Vol 3 Chapter 243: Hong Kong Roadshow

At 11 o'clock in the morning on November 10th, next to Victoria Harbour, I picked up the plate from the Chen’s family. The Jiasheng Holiday Hotel Hong Kong branch, which has just put up its own brand, is filled with soft music in the lobby. Those who check in and check out Guests, as well as some visitors, were a little surprised to find that the number of hotel staff staying in the lobby now is more than their guests.

Those guys looked up at their watches from time to time, as if they were very anxious.

What event is this?

Their doubts were answered in a short time. Two cars parked at the door of the hotel, and the hotel managers in uniforms greeted a young man in a pink polo shirt with a casual jacket in his hand.

"Why is this a meet-and-greet?" Feng Yiping asked Xu Bin at the front with a smile.

"I can only blame you for being too charming," Xu Bin said with a smile. "The employees here are now your fans, and I can't wait to see you."

"Thank you, everyone, I have already seen it. I will have time to get along in the future. Please go back to work now," Feng Yiping said fluently in Cantonese. He shook hands with the few people in front of him, led everyone to the side and let the door out. .

Jin Ling stood by with cold eyes and looked at the affected guests. He was very dissatisfied. He nodded to Xu Bin and walked inside with the briefcase. "Please go back to work," Xu Bin said hurriedly.

Feng Yiping smiled and greeted those employees and guests, and followed Xu Bin into the elevator, "How is the progress?"

"It has been roughly finalized and can be released two days before the roadshow,"

"Who is that kind young boy just now?" a guest asked the front desk staff.

"That's our chairman," the girl at the front desk said proudly.

"So young? Not easy!"

At the same time, Huang Jingping pushed the stroller. Accompanied by Fang Yingzhi and the person in charge of hotel security, Huang Jingping pushed the stroller with her mother, as well as Mei Jianzhong, Feng Zhenchang and Mei Qiuping, and entered the hotel from the underground parking lot.

The 32nd floor of the hotel is also the one that has been changed the most after taking over. According to Feng Yiping, it was almost overturned and rebuilt. Many partitions were removed, the design was redesigned, and the Shenzhen factory custom-made furniture. With an area of ​​560 square meters, there is a large outdoor balcony, a sea-view mansion integrating living, living, working and sports.

However, Feng Yiping is not the first occupant of his mansion. Except for the two bedrooms and his study, all the places in this house at this time are temporarily arranged as office spaces, and they are all people.

These people include all races. Some of these people are familiar with Feng Yiping, and many are not familiar with them. They are representatives of investors, representatives of underwriters, employees of accounting firms, IPO consultants, and public relations. Company employees, etc.

The meeting room with the largest space has a large conference table in the middle. There are people sitting on both sides, all busy with the notebook in front of you. There is a large screen on the wall, and the projection on it is now. Everyone is carefully reviewing the content.

Against the wall, there are five large printers, each of which is intensively working. The table next to it is full of printed documents, which may be the last edition of the prospectus.

"No, no need to get up," Feng Yiping smiled and waved his hands. "Everyone has worked hard! Fortunately, listening to Mr. Xu said that it has reached the final stage and the dawn is ahead. Don't be discouraged, please hold on for a few more days."

For a listed company, the prospectus is the most important legal document. Around this document, the listing team has been busy for nearly two months. This is quite boring, but there is no sloppy work.

Fortunately, this kind of experience is a very valuable asset for everyone involved. If a person can have this once in his life, he can basically use it as a conversational resource to show off in front of future generations. Therefore, although Suffering, although tired, everyone's spirit is still quite high.

"Yiping, do you need to report and show to you now?" Xu Bin asked.

"No, you are busy with you, where is the person in charge of logistics? Let's confirm the schedule and logistics arrangements with him."

Ordinary companies will ask professional roadshow companies to help them prepare for roadshows. For example, those companies that plan to raise capital will have intensive roadshows in more than a dozen cities around the world, and only stay in one place for more than a dozen hours. Logistics support is one item. Very important work.

No matter how good your prospectus, investment research report, ppt is, and how bright the business prospects are, investors cannot be due to delayed flights, traffic jams on the road, and lost luggage. After you miss the appointment, Give you another chance.

Especially for those big bosses who have scheduled one-on-one meetings with you, their schedules may be accurate to every minute, so how can they accommodate you?

But for this roadshow in Hong Kong, Jiasheng has its own five-star hotel. These activities are arranged in its own hotel, and there are hundreds of hotel employees who can provide services. This money can be saved.

And when someone visits his own site, he will have a first-mover advantage in his mentality.

Feng Yiping mainly looked at the list of investors who need to meet. It is very long. It seems that all well-known investment institutions in Hong Kong are on the list. It also includes representatives of several well-known Hong Kong companies.

No way, the movements of these giants are more influential than well-known investment institutions.

"I really don't think there is any need for such a big fanfare," Feng Yiping muttered.

He has thought about it again and again that there really won't be a big problem with this listing. In fact, he really doesn't approve of holding a roadshow in Hong Kong, and just holding two shows in San Francisco and New York.

The one in San Francisco was actually not mainly for the listing of Yijia Express Hotel, but for the preparation of Jiasheng Auto.com, which will be listed next year.

If you only need to complete the predetermined financing target, you can do a show in New York. It is not a small amount to know the resources needed to invest in a day of roadshow.

"Don't you often say that there is no best, only better? Are you willing to issue stocks at the lowest price in the range? The more successful the roadshow, the more we can support our issuance at a high price, and the more funds raised, what are you not happy about? of,"

"Besides, aren't you usually very ethnic, very patriotic and love Hong Kong, and you can't just let foreigners take advantage,"

Affected by Feng Yiping's calm attitude, even Jin Ling is now convinced that after Yijia goes public, the stocks will surely rise, then the investment now will definitely make money, and this opportunity to make money should not be given to Lao Mei.

…………

On the 13th, investment banks and public relations companies have integrated various factors, mainly looking at holidays, the schedule of other competing projects in the recent market, and the arrangements of other large-scale international investment conferences. It is finally set for November 15th. The prospectus will be updated for the last time. Next Monday, on the 18th, the roadshow in Hong Kong will be officially launched.

On Friday, the 15th, preparations for listing ended. This day was also the day when Telecom finally listed in Hong Kong. Just as it fell below the issue price when it was listed on the New York Stock Exchange yesterday, it fell on the first day of listing in Hong Kong. It broke the issue price, with the highest intraday drop of more than 5% and a drop of 1.4% throughout the day.

…………

In the early morning of November 18th, in front of the gate of Jiasheng Holiday Hotel Hong Kong branch, dozens of media gathered and waited.

Although the size of Yijia and the scale of this planned fundraising are not at the same level as the newly listed telecommunications, judging from the reactions in the past few days after the finalization of the prospectus, many institutions and individuals have Expressed more optimism.

The entertaining Hong Kong media industry is already looking forward to the birth of the youngest U.S.-listed chairman in mainland China and the birth of the youngest billionaire in mainland China.

At 9 o'clock, investors arrived in a rush, and it was the arrival of the senior executives of the four major families that murdered the reporters the most storage space.

At 9:30, in the hotel conference room, more than one hundred investors were squeezed in. The representative of the joint underwriter, Brady of UBS announced that Yijia’s first public roadshow was officially launched. Amid the applause of everyone, they were dressed in formal clothes. Xu Bin took the microphone and walked onto the stage.

He was not in a hurry to introduce to everyone in comparison with ppt, but from an international student working in a hotel in the United States, to being attracted by Yijia’s vision, he returned to join in, and step by step built Yijia into the country that currently has the most branches and the most benefits. Well, the journey of this road since the hotel with the highest gold content in the brand.

To put it plainly, it means telling a story.

Although the purpose of the roadshow is to get people present to pay to subscribe for Yijia's stock, how can a smart salesman ask directly when he comes up, whether you want to buy or not?

His story fully shows to everyone that this is an ideal and promising company established by a group of young people with ideals and pursuits.

At the beginning, he was somewhat cramped. Although his speech was stubborn, it was dry, not like talking. Later, he might be talking about his own voice, maybe he was infected by himself, maybe he was used to it, and the speech became smooth. stand up.

Before he finished his story and started his ppt speech, Feng Yiping, who was sitting in the front row, looked back at the expressions of investors in the venue. Yes, these guys who were applauding enthusiastically did not seem to be interested in Yijia. Feng Yiping gave Xu Bin two thumbs up. This was his glorious moment.

Although the speech and the ppt used for the speech spent a lot of time and energy, the highlight of the road show is the face-to-face meeting with investors.

This is the first time that Feng Yiping has contacted these investors in Hong Kong as the chairman of Jiasheng Group. Then he found out that he was already well-known in Hong Kong?

I have to say that his book, his magazine, gave him a lot of points. After a few words of communication, many people said for sure, "I believe in your vision and decision-making."

The Frontier Magazine has not been built in the past two years. Its estimates of the general trend at the beginning of each year have always maintained a high degree of accuracy. As the founder of the magazine, the author of these articles, and Feng Yiping, who proposed the blue ocean strategy, The direction he was looking at was naturally good.

Moreover, these investors have a deep understanding of the mainland, and they also know the advantages and prospects of budget hotels.

However, approval means approval ~www.wuxiaspot.com~ In business, some matters of concern should be discussed clearly, such as dividends and dividends, the purpose of fundraising, the next step of arrangements, etc. These are closely related to the issue of income. , That means asking as much detail as possible.

The longest was nearly an hour, and the shortest was more than ten minutes. By 12:30 the luncheon began, Feng Yiping had been talking non-stop with Liubo Investment, and the results were pretty good.

"How are you talking?" Jin Ling walked in briskly, looking relaxed, and at first glance, the results of the previous talks must have been quite good.

"Unexpectedly," Xu Bin sat there, very happy, "It turns out that our company's projects are really more popular with investors than big crocodiles like Telecom."

"Hehe, now I'm really worried, don't people like Hong Kong, just subscribe all the stocks we want to issue," Jin Ling couldn't hide the smile on her face now.

"Go," Feng Yiping snapped his fingers, "There is no best, only better. Go to the luncheon to continue."

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