Vol 4 Chapter 73: Big business

"The front is the McDonald's headquarters park," Buchanan, who has been here several times, introduced.

"Yes," Feng Yiping nodded.

It’s really good. From the outside, the McDonald’s Headquarters Park in Oak Creek Town doesn’t look like the headquarters of a company. It’s more like a park with a large area. Not only is the scenery beautiful, but the bridges and flowing water are quite interesting. Oriental atmosphere.

The car drove into a forest path with dense greenery on both sides. This is not a street tree, this is a forest.

The components of the forest, the trees, and their age, seem to be at least taller than Feng Yiping.

"The heritage of an established company really cannot be underestimated," Feng Yiping said.

"Yes, after all, it is the world's most famous fast food chain and the spokesperson of American culture," Buchanan said. "When we were young, McDonald's and KFC, as well as other chain burger restaurants, often held family dinners. Place, Merbach, did you do the same when you were a kid?"

Merbach didn't have time to watch the scenery outside, did not participate in their conversation, and was still busy reading information.

Feng Yiping’s new plan is another plan that allows Coin Star to achieve great development, and it is also a plan for Coin Star to expand its business scope in a real sense. He values ​​it very much.

"Yes, when I was young, of course I loved McDonald's Big Macs, and I didn't want to eat sandwiches at home. French fries were more delicious than home."

"But look at the current McDonald's," the two sighed a little. "In China, it is impossible to imagine that it is as popular as we were when we were young."

They sighed, not just McDonald's, but what McDonald's once represented. It was once a symbol of American culture and America.

The saying that McDonald's and KFC are junk fast food originally also originated in the United States. The American middle class with extremely rich material lives was the first to resist and spurn this fast food and the lifestyle represented by this fast food. Few people will still eat, but that is not something to eat, it is more like finding some feelings when they were young.

"Fortunately, in many places abroad, McDonald's restaurants are still a high-end place," Buchanan said. "Here, that's their office building."

Isn't it? At least in this country, McDonald's and KFC restaurants still have some aura. Many young men and women will often meet there and stop by to watch a movie after eating.

It is estimated that McDonald's and KFC are really a place for many people.

The car stopped in front of the McDonald’s office building. A middle-aged black-haired man smiled and pulled the car door, "Welcome to Mr. Feng, this is Charlie Bell,"

"Hello there!"

"Hello Charlie," Buchanan and him are obviously not seeing him for the first time, "Feng, Charlie is the chief operating officer of McDonald's."

Cantalupo sent his chief operating officer to receive himself? Did he guess the purpose of his trip?

However, based on Cantalupo's experience, contacting some of his recent activities, and Buchanan's sudden strengthening of contacts recently, it seems normal to be able to guess.

If he guessed his intention and sent the chief operating officer to receive him..., Feng Yiping would be more confident in his trip.

However, I hope they will not raise their requirements.

"Feng, Jim asked me to apologize to you for him. He is currently answering an important call and can't go downstairs to meet you in person," Charlie took Feng Yiping and the others towards the elevator, and also took the initiative to explain to Feng Yiping.

"Thank you Charlie, in fact, you don't need to come down, we just go up by ourselves." Regardless of whether this is true or not, Charlie's polite attitude has confirmed Feng Yiping's guess.

Besides, regardless of identity, Feng Yiping can't afford to let someone like Cantalupo come to welcome him.

"You must be Feng," just stepping out of the elevator, an old man with gray hair came over with a smile.

"Jim, this is the chairman of r, Mr. Feng from China," Charlie Zhongzhong introduced, "Feng, this is our president, Jim Cantalupo,"

"Hello, Mr. Cantalupo," Feng Yiping was also polite, and shook hands with both hands.

"Welcome, please come in quickly. Ever since I talked with Buchanan, I have always wanted to see you soon, right? Buchanan,"

This is an old man who seems to have a good temper and is in good spirits, but Feng Yiping always feels that he is a little overdrawn.

Also, generally speaking, it is not easy to do the work that is in danger, but after he took over, he has done a good job with remarkable results, and hard work is certain.

"I'm honored, please,"

Cantalupo looked at Feng Yiping a few times, "You know, I have a good relationship with China, and I started McDonald's business in China," Cantalupo said as soon as he sat down.

It really has fate.

"I have met many outstanding Chinese young people, but none of them can compare to you,"

An old person is an old person. Whether it is the head of a Fortune 500 or an ordinary family, he always likes to praise people.

According to the American custom, others praise themselves as long as they say thank you, but Feng Yiping is really not used to that, "You praised yourself!"

"I'm not complimenting," Cantalupo said with a smile, "I also read your book. The two problems that you told Buchanan last time are also problems that we value and want to solve. It should be said that it is very difficult for you to come to this conclusion without getting involved in the fast food business."

"Speaking of it, I have also been involved in this industry," I actually said that I learned some of your experience at the beginning.

"Oh?"

"I have a chain noodle restaurant in China, and the number of direct-operated noodle restaurants is close to 1,000."

"That's it, since you can have such an understanding, you must be very successful in business,"

"In a certain sense, yes," the noodle restaurant has driven so many people in his hometown to get rich, which is definitely a success.

"We have also followed your recent series of operations, in short, it is very exciting!"

"Thank you. Compared with your achievements in the past half year of work, this little trick of mine is really nothing,"

"It's not the same, it's not the same. In essence, your operations are better than us," Kantalupo looked at Feng Yiping with a very clear look in his eyes.

Feng Yiping was about to introduce the topic, and Cantalupo began to thank him again. He took out the best pedometer that Buchanan brought last time, "Thank you for the gift you brought me."

"You're welcome, we hope you can be healthier,"

"Yes, health, Feng, what do you think is the biggest problem McDonald's is facing right now?" he asked suddenly.

"On the way here, Buchanan and Merbach recalled how they were when they were young. Compared with the present, people’s dietary concepts and habits have undergone a very big change. We feel that the biggest problem McDonald’s now faces is being able to Can’t adapt to and adapt to the problem of this transition,"

"In the final analysis, it is still a health issue. People now pay more attention to their health than ever before, and therefore pay more attention to healthy eating,"

The American people’s view that McDonald's is unhealthy food is certainly not easy to say in front of them.

"You are right. This is the biggest problem we face. McDonald's, which once led the trend, has now become a representative of unhealthy diet. This is the fundamental problem that we urgently need to solve. At the same time, we must reverse this in the eyes of the public. Image,"

It just doesn't seem easy.

Because he ate too much food in his store, Cantalupo himself began to lose weight. Not to mention those Hollywood stars who pay attention to figure, even politicians, such as the outgoing President Clinton, were warned by doctors that they must not eat something like McDonald’s And these high-calorie fast foods of KFC, such as burgers, French fries, etc.

Such a comprehensive effect has a huge impact on the people's concept. It is not so easy to reverse it.

"If this problem is not resolved, we still have no solid foundation for our current achievements, and we will definitely face a bigger and more difficult crisis in the future."

This is naturally good, and from the perspective of McDonald's performance in China in the future, its efforts to reverse the label of junk fast food have hardly been effective.

Just, what do you tell us about this? Is it possible that after hearing the news, they made an opinion, and they would be more sincere about the matter they will discuss next?

"So Feng, I have a business to talk to you first," Cantalupo said, shaking the pedometer that Feng Yiping gave him.

"business?"

"Yes, it’s said that when you negotiate with Bezos, you have one condition and one point. The business I want to discuss with you is also very large. So, if I give you an opinion, you give me a point. ?"

It’s a big deal, and it doesn’t sound like the business I’m going to talk to him. What is this? Feng Yiping was a little confused, "What are you talking about?" ()