Vol 3 Chapter 330: The coveting of giants

As soon as the giants took action, they knew if there was any. Eisner made a few phone calls with ease. On the morning of May 19, from the East Coast to the West Coast, many American paper media, websites and TV stations reported the news. It's just that some are in the entertainment version and some are in the financial version.

Those who reported in the entertainment version were mostly asked by Eisner to promote the film, while those who reported in the financial version noticed this new business model that was invented.

Some financial reporters still have considerable professional foundation. After some analysis, they believe that such a business model can only be realized today when the Internet is widely popularized. This model can be replicated in many fields in the future, and it is really promising. .

"It was a bit strange at first. As soon as I understood why Nextdoor could find this new business model, I suddenly realized that the founder of this website is the Chinese Feng.

Now that everyone sees this name, most of what they think is that he led the two companies he founded to go public on the Nasdaq from the end of last year to March this year, which gave him many more titles. In the history of US stocks The youngest chairman of a listed company, the richest man in mainland China, etc.

But some people should still remember him. The "Blue Ocean Strategy" that was widely acclaimed in the business world, group buying, should be another successful practice of his own strategy.

This practice proves that his blue ocean strategy can be applied in the most popular economic fields. "

For reports like this, Eisner has always been skimming through ten lines at a glance. Looking at these guys, did they mention their movies in the text? Sure enough, it is indispensable to say that 3.5 million copies have been sold in just 16 hours. Movie tickets for "Finding Nemo".

The finance section actually promoted his own movies indirectly. This is rarely the case before. Eisner looked at the Disney Plaza downstairs and felt very refreshed. With so much publicity, those who participated in the group buying today should not It will be less than the total number of days. After the film is officially released, there should be more people going to the cinema. Then, is it possible that the box office on the first day will exceed 100 million?

…………

When Eisner was smiling in the office, the sales department of nextdoor, which had just been enriched once, suddenly became busy.

Affected by the report, the website that has been fully prepared for a long time is still running well without any lag or difficulty in logging in. However, the telephone system of the sales department seems to be about to collapse from the early morning.

In 16 hours, 3.5 million people participated. This number greatly stimulated many companies.

For Pixar and Disney movies, 3.5 million people are not many, but for other industries, such numbers are really amazing.

Even if the industry is different, the product is different, the value is also different, but even if it is one-tenth or one-percent of this number, that is a big business.

At the same time, many savvy guys have noticed another effect, which is the effect of advertising.

Even if the transaction volume is limited, this is a very good advertising platform, with more than 3000 active family registered users, which is more targeted and effective than general advertising on TV stations and newspapers.

Therefore, the companies that called today are asking about the specific procedures and requirements of group buying.

Buchanan now has no time to pay attention to the number of people participating in group buying today, nor to those busy departments. In the company’s meeting room, he is receiving reports from the Los Angeles Times, New York Times, Wall Street Journal, and Washington Post. A joint interview with the Chicago Tribune.

It can be said that more than half of the most influential newspapers in the United States have come today. A new business model and news combined with the entertainment industry are indeed very noticeable. Buchanan has to admire Feng Yiping’s goodness. vision.

The reporter of the "Washington Post", an old acquaintance with him, first asked a question that everyone is very concerned about, "Buchanan, we all know that Amazon's online shopping mall is now the best electronic store in North America, and even the world. What are the similarities and differences between the business website and nextdoor group buying and Amazon?"

"The biggest difference between our group-buying business and Amazon's e-commerce platform is that we use our quantitative advantages to influence prices, and then achieve a large number of sales for a certain product and service in a short period of time." Of course, Buchanan was prepared.

"I believe you have also noticed. I just mentioned the service. This is another difference between us and traditional e-commerce sites. We not only sell goods, but also sell services.

As you know, nextdoor has many sub-stations across the country. This is our unique advantage. Relying on these sub-stations, we can unite the registered users of all the sub-stations in some large areas and customize them for their high-frequency consumption projects. Different group buying services, such as food, hotels, travel, leisure and entertainment, shopping..., as well as life services such as health checkups, car maintenance, etc.

Specifically, for example, in the Los Angeles area, we can provide registered users with group purchases like Disneyland and Universal Studios. As you know, Amazon has not yet involved in such areas.

In short, although it can be said to be e-commerce, our online and offline are more closely integrated and more user-friendly. We always focus on our registered users. It can be said that the group purchases launched on our website are e-commerce A new blue ocean in the field. "

This issue must be clear. Group buying has just started. It is best not to let a big company like Amazon use Nextdoor as a competitor. It is also a giant with a market value of nearly $30 billion.

"So, in your group purchase, will you still launch only one product or service every day?"

"Yes, this is also the biggest difference between us and general e-commerce websites. In the group buying section of the terminal, we will screen out the same product or service every day. We are not seeking perfection. The terminal will only launch 365 products or services a year. With those traditional e-commerce websites, the pursuit of providing more and more comprehensive products is completely in two directions. Therefore, we do not constitute direct competition."

"Of course, each sub-station may combine local reality and have some customized group buying activities,"

This concept is also the philosophy that Feng Yiping has always adhered to since his rebirth. For example, in the earliest noodle restaurants, only those few choices are available. This saves customers the time spent on selection and allows themselves to provide these services. , Can do the best.

Of course, this is not his personal philosophy. He has borrowed from Apple's successful practices, and has launched few and refined products. It can also be said that because there are few, so refined.

The interview lasted for an hour, and Buchanan answered every question perfectly—this is what he is best at.

He strives to make everyone understand that the nexedoor website and all the services it launches are centered on registered users and can indirectly drive the sales of merchants. However, it does not mean to become a traditional e-commerce website.

After sending away these uncrowned kings, Mike happily came over to inform him that he had just exceeded 6 million! "

"Oh?" Buchanan looked at his watch. It was less than 12 o'clock and frowned. It seems that this driving effect is really too big. Yesterday morning, it just exceeded 2 million. Today, it is only more than an hour. An increase of 2.5 million.

"Immediately convene meetings of various departments. I estimate that this group purchase will not last for 5 days. We need to speed up preparations for the next project."

This point, Buchanan expected it to be correct. At this time, Eisner looked at the rapid growth data and felt that he was a little too hard? If this trend continues, in five days, let alone 10 million, maybe more than 20 million. Such a cost, tut, is too big!

Persevering until three o’clock in the afternoon, looking at the number that is still growing rapidly, he took the initiative to call Buchanan, “Our film should completely bring your website to the fore and help you promote it for two days. Is it enough? ?"

These people just don't know how to ask for help.

Buchanan, who is also familiar with his temper, didn’t bother to care about him. “Eisner, I am also going to discuss with you. By 12 o’clock tonight, it’s not a problem to break 10 million. With the pre-sale of 10 million, we It can be expected that the box office of "Finding Nemo" will exceed 100 million on the first day. I also think that such publicity is already in place."

Although he didn't care about Eisner's words, he was also hiding needles in cotton. There was no way. He was a staff member. You should not be too good at counterattacking the horses.

"So, I think this group purchase can end today?"

"This is my opinion, will it affect your work?" Eisner asked.

"We are prepared,"

"That's it, and Buchanan, thank you!" Before hanging up the phone, the proud Eisner finally put down the shelf.

…………

At 9 a.m. Capital time and 6 p.m. San Francisco time, Feng Yiping talked to Jobs at the appointment, “Feng, your website works very well. With a group purchase of at least 10 million in two days, the box office of Finding Nemo will be very good. Great promotion, thank you!"

"You're really welcome. Our group purchases have also become popular with "Finding Nemo". In front of Jobs, Feng Yiping naturally does not play with those clever things.

"Tomorrow's group purchase, we will provide up to 50,000 iPods, but the maximum can only be 5% off."

"Steve, thank you very much! Don't worry, we must carefully prepare this group purchase!"

The classic ipod3 was just released on the 28th of last month. Like other Apple products later, it is also hard to find at this time. If you can do its group purchase, it will further promote the hot group purchase section.

As for the discount, Feng Yiping is also very satisfied. If you want to buy it offline, you can't buy it. Now I give you 5% off.

Moreover, the iPod is not a movie ticket for a few dollars. The current price of the iPod is not as close to the people as it was later. There are three capacities of 10g, 15g and 30g. The price is between 200 and 400 US dollars, 5% off, which is equivalent to the lowest 10g. For one version, a profit of 10 dollars was also paid off, which is not a small number.

"You are one of the most thoughtful young people I have ever met, and I look forward to you bringing me other surprises,"

From the success of "Finding Nemo", Jobs also saw the potential of nextdoor. Of course, he was optimistic about it, but now this website can be clearly quantified for him. Apple is transforming into a consumer electronics company through group buying. This image can be consolidated in these tens of millions of families.

Jobs is not the only one who fancy the influence of these tens of millions of families.

Chicago has taken a big step. Comrade O’Hare, who has officially run for the Senate of Congress, looked at the news on the Internet and in the newspapers, and felt that he also found a good position to win the support of voters.

He checked the time difference between the two places. At 8 o'clock in the evening, Feng Yiping dialed his phone at 10 o'clock in the morning, "Hello Feng, congratulations on the success of your new business."

"Thank you, did the campaign go well?"

"Not bad, I am very satisfied with the slogan you put forward, the campaign team is also very satisfied, and your support, thank you!"

His words are rather cryptic. This support naturally refers to financial support.

"You are welcome, I am honored to contribute to your campaign work,"

I hope you will remember my support for you in the future.

"Feng, I am looking for you today because I have something to discuss with you,"

"Is there something to discuss?" Feng Yiping guessed right away, "Are you right? Do you want to conduct campaign promotion through all our branches in Illinois?"

"Yes, how do you know?" Xiao Ohei suddenly felt that Boya was in a child.

"Oh, because I wanted to make this suggestion to you, I just wanted to find the right time," Feng Yiping said, "No problem, I will let Buchanan contact you. All the stations in Illinois will do their best Cooperate with your campaign,"

"Thank you, thank you, I will discuss the specific advertising costs with him,"

"This is completely free, haha, I hope your success can drive more campaign teams to notice the outside website~www.wuxiaspot.com~ At the same time, I hope that your next campaign, you know, can also use Our website, I believe, in the next election, what you will use is not a state, but all the branches of our country."

To get involved in campaign advertisements, Feng Yiping had this plan at the beginning. Now, Comrade Ouhei will do this. It is naturally the best. However, this guy’s future resume will cause too many people in the United States to engage in politics. Drool.

If nextdoor can help his campaign, I believe that in the future elections in the United States that are essentially money-stacked, nextdoor will definitely get a small piece of cake.

All the sub-stations across the country are naturally a presidential campaign. The senator of Congress has not yet been elected. O'Hare has no confidence in this plan. He is not as confident as Feng Yiping. However, he would naturally be happy to hear this. , I wish us a happy cooperation this time and next time!"

"Happy cooperation!"

…………

At 24:00 on May 19th, the group purchase of "Finding Nemo" ended. Like most people thought, the number of group purchases reached 10.78 million!

Many people who followed the news in this area immediately learned of the result.

In Seattle, Washington, a guy who was just like Uncle Ge, who was so clever and so lucid because he was too smart, held a meeting urgently. There was only one agenda for the meeting. Would you like to buy the nextdoor website?

At this time, Feng Yiping was looking at the companies that wanted to do group buying in the United States on this day. Then, he saw the name of nflix in the company directory.