field of lithography machines, he staged a drama of changing faces many times within a year, because he knew very well that there would be one more lithography machine market. The consequences, and I am very afraid that as soon as the new Micro Semiconductor comes out, the lithography machine will be priced at a bargain price. If it follows up, ASML will not be able to survive at all, and it will only go bankrupt.
This principle is similar in the platform model of game subscription services. A traditional buyout game for a AAA masterpiece costs US$60, which costs a total of three to four hundred RMB.
The platform subscription gameplay needs to be able to break through the siege and tear off a piece of flesh from the traditional free and buyout mode gameplay. Then you have to significantly benefit players so that players will buy into your account.
He sells 3A masterpieces for US$60 each. Your platform allows players to play all the games for US$9.99 a month. You can't even play the masterpieces. The price-performance ratio is a flash sale buyout mode.
It is not a problem to clear 4 game masterpieces in a month, and even Gandi can clear more, especially many console games and stand-alone game masterpieces. From the perspective of a player, it is equivalent to playing ordinary games for a price of 10 US dollars. Game content that costs hundreds of dollars to play.
This gives the platform subscription model extraordinary competitiveness, but at the same time it also means that the gameplay of the platform model cannot accommodate too many platforms existing at the same time, because the profit scale of the market is so large that only one platform can be allowed to live very well. Moisturize, there is one platform where you can barely survive to eat the rest, and when the third platform comes in, you will starve to death.
For example, in the future, users of the Game Box platform will reach an inflection point, and quantitative changes will lead to qualitative changes, and they will start to make profits.
The global revenue of the platform is over 100 billion US dollars in one year. There are thousands of third-party game developers on the platform. They have to get a share and they also have to eat. Otherwise, they will starve to death. They will starve on a large scale. If it dies, the platform will decline until it closes down.
Therefore, the platform must allocate more than 60 to 70% of its revenue to third-party game developers, large and small.
There are thousands of younger brothers, but there is only one big brother on the platform. The big brother alone can take away 30% of this cake, which is already a lot.
After excluding operating expenses, taxes, etc., the final net profit of the platform can be one to two billion US dollars. A rough calculation shows that the platform can have a net profit of about 20%, which is quite profitable and super nourishing. The most important thing is that the platform can have a net profit of about 20%. It’s a stable income.
As for the annual net profit of the second platform guy, it can be more than one billion US dollars or more than two billion US dollars. It is definitely not satisfactory if it is ten times different from the big brother. If you can't handle the big brother, you should just cut it off. But once It looks like you can make a lot of money, but it would be a pity to just cut it off. If you really can't do it, then let's do it. If you can get by, just make do with it first, and then worry about it if you can't.
But once there is a third or more platform that wants to take a piece of the pie, life will be difficult for everyone.
Isn't it good that if the net profit earned by the eldest brother is 10 to 20 billion US dollars, then 30 to 5 billion US dollars can't be divided out so that everyone can live a living?
The answer is impossible, because reality does not allow it.
As long as the eldest brother has not lost his mind and still wants to be the eldest brother, he will never dare to do this. Once it is divided, it means that the eldest brother's share will be reduced, and then the eldest brother's leading position will no longer be stable, which will lead to a consequence. The second brother may even The third child had no idea at first, but he also had some thoughts, wanting to kick the eldest brother off the top spot and become the eldest brother himself.
The result will inevitably be a platform melee again. The major platforms will continue to burn money crazily for market share until they exhaust their opponents and completely admit their defeat. After the melee, the winner becomes the new big brother and confirms his leading position.
The second guy was no longer convinced and had no idea of replacing him. He just remained the second guy. The third, fourth, and fifth guys were starved to death, and after a lot of hard work, they returned to the original pattern.
Therefore, in Fang Hong’s initial layout planning, Game Box was to be the leader in this field, and let Microsoft’s XGP platform be the second player. Sony, Amazon, Google and the like should not get involved unless Microsoft I am willing to give up my position as the second guy.
In fact, Fang Hong didn't really care who the second guy was.
Microsoft can do it, Sony can do it, and even Google can do it, but the big brother in this circle must be the game box platform of Galaxy Group.
In short, the eldest brother has enough to eat and drink, the second brother can live a good life, and the third, fourth and fifth brothers will be exhausted until they starve to death and are eliminated as long as they dare to challenge.
...(End of chapter)
