Vol 2 Chapter 581: There are cheap things that do not take the bastard

The 581st chapter is cheap but not the bastard

Faced with many difficulties, "Second World" employees did not show any signs of tension, panic, or even worry. They still went to and from get off work according to the established plan every day. They turned a deaf ear to criticism from the outside world, as if all this It has nothing to do with them. There is always a cheerful, confident smile on his face.

This "unreasonable" performance of the "Second World" employees has attracted suspicion from all walks of life. They do not understand why the "Second World" is very likely to cause drastic changes in the entire company due to this wrong decision. So optimistic. This is incredible.

According to extremely secret information learned by some magical reporters, there are less than 20,000 orders for "smart" computers, and the information learned from "Foxconn" is that the "Second World" has placed one million orders. Order. Although I don't know how much this "smart" computer cost for the nominal "2780 yuan", but at such a low price, the profit is extremely meager. The cost of one million orders is at least more than two billion yuan. If you lose, it will also be a big loss for the "second world", and the stock price will also be directly affected by its fluctuations and bring a series of chain reaction.

Why in this case, "Second World" employees are still so optimistic? "Foxconn" also invested in a production line specifically for the "Second World" and mobilized tens of thousands of employees to work overtime for it. Why?

Many reporters were skeptical and curious about the "Second World" employees, and without exception, they all got an answer-I believe our chairman will create miracles.

There is only one reason. Reporters from all walks of life interviewed 278 “Second World” employees, and they all agreed with the same wording—they believed in Lin Feng.

Lin Feng is really so powerful, can he create miracles? ——Many reporters were in a daze, especially the almost admired look in the eyes of many “Second World” employees during the interview, which made all the reporters dumbfounded.

Many competitors, especially multinational companies such as Dell and Hewlett-Packard, are even more shocked by this near-blind worship of "Second World" employees. If all employees of a company have such a blind worship of their decision-makers, the "combat power" that this company can explode will be extremely astonishing. Being a competitor of such a company is undoubtedly very sad.

So can Lin Feng really lead the "Second World" out of the current predicament?

Under the attention of the industry, Lin Feng made a move.

Lin Feng’s first response was to address parents’ concerns about after-sales services. As the chairman of Dingdang.com, Lin Feng assured all users who bought "smart" computers that all maintenance sites under Dingdang.com would become "smart" free of charge. "The computer provides on-site service during the maintenance period, and after the maintenance period, low maintenance costs will be provided. And free home delivery, while providing the cheapest computer desk.

The introduction of this measure immediately dispelled the concerns of most parents.

"Dingdang.com" has sold various household appliances through b2c in the past year and has gained considerable popularity. Moreover, since most of its repair sites are hired by laid-off workers, they are extremely enthusiastic about repairs and have won a lot of reputation. Many parents were relieved to hear that the maintenance station of Dingdong.com provides full service.

At the same time, when buying a computer, many parents also chose to buy another computer desk by the way. This is one of the profit points that "Dingdong.com" promises to deliver to the door and provide maintenance.

Of course, all electrical repairs were previously hired laid-off workers, mostly between the ages of 30 and 40, who were very unfamiliar with computers. To this end, "Dingdang.com" invested heavily and hired relevant teachers to teach these laid-off workers. Originally, Lin Feng could directly hire technical secondary school students or college students from related schools, but simple computer software failure maintenance is not complicated. It is better to train laid-off workers who have not completely rigid ideas, and use their electrical maintenance capabilities. Some simple circuit problems can also be repaired.

What's more, when these 30-year-old maintenance workers learned to repair computers, the impact was extensive, not only benefiting the people around them, but also promoting the popularity of computers in China.

Three days! In just three days, the orders for "smart" computers skyrocketed to 100,000 through telephone and online orders, which was beyond everyone's expectations.

In this regard, everyone can only secretly helpless. Most people forget that Lin Feng still owns "DingDang.com", and now "DingDang.com" is definitely the overlord of b2c and c2c in China. Fast delivery, perfect after-sales service, and safe transaction methods make "DingDang.com" Has unparalleled popularity in the country.

Ugh! In this regard, many company bosses can only sigh secretly.

Lin Feng then introduced a new policy.

——Use the computer like watching TV!

Lin Feng asked the Indian outsourcing company to add a remote control function to the software, and let "Foxconn" add an infrared remote control, so that all parents can use the computer like watching TV and using the remote control. And at the first time, the function of this "computer remote control" was shown to all parents through advertisements.

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In the advertisement, parents can easily use the remote control to operate the computer to enter the learning mode or the game mode, and even lock the computer so that it cannot be turned on. And there is a one-key restore function on the remote control. As long as the computer cannot log in due to software, just press the "restore" button to restore the computer system.

The publication of this advertisement increased the sales volume of orders again, breaking through 400,000 orders in one fell swoop. After all, for many parents, buying a computer has two headaches. One is that they don’t understand computers and can’t operate them. Now with this remote control, you can simply perform remote control, and switch between several modes freely, which is naturally more convenient.

Second, there is another point that restricts parents from making up their minds to buy computers. Parents originally bought computers for their children's learning, but computers can also be used for games, which is unacceptable to parents. Now that it has a computer lock function, locked in the learning mode, the children can do nothing but learn, so naturally all parents can rest assured.

Many computer sales companies were speechless for the "computer remote control" launched by "Second World". They didn't expect that Lin Feng would fiddle with this, but it happened to be liked by the parents.

admire! ——Many CEOs of computer sales companies can only say these two words to Lin Feng.

And taking advantage of this east wind, Lin Feng made a third move-payment in installments.

Originally, "DingDang.com" signed an installment agreement with Industrial and Commercial Bank of China. Users can purchase anything on "DingDang.com" and pay in installments. Of course, you must provide a stable monthly income certificate. As long as you can prove that you have a job, a fixed residence, and an identity certificate, you can easily purchase goods on "Dingdong.com" with installment payments.

Now 2,600 yuan is still a bit difficult for some parents. Large-scale mass production can bring the greatest benefits. In order to continue to stimulate parents to purchase*, Lin Feng introduced an installment payment model. Parents can choose one-year installment, three-year installment and other free and flexible options, and the maximum period is 5 years.

This decision was made, and the order rose to more than 900,000 in an instant. Many company bosses who watched were dumbfounded. And more parents are still on the sidelines, waiting for feedback from the first batch of users who have ordered "smart" computers.

Lin Feng believes that the customer base of "smart" computers will be tens of millions.

Although "smart" orders jumped geometrically, many computer sales companies did not panic, because "smart" computers are too cheap, and it is unbelievable that they are cheap. Companies such as "Dell" are also leaders in the computer sales industry, so they can naturally estimate the cost of "smart" computers.

The price is 2,600 yuan, and the cost should be around 2,570 yuan, and a computer has a gross profit of only about 30 yuan. Although small profits but quick turnover, 1 million units are 30 million gross profits. But if you take into account the overwhelming advertising, after-sales service, and transportation during this period, I'm afraid you will lose money. Therefore, these computer sales companies are not panicking at all and wait for the following.

"Boss, after adding this infrared remote control function, the software is very simple and there is no problem. But there are problems with the hardware. The infrared receiver and remote control will undoubtedly increase the cost. According to Foxconn's response, even in the unit of tens of millions. For mass production, the cost of each computer will increase to 2605 yuan, but we only sell 2600 yuan. Each loses 5 yuan. Now the order is only 1 million, and only 5 million is lost. If the order rises to 10 million.. .Even more, I'm afraid..." Wu Zhaopu said worriedly.

In the meeting room, everyone took a breath. If the order really rises to tens of millions or even more, it may not be good news for the "Second World".

How to do? ——Everyone looks at Lin Feng. Temporary price increases will undoubtedly ruin the brand that has just been played, and give other companies the opportunity to fall into trouble, but it is not a problem to continue to lose money. Of course, it’s not that the “Second World” cannot afford to lose.

But China is a populous country with a population of 1.3 billion and about 340 million households. If half of the households buy "smart" computers..., thinking of this possibility, Wu Zhaopu will be dizzy.

Abby and others shook their heads, but also helpless. They didn't pay attention for a while.

"Continue to sell at this price, and take the opportunity to pay out the cost and tell parents who want to buy computers that we are to promote education and improve the quality of students, not to make money." Lin Feng said calmly, corners of his eyes. A sly light flashed between.

"What about the cost?" Wu Zhaopu was dizzy after hearing this. If this advertisement goes out, I am afraid that more parents will come to order computers. If you sell at a loss, the Chinese will definitely snap it up.

There are cheap bastards! ——This is the most plausible Chinese saying.

"Hehe, I didn't plan to make money by selling ‘smart’ computers from the beginning, otherwise our prices would not be so low." Lin Feng said with a smile.

"Ahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh~~~ Originally, what everyone estimated was the benefits that mass production could bring. After all, the quotation of "Foxconn" is a quotation of one million orders. If it is a tens of millions of orders, the cost of a "smart" computer can be reduced to around 2,540 yuan. After removing the related expenses, there can be a profit of about 20 yuan. Although the profit is very thin, it has small profits but quick turnover, and it has earned a reputation.

Unexpectedly, Lin Feng hadn't aimed at this point from the beginning. What is Lin Feng aiming at?