Chapter 990 [If you can pluck wool, there is no reason not to pluck it]

The core profit model of Game Box is that users purchase subscription services, but in addition there are other income items, such as advertising business items, and advertisers are only for game development companies.

When the number of users on the platform reaches hundreds of millions or even billions, it will inevitably bring about the ability to monetize advertising.

Those game production companies also need to promote their new games. It is impossible for them to ignore the large scale of platform users like Game Box.

If the platform only advertises games, players and users of the platform will not have much resistance, and they may not even know the existence of advertisements at all, because they are all game-related advertisements. This is a seamless and precise push.

For a client with more than one billion gamers, the exposure of the home page is astonishing, and these billions of users are also a precise group of gamers, so the gold content is even higher.

When the user base of Game Box increases, the third-party game developers owned by the platform will also become the platform's advertiser customers.

One code equals one code. The profit sharing provided by the platform to game companies is one thing. If game companies themselves want to promote on the platform and get the platform’s promotion resources, normally they have to spend extra money to give it to the platform and then buy it. Advertising space to increase the exposure of your products.

Game companies spend money on advertising and platform profit sharing are two different things and two ledgers.

No matter what industry it is, as long as there are hundreds of millions of users, you can find a way to monetize it, and the larger the scale, the stronger the monetization ability.

…

Meditation in the villa.

Fang Hong sat in the living room and stared at the computer. He put himself into the perspective of a player to experience the client of the game box. When he clicked on one of the main games, he discovered a new function.

"Yo? There's also a reward channel?" Fang Hong raised his head and glanced at Tian Jiayi, who was also in the living room. She replied: "According to the platform operation department, this reward channel is to provide an additional channel for some niche games. sources of income.”

Players can make personal rewards for their favorite game works on the platform. This is a non-compulsory consumption item. Whether or not the reward is given will not affect the player's actual gaming experience.

Providing such a tipping channel is just a way for some die-hard players to support their favorite games. In fact, the revenue it brings to the platform is nothing more than mosquitoes at most.

Of course, mosquito legs are also meat, which is better than nothing.

It is not ruled out that some niche games have a small number of players, but every player likes them very much and is a die-hard fan of the game. They do not want the game to fail to operate, and are even worried that the game company will go bankrupt and will not be able to play their favorite games, and are willing to do so. Spend more money to support to ensure that the game can continue to operate. By tipping this game, the game company where it is located can have more income.

Fang Hong fell into thinking. After a while, he suddenly asked: "How is the reward income distributed?"

Tian Jiayi replied: "It's a 30-70 ratio, the game company gets 70%, and the platform gets 30% as a channel management fee."

Hearing this, Fang Hong said with a half-smile: "How can it be so outrageous to charge 30% for the channel fee? Let's change it to 91. The game company will get 90%, and the platform will only get 10%."

The beautiful assistant stared at him: "Why do you smile so intriguingly?"

Fang Hong suddenly looked at him and said, "Do you know what I thought of first when I saw this reward system?"

Tian Jiayi asked curiously: "What?"

Fang Hong’s words were concise and to the point: “Money laundering.”

As soon as these words came out, the beautiful assistant was stunned. She had never thought of this aspect at all, and the operation department that developed the reward system had not thought of it in this way. After she realized it, she couldn't help but said: "You reduced the share to 10% to support monetization. This kind of behavior? We don’t need to make this kind of money, right?”

Fang Hong said calmly: "Who said we supported it? No, it was a blow."

When the beautiful assistant heard what he said, she was immediately confused again.

Fang Hong turned around and said with a smile: "Those who come here to whiten black money, after many years, we will adjust the background data and then transfer it to the relevant departments. Is this considered a crackdown on gray production?"

As soon as he said this, Tian Jiayi understood his intention. If he goes elsewhere, the money will be earned by others. If he comes here, he can make a fortune for himself, and then he can catch it all in one go.

At that time, the large-amount rewards from the backend data will be sorted out and handed over to the relevant departments. He expressed suspicion that there may be problems with these large-amount rewards and suggested an investigation. As for whether the relevant departments should launch an investigation, that is not the platform's business.

The fact that the platform took the initiative to mention this and provided background data flow shows that the platform was not involved, let alone had any contact with those people.

What is certain is that by then some gray products will definitely focus on the Game Box platform, randomly build a game company or acquire some rubbish game companies, launch some rubbish game products, and then use the identity of "rich gamers" to cover up and carry out large-scale development. The amount of rewards is used to create turnover to complete the whitewashing process.

There may even be some normal third-party game companies that take risks to cooperate with these gray products for the sake of profit, and use their own game products to provide pipelines for these gray products and help bleach them.

This has nothing to do with the platform, and they will not take responsibility. They are all doing bad things, and the platform is also a victim. When we arrest them, we also arrest those third-party game companies, and it is also the executives of those game companies who step into the sewing machines.

Tian Jiayi couldn't help but said: "Your thinking is always different from ordinary people..."

Fang Hong said calmly: "When a new thing is born, its opposite is often the first to develop. I believe this reward system can definitely provide those normal niche game companies with extra income to survive better. If this continues, this will be a positive effect. But I believe that the negative effects will react more intensely and develop faster."

However, for the Game Box platform itself, whether it is positive or negative, it can become the actual beneficiary without risk.

If you can pluck wool, there is no reason not to pluck it.

As long as the platform does not contact or participate in those people, the fire will not burn the platform. The worst result for the platform is that the gray products will not use this channel and they will not be able to harvest their wool.

But as long as the reward mechanism of Jiuyikai is left there and the channel is there, there will definitely be people who will come to "support" it, but they will do it in a more subtle way.

Instead of gathering it for others, why not gather it yourself?

Therefore, the reward mechanism of Jiuyikai will definitely not be cancelled. After all, there is no legal risk for the platform.

Finally, Fang Hong changed the subject and said: "Recently, I thought of a new game creative idea, and asked the game studio under WeChat to prepare a new game development project to put my idea into reality."

Tian Jiayi couldn't help but laugh and said: "You are addicted to developing games, right?"

Fang Hong smiled and didn't answer his words. It wasn't that he was addicted to developing games, but that some popular games couldn't be released, so he still had to keep them in his own hands. And the new game project that Fang Hong was about to start at this moment was surprisingly "PlayerUnknown's Battlegrounds" is a battle royale game.

This game was a big hit in Fang Hong's previous life, especially in China. It once overshadowed "League of Legends", so the platform must exclusively publish it. The direct revenue generated by the game itself will not be small, and it will be very beneficial to the users of the platform. The boost to growth cannot be ignored.

A popular game can attract tens of millions of new users to the platform, which exceeds the revenue of the game itself.

...(End of chapter)