Vol 3 Chapter 329: Triumphantly

Buchanan looked at Eisner, and Eisner looked at Buchanan.

Before Buchanan, although he had always stayed on Capitol Hill in Washington, the center of power in the United States, what he can do has always been the staff behind the big bosses. The most important thing is to highlight employers and avoid overwhelming guests. Therefore, his personal style is not Not prominent.

But Eisner was not the case. After taking over from the old Disney, he developed Disney into a large media group integrating film and television entertainment, theme parks, consumer goods and media networks.

In addition to the well-known business, it acquired ab TV in 1996, and then took control of espn. In the United States, it is second only to Time Warner.

No, since the merger of Time Warner and AOL, there has been a result of one plus one less than two, and Disney's development momentum is very strong, so now is the best time for Disney and the best time for Eisner.

His status in Disney can be said to be the same as Jobs in Apple. He is a respected godfather. He doesn't put the board of directors in his eyes. It doesn't feel good to be stared at by such a person blankly.

He didn't speak, and a group of people at Disney were also silent. No one dared to speak to break the current silence. The atmosphere in the meeting room became tense for no reason.

However, Buchanan is not a vegetarian. Following the boss, he has met many bosses. At this time, he still has time to look at Eisner's appearance.

As a 42-year-old born in the same year as Feng Zhenchang, Eisner was well maintained. It looked like he was only forty years old. Well, the teeth were well taken care of. They were very white, just the hairline, compared to the last time I met. It seems to be a bit further behind, hehe, will you be bald?

Eisner smiled suddenly. "Buchanan, you are still so convincing. We do,"

As soon as this sentence came out, the tension immediately melted away.

This should be how these powerful people control the people and environment around them.

"Thank you Mr. Eisner, I believe this cooperation will definitely give you a big surprise!"

"This is Jobs' favorite method, surprise? I don't expect it, I just hope it will be proportional to our investment,"

"Why. At this best age, do you really have to stay away from political circles and focus on business?"

This is the case for the big man, the last sentence is extremely serious, the next second, he will enthusiastically care about your personal situation.

"It's all for the public," Buchanan said with a smile.

At 9 o'clock in the morning on May 18, after many days of publicity, the biggest change finally occurred, and the group buying section was finally officially launched. The first group purchase business launched is Finding Nemo, which is scheduled to be released on the 30th.

Whether it is prime time or non-prime time fares. Both are 20% off the original price.

At this time, the atmosphere in the conference room of r headquarters is equally solemn.

Buchanan and other executives all understand the significance of this section to the site.

Moreover, they also agreed that when the summer vacation is approaching, it is indeed the best choice to be able to do group purchases of cartoons like Finding Nemo.

The animated feature film produced by Pixar has a very distinctive feature. It is not the same as many Disney cartoons. It's just taken for children, it pays attention to the storyline. There are many adult perspectives, which is very suitable for adults and children to enjoy together.

And after statistics. It is the housewives who usually play the most casual games on the website.

Therefore, two trailers carefully edited by Disney on the homepage of the group buying section quickly attracted the attention of many people.

At 9:45 seconds, "It moved," Mike shouted, and the blue bar graph purchased by the delegation on the big screen in the conference room moved.

"Moved, moved so soon," the crowd was jubilant.

In the eyes of everyone’s expectations, the numbers are refreshing quickly, but slowly, everyone becomes more dignified. By 9:30, the total number of people participating in group buying is less than 80,000, which is far lower than most people’s. expected.

"Is the discount not attractive enough?" someone said.

The overall average ticket price of this movie is 33 U.S. dollars, which is equivalent to more than 50 yuan at the current exchange rate. This price is really not cheap in China. However, if calculated from the theory of price equilibrium, it is equivalent to domestic The fare is 10 yuan, even 5 to 6 yuan.

In short, although film prices in the United States have been rising, unlike our country, film prices in the United States are always slightly lower than the legal minimum hourly wage.

"Yeah, don't everyone care about this difference?"

"Quiet," Buchanan patted the table, "Be calm! Have you forgotten so many questionnaires we have done online and offline before? The process of group buying is very simple, and there are discounts. People interviewed are very interested. "

"This time period is the busiest time for everyone," he looked at his watch. "In an hour, things will definitely be different."

Most American families are not price-sensitive. They watch movies. Unlike us, the incidental expenses include the cost of asking a nanny to look after the baby, parking fees, meals, etc. The total cost is actually not low. Go to the theater to queue up to buy tickets, there are discounts, and the purchase process is simple, why not?

At 10 o'clock in the Disney headquarters, Eisner called to ask the secret, "Is there a call from Buchanan?"

"Not yet, Mr. Eisner,"

"Huh, this is a surprise?" Eisner put down the phone with a calm face.

He has a personality, he has a lot of opinions on Jobs, but he does not really affect his work because of these factors, and he does not want to be the laughing stock in the eyes of Jobs.

Buchanan is right. The animations produced by Pixar before are all scheduled to be released in the autumn when the competition is not too fierce. This time he mainly arranges for the highly competitive summer file. To be honest, he is not particularly confident. Of course, the performance of this film will certainly not be bad, but where it can be better, it really reflects his level.

Buchanan’s words really came into his mind. What better means of publicity than the movie that has not been released yet but has sold millions of tickets?

So, even though he looked dismissively, in his heart, he really hoped that this new method could bring some surprises to himself. Now that the event has started for an hour, Buchanan is not happy to call over. Obviously, progress is certainly not ideal.

r In the conference room, Buchanan looked at everyone's unconsciousness, pointed to the big screen on the wall, and said to the secret, "Closed,"

"We then discuss the next step of work arrangements. After this time, Feng Ding's group purchase of Apple iPods. After the 24th, what is the best item for our group purchase? What do you think?"

"I think it's best to use electronic products. I'm already in contact with Sony."

"I think home appliances are also good,"

"Mother and baby are good,"

Mike watched these discussions absently, and noticed that the office area outside was suddenly agitated. Then, a subordinate stood outside the window and gestured to himself. He understood, and immediately turned on the big screen, and everyone's attention immediately shifted.

At first glance, the numbers on the screen were already a long list, "1.03 million?" An employee said with some uncertainty.

Buchanan looked at his watch and was five minutes away by 11 points. "What's so strange. Now let's see if it can exceed 2 million before 12 noon."

He said lightly, but in fact, there was still sweat in his palms.

"Haha, it's definitely okay, look," Mike said with a smile, pointing to the scrolling number next to it. That number has grown very fast, increasing by 10,000 in a while and 10,000 in a while.

Just after 12 o’clock, Eisner, who was about to leave the office, received a call from Buchanan from the secret, “Mr. Eisner, I’m telling you a good news. As of 12 o’clock, the number of people participating in group buying has exceeded 210. Million,"

"Oh, not bad," Eisner said lightly, and hung up.

He knew about this number before ~www.wuxiaspot.com~, he couldn't bear it, called home, and let his wife Jane go online to see the latest development.

"Not bad, that's all?" Buchanan held the phone that had been hung up unhappy.

On the other side, Eisner had already hummed "heredthe color a," and went to lunch with a relaxed expression, which was the theme song of Finding Nemo.

Perhaps, this movie was originally a movie set by many families to watch. Perhaps it was a new model of online group buying that attracted many curious users. In short, at 10pm on the 18th, I participated in the group buying of Finding Nemo movie tickets. , More than 3.5 million people!

Feng Yiping, who heard the news, was very pleased. He originally had the idea of ​​paying more for discounts if the first day did not work well.

And Eisner, this evening was very busy, and Buchanan was right in another sentence. Such a new model, such a result, can be enthusiastically reported by many media and a second publicity.

As a media giant, he doesn't have to wait, he has a lot of phone calls from newspaper bosses. (To be continued.)