Vol 2 Chapter 136: Whim

Chapter 136 Sudden Thoughts

Shi Yuzhu has never understood why the current online game companies do not make full use of the abundant resources on hand. Especially for Lin Feng's "Second World", up to now, apart from charging with point cards, he has no income. With hundreds of millions of registered users and the highest number of online users breaking one million, this is a huge "wealth" in Shi Yuzhu's view. And this "wealth" can definitely be turned into real wealth.

There is no prioritized learning, and the achiever is the first. Since Shi Yuzhu has a tireless look on his face, Lin Feng is also happy to be a "three good student" and ask this marketing madman for advice.

"Dong Lin, I think that with the current popularity of Plants vs. Zombies, you can completely sell its advertising time, such as after the player fails to pass the level, or the advertising time after the level is successful. Also, you can fully develop peripheral products, such as printing Undershirts such as plants or the q version of zombie heads, or other lifestyle products. Also, the three "goddess" you launched can be made into dolls based on them. I heard that in some areas of Japan and Taiwan, this This kind of doll is very popular." Shi Yuzhu said a lot of ideas in one breath.

Lin Feng listened, pondered slightly, his heart brightened, and he admired Shi Yuzhu's means of extracting money.

"Also, you can authorize certain factories to produce these undershirts..." Shi Yuzhu and Lin Feng talked about this. This discussion gave Lin Feng a great feeling and quietly changed Lin Feng's perception of advertising and marketing.

"Dong Lin, see you next time." The two chatting happily finally said goodbye.

"Dong Shi, goodbye. Miss Shi, go slowly!" Lin Feng lamented a lot today. Chatting with these famous people can indeed learn a lot. If you have the opportunity in the future, it is better to communicate with these famous people.

Soon after the three were separated.

"Dad, why are you so enthusiastic to point Lin Feng?" Shi Jing didn't understand, why his father Shi Yuzhu was so enthusiastic today, so hard to point Lin Feng.

"Hehe, we are partners, not to mention it's just a matter of effort." Shi Yuzhu smiled faintly.

"Hmph, it doesn't do any good. His development is his family's business, and it has nothing to do with us." Shi Jing said unwillingly.

"You, it's just that you don't have a long-term vision." Shi Yuzhu shook his head and lightly accused Shi Jing. "Indeed, we didn't get any benefit for us this time, but it can win his favor. No matter what happens in the future. What's the matter, he will always miss the kindness we treated him today. Besides, even if I don't call him today, someone will point him to this thing sooner or later."

"Hmph, what do we want him to read!" Shi Jing was still not convinced.

Shi Yuzhu shook his head helplessly. This girl is good at everything, but she is too proud and spoiled by herself, but fortunately, she is still in her prime, so she can work hard for her.

Lin Feng, will the future belong to you? ——Shi Yuzhu was rather embarrassed. Today's remarks are also lamenting Lin Feng's strong upward trend. This young man has grown up too fast, which makes people a little scared, and he has to take precautions.

"Second World", Dingdong.com, 520 Novel Fast Food Restaurant, Tomato.com, Qiming Chinese.com, and clubs with more than one million members are all surprising achievements. If you give him a few more years of steady development, he Must surpass Li Ka-shing to become the richest man in China.

Such people, if they don't want to become enemies with them, it is best to become friends.

Now Shi Yuzhu doesn't know the Linfeng Multi-Country Interconnection Project, otherwise he will be even more surprised, and even more shocked!

After Lin Feng returned to the company, he held an emergency meeting to analyze in detail the various "gold-absorbing" plans proposed by Shi Yuzhu.

After some detailed discussions, everyone had a decision.

At the moment, Lin Feng decided on a plan to develop peripheral products and asked Wu Zhaopu to contact downstream manufacturers. For this project, Lin Feng is not ready to make money for the time being. It focuses on expanding its popularity and expanding the market, so quality comes first. However, the prototype dolls of Li Zhiyou and others, Lin Feng is not going to sell them to the outside world, and will be given out as rewards.

As for the advertising time in the sale of games mentioned by Shi Yuzhu, after careful research by Lin Feng and everyone, Lin Feng has designated several advertising time without affecting the normal game of the players.

The advertising time of Plants vs. Zombies is divided into three levels: the first level of advertising, with the naming of special sponsors; the second level of advertising, the 5 seconds of advertising time after the player fails the challenge; the third level of advertising, the 10 after the player’s successful challenge Seconds of advertising time.

But in the end, Lin Feng suddenly thought of the chest advertisements of European football club uniforms, and on a whim, the naming rights of the clothes on the zombies were also sold, and this was designated as the top advertising time slot.

auzw.com

Everyone's whim about Lin Feng's was a surprise. In this way, the game adds some fun out of thin air. Think of a zombie wearing a world-renowned trademark, and being smashed under the attack of plants, this will give people a different kind of pleasure.

As for the legend, Lin Feng wanted to sell the naming rights of the newly added map and the naming rights of the three other cities, but they were all opposed. When Lin Feng thought about it, he was relieved. Indeed, if even the map naming rights and the naming rights of the three cities are also sold, it is not impossible. But in case the advertisers change manufacturers and put on new advertisements, how can many players adapt.

For example, it was originally "Li Ning City", but now it is suddenly changed to "Anta City". This may cause a lot of trouble for players to adapt. However, this also gave Lin Feng an idea, and Wu Zhaopu announced on the official website that the naming rights of the two newly added cities, including Shabak City, will be owned by players who have occupied the city for more than one month. Lin Feng believes that this idea will definitely stimulate the enthusiasm of the players even more.

"Dong Lin, then I'm going to publish an advertisement for investment promotion." After the discussion, everyone admired Lin Feng's mind and was almost logically dead by Lin Feng's jumping thinking, Wu Zhaopu said quickly.

"Well, go." Lin Feng nodded. Just when Wu Zhaopu was about to go out, Lin Feng called Wu Zhaopu again.

"Mr. Wu, we will adopt advertising bidding this time for investment promotion," Lin Feng said.

Wu Zhaopu was taken aback for a while, but he didn't recover for a long time.

"It's the same as the annual golden resource advertising bidding meeting of CCTV. We do the same. Interested manufacturers bid for our four advertising spaces." Lin Feng explained.

"Lin...Dong Lin, can...can this be done?" Wu Zhaopu said with a face. They did it like that because they were CCTV. We are nothing more than an online game company.

Everyone in the conference room also had a mindset with Wu Zhaopu, and sighed that the boss was crazy, and he actually set up an advertising bidding meeting. Isn't this a challenge with the CCTV? It's nothing more than a challenge, but you still have that strength! But "Second World" is just a company, is it eligible? Will merchants come to bid?

"Hurry up! Just announce it on the official website. Also, call me and various media to announce that we will hold a press conference tomorrow." Lin Feng urged.

"Uh...Yes!" Seeing Lin Feng's expression, Wu Zhaopu knew that this decision would not be changed. While secretly crying out to contact the media, while praying to God, I hope that tomorrow's press conference will not become the subject of the company's industry teasing.

Everyone's thoughts Lin Feng is naturally clear. To be honest, Lin Feng was not too sure about this bidding, but after a detailed discussion with Shi Yuzhu, Lin Feng had a new understanding of how to use the media and take advantage of the curiosity of the people.

If you follow the normal pattern, I am afraid that your company will have to pay to advertise for investment. After all, this new investment promotion advertisement is the first time for a game company. No one has tried advertising in games before, and no one knows how effective it is. Whether many manufacturers will risk investment is not yet known.

That being the case, why don't you make a lot of trouble, it's best to make trouble all over the country. Playing this game advertising bid by myself is definitely a topic of interest to the media. In particular, it is the first time for game advertising to attract investment in China, and it is a novelty. At that time, instead of having to pay for advertising, the media will automatically help themselves. As long as there are many people who follow, no matter how much you take risks, manufacturers will try.

Of course, the fundamental reason why Lin Feng dared to do this was Lin Feng's confidence in Plants vs. Zombies. This casual game has a maximum number of online users exceeding 1.4 million and a registered number of hundreds of millions. Lin Feng believes that no one will ignore such a huge potential customer base. Especially among the hundreds of millions of registered users, most of them are young people, and the white-collar class's share of them is not small, which are all factors that attract manufacturers.

The facts were exactly as Lin Feng had expected. Many media outlets showed great interest after learning that Lin Feng was preparing to hold a game advertising bidding conference, and rushed to the press conference site early the next day. Because Lin Feng's press conference was scheduled at 8 o'clock in the morning, many reporters didn't even eat early in a hurry. When they arrived at the scene, many reporters complained that the press conference was too early. It's not a major national event, so why is the press conference so early?

Lin Feng had anticipated the reporter's complaint, smiled slightly, and clapped his hands.

More than a dozen waiters at the 520 Novel Fast Food Restaurant came out carrying Chinese and Western fast food, and delivered a Chinese and Western meal to each reporter.

"Dear friends from reporters, it's still early. I am sorry to let everyone come so early this time. This is a breakfast specially prepared for you at the 520 Novel Fast Food Restaurant under the subordinate company. Please laugh." Lin Feng smiled.

"Hehe, thank you Lin, oh, no, Lin Dong." The reporters were hungry, and when the fragrance was added, they were naturally no longer polite.

"If it tastes good, please also the big reporters have the opportunity to give my 520 novel fast food restaurant a few more words to support the national brand!" Lin Feng specially opened the news conference so early for this purpose.

Of course, there is another purpose. The so-called cannibalism, these reporters eat their own things, they will always promote themselves, after all, they are not heartless entertainment gossip reporters.

"Everyone, eat slowly, I'm not in a hurry. And you are on business, and the leader will not blame you." Lin Feng joked.

There was a roar of laughter in the audience.