Vol 4 Chapter 390: Less than shelf

"I admire the pride of several people," Feng Yiping said with a smile.

He naturally knew about this.

A few years after he drew lessons from later experiences and took the lead in arranging the last mile convenience store in the consumer sector in the future, the Delong system, which has the reputation or notoriety of "the world's first village", also discovered the significance of this field.

The second child of the Tang family believes that market share will eventually be realized through retail terminals, so the retail system must be built.

However, they have a passion that Feng Yiping does not have. What they want to do is not to invest in the retail system, but to "control" the retail system. Yes, you are right, it is control.

Their vision is naturally very ambitious. They will establish three major retail platforms including urban supermarkets, agricultural supermarkets and electromechanical sales systems, covering various fields across the country.

Among the three sub-targets, they finally concluded that the rural market will become a turning point in the development of China's retail industry, with huge business opportunities and development potential.

Therefore, in 2002, they decided to first focus on the investment and operation in the distribution of agricultural production materials, using the new type of agricultural material chain supermarkets and chain convenience stores as retail formats, and committed to establishing a large, modern and efficient in the vast rural areas of China. The strategic investment and management company that operates the agricultural material distribution network is the "rural Wal-Mart" they envisioned.

The first choice for entry is the agricultural province SD. It is planned to complete the construction and operation of 1,000 stores in the province by the end of 2004, and invest 10 billion yuan within 5 years to complete the strategic layout of 10,000 stores in 10 major agricultural provinces in China.

The strategy, that is really excellent, like some of the strategies formulated by our revolutionary pioneers, it is impeccably perfect.

The problem is execution.

The key to implementation is funding first.

Regarding the issue of funds, they also have plans to first make a brand through the integration of the industry, and then attract overseas professional investors to sell the industry, thereby replacing cash and then snapping up retail companies.

It seems to be quite feasible. The problem is that since 2001, the funds of the Deron department have not been spared.

When the project was officially launched in 2002, my investment was only 100 million yuan, and I also borrowed 100 million yuan from the bank.

It must be said that this is really a rare self-built industry in Delong.

However, in this situation, as in all other important fields, Delong’s steps are very big and the appetite is also very big. Soon after starting the "Rural Wal-Mart", they also tried to set another goal of their own. City supermarkets are working hard.

But this time, the usual routine is still followed-acquisition.

For a time, from north to south, from LN Dashang, Capital Hualian, SH Bailian, and naturally, including Feng Yiping's Youjia, they talked about acquisitions with almost all the retail tycoons and local retail lords.

However, this will include large state-owned retailers, and life is good. These retail stores are the most important source of cash for each. This latter point is particularly important. Therefore, whether Delong wants to acquire as a whole, it is also Or the desire to hold shares has not been realized.

Of course, if the "Wolf" professor, including the original sin of entrepreneurs who are still hotly discussed, published in April 2001, the article that bombarded Delong had not been promoted, triggering a run on Delong's Jinxin Trust. In the storm, Delong, who can easily rely on Jinxin Trust for financing, may really be able to gain ownership of several listed retail companies based on their ability in the stock market.

However, this matter has no if.

The Tang family, who is still in charge, did not let Jinxin Trust go bankrupt. Instead, it mobilized funds from the industry to support Jinxin Trust in the name of wealth management and deposits. Its listed companies supported a total of 2.8 billion yuan. Non-listed companies Supporting 1 billion yuan, Delong has since then moved towards a road of no return to the tight capital chain and a comprehensive crisis.

Since then, three similar runs have occurred. In order to open up multiple financing channels, Delong has fully entered the financial industry. It has successively acquired, controlled or participated in more than 40 financial companies and commercial banks. With the support of these financial institutions, the run Although it passed safely.

However, this has laid hidden dangers for future development. With so many companies in the Delong Group, as long as one capital chain is broken, it will inevitably affect the entire system.

Unfortunately, this happened quickly.

In July last year, SH’s richest man Zhou Zhengyi broke down. In the process of investigation, the relevant departments found that Delong had borrowed about 4 billion yuan through the four local commercial banks controlled by them. However, their investment in controlling these banks was only talented. 300 to 400 million yuan.

This quickly aroused the bank's alert.

The house leak happened in the evening rain. In October last year, the XJ hop incident detonated the guarantee circle of XJ listed companies, which in turn pulled down the stock prices of all XJ listed companies. Delong, which made its fortune from XJ, also suffered heavy losses. , The market value of several listed companies has shrunk seriously...

That is to say, since then, most domestic commercial banks have suddenly adopted a policy of "only accepting but not lending" to Delong. Not only did the agreement stipulated that the loan be repaid after the loan, the loan is not approved, and there is some time for repayment Banks are also collecting loans that haven't arrived yet... Their capital chain is already on the verge of collapse.

No. 1155 Yuanshen Road, Pudong New Area, in the Delong Building, which is the symbol of the Delong financial empire, the second child of the Tang family has been more focused on the crisis fund scheduling meeting, which is their "position meeting."

But at this time Delong, relying on his own to solve the redemption crisis in various places, so even Tang Wanxin himself became a financing clerk, borrowing money everywhere, Boss Tang, naturally, the borrowing was not a small amount, all started in the hundreds of millions— -This was also Feng Yiping's initial concern.

However, borrowing money alone cannot solve the problem, and Delong has to plan for some of its industries.

It’s not that they didn’t expect Feng Yiping, but just as Jin Ling said, they didn’t have much friendship at all. They just wanted to borrow money, but they couldn’t open their mouths. Feng Yiping, who doesn't seem to be short of money, can raise funds here, only to come up with a bargaining chip that might make him tempted.

Tang Wanli, who came out on this trip, still struggled to convince his younger brother, Tang Wanxin, that he valued his layout in the retail industry, and planned to use the agricultural supermarket that Feng Yiping might be interested in as a breakthrough to attract his attention.

Tang Wanli made this decision because of Delong Agricultural Supermarket, and the capital chain was also tight at this time.

Feng Yiping opened a new store with a steady pace. Later, Youjia was able to open a new store with its own funds.

But Delong’s pace has always been great. In more than a year, more than 600 Delong supermarkets were opened in SD, and several hundred new stores were opened at once. This naturally requires a large amount of cash flow support. However, at this time Deron, where's the money?

Tang Wanli didn't have time to tell whether Feng Yiping's "prodigal sentiment" was ironic or not at this time, "Hehe, our little jokes are not as good as your master Feng,"

To be honest, it was revealed in the news that Feng Yiping spent nearly 2.5 billion US dollars to acquire a company in the United States~www.wuxiaspot.com~ and a few of their brothers, their eyes are red. If we can hold so much capital, these things are in front of us. Question, is that still a problem?

"Haha, I'm terrified, I'm terrified very much. Frankly speaking, I am under a lot of pressure. This merger has almost suppressed all the liquidity at home and abroad. If there is a mistake in the future, the consequences, I really OK,"

No matter what their intention is, Feng Yiping feels that it is certainly correct to say it first, "I am also nervous,"

Tang Wanli, chairman of the presidium of the Chinese Chamber of Commerce and Industry and the nominal leader of Delong, took a look at Feng Yiping who was smiling. He was not as well-known as meeting, and he was also a well-organized person.

"President Feng laughed. With Mr. Feng's vision and Jiasheng's execution ability, there will be no problems with this acquisition."

"Haha, I hope to borrow from President Tang's words,"

“In addition to admiring Mr. Feng’s vision, we also admire Mr. Feng’s responsibility. Like Delong, Mr. Feng’s Jiasheng is also a company with a great sense of social responsibility.”

"Don't dare to be, don't dare to be," Feng Yiping said quickly.

He is not polite. In terms of social responsibility, he really doesn't want to be tied with Delong. Jiasheng has never raised money from ordinary people to plug his own hole.

"However, Mr. Tuo said that Mr. Feng’s actions in the retail industry seem to be overly cautious and somewhat one-sided. We believe that rural areas will be the largest market in the future. We are currently a Delong Supermarket that focuses on agricultural supplies. Both the development and the prospects are very impressive. I don't know if Mr. Feng is interested in this aspect?" He sat loosely on the sofa, tilted his legs, and seemed to ask casually.

…………

At this time, in the underground garage, Wenhua and Owen looked at the luxurious caravan brought by Mr. Tang, and were amazed, this style!