Vol 3 Chapter 15: Very hot response

How do you feel when you are really famous? Feng Yiping said that he was still a little tired!

Feng Yiping was listening to Cui Yunling’s report on work arrangements in the magic workshop of the Science and Technology Park, and the phone rang. He looked at it. It was an unfamiliar number. He pressed it without hesitation, "Mr. Cui, continue. "

"Okay, the most important job at present is the recruitment of personnel. The human resources department has already planned and recruited together with Magic Workshop. However, we hope that the group can coordinate some employees from Zhitong.

"No problem, but you can't expect Zhitong to provide too much human support. After Zhitong established a branch in the United States last month, the task of software development for Zhitong is heavier than before..."

Before he finished speaking, the phone rang again. It was the same number just now. He pressed it again and didn't say a few words. The phone vibrated on the table perseveringly. It was still that number, which was really on the bar.

"Hello. Who is this?"

"I'm sorry to disturb you! Is it classmate Feng Yiping?" A male voice asked over there. Mandarin is okay, but Feng Yiping's habit of listening to him makes it feel like he is not our colleague.

"This is Feng Yiping, who are you?"

"Hello, student Feng, I am Ryoichi Kato from the Yomiuri Shimbun reporter station in Beijing. I took the liberty to call, I am very sorry!"

"Yomiuri Shimbun?" Feng Yiping didn't think he could have any intersection with it. "What's the matter?"

"We read Feng's masterpiece Blue Ocean Strategy. I want to do an interview with you. I don't know if it is convenient for Fang?"

In Sodexo, Feng Yiping understood now. "Sorry, I have a lot of things now and it is not very convenient. I hope I will have the opportunity to meet Mr. Kato in the future."

You said, if this is a phone call from a major domestic newspaper? It happens that the movement in Japan is faster, but how to say it. It is to accept the interview, this is the first visit. Should be left to the domestic media.

"I also look forward to having the opportunity to meet with classmate Feng as soon as possible, but it is not convenient for you to answer one of my questions?"

If you don’t answer your question, I’m afraid you will call back one after another, "You said."

"This book of yours has caused quite a stir in the business world of our country. I would like to ask, when did you write it?"

"It has been brewing for several years, and it became a book in the second half of last year."

"The second half of last year? That means you were fifteen or sixteen years old. When you were in high school, were you thinking about writing such a monograph?"

Peat. The Japanese journalist is indeed such a deadly virtue, what he said is outside the word. I just don't believe that Feng Yiping wrote such a book. If I want to meet and interview, I am afraid I want to see it in person to tell whether it is Feng Yiping himself or he just signed it.

"Kato, right. What's your press card number?"

"My fellow, Kato Ryoichi, is a journalist for the Yomiuri Shimbun..."

Feng Yiping didn’t bother to listen to him, “No matter if you are true or not, I don’t have the time and energy to respond to rude questions like you. Besides, if you are really Japanese, I want to say, although I don’t just write books. This one, but writing a book at the age of fifteen or six is ​​really nothing,"

His volume rose by an octave. "For 60 years, there are many people who went to the battlefield to fight devils at the age of fifteen or sixteen."

He hung up the phone with a "pop", "I don't know what it means!"

As soon as they looked up, Cui Yunling and the others looked at themselves in surprise, "Sorry, Mr. Cui, continue!"

Feng Yiping's words are not very polite, but this is also the other party's very rude first, so what's more polite! Considering that these people are still present in the office, he is now very restrained.

Of course you have to speak human words when you see people. It is still something for those who are unwilling to speak human words. There is no need to think about the kindness and friendship. To such people, it is impossible to directly complain. Good choice.

"What's the matter, Senpai?" the assistant next to him asked Kato Ryoichi who was holding the microphone in a daze.

"Koizumi-kun, our question is reasonable, right?"

"Yes, it's reasonable," the assistant nodded.

"Yeah, so, what a rude fellow," Kato put down the phone angrily.

This is also traditional, just as they themselves are full of Hucha, wantonly distorting and tampering with history, and saying that we are always holding on to historical issues, so they create obstacles between the two countries.

"Are the people over there very rude?" Cui Yunling asked with a smile.

"Don't mention it, I can't care about them, where did we talk?"

"As for letting Zhitong support a group of manpower, we still have to ask the group to help us get more,"

"This," Feng Yiping just said two words, and the phone buzzed and vibrated again. At first glance, the ID number was 001, "Hello!"

"Hello, is it Mr. Feng? This is Jenny from the Office of the Board of Directors of the American Household Electrical Appliances Manufacturers Association (aham). Our association very much hopes that Mr. Feng will come to the United States to explain to us this disruptive strategy you proposed... ,"

After that, Feng Yiping's phone calls were very busy, and many of them were international long distance calls. As a result, he had to set up call forwarding during class.

As for why there are so many calls, of course it is not for no reason.

Commercial books like "Blue Ocean Strategy" are not as wide as the best-selling novels. Therefore, the most popular bookstore in the United States is still the fourth Harry Potter series of novels, Harry Potter and Goblet of fire.

On the day when Goblet of Fire was launched, the bookstores with sales were extremely hot, just like Apple's retail stores before new products were launched, many bookstores had book fans waiting in line.

However, after the iron fans have at least one copy, the sales of Goblet of Fire are still good, but the heat is slowly fading.

At this time, the managers of the bookstores were delighted to discover that the sales of the niche book by Harbin Business Publishing House were getting higher day by day, and later it often accounted for more than 30% of the store’s daily sales.

Without it. Most of the readers who bought the Goblet of Fire bought this book one by one. It is often someone from the administrative department of a company, who just bought dozens of copies.

People continue to make reservations by phone, and hundreds of them are ordered.

Summarized to the publishing house, it is this book that has been on the market for less than a month, and the added code to the publishing house makes the old faces of Anderson and Wilson bright.

The happiest. It is Hamilton who is directly responsible for planning this book. He is now convinced that this book is definitely one of the most successful books in the annual operation of the publishing house, and the success of this book has brought him not only an increase in bonuses. It is also his ladder to the next higher level.

After sales became popular, the Wall Street Journal first published a commentator article on the 15th, admiring the book very much, "After reading Blue Ocean Strategy, your view of competition will completely change!"

After that, the major newspapers followed up. The London-based "The Economist" said, "Through the analysis of some cases. This book pioneered a new approach to strategic management, which is very important for the strong desire for profitable growth. Of entrepreneurs say it’s time to abandon adversarial strategies. Turn to a strategy that focuses on innovation."

The Paris-based International Herald Leader said, “The blue ocean strategy is fundamentally different from the current competitive strategy. It breaks through the cost factor and focuses on value innovation rather than value creation. Focus on the demand side, and then develop Create a new market space with no competition."

The German newspaper Le Monde simply said, "In short, the strategic management based on the blue ocean strategy has achieved all-round breakthroughs."

Japan’s Yomiuri Shimbun’s focus is somewhat different. Although their reporters dare to question Feng Yiping, in fact they only dared to question Feng Yiping. The publishing rules of Harbin Business Publishing House, the American godfather’s family, are very different. Clearly, with such a strict process, imposters are impossible.

This also shows that Feng Yiping chose Harbin Business Publishing House correctly, and their endorsement helped him save a lot of trouble.

However, after the Yomiuri Shimbun affirmed the significance of the blue ocean strategy book, it also added a few words specifically, "The reason why the blue ocean strategy can surpass the competitive strategy is because it takes into account the background of the current digital age, and Michael Po Especially when writing competitive strategy, the Internet has not yet appeared."

It's just that these few words, how do people think, how jealous.

…………

After that, a large number of well-known corporate executives published articles in newspapers and publications.

Kodak’s CEO wrote an article, “If we look at the declining gross profit margin statically, we may feel that the company is facing a very low ceiling, but combined with the blue ocean strategy, extending the company’s vision to the perspective of the industrial value chain, you will find that, The expansion of scale and profit margins is no longer a problem. Many past puzzles have suddenly become clear."

The chairman of Whirlpool, the world’s largest home appliance manufacturer, published an article saying, “In the future, we will pay more attention to consumer demand for consumer value, seek continuous value innovation, and bring consumers high-quality products and high-quality lives. This is our Blue ocean strategy!"

The president of the Korea Automobile Manufacturers Association also stated on different occasions, "The part of the blue ocean strategy on product pricing has very practical guiding significance for us, especially the concept of the "price corridor". On behalf of our association, I thank Feng Yiping Classmates."

The director of the United Nations Institute for Social Development said, "Not only entrepreneurs, including our public management agencies, and everyone who is dissatisfied with the status quo and has ideas about the future of the world, should read this book."

The dean of the Harvard Business School, the most generous words, "China is indeed a magical country. It is indeed a country where many philosophical masterpieces were written more than two thousand years ago. Now one of their college students, I wrote such a monograph and proposed such a business way to disrupt the times."

…………

In short ~www.wuxiaspot.com~ Under the propaganda of these newspapers, companies and various association leaders, this book written by a Chinese university student has not been noticed in China. On the contrary, it has become popular abroad, especially for those For managers of well-known companies, reading Blue Ocean Strategy has become a trend.

Just like talking about football during the World Cup, these executives now share their thoughts on reading the blue ocean strategy even when they are in bars.

As a result, Feng Yiping had to apply for a new number just like Jin Ling.

So now there is a good front desk and another job. She will temporarily act as Feng Yiping's secretary, answering the calls from the original number and writing down their intentions one by one.

In this way, the benefits are obvious, and apart from anything else, a guy like Kato with unpredictable minds will be filtered out the first time, and Feng Yiping will not bother him at all. (To be continued)

ps: ps: With so many units and institutions, it’s such a professional comment. It’s the hardest thing to write. It’s the first day of the month. Considering that it’s so difficult to write, let’s get more tickets! (www..)