Vol 4 Chapter 74: Come on, let's cooperate happily

"Yes, that's it," Cantalupo said while looking at the pedometer in his hand. "I want to adjust our McDonald's menu so that the food we provide is linked to health. I also hope that we can provide all Employees, as well as consumers who come to eat, communicate the importance of health and exercise,"

To be honest, as long as McDonald’s kitchen equipment is not up to date, as long as McDonald’s still adopts the existing cooking mode, Feng Yiping feels that the move mentioned by Cantalupo cannot fundamentally remove the garbage fast food on McDonald’s. hat.

Just like the posters on the dinner plates of their restaurants in China, they emphasized the importance of balanced nutrition to consumers who dine, and emphasized how balanced their food is.

For example, their Big Mac, in addition to meat, how many kinds of vegetables, how many nutrients and how many trace elements-don't just look at the various types of fried chicken food they mainly provide.

However, everyone knows that no matter how nutritious and balanced McDonald’s burgers are, how many kinds of green vegetables and trace elements necessary for the human body, it seems that there are only one or two lettuce leaves, a small piece of tomato, plus mayonnaise and There may be a few sesame seeds on the bread.

The promotion of the vegetable content in their food is the same as the instant noodle manufacturer's promotion of the chunk of beef in their instant noodles. It always looks much more beautiful, but in fact, if you want to see the effect of their promotion, It must be seen with a magnifying glass.

However, wanting McDonald's to change the existing cooking methods and most of the menus is nothing more than to make them suicide. The core asset of McDonald's is the standardized cooking of existing food.

"Mr. Cantalupo, personally think that your decision is very timely,"

In any case, this is considered an improvement. For a company like McDonald’s with a history of several decades and hundreds of thousands of employees, try to change the menu on which they are famous, and try to revolutionize their own lives—even if it is a small margin. Yes, it did not touch the depths of the soul, and it was not easy.

At least it is equivalent to a cigarette manufacturer, adding a sentence "smoking is harmful to health" on the outer packaging of cigarettes.

"In time?" Cantalupo smiled, obviously he himself thinks that such a move is only now, and it is really not timely.

"One of our plans is to launch a salad plus mineral drink package with a pedometer as soon as possible to remind the public of the importance of exercise."

"In addition, we also plan to distribute a pedometer to more than 600,000 employees in our 13,000 chain restaurants across the United States, so as to urge everyone to keep fit and to drive more people to pay attention to health and exercise. "

It is estimated that among McDonald’s employees, there are many people who are as fat as he used to be. If this situation is not changed, how can I say that I am a healthy fast food provider?

However, with more than 600,000 employees, plus the package that bears the significance of publicity, together, the purchase of pedometers is not nearly one million! If you count the amount, it is between tens of millions of dollars to hundreds of millions of dollars.

Haha, this is really a surprise!

A big company is really a big company, and doing things is great!

"I support these useful attempts made by your company, and I will immediately send relevant personnel from China to listen to your company's specific requirements for pedometers."

The merchandise used for such promotion must have a prominent McDonald's logo, and it must be customized.

"I also promise you that we will provide the most perfect pedometer,"

When discussing business with foreigners, Feng Yiping never said the word “good quality and low price”, although these multinational companies’ final pursuit is this.

But after listening to this, in addition to everyone’s focus, you will focus on low prices, so you feel like you are supporting them in bargaining, and you may not have too high expectations for the products you provide.

Therefore, Feng Yiping always emphasizes the perfection of his products.

"Thank you, but Feng, I think you have to understand that for such a large-scale procurement, we must conduct global bidding." Although knowing Feng Yiping would not misunderstand what he meant, Cantalupo emphasized.

"I understand, I understand, and I am confident,"

Feng Yiping has a company in the United States, and even his domestic company, is operating in accordance with high standards. He knows the difficulties in the operation of listed companies in the United States. Such a thing, Cantalupo, the chairman and CEO alone, does not count. .

But so what?

A joke, the electronic pedometer is not a high-tech product. With the design ability of the magic workshop, coupled with the domestic advantage in industrial production, how can such a list of Jiasheng not get it?

Compared with Jiasheng, Japanese and European and American manufacturers do not have an advantage in cost. Feng Yiping is worried about some domestic manufacturers, but those manufacturers do not have any design capabilities at all.

In short, Feng Yiping is set for this business!

McDonald’s Chief Operating Officer Charlie whispered to Cantalupo at this time, and he immediately added, “Similar activities will be promoted in China as appropriate.”

"Thank you," Feng Yiping nodded to Charlie Bell. This was a thoughtful person. Thinking of the loopholes in Cantalupo's words, he was worried that Feng Yiping would be unhappy.

Seeing Feng Yiping nod to himself, he also returned Feng Yiping with a smile.

In fact, what Feng Yiping wants to say about this point is that for China, whether it is junk food or not. Healthy or unhealthy is not the first thing. You should emphasize that food hygiene is more important, from Sudan red to medicated chicken. Expired meat...

Because the eating habits in China and the United States are different, everyone’s staple food is not like these Americans. In addition to meat, they are all kinds of meat. In China, most people eat more vegetables than meat, and occasionally go to McDonald’s, even if it is high in calories. Unbalanced nutrition and junk food lacking in vitamins and cellulose are actually not relevant.

Unlike in the United States, you can get a meal at McDonald’s for ten dollars now, that is, an ordinary person’s wages per hour. However, the domestic price of McDonald’s is relative to the current domestic per capita income. Even those who spend half a day's salary will not go to McDonald's every day.

Feng Yiping would not think that because of his own sake, McDonald’s will simultaneously promote similar activities in the country. As mentioned earlier, McDonald’s is still regarded as a high-end restaurant in China. Many young emperors have a birthday at McDonald’s. A very good thing, many people think that dining at McDonald's is a very middle-class behavior. He doesn't think that he has such a big face and will make McDonald's spend a lot of money that would not have been spent.

"Thank you for giving me such an opportunity, Mr. Cantalupo, I think you should also understand the purpose of my visit this time,"

Without comment, he accepted an order for an electronic pedometer with a total value of tens of millions or even hundreds of millions of dollars. Feng Yiping was very happy to turn to the topic.

"Combined with your recent series of actions," Cantalupo nodded with a smile, "Yes, I think we probably know your wishes,"

"It should be our company's new project, Redbox, right," Charlie Bell said, "Oh yes, there should be the coin-for-card program you are promoting everywhere,"

"It is true. In addition to learning advanced management experience from your company and discussing the coin exchange plan, we are also looking forward to the strategic cooperation with your company on the Redbox project."

"Redbox" is a new project launched in the first half of this year by McDonald's, a fast food giant who has always been good at combining diet with lifestyle and entertainment.

In the first half of this year, McDonald’s took the lead in launching high-tech self-service kiosks in the Washington area of ​​the United States. The main products in this “vending machine of the future” include milk, eggs and various sandwiches. In addition, the vending machines also Includes a DVD self-service rental machine.

Originally, it was combined into DVD self-service rental in order to increase their food sales.

However, just as Pfizer originally planned to study a cardiovascular drug, but in the end it unintentionally developed the world-selling "Viagra", what McDonald's did not expect was that the food sales they had high expectations did not meet their expectations. The effect in China-this may be related to the fact that more and more Americans believe that the food provided by McDonald's is unhealthy.

However, they are delighted to find that the additional video rental business at the outset has created very good sales.

They have analyzed the reasons for such unintentional insertion. For example, trendy people who pay more attention to health may enter McDonald's restaurants less and less, but it is still decent to rent a movie there.

Perhaps the reason may also be that the vending machine selling food is something that has happened for decades and everyone has long been accustomed to it, but such things as renting DVDs can even spend a minute or two in front of a computer. Choosing to take it away is still very novel and very convenient...

In short, although analysts and industry insiders are generally not optimistic about McDonald’s cross-border attempts, Cantalupo insists that this can be operated as a very promising project.

They immediately made adjustments to reduce the number of food vending machines, but increased the setting of DVD self-service rental machines. Up to now, they have invested nearly 50 such machines in the Washington area, and the benefits are generally good.

After analyzing the McDonald's business in detail with the employees of Coinstar, Merbach came to a conclusion that Redbox has innovation in many aspects.

For example, renting discs on this kind of machine is very efficient, which is more efficient than traditional DVD rental stores such as Blockbuster or online DVD rental.

All the customer has to do is to open the movie catalog available for rent at this branch in front of the touch screen computer (the library is updated once a week), select the movie they want to watch, and then swipe the credit card in the credit card slot, and the machine spit out you The whole process of the desired DVD disc is two minutes at most.

If you enter your email address into your computer, you will receive an electronic receipt immediately.

It is also important to note that because there is no need to rent a storefront and hire shop assistants like a traditional DVD rental store like Blockbuster, and there is no need to pay postage like an online DVD rental company like Netflix, so Redbox’s rental fee is, It is currently the lowest rental price in the US market-$1.

In addition, return is very convenient.

Unlike ordinary DVD rental stores, customers do not have to return the borrowed DVD to the Redbox machine where you rented the disc, but can return it on any Redbox vending machine. This is what Redbox does in the DVD rental industry. Another pioneering work.

This idea imitates the mature car rental industry: you rent a car in city A and drive back to city B hundreds of kilometers away, and you only need to return the car to the car rental shop of the same brand in city B. Now, for You can do the same for DVD discs.

This way of returning the disc is very convenient for customers, especially those who are traveling. Perhaps, he went from Silicon Valley to Washington on a business trip. On a lonely night, he rented a DVD to pass the time, then forgot to return it and brought it back to Silicon Valley. I found out that there is no independent Redbox kiosk in Silicon Valley, what should I do?

This is not a problem, don’t forget, McDonald’s stores are blooming all over the United States-just send the dishes to this fast food restaurant!

When Feng Yiping saw the news, he naturally thought of his coveting, but the other party did not agree to the acquisition. Netflix is ​​also engaged in DVD leasing.

After that, he soon had a comprehensive plan to first acquire Coin Star, which does not seem to be related to his main business, and then seek cooperation with McDonald's.

The final purpose is naturally self-evident.

"We totally agree with the coin-for-card plan," Cantalupo said.

"Regarding Redbox, although many people from the outside world are not optimistic about this project, we ourselves know the potential of this project. We also know that Coin Star is in the United States with tens of thousands of machines. However, we are in the United States and there are also tens of thousands of machines. Restaurant, at the same time, we also have a very mature operation team, so why do we need to cooperate with you for such a project that we can operate very well on our own and is very promising?"

Cantalupo asked very directly.

However, Feng Yiping and the others had expected him to have such a problem.

The prerequisite for commercial cooperation is that both parties can help, otherwise it will not be called cooperation, but free-riding, which will take advantage.

Feng Yiping smiled and looked at Merbach.

Merbach knows, "Mr. Cantalupo, you are right. McDonald’s is no less than our coin exchange machines in restaurants across the United States. The difference is that most of our coin exchange machines are similar to those of supermarkets everywhere. Cooperation,"

"I believe you also know that a supermarket is a place where many people may get involved more than twice in a week, but what about McDonald's restaurants?"

This result is self-evident. Now and in the future, people's frequency of going to the supermarket is definitely higher than their frequency of going to McDonald's.

"As for the operation team you mentioned, it is naturally the same. We are convinced that McDonald's must have an exceptionally capable executive team, but objectively speaking, in this field, our Coin Star has more operational experience."

"From a financial point of view, in addition to the existing business, your company will set up a new team to take charge of this new project. Is it more cost-effective than entrusting this project to us?"

"Mr. Cantalupo, I believe you have also seen the series of new measures we have taken after Feng M&A Coin Star. You can also guess that we will have more plans to launch in the future. Some of these plans, The same can be copied to the Redbox project,"

…………

Merbach didn’t read the information~www.wuxiaspot.com~ and talked freely about the benefits of cooperation. Finally, he concluded, “So, we can confidently say that if we cooperate with Coin Star, Redbox It will develop faster and better and bring higher benefits to your company."

Although Cantalupo and the others have guessed the real purpose of Feng Yiping’s trip, it is clear that there are so many favorable conditions listed by Feng Yiping that they obviously did not expect, so those who participated in the talks at McDonald’s listened very well. serious.

"Merbach, thank you for your analysis and presentation." Cantalupo didn't make any comments, and instead asked Feng Yiping, "Feng, what are your specific thoughts on this cooperation?"

Feng Yiping understood what he was referring to, "We want at least 51% control of the new company."

For companies like McDonald's and projects that are also optimistic about them, Feng Yiping is very conscious, and he is very interested in not mentioning acquisitions.

Cantalupo took a look, and Charlie immediately stood up and said, "Mr. Feng, it's not early, I will accompany you to dinner first, and then how about arranging further negotiations?" ()