Vol 2 Chapter 138: Biaowang's madness

Chapter 138 The Crazy of Biaowang

The trademark naming rights on zombie clothes are what Lin Feng and others previously identified as the hot spot of today's advertising bidding. After the previous two rounds of crazy bidding, Lin Feng estimated that this round will be even more crazy.

If the number of times the player fails to challenge is more than 10 million times a day, then the number of zombies that appear in front of the player every day exceeds at least 1 billion times. Think about it, a company's trademark appears in the eyes of players 1 billion times, no matter what the trademark, it will definitely be remembered by players.

But Lin Feng couldn't say how far it would go in the end. But looking at the red eyes of many manufacturer representatives below, Lin Feng knew that this advertising bid would be a big success.

The starting price of the trademark naming rights on the zombie clothes was set by Lin Feng at 1 million.

"1.5 million!" The first to raise his hand this time is still "Confucius Mansion Banquet."

When many manufacturers look at it, they know that this theory will be another round of fighting for alcohol manufacturers. After all, for most manufacturers, those who are incomparable naturally have no confidence to fight, and those who have the strength are not crazy about alcohol manufacturers. Especially in the past two years, we have just experienced the "Biaowang" incident of "Qin Chi Wang Liquor" 352 million yuan in CCTV. The madness of liquor manufacturers is well known.

"1.7 million!" Sure enough, the other manufacturers who had just lost to the "Confucian Banquet" were in trouble at this moment. Sometimes, the bet is just one breath. What's more, although this type of advertisement is new, these liquor manufacturers dared to gamble on the "Biaowang" of CCTV. At this moment, it is no big deal to bet on this game advertisement with hundreds of millions of registered people.

But something unexpected happened to everyone, a sudden emergence.

"3 million!" A voice shocked the audience.

Everyone looked back, all stunned.

Lin Feng was also stunned. It was the representative of the Changsha Baisha Cigarette Factory who shouted at the moment, shouting the price of 3 million proudly.

"Isn't it because the country has regulations that cigarette factories are not allowed to advertise?" Many manufacturers murmured.

"Five million!" This time it was the turn of the "Yunnan Hongtashan" cigarette factory.

Lin Feng frowned and asked the staff responsible for advertising around his head. After reviewing the advertising law in detail, the staff told Lin Feng that the country did have relevant regulations prohibiting cigarette factories from publishing on TV, newspapers, magazines and other media. advertising. However, Lin Feng's game advertising time is a novelty, and there is no clear stipulation in the country's laws and regulations. In other words, these cigarettes are just a side ball this time.

"Dong Lin, I'm afraid this round will be fired to sky-high prices!" Wu Zhaopu said uncertainly from the side.

"Why?" Lin Feng asked suspiciously.

"The country has express regulations prohibiting tobacco manufacturers from advertising. I am afraid that after today’s round of advertising bids, the country will issue a clear stipulation to prohibit the appearance of tobacco advertisements in online games. Therefore, I am afraid that these cigarette manufacturers will fight this time. And no matter how high they are, no one can say how high they will be on the shelves in the end. It is estimated that in the end, no matter how high they shout, they won't have much money in the end." Wu Zhaopu analyzed.

The facts are indeed like Wu Zhaopu's analysis, the price is rising steadily. In a short period of time, it has been fired to 35 million yuan per month, which is close to the advertising price of the Golden Theater on CCTV.

Many other manufacturers who originally wanted to share the pie were suddenly dumbfounded, and even the alcohol manufacturers, who had always been rich and crazy, were dumbfounded. There are too many crazy people in this world.

In fact, it’s no wonder that cigarette manufacturers are so crazy. The country does not allow advertising. They have a hard time playing side-by-side shots and may be banned by the country at any time. Naturally, they will desperately advertise.

The world is crazy, and once people lose their minds, they will be even more crazy.

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For a fresh game advertising space, Lin Feng and others originally estimated that the auction was up to about 6 million yuan, but in the end they literally gave these crazy cigarette manufacturers a lively speculation of 230 million yuan. The winner of this "standard king" is the "Wuhan Yellow Crane Tower" cigarette factory.

The Plants vs. Zombies advertising bidding will end in the final craziness. Although most manufacturers did not bid, it was a worthwhile trip to witness such a crazy performance.

Except for the "nokia" of the four advertising spots, the other three are all photographed at enviable price points, especially the final "standard king" price is even more unimaginable, which is already close to the "standard king" of CCTV.

This result was naturally hotly speculated by major newspapers. For the last 230 million yuan of the "Wuhan Yellow Crane Tower", the "standard king" price was voted. Both the media and the Internet have launched heated discussions and questioned the investment at this price. Is it worth one month of advertising? More people questioned where the "Wuhan Yellow Crane Tower" had so much money for advertising, and called on the state to investigate it.

Regardless of whether the country will investigate or not, the "Wuhan Yellow Crane Tower" has instantly become the focus of domestic discussions and the hottest focus of major search engines. As for whether so much money can be exchanged for an increase in market sales, it can only wait for the market to test.

The success of the Plants vs. Zombies advertising bidding meeting also made other online game companies jealous, and they also launched the advertising bidding meeting at the same time. However, due to the limited market share of each online game company, the advertising price is far from that of the "Second World". The highest price was only more than 700,000, which is a huge difference between the two.

However, when everyone was discussing the "Wuhan Yellow Crane Tower", the state issued a document announcing that online advertisements are also subject to the Advertising Law. Tobacco advertisements are prohibited, and those that have already been placed must be stopped immediately.

Many media were in an uproar. Obviously, this command is for the "Second World". Many companies that have auctioned off their advertising revenue but are appallingly applaud. If it is not terminated, the gap will be too great. Originally, "Second World" is already the leader of domestic online games, and if they can reap such a big pie in advertising revenue, other online game companies will not have to mix up.

"Mr. Wu, stop it! The country has all filed." Regarding the country's red-head file, Lin Feng had no choice but to accept it.

"Oh, it's a pity." Wu Zhaopu sighed rather. The 230 million advertisements in January, which had only been in operation for two days, were forcibly terminated by the state. It would be great if it could operate for 1 month. Originally, Wu Zhaopu thought that the country would take a week or so to respond, but he did not expect the file to be released in two days. It seems that the sky-high advertising price of 230 million yuan has attracted too many people's concerns.

In the end, the "Wuhan Yellow Crane Tower" negotiated with the "Second World" and paid 15 million for the two days of advertising. For the "Second World", it earned 15 million in two-day advertising revenue. For the "Wuhan Yellow Crane Tower", it is a bit too much to invest 15 million in advertising expenses in 2 days, but it is worthwhile to buy a household name in the whole country. You must know that even CCTV’s "standard king", the time-telling advertisements at the Spring Festival Gala did not have this effect.

"Hehe, these manufacturers even quasi-national will issue a document to terminate this kind of advertising, so they don't want to shout. Otherwise, how could our advertising space be worth so much. Let's hold another bidding meeting!" Lin Fengdou did not Too disappointed, it is an ill-gotten gain, so if you lose it, you will lose it.

"By the way, Mr. Wu, in the official announcement, Plants vs. Zombies will reduce the fees in order to give back to players. The monthly fee for the first level is 10 yuan, the second level is 9 yuan, the third level is 8 yuan..., according to And so on." Lin Feng said.

During this period of time, since the "Standard King" incident was heatedly discussed throughout the country, many players have begun to call for the "Second World" to lower their fees, saying that advertising affects their gaming pleasure and that the company is so profitable and should give back to players.

I don't know where this argument comes from, but it is clearly endorsed by many players, and there is a strong appeal from all major forums. Although the player’s argument is a bit far-fetched, for online games, especially casual online games, the collective protests of players must be taken seriously.

This step-by-step method was also devised by Lin Feng after careful consideration. Suddenly all of them are free, but once this precedent is set, it will be difficult to handle in the future. When players are dissatisfied and collectively complain, the company must change, and the game cannot be operated.

After careful consideration, Wu Zhaopu and others also found that Lin Feng's idea was feasible. The successive reduction in fees not only meets the player's requirements, but also gives the player the excitement to continue to challenge.

As long as there is a comparison, people will always appear blind and persistent. As long as Plants vs. Zombies are popular, it’s okay to sell less points, and advertising revenue is the bulk of the profit.

At this moment, the legendary "City War"-the ten thousand battle, which was delayed by a week due to technical problems, finally began. Cohen, the father of bt, and all the staff, including Lin Feng and other management, gathered in the computer room, waiting for the start of the 10,000-person war.

During this period of time, in order to apply bt technology to the data connection of online games, Cohen tried his best. In addition to the stringent requirements for servers, Wanzhan also has extremely large requirements for network bandwidth, as well as instantaneous data processing and error correction capabilities. It can be said that both software and hardware requirements are extremely high. In particular, Legend is a real-time game, and the player's actions are unpredictable, which places higher requirements on the stability of the system and the ability to correct data errors.

On the basis of considering the cost, Cohen’s idea is to classify and quantify the data packets, and then the player will bear a certain amount of transmission, and then develop a software that can handle various data packets specifically, divided into two ends, the player’s side Install a sub-end, while the "Second World" installs the female end. The sub-end and the mother end can process data independently and cooperate with each other. This can greatly increase the processing speed and effectively reduce costs and resources.

However, the software was developed, but there was a data overflow problem in the closed beta last week. After a week of emergency handling, it was finally put into use this week. But whether it can finally take shape depends on the test of tonight's "ten thousand war".