Chapter 463: Teach you how to market
What is marketing?
To put it simply, it is actually about arousing customers' interest in buying something. If you succeed, then this is effective marketing. Marketing is about grasping the psychological activities of customers, which is far from being as simple as it seems.
Everyone can do marketing, but not everyone can do it well.
To put it more complicatedly, marketing is a process that allows consumers to understand a product and then purchase it.
The marketing in this era is still relatively simple. Most of the time, it is just to lower the price and then talk about clearance sales to attract your attention.
As for whether to buy it or not, that depends on you. The marketing efforts are not very strong, and there is no way to do more.
Just like the current Mosk state-owned supermarket, you say it is a state-owned supermarket, and it is naturally very grand, but there are also certain problems in it, that is, it does not know marketing, which means it has fundamentally ignored the marketing process. Why?
Because they don't need it at all, there are only a few commodities, such as ham sausage, canned food, vodka, liquor, and some daily necessities, grains and other grains. These citizens come here for these things. This is very important. Important reasons.
Under this situation, how to promote spicy strips and how to attract everyone’s attention?
Frankly speaking, Joseph himself, the boss, didn't even think of it.
Li Yi had some thoughts about the sales of spicy strips. He sat on the chair and talked to Joseph:
"My friend, the current situation is like this. If we want to promote the sales of spicy strips, there are several factors that we must pay attention to first!"
elements?
It can be said that Joseph is now in a state of all ears. Joseph's state-owned supermarket has rarely made marketing plans in these aspects. First of all, there are no goods that can be used for marketing. Mosk's food supply has problems, and all It’s not just a matter of a day or two. In this case, who still has the mind to engage in marketing?
Mosk is still engaged in marketing, that is, jewelry stores, automobile manufacturing companies, and even airlines, industries that are closely related to wealthy people. Why? The reason is simple. No matter what era you are in, there is no shortage of absolutely wealthy people.
These businesses rely on wealthy people to make a living, so they naturally have to carry out customized marketing activities targeting wealthy people.
Li Yi's goal is low-cost spicy strips, and the audience is also ordinary citizens. As long as the name of spicy strips is famous in Mosk, then it is logical to start selling spicy strips in other cities, and finally he can return to The domestic sales of spicy strips is a step that Li Yi has planned for a long time.
Joseph thought about Li Yi's words carefully. One of the factors must be that spicy strips are a new product and there is no market for it yet. As for the other factors, he should wait until Li Yi slowly reveals them. He has no idea. After all, Joseph was just a kid from a farmer's family, and he really didn't go to any business school.
Li Yi said in a deep voice: "You can definitely think of the first factor, that is, spicy strips are a brand-new food product. How should we define it? This issue is very important."
Joseph nodded. He understood this. Simply put, it was to determine what level of food the spicy strips were in the eyes of the citizens, but it should be classified as retail food or snacks.
Li Yi picked up a bag of spicy strips and continued:
"This kind of product, or food product, allows citizens to experience what it tastes like, and whether it tastes good or not is the most important thing, so I think we should find an opportunity first so that all citizens can taste it!"
Joseph nodded. Of course he had thought of this, but how could he let the citizens taste it? Do you want people to stick to the booth to sell? Isn't this method a bit...a bit useless? Or is it too simple?
But at present, Li Yi has no detailed plan in this regard. It seems that it still needs to be discussed...
Who knew that this idea just appeared in Joseph's mind, Li Yi said with a smile:
"I have a way. Judging from the current situation, we must first catch people's attention and give them considerable attraction. We must also take into account the issue of interests!"
Joseph asked subconsciously:
"What do we do?"
…
Li Yi directly answered Joseph's questions with practical actions.
Li Yi left the office and came to the warehouse. First, he asked the employees of the state-owned supermarket to put these spicy strips on the shelves, freeing up an empty shelf, and printed a series of introductions and product price lists on the spot. How about a bag of spicy strips? It costs only eleven rupees, but the current situation of rupees is very miserable. Basically, one dollar can be exchanged for three to four hundred rupees!
The same is true for the currency of the Dragon Kingdom. One dollar of the currency of the Dragon Kingdom can be exchanged for more than ten rupees. As far as the current situation is concerned, the price of eleven rupees is already considered a good price, but Li Yi set the price at 2 A bag of twelve rupees. Because the exchange rate is always changing, the price of rupees is always adjusting.
Twenty-two rupees is only a temporary price. I don’t know when the price will change again.
As far as Moscow and the entire federation are concerned, there are serious problems with social order, especially the value of currency, which has been depreciating continuously. There are also many people who have exchanged rupees for U.S. knives. These people are very They are assertive and have a clear understanding of the situation. Now it seems that these people have made a lot of money.
The price of twenty-two rubles is not high. You should know that canned food now costs seventy or eighty rubles per can. This is not the price set by Li Yi, but the result of Joseph's adjustment according to the relevant profits.
Joseph has tried his best to lower the price. The price of canned food in some other areas has reached more than one hundred or two hundred rubles. Now the monthly salary of an ordinary teacher is only fifty thousand rubles!
Li Yi's method is very simple and straightforward, that is, to borrow the canned food and daily necessities that citizens need most, to make a loss and make a profit!
Why is it a loss and make a profit? The answer is very simple. As long as you buy spicy strips and taste them on the spot, you can get a can!
What Li Yi lacks the least now is canned food. Basically, canned food has begun to be in excess, and Li Yi is also considering lowering the price of canned food. After all, in terms of the current situation in Moscow, if the price of canned food is higher, no one may be able to afford it. Li Yi just needs to make a steady profit.
Thinking of this, Li Yi turned around and took a sign and wrote a few words on it.
The attempt of giving away canned food when buying spicy strips is very bold, but whether it works or not depends on the specific results!
