Vol 2 Chapter 582: Put a long line, catch a big fish

Chapter 582: Put a long line, catch a big fish

If Lin Feng hadn't aimed at the "small profits" of "smart" computers from the beginning, what exactly did he fancy?

When everyone heard it, they looked at Lin Feng, the cells in their brains turned wildly, wanting to understand a little idea of ​​their leap-thinking boss, so as not to be subordinates, but completely unable to understand and understand the boss's intentions, it would be too much of a failure. A little bit.

After thinking for a moment, everyone gave up reluctantly. They lament the leapfrog thinking of their young boss. If it weren't for the underdevelopment of medicine now, they would really want to open Lin Feng's skull to see what it was made of.

"Boss, what do you mean...?" Wu Zhaopu asked on behalf of everyone.

Lin Feng smiled.

"The traditional operating model mainly relies on the profit-to-revenue ratio to maintain the company's operations and development, but now is a diversified world, an era of eyeball economy, the profit of a commodity is not only relying on reducing costs to maintain profit, but also more. A big piece of cake—advertising." Lin Feng stood up, pointed to the large map of China on the wall and said, "Our'smart' computer is extremely cheap, and it is cheaper than any computer with the same performance on the market. We have an absolute advantage on the Internet. In this increasingly expanding Internet 3.0 era, computers will be the most indispensable electronic products in people’s daily lives. There are 430 million households in China. If every family has one of our'smart "Computers, even if the computer itself does not make money, or even lose money, we have 430 million users. Especially every "smart" computer has our operating software installed."

Hearing this, everyone already understood what Lin Feng was talking about. They patted their foreheads unanimously, and secretly said that they were confused, how could they forget such an important thing.

Advertising has entered thousands of households in the 21st century. For everyone on the planet, even if you are in Antarctica, you can see advertisements for the products of major companies. Especially now in the Internet 3.0 era, whether it is "google" or major portals, advertising revenue has become an important source of profit. If the "smart" computer has a large customer base and has developed operating software as a media, as long as a little advertisement is inserted on it, the profit will be huge and one will be jealous and crazy.

Why didn't we think of this? —In the meeting room, Wu Zhaopu and the others asked in secret, looking at Lin Feng, the look in their eyes was a little bit more like seeing an alien.

"If there are users, there will be advertisements. As long as our user base is large enough, the profits from advertisements will absolutely satisfy us. And if these customers are satisfied with our'smart' computers, they can become our potential loyal customers." Although “smart” computers do not make money, or even lose money, we can make money from the computers they buy in the future. After all, the performance of “smart” computers is really mediocre and can only be used for ordinary use. With the development of computer hardware, software upgrades, computers Upgrade will be imperative." Lin Feng said with a confident smile.

Make money in the future! —This is what Lin Feng aimed at early in the morning. To be a man, you must have a long-term perspective, and you can't limit yourself to petty gains in front of you. Only by putting a long line can you catch a big fish.

There was a round of applause in the conference room, and everyone applauded for Lin Feng's vision. With such a long-term strategic vision of the boss, why not worry about the growth of the "Second World".

Abby was also amazed. Lin Feng's trick was really good, and he cleverly pulled other companies under his own into this big cake, shared this "cake", and also let the "second world." Instead of feeling unhappy, other shareholders are grateful to Lin Feng for his generosity.

It seems that becoming Lin Feng's personal consultant will probably be the most wise analysis of his life. —Abby Cohen said to himself.

Looking at the excited crowd, Lin Feng smiled slightly. He wants more than this. Lin Feng believes that his advertising strategy will deeply touch companies such as "Dell", and only then will he really have a good show.

Subsequently, the "Second World" officially announced the cost of the "smart" computer, and publicized that this time due to the company's own accounting errors, it caused the sale of "smart" computers at a price below the cost. However, in order to fulfill the promise to the public, the previous Subscribers will still enjoy the preferential price of 2,600 yuan, and enjoy all after-sales service. And during the one-month pre-sale period previously announced, the current price will be maintained. After the period, users who book again will only be able to enjoy a minimum price of 2,650 yuan.

The advent of this advertisement caused an uproar in the industry. Originally, the outside world speculated that the price of "smart" computers was not profitable, but they did not expect that they were selling at a loss. And through calculations, many computer sales companies can find out that the "Second World" did not lie, and it is indeed selling at a loss. So since you are losing money, you have not revised the price or the pre-sale time. This makes many computer sales companies do not understand.

Although this can bring in a large number of orders, it is operating at a loss, and the "Second World" can afford it! —Many computer sales companies remain silent and watch the changes.

Compared with the silence of many computer sales companies, consumers are really excited. At first, "Second World" announced that "smart" computers were losing money, and most consumers still didn't believe it. After all, how can a company be so stupid and lose money to sell things. However, afterwards, major domestic newspapers and magazines analyzed in detail the composition of "smart" computers, which proved that they were indeed operating at a loss. Now all the parents who hesitated to buy or not to buy were tempted.

Half a month has passed since the scheduled period of "Smart" computers, and the price will be revised in half a month. Although it was only raised by 50 yuan, for parents who choose "smart" computers, 50 yuan is a lot, at least they can buy a hundred jin of Chinese cabbage. Besides, this is *naked and cheap, and not many parents can bear this temptation.

Suddenly, orders flocked in like snow. The number of orders went from one million to more than four million, which was close to the total sales of major computer sales companies across the country in 2001. (Individual diy, assembled computers are not included, this market is bigger.)

In the face of the sales performance of "smart" computers, the major computer sales companies performed extremely smoothly, without showing the slightest anxiety or even introducing any corresponding measures.

In their opinion, the performance of "smart" computers is absolutely entry-level, and absolute low-end computers have little impact on them, and "smart" computers are currently operating at a loss. They would like to see how Lin Feng handles this matter in the end. . "Second World" is a listed company, and every move directly affects its stock price. At present, due to the news of the "smart" computer operating at a loss in broad daylight, the stock price has dropped from the highest 102.5 yuan to 95 yuan, and Lin Feng's personal assets have shrunk instantly. $1.7 billion.

If this order continues to soar, the share price of "Second World" will only continue to fall, which will not only affect the share price of "Second World", but will also bring other chain reactions. Other manufacturers will doubt the payment of "Second World". Ability, repayment ability, etc., this is a chain reaction that affects the whole body.

Therefore, many computer sales companies such as "Dell, Lenovo" and so on are not hoping to sell as few "smart" computers as possible. Instead, they hope to sell as many as possible. The more orders, the "Second World" will lose out. The more the stock price, the more severe the stock price will fall. In order to balance the balance of payments, stabilize the stock price, stabilize the market, and stabilize the company, the "Second World" will be forced to sell its CPUs and graphics cards cheaply, so that they can sell their computers. The company may be able to pick a cheaper one.

With this kind of thinking, companies such as "HP", "Dell", and "Lenovo" waited very leisurely, waiting to see that "Second World" began to sell cpu or display chips cheaply because it could not hold up the massive orders. .

auzw.com However, what they didn't expect was that Lin Feng, instead of stopping, continued to promote "smart" computer ads. Just in the Swiss IAAF Grand Prix, he ran a time of 13.12 seconds, breaking the Asian record of men's 110-meter hurdles, breaking the world youth record of 13.23 seconds, and breaking the 110-meter hurdles world that has been maintained for 24 years. The youth record Chinese track and field athlete Liu Xiang appeared on TV to help Lin Feng promote the "smart" computer.

-Westerners say that the Chinese can't get a place in track and field competitions? I said no, what Westerners can do, we Chinese can do too. The 21st century is the century of computers. Buy a "smart" computer, plug your child's dream wings, start from scratch, join me, to success, to the world. Believe me, we Chinese can definitely stand on the top of the world!

In the advertisement, Liu Xiang's absolutely confident expression and extremely provocative words made all the parents stunned. Especially now that Liu Xiang has just broken the Asian record in the track and field competition and set the world youth record, it is very convincing in itself. Many parents who hesitated and hesitated no longer hesitated, and orders once again appeared to surge like the flood of the Yellow River.

In one week, orders for "smart" computers soared from 4 million to 8.52 million, and the data is still increasing every day. In particular, a senior official of the Ministry of Education also admitted that the "smart" computer is indeed a very suitable computer for getting started, which made many parents feel at ease.

"Liu Xiang, thank you! Your ad words are awesome!" Now that "smart" computers can achieve the results they are now, it has nothing to do with Liu Xiang's advertising, especially this set of advertising rhetoric, but Liu Xiang himself thought on the spot. In Lin Feng's view, this set of advertising slogans has Liu Xiang's own publicity style, but this style is very popular with Lin Feng. If there are achievements, I am afraid of being a little bit public. And Liu Xiang is not blindly arrogant, his self-confidence is built on his own strength.

"Hehe, Lin Dong, don't laugh at me. I'm also reciprocating. By the way, Lin Dong, the professional doctors you hired for me are really good. Now after training every day, after receiving massage and physical therapy, the whole body It's very comfortable. And I don't worry about any hidden injuries. Speaking of which, I still have to thank you." Liu Xiang said very sincerely.

For Lin Feng, Liu Xiang is full of gratitude. First, I am grateful for his trust and value. When I have almost no results, I am willing to sign a contract with a high salary, which greatly improves Liu Xiang's family situation. Second, the foreign professional sports physicians Lin Feng has hired for him are really in harmony with Liu Xiang. Noticed.

"Haha, don't thank me. If you really want to thank you, you will pay me back if you win an Olympic champion in the future." Lin Feng said with a smile.

Liu Xiang nodded secretly. Now he owes Lin Feng, and if he wants to repay, he can only win the Olympic champion.

"Don't worry, I will not let you down." Liu Xiang shot a raging war intent in his eyes.

Looking at the fighting spirit in Liu Xiang's eyes, Lin Feng knew that in 2004, in Athens, Liu Xiang's champion should not have run. His own appearance didn't change Liu Xiang's trajectory, but it might make him more successful.

However, Liu Xiang’s advertising made many computer sales companies really incomprehensible. Why, under such circumstances, Lin Feng still advertised so much. For 8.52 million orders, a computer loses 5 yuan, not counting any operating costs, net computers The production cost of the company has a net loss of 5 yuan, and 8.52 million units have a loss of 42.6 million yuan, and orders are still rising. What is Lin Feng going to rely on to recover this loss? Is it really as he said, just for the credibility of the company?

The share price of "Second World" also fell again and again, plummeting, falling back to 77 yuan. Lin Feng's assets have shrunk by US$6 billion, and its ranking has also fallen from third to fifth. The industry is sceptical about it, and even many "anti-Forest" experts and reporters are even advocating that this time will be the beginning of the decline of the "Second World".

From the surface of the matter, this is indeed the case. The "Second World" may have fallen into a quagmire because of this incident. But companies such as "Dell" are not fools, and things are definitely not that simple. Taking a closer look at what Lin Feng did in the past, Lin Feng has never done anything to lose money and make money, usually earning fame and making money, and the money is full, which makes people jealous.

What is Lin Feng thinking about? What are the plans? —Many computer sales companies that were still watching the show couldn't sit still at this moment, and they held their own think tank teams to guess Lin Feng's intentions. Lin Feng's actions were too unusual. They always felt that there was a "conspiracy" behind it, a "conspiracy" that could affect their vital interests.

Amidst the uneasy speculation of many computer sales company bosses, Lin Feng finally made the move. Lin Feng attracts investment from all walks of life. After logging on to the "smart" computer, he starts the advertising investment in the operating software interface, and at the same time advertises on the pages under the "learning mode", "Internet mode" and "game mode".

The advertisement of Lin Feng's investment promotion came out, and the industry was completely shocked.

That's it! -Everyone suddenly realized, but the mentality is different.

Guangming Daily, as a Chinese newspaper, is naturally a word of praise for it—"Second World" has created a new profit model. Under the service operation model of the 21st century, it is undoubtedly very reasonable to replace ordinary operating income with advertising revenue. , Is also very wise.

USA TODAY commentators shook their heads again and again. They did not expect that this Chinese would think of such a coup to make money, but they were a little unconvinced-the decision of "Second World" is indeed beyond everyone's imagination, and may open up a new era of profitability. . But will advertising companies buy it? Is the income enough to offset its investment?

The British Times has always supported Lin Feng and regarded it as a business miracle. This time he was amazed. Lin Feng is indeed worthy of being an eseboy. There are always amazing things. The more the outside world is not optimistic, the more he Is able to do incredible behaviors. However, will this use of advertising revenue to replace the traditional operating income model change the pattern of the computer sales industry? We will wait and see.

Compared with the relaxed tone of the press, many computer sales companies are not in such a good mood. They did not expect that Lin Feng would make money through auction advertising, which undoubtedly exceeded their imagination. Moreover, with the current penetration rate of "smart" computers, Lin Feng's advertising revenue will undoubtedly become an extremely huge profit point. Not only will it be enough to cover all the previous expenses, it can even make a lot of money and earn a good reputation.

At that time, not only will the "Second World" have a large number of loyal customers, but more importantly, this will undoubtedly make mainland users question other computer sales companies. Why can the "Second World" sell at low prices, but they can't?

And now the "Second World" is only selling low-end entry-level "smart" computers. What if computers of various grades are introduced in the future? At that time, these customers will naturally choose the "Second World", which is the real threat to them.

The current "Second World" is not sound in terms of manufacturing production lines, sales channels, and after-sales service. If everything is perfected in the future, the "Second World" has its own ability to produce "cpu" and "gpu", it will be enough to grab Take the market of most computer sales companies. At that time, this will be the real disaster.

In the entanglement of many computer sales companies, the order sales of "smart" computers have risen again and again. After the first order pre-sale period ends within one month, the total order of "smart" computers has reached 12.4 million. The "Foxconn" company, which is responsible for the main production, has added three new production lines one after another. It has more than 700,000 employees, half of whom are working overtime to catch goods for "smart" computers.

How to do? —In the atmosphere of consumers waiting for cheap computers, computer sales companies led by companies such as "Dell", "HP", and "Lenovo" reached a temporary strategic alliance to negotiate a "second world". A Shanghai conference was held to focus on the entire Chinese computer sales industry for later generations.

Facing this "Shanghai Conference" and the various computer sales companies participating in this strategic alliance, Lin Feng smiled. This is already in my own plan. I am not afraid of their alliances, but they are afraid that they will not be allied. After the alliance, it is convenient to realize one's ultimate goal.