Vol 2 Chapter 137: Advertising bidding

(Sorry, there is only one chapter today, and I have some problems with my mentality. I will resume two updates tomorrow. I want to make it clear that the book must be finished, and it is absolutely not supervised. The update time is no surprise, noon, before 8 pm One more.

Finally, I recommend the newcomer's new book The Legendary Life of Rebirth. Friends who like urban rebirth can check it out. Thank you for your support! )

Although Lin Feng asked reporters to chew and eat slowly, the reporters knew the law of time for money, and swallowed them in two or two mouthfuls, and the speed was no less than that of "Saiyans." At such a speed, it is no wonder that most reporters have bad stomachs.

After waiting for many reporters to digest the food in his stomach, Lin Feng officially started today's press conference.

"Dear friends from the press, our company will hold a Plants vs. Zombies golden advertising space bidding in seven days. It will be divided into four time slots. We hope that all interested companies will come to bid." After that, Lin Feng asked people to bid. Open the slideshow and start to demonstrate four different grades of advertising spots.

After a demonstration, a group of reporters were impressed by the advertising sales creativity launched by "Second World" and felt fresh. Although it is temporarily unknown whether major manufacturers will buy it, it is obviously a hot topic in the near future.

At the moment, after many reporters inquired in detail about the relevant details, they dispersed and went back to catch up on the paper. In the afternoon of the same day, the newspapers published in the afternoon of the major universities published the news, and in the evening, the news of major TV stations was published. Although the news of CCTV failed to appear, it still aroused strong reactions from all walks of life. After all, the advertising time in this auction game is the first time in the country and even in the world, and it is a new thing for everyone.

However, regardless of success or failure, Lin Feng's advertising trophy has been publicized by the media throughout the country. According to Shi Yuzhu's words, it has been more than half a success. Within seven days, there was an endless stream of vendors who came to consult. Although this is new, it is also an opportunity for many manufacturers who are eager to open up the market or stabilize the market, and it is worth trying.

After all, there are hundreds of millions of registered users of Plants vs. Zombies, and the highest online number of more than 1.4 million deeply attracts the attention of many manufacturers, especially these registered users are mostly young people and have purchasing power, which no manufacturer can ignore. .

Other online game companies in the online game industry have also set their sights on this advertising auction. If Lin Feng succeeds, they can also try it; if Lin Feng fails, they will naturally stop touching this piece, and it is better to make money by selling the card honestly.

Shi Yuzhu also deeply admired Lin Feng's making such a big movement overnight. He originally thought that Lin Feng would contact a few manufacturers at most for exploratory marketing. After all, this is new and the prospect is unpredictable. But unexpectedly, Lin Feng made such a big move, which made the whole country known, and even many overseas media also reported on the matter. In this regard, Shi Yuzhu could only show his thumb to express admiration, and also secretly stunned Lin Feng's courage.

However, no matter what the outcome of this advertising bidding will be, the reputation of the "Second World" is well known throughout the country. Just hit this point and make a profit!

On the Internet, many players are divided into pros and cons. There is also a fierce debate on this advertising bidding meeting, and the two parties are quarrelsome. Zhengfang thinks this is an interesting idea worth trying. As long as it doesn't affect the fun of the game, no one has any opinions. The opponent thinks that this is too nonsense. Any advertisement for a good game must be made like a TV series, intermittently disturbing.

Before the advertisement officially landed in the game, the pros and cons had their own opinions. But in any case, as Shi Yuzhu said, the name of "Second World" has already started, and it has become a well-known brand.

Seven days later, this much-watched advertising bid will officially begin at the Shangri-La Hotel in Shanghai.

Lin Feng looked at the crowd of Xixi Miao under the watchtower, let alone, there were so many people here. Almost all major manufacturers have people coming, obviously everyone is still very curious about this new form of advertising.

The first advertisement for the auction was the naming right of the exclusive sponsor of Plants vs. Zombies, a trademark that appeared in the upper right corner of the game interface, and the starting price was 500,000 a month. Lin Feng decided to shoot on a monthly basis, first to test the effect of the advertisement.

"500,000!"-"Li Ning" attendees took the lead in holding a placard.

"600,000!"-"Hongxingerke" was not to be outdone, and immediately raised his placard.

"700,000!"-"Metersbonwe" also offered to shout.

auzw.com

......

The more the merrier!

Lin Feng, Wu Zhaopu and others did not expect that this was the first advertising period, and they would be sought after by many manufacturers. In the end, the naming rights of Plants vs. Zombies were acquired by "Li Ning" at a price of 2.5 million yuan per month.

The ad slogan "Anything is possible" along with the logo will appear on the screen of Plants vs. Zombies in the future, but this ad slogan fits the game quite well, and the gameplay of Plants vs. Zombies is indeed very close to the ad slogan. --Everything is possible.

However, this round of Lin Feng also found that most of the bids were sports brands, while other manufacturers did not move, and most of them came with a wait-and-see attitude. Lin Feng can also understand this. The main target of sports is young people, and the main people who go online are young people. It is indeed normal for these sports brands to start fighting in the first round.

The second round of auction is the 5-second advertising time after the player fails the challenge. The starting price is 700,000 per month. According to Lin Feng's estimation, it should be taken down by sports brands again, but the situation has risen sharply.

"One million!"-a loud voice called.

Everyone looked sideways for a while, who was so wealthy in the secret road, and glanced at it, calling out the person in charge of the "Zhijiang Daqu".

"1.2 million!"

Everyone was shocked again, looking over, it was still a wine manufacturer, this time it was "Wuliangye".

"1.4 million!"-This time it is another liquor manufacturer "Sichuan Jiannanchun".

The attendees of many manufacturers watched it for a moment and did not understand why these alcohol bosses were so crazy.

The price soared wildly in the hype of several liquor manufacturers, and was finally shot by the crazy "Confucian Banquet Wine" at a price of 4.2 million for the next month's 5-second advertisement after the failure of the Plants vs. Zombies players.

After the Confucius Mansion Banquet took the advertisement, he was extremely excited and bowed his hands triumphantly around.

Lin Feng and Wu Zhaopu looked at each other, their faces blank. This time the advertising bidding will be more of an attempt, but I did not expect to be hyped. It's understandable that the first round was hyped by sports. But the second round of being hyped by alcohol manufacturers is really hard to understand.

However, only a few days later, when the advertisement pictures of Kongfu Banquet Liquor were delivered to Lin Feng, he understood why these liquor manufacturers were crazy.

"When you fail, you will be accompanied by the Confucius Mansion Banquet."-Seeing this ad slogan, Lin Feng understood why these wine manufacturers were so crazy. Indeed, drinking a glass of wine after failing to break through the barriers can indeed relieve my troubles. According to tests conducted by Plants vs. Zombies, the average number of failed challenges per day is more than 10 million. In this way, the advertising price of 4.2 million a month is really cheap.

Ordinary places have satellite TV stations, and the price of each advertisement is usually thousands of yuan. If you calculate the failure rate of tens of millions of times per day of Plants vs. Zombies, the advertisement won by "Confucius Mansion Banquet" is put every time. The price is only 1 cents and 4 cents. In contrast, I am afraid that this month the "Confucian Mansion Banquet" has picked up a bargain.

The 10-second advertising time after the third round of Plants vs. Zombies successfully broke through, but unexpectedly little competition. Perhaps most manufacturers disliked that the number of successes per day was too low, and was finally photographed by "nokia" at a low price of 400,000. But to everyone's surprise, "nokia" has become the mobile phone brand that most players will choose in the future with this advertisement after successfully breaking through. Let the big multimedia lament the unique vision of "nokia" in the future.

In the fourth round, the naming rights of the clothes on the zombies are also the finale of this advertising auction.