Vol 5 Chapter 781: Be pet and spoiled

"what did they say?"

"It's also because our promotion this time was too successful. It seems that sales during the promotion period will be very good. Many merchants, mainly focusing on home appliances and digital businesses, said that their original offline channels had a very strong response Think we have robbed their business online,"

"They are being pets and coquettish," Feng Yiping said.

Relying on pets and being coquettish? Who? Zhou Xingyu almost asked, but quickly understood who Feng Yiping was talking about. He was talking about home appliances and digital businesses.

Merchants in these two areas are most attentive to the management of brand awareness, so many well-known brands are concentrated.

And because the unit prices of their products are relatively high, especially the offline prices, which have always been tough, consumers are more sensitive to their prices and look forward to their discount sales this time.

Those major groups who like online shopping, young people, are very interested in mobile phones and other fashionable digital products, and those who live at home will be interested in big-name home appliances.

Therefore, this time Jiasheng’s 200 million subsidy is mainly concentrated in these two areas. They are now throwing such a topic, and it seems that they really mean a little petting.

"We have provided them with a very good channel for brand communication and volume. Why, they are still not happy?" Feng Yiping said.

With Amazon, with eBay’s entry into China, and with domestic companies’ attempts at points, these manufacturers, who don’t know now that the Internet is a channel for integrating marketing and communication?

In online media, the distance between communication and sales is further shortened, which means that the integration of brand communication and product sales has been realized.

This is also one of the incomparable advantages of the traditional brand operation model of e-commerce.

Second, the online sales model of e-commerce has compressed the intermediate links of traditional marketing, shortened the distance between consumers and brands, improved the responsiveness of enterprises, and effectively compressed intermediate links, thereby reducing the cost of traditional channel construction. Cost effectively reduces the selling price of the product.

Third, online sales provide consumers with greater product choices.

A traditional offline store, if 600 sku is available, then it is a very large store and can be called a flagship store.

Such a large store inventory, logistics, venue rent, personnel, etc., are naturally a huge expense.

However, in online specialty stores, businesses can easily achieve 1,000 sku, thus allowing consumers to further expand their choices, thereby effectively satisfying consumers' individual needs.

"They thought we didn't know. Although they all promised considerable discounts this time, it's not that they are really making profits?" Feng Yiping said.

Through their comprehensive calculations beforehand, e-commerce channels can save 60% of transportation costs and 30% of transportation time for these merchants. Marketing costs can be reduced by 55% compared with traditional offline stores, and channel costs can be reduced by 47%.

That is, for the same product, there is a 20% to 30% price difference between online and offline channels, which is actually completely normal. And these household appliances and digital appliances merchants are generally selling 20% ​​off this time, which is their income. , And will not reduce one point.

On the whole, because of the huge sales brought by such preferential prices, their income will actually increase.

Moreover, Jiasheng promised to provide subsidies for some of the most popular items, so that they can sell them at a lower price than 20%. This will obviously bring more sales and will further increase consumers’ Their brand attention, and loyalty...

In such a lot of favorable circumstances, they still have so much to say, Feng Yiping is right, these guys are really spoiled.

When e-commerce grows in the future, they will definitely mobilize all their resources to fight for such opportunities. Now, they still do not meet these multiple favorable conditions. It is because it is too easy to get, so they don't know how to cherish.

"Are they only now knowing that there will be conflicts online and offline? Do they still expect us to help them resolve this conflict? What are they doing at this time? They want to use this to coerce us, so that we can satisfy them more. Claim?"

Feng Yiping, who was too tired to fall asleep just now, would have sat up because of his anger and became quite awake.

"In my analysis, it was mostly the latter attempt," Zhou Xingyu said.

"Tell them, we don't eat this set," Feng Yiping waved his hand and lay down again. "Really, the agreements we signed with them were all waste paper?"

For such large-scale events, Jiasheng Mall has naturally signed relevant agreements with various merchants, especially those merchants that receive Jiasheng subsidies.

Because it is equivalent to Jiasheng spending money to increase sales for them and increase their brand awareness, the related agreements must be more complicated-how can Jiasheng's money be easy to get?

How can they not treat the agreement signed with Jiasheng as the same thing?

"Explicitly tell them that they don't want to do it, they can, and then wait for us to be held accountable according to the highest liability for breach of contract stipulated in the agreement,"

"That is, the accountability is not counted. We will make every effort to make their untrustworthy behavior public, and let consumers see their faces," Wu Qian also said indignantly.

"Yes, hum, now whether it's home appliances or digital, the competition is so fierce, there are so many well-known brands, if one family is not involved, we will immediately support its main competitors, and we will not do domestic ones, we will organize foreign brands," Feng Yiping said.

Although he didn't want to do such a thing the last time, he was forced to be helpless, it was not that he would not teach people a lesson.

"At most, in addition to the planned expenditure of 200 million yuan, we also include the estimated default indemnity. This time we spent it together. I don’t believe it. Based on the current consumption and shopping habits of the people in China, it is almost the same. At the same price, they will be upset when they buy products from well-known foreign brands?"

With the superstition of domestic consumers on well-known foreign brands, they are naturally happy about such things.

Seeing Feng Yiping flipping through the phone's address book, Zhou Xingyu said hurriedly, "Yiping, it should not be, I think, after knowing our attitude, they should change their minds," Zhou Xingyu said.

"Well, that's good, you can tell them our attitude exactly, and at the same time, you still have to contact foreign manufacturers. In fact, you see, these two fields, those well-known foreign brands, who have not invested in China, it is convenient very,"

"Since they are so short-sighted, I still want them to remember how unwise this act of picking up sesame seeds and losing watermelon is," Feng Yiping said, hating iron and steel.

Is it because I have always acted so kindly that it makes these guys feel good to talk? Was it that the attitude of Jiasheng Mall when they mobilized them to open a flagship store online was so good that those guys felt that they were too important to replace?

"Okay, I will inform them that I will come to the company to discuss tomorrow," Zhou Xingyu said.

"Don't talk about the discussion, use a stronger wording, for example, we are firmly opposed to their additional demands, etc.,"

"Okay, I understand,"

After discussing such an uncomfortable issue, the atmosphere in the car was obviously low and no one spoke for a long time.

Feng Yiping also didn't ask everyone to eat the shabu-shabu, and Wu Qian naturally knew that, it seems that tomorrow morning's rest, it must be a soup.

When returning to the business district, Feng Yiping said again, "Zhou, tomorrow morning, I will send you an email, mainly about the solution to the conflict between online and offline e-commerce. You should still copy more. A few copies, to those guys,"

"Oh yes," Zhou Xingyu was overjoyed.

He was really worried that Feng Yiping would hate those guys because of this. Then, their work would be a bit difficult to do. As an e-commerce platform for domestic users, it is really not good in some major categories, mainly abroad. Products, or products of joint venture companies.

It now appears that the boss still values ​​these domestic manufacturers. The statement just now is just like a deep love and a stern responsibility.

"Don't worry too much about this issue," Feng Yiping consoled him in turn, "After this promotion season, after they see the power of the e-commerce platform, they will beg us to hold similar events in the future. , They spend money to promote their brands and products in a prominent position on the mall,"

"Perhaps you don't have to wait until this time the pre-sale period starts, some of them will correct their attitudes,"

Later on Singles’ Day every year, some home appliances and digital manufacturers sold more than 100 million yuan, which would not be ranked, but in this year and month, if a manufacturer sold more than 100 million yuan in this promotion, it would definitely be a surprise. Things that attract attention can definitely bring huge shocks.

"Hehe, I am full of expectations," Zhou Xingyu smiled.

"And Wu Qian, tomorrow morning, you can still rest, in fact, from now on, you can rest,"

"Ah, boss, where are you going?"

"I want to go to a sunny place and get a good night's sleep," Feng Yiping tightened his clothes tightly.

However, although it is true that there is not much sunshine here these days, it is not too cold. It is so warm in the garage. What clothes are you tight?

On this trip today, you just walked outside in the cold wind maybe ten meters? That is, walking into their building from the post office parking lot, where is it cold?

A sunny place? You want to see Zhang Yan!

"No boss, I think I will help Mr. Zhou at the company tomorrow,"

…………

At 9:30 the next morning, in the suite on the top floor of the Jiasheng Holiday Hotel in Sanya, Feng Yiping, who arrived yesterday afternoon, was having breakfast with Zhang Yan.

This breakfast is a bit special, the meals are all kinds of Western-style pastries, and these pastries are not provided by the restaurant, but made by Zhang Yan.

"How's it going?" Zhang Yan asked expectantly when he looked at Feng Yiping who had eaten a piece of coconut bread.

"Fragrant, soft, and delicious," Feng Yiping said slowly and enjoyably after finishing the piece of bread.

"Haha, really, I have practiced this for a long time," Zhang Yan smiled.

Coconut paste can be said to be a local characteristic. If you want to open a bakery here, you will naturally have such a characteristic.

But she is also a humble girl~www.wuxiaspot.com~ Remember to ask, "Do you think there are any areas that can be improved?"

"This is not without it, of course, to make it better," Feng Yiping wiped the oil from his mouth.

"Oh, just say it,"

"Look, I think at present, the main customers of the bakery should be mainly young people, because for the elderly, they may still be more accustomed to a bowl of hot and spicy noodle soup in the morning, or a few. A zongzi,"

"Yes, Mr. Jin also told me that the bakery should mainly target young people," Zhang Yan said.

"So you see, can we make some patterns in the shape of the bread? Don't just make it into something familiar to everyone. For example, if you think about it, we can make it into a blooming flower. The appearance of the flower, right, it can naturally be made into a symmetrical starfish,"

"Flower? Starfish?" Zhang Yan thought for a while and said immediately, "It's pretty good!"

"You really know everything," she said looking at Feng Yiping.

"Isn't this your business, how can I not worry about it?" Feng Yiping smiled, "Also, I think that the amount of oil can be reduced a little bit. The current health concept is to use less oil."

"Then you will try others, I will try now,"

"Don't be so hurry," Feng Yiping shouted, and Zhang Yan ran to the kitchen enthusiastically.

"Mr. Jin also said...," Zhang Yan poured butter and sugar into the basin, which was less than the original amount, and said to the restaurant when he was ready to pass, but why didn't he respond?

She took the blender and came out to see that Feng Yiping fell asleep on the chair so crookedly, his mouth still long.

Sleeping again? How tired he is these days!

At this time, the Jiasheng Business District of the capital is already lively.