Vol 2 Chapter 583: Businessman and fisherman

Chapter 583: Merchants and Fishermen

An important note in the history of computer sales in later generations-the Shanghai Conference was held on October 1, 2002, the first day of China's Golden Week. Computer manufacturers in attendance included representatives from "Dell", "HP", "Lenovo", "Sony", and "Toshiba".

China is the future it "golden" market. These computer sales companies cannot allow the "Second World" to break the rules of the game so much, let alone let them dominate. Although for multinational companies such as "Dell", "Sony", and "HP", the personal computer sales market share only accounts for about 20% of their total sales, which poses no major threat to their company's overall profits.

But this trend is extremely serious. And many companies are optimistic about the Chinese market and this emerging "gold" market. At the same time, I am also afraid that the "second world" computer sales model will begin. Once it reaches a certain scale, it will seriously threaten their existence.

The threat must be killed in the cradle. Especially "Second World" has "amd" cpu and "ati" graphics card, which is a very headache for other computer sales companies. Although for now, whether it is CPU or graphics card, "Second World" is oppressed by "intel" and "nvidia" and is in a backward situation. But in the future, who will be accurate!

Therefore, companies such as "Dell" set up temporary strategic alliances to jointly exert pressure on the "Second World". If the "Second World" does not follow their requirements, they will unite "intel" and "nvidia" to boycott the "Second World. Use their huge sales network and sound after-sales service to threaten the "Second World", Forcing it to raise prices.

"Mr. Lin, if you don't raise the price, we will complain to the World Trade Organization for improper competition, and will jointly sanction you," said Haruyasu Nagata, president of Sony China.

Originally, the sales of "smart" computers had nothing to do with Sony. Sony has only launched laptops and has not set foot in desktop computers. It can be said that it has nothing to do with the "Second World", but what Sony values ​​is the "Second World". "The prospect of this emerging super company is very likely to become its own competitor.

During this period of time, Sony heard that Sega intends to sell its hardware development department, and internal gossip said that the person most likely to take over is the Chinese, Lin Feng.

Sony has four major brands: PS game consoles, TV sets, Walkmans, and digital cameras. From the perspective of the current industry situation, it can be said that, except for TVs and digitals that have not had any business entanglements with Lin Feng, the other two Sony brands have had business competition with Lin Feng, or it may be possible in the future. Create competition.

Among them, the biggest hatred is the Walkman-Walkman. Originally, Sony’s Walkman was the global leader and dominated for decades. However, since the introduction of the mp3 format, Lin Feng Chuangxin launched the "Phantom mp3", and "Apple" also launched the "ipod". The two companies joined forces to divide up. In the Walkman market, the market share of Sony's Walkman has shrunk sharply.

In terms of games, if the rumors are true that the buyer of Sega's hardware development department is really Lin Feng, then the two companies will naturally become enemies. Sony does not believe that after Lin Feng acquires Sega's hardware department, it will not launch a corresponding home game console. In the past, "Microsoft" was sparing no effort to promote "xbox". Who knows if Lin Feng will smash his home game console with banknotes in the future.

What's more, now that "Second World" launches "smart" computers, who knows whether "Second World" will launch notebooks in the future. Therefore, Haruyasu Nagata was ordered to participate in this "Shanghai Conference" in order to attack the "Second World".

Lin Feng glanced at Nagata Haruyasu lightly and sneered. Regardless of how Sony is now so proud, next year will be the bleakest year since Sony was founded. When Sony’s financial statements are released next year, Sony will have a headache. Sony announced its 2002 results in 2003. Sony suffered a loss of US$926 million for the year. Sony Ericsson’s mobile phone division alone suffered a loss of US$240 million. Of course, Lin Fengneng remembers this news, and he can only pay tribute to the reason why ps2 game fans are also "back then".

However, in this case, Sony still has the heart to challenge itself, which is really insidious. But Lin Feng had a countermeasure.

"Mr. Nagata Haruyasu, accused me of improper competition, and want to jointly sanction me? Haha, what a joke. If I was forced to raise the price, did I also violate the "cartel" treaty? I remember that in 2000, Japan's Mitsubishi was caught The accusation of participating in an international cartel with a fixed price (graphite electrode) was levied by the U.S. Department of Justice with a fine of 134 million U.S. dollars. Wouldn't Mr. Nagata Haruyasu want to set this trap for me?" Lin Feng sneered Say.

"Mr. Lin, you are insulting me!" Nagata Haruyasu retorted indignantly. This hat is a big blow to Sony. If it spreads out, it will definitely cause a direct drop in its stock price.

In developing countries, monopoly law is almost non-existent. But in Western countries, the monopoly law is extremely strict, and Sony definitely does not want a Mitsubishi now.

Lin Feng's words were exported, and the representatives of the other computer manufacturers looked at each other. They didn't expect Lin Feng to be so powerful. Before they could speak, they bet their mouths with the "cartel clause" in the antitrust law. This made them want to make Lin Feng's plan to raise prices, but it was blocked before they could even export.

The corner of Lin Feng's eyes swept across the many representatives, and he smiled to himself.

"Well, guys, today we are not here to talk. I know your intentions. First of all, I want to make one point. Our'Second World' is definitely a very friendly and enlightened company, and we will never use ourselves. Power to suppress other companies." Lin Feng and Yan Yue said, but then his expression changed, "but if some companies want to use power or other things to oppress our company, I can tell you very responsibly-Ning It’s jade pieces, not tiles."

Many company representatives, you look at me, I look at you, their faces are shocked. They didn't expect Lin Feng to be so determined. They came today just to put pressure on Lin Feng, not to declare war on Lin Feng. If war is declared, it will not be good news for them or for the "Second World". It will definitely hurt both sides. In the end, it will only be cheaper for the "intel" who is watching the drama behind.

"Dong Lin, this is serious. Today we only want to negotiate on the current situation. We are not bullying others. We are all equal, but to make money fairly and equally." Lenovo representative Wang Xiaoyan came out and said.

Lin Feng glanced at the slightly shocked people and smiled to himself. All the representatives of the companies present here have the right to attend but not the right to make decisions. Lin Feng is not afraid that they will leave. Because now we have the "second world" of "amd" and "ati", and these companies have a delicate symbiotic relationship, and no one can do without.

They pressured themselves together, and they just used the representatives present at the scene to have no decision-making power, and pressured them in the opposite direction, telling them the bosses behind the scenes that their "second world" is by no means a bully. Negotiations are okay, but they must show sincerity, and they must be equal negotiations.

Lin Feng used the steps of Wang Xiaoyan to ease his tone.

"I know that you are worried that our company will launch other models of complete computers in the future that will affect your interests. Here, I can guarantee one thing. You can rest assured that this time our company is launching a "smart" computer to promote China. The development of computer education is not trying to compete with other computer manufacturing/sales companies." Lin Feng said with a smile.

"Mr. Lin, we believe you won't be like this either, but this is just an empty talk after all. Your company will launch other models of computers in the future, and we can't restrict it." Dell representative Fu Biaobang frowned.

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"Oh, I don't know if Mr. Fu Biaobang and the representatives have any suggestions or suggestions?" Lin Feng stretched out his hand and asked.

Everyone looked at it, and in the end it was represented by the representative of Dell.

"I hope to reach a friendly agreement with your company. Your company will only launch low-end entry-level computers. We will never take any action to interfere with your company's business activities for computers below 3,000 yuan." Fu Biaobang said.

Originally, everyone hoped that Lin Feng would increase the price of his "smart" computers to the point where everyone could compete with them. However, Lin Feng had already blocked everyone's mouth with the'cartel clause', and everyone had to adopt the second plan to restrict Lin Feng. Computer sales price.

A 3,000-yuan computer can only be an entry-level computer with limited performance. This will have minimal impact on many companies.

Lin Feng smiled faintly.

"What good is that for me?" Lin Feng sat down and asked, spreading his hands.

"Mr. Lin, you are breaking the rules of the game. If many of our companies jointly launch the corresponding price reduction strategy, and unite the'intel' company, I believe that the'amd' cpu and the'ati' graphics card will not be sold together!" Nagata Qing Kang sneered.

Lin Feng glanced at the arrogant Nagata Haruyasu, rolled his eyes, and ignored the stupid bird at all. When Nagata Haruyasu was half-dead by anger, he told the story leisurely.

"Everyone, in ancient times, there were two fishermen. One used a large sailing boat and cast a net to fish, and the other only had a small fishing boat and used a fishing spear. A group of merchants were waiting for the two fishermen’s fish to go to the market. The fishermen who fish in modern fishing boats not only have a lot of fish, but also fresh. Those who use small sailing boats only have a small amount of fish each time, and they are not fresh enough. But why these merchants still buy small fishing boats when buying fish from large sailing boats. Where's the fish?" Lin Feng asked, looking at everyone.

Many representatives listened to them, but they didn't understand what Lin Feng meant. Fishermen who use large sailing boats to cast nets are "intel", fishermen who use small fishing boats to fish are "amd", and merchants are their computer hardware purchasers. The meaning of this story is that the reason why merchants want to buy fish from small fishing boats and fishermen is because of competition. Although this small fishing boat is small and the fish is not fresh enough, the value of its existence is to ensure that the large sailing boat will not form a monopoly on the price of fish. Otherwise, the merchants will ultimately suffer.

This is also Lin Feng reminding everyone that if they sanction the "Second World" in this way, only one company-"intel" will benefit in the end, and it is not just the fisherman of the small sailboat who suffers, but also the businessmen.

"Mr. Lin, we know what you mean. But if the fisherman of this small fishing boat goes to the market to sell it himself, and the merchant has no profit, will he care who buys it?" said the HP representative.

Lin Feng smiled and made a "bingo" gesture.

"So, I can promise not to launch other models of computers, but you must also give me a little benefit." Lin Feng said with a smile.

"Mr. Lin, you have something to say straight." Lenovo representative Wang Xiaoyan said very sincerely. At the same time, the Sony representative Haruyasu Nagata, who was still trying to speak, cursed in his heart. It is the Japanese who is troubled. As soon as they spoke, they were blocked by Lin Feng's "cartel clause" and they wanted Lin Feng's "smart" computer to increase the price, and then let him speak, I am afraid that there is no need to discuss any conditions, and they can go home directly.

Lin Feng smiled.

"It's very simple. I hope you can increase the purchase of ‘amd’ cpu and ‘ati’ graphics cards. Of course, I will give you the title of a ‘Second World’ recommended gaming computer." Lin Feng snapped his fingers.

Many representatives took a breath, but did not expect Lin Feng to make this suggestion. And looking at Lin Feng's confident smile, many representatives felt that all of this seemed to be within Lin Feng's calculations. However, "Second World" recommends the title of dedicated gaming computer, which is quite tempting. After all, now that we have entered the era of online games, most people buy computers just for games.

"Hehe, at the same time, not only can I promise that you will only launch computers under 3,000 yuan, but I can even promise not to enter the corporate procurement computer market in the next five years." Lin Feng said with a smile.

To everyone's surprise, this is the real economic lifeline of many computer manufacturing/sales companies. But does Lin Feng say that one can set foot by stepping in?

"Hehe, don't forget that I am a Chinese, and our company has cpu and graphics card technology, can provide customers with the most cost-effective computer." Lin Feng said with a smile.

Many representatives frowned. This is indeed a thorny issue.

"Mr. Lin, this matter is very important. It is not something we can make a decision. Could you please discuss with the headquarters?" Dell representative said.

"Of course, please." Lin Feng stretched out his hand.

The meeting temporarily came to an end, and many representatives rushed back to the hotel to get in touch with the headquarters to discuss Lin Feng's proposal.

"Boss, will they really agree?" Wu Zhaopu asked.

"Don't worry, they will definitely. Because this world now has'amd', they will make a sensible choice for their own benefit. It's just that'intel' might never think of it. This time it will become an opportunity to fight against its absolute hegemony." Lin Feng Smile.