Vol 2 Chapter 25: burn one's boats

Reporter, the uncrowned king of the world. When disseminating various current affairs news to the public, it also determines the public opinion orientation of the public. In the writing of the reporter, you can be a good person for the tenth generation today, and tomorrow you can become a sinner of the ages with unforgivable evil.

This press conference of Lin Feng and Zong Qinghou challenged the industry’s four inextricably connected giants in two different industries. If you don’t please the reporters, this will be the weaker side of Lin Feng and Zong. Qinghou said that it is undoubtedly worse. Therefore, at this press conference, Lin Feng provided all reporters with a burger set meal at the 520 novel fast food restaurant, and Zong Qinghou provided a very coke.

In addition to reporters from Chu City, many reporters from other places also attended this press conference. In order to take care of the reporters who arrived from other places, Lin Feng and Zong Qinghou specially set the press conference at 11:30 in the morning, which happened to be close to lunch time, especially when many foreign reporters got news in the middle of the night, they arrived overnight. Many people even didn't even bother to take a bite for breakfast. Witnessing this carefully prepared set meal and drinks, Lin Feng and Zong Qinghou made a lot of money from the point of impression alone.

And all these expenses, only Lin Feng is less than 2,000 yuan. In terms of price/performance ratio, it is absolutely value.

Amidst silent gnawing and swallowing in the audience, this shocking news conference officially began.

"First of all, on behalf of Waha x Group, I would like to thank all reporters for attending the press conference jointly held by Waha x Group and the 520 novel fast food restaurant under Lin's Catering and Entertainment Co., Ltd." Zong Qinghou first delivered a speech.

"Zong Zong and I have two things to announce at this press conference. First, starting today, I have reached a strategic alliance with Wahax Group, a 520 novel fast food restaurant under Lin's Catering and Entertainment Co., Ltd. All the beverages sold in the fast food chain in China will be provided by Wahax Group, and will no longer sell any beverages under Pepsi and Coca-Cola.” Lin Feng’s words shocked everyone.

Lin Feng was also fierce this time. Since you Coca-Cola and Pepsi do not provide Coke to my fast food restaurant, then I simply do not sell any of your company's beverages. I don't believe that without your drinks, my fast food restaurant would not be able to operate.

Of course, Lin Feng's decision was also extremely risky. After all, once a customer’s taste is developed, it is not so easy to change it. However, as Zong Qinghou's introduction of the very spirit advocated by the launch of the very cola, facing the declaration of war by Xia Qianhe and the simultaneous pressure of McDonald's and KFC, Lin Feng also needs this very spirit.

If you fail to succeed, you will become benevolent!

However, this time Lin Feng and Zong Qinghou focused on revitalizing the national economy and developing national brands, which coincided with Lin Feng's decision to break the boat.

hiss! ―The reporters took a deep breath and were shocked by Lin Feng's bold, no, almost "rebellious" move. Looking at the world, there is no fast food restaurant, or any catering industry who dares to refuse to sell any beverages under Pepsi and Coca-Cola at the same time. This is definitely a suicidal behavior.

After being silent for a while, the reporters in the audience immediately raised their hands to ask questions. This is definitely today, even this year, or it may become the most shocking news of this century. A fast-food chain at the prefecture-level and city-level that has just started, under the pressure of the world's two major fast food giants, dare to challenge the world's two major beverage giants. Is this brave to challenge or go crazy?

"Excuse me, President Lin, do you think this decision is appropriate? Is it because you are just 20 years old now, so the newborn calf is not afraid of tigers. But at the same time rejecting the two beverage giants, are you not afraid that your fast food chain will die before it develops? ?"

"President Lin, forgive me to ask, do you know what position Pepsi and Coca-Cola occupy in the world? Is your so-called refusal to sell all the beverages owned by the two cola companies a grandstanding?"

"President Zong, are you clear about Mr. Lin's decision? Do you think that Mr. Lin's decision is too presumptuous, and will it cause trouble to your Waha x Group? I heard that the sales of your very Coke market have not No, how confident do you have to replace Pepsi and Coca-Cola?"

auzw.com

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The reporter asked one question after another. The more he asked, the more tricky he was, and the more he asked, the harsher he became. Lin Feng gradually became overwhelmed. However, Zong Qinghou has been on the battlefield for a long time, and he has long since taught him how to avoid the heavyweights.

"Dear friends from the journalists, this decision of President Lin is not only a blind, impulsive decision. On the contrary, it was a decision made by President Lin after careful consideration." Zong Qinghou opened his mouth and immediately attracted the attention of the reporter. .

"Speaking of which, friends from the press may not know. In 2000, in the carbonated beverage market, the penetration rate of Coca-Cola in 20 cities across the country was 83.9% and 85% respectively, while Pepsi’s was 65.5% and 67.9%. The two companies Its products such as Coke, Sprite, Fanta, Hedy, and Mirinda account for 90% of the domestic market share. Carbonated beverages account for 36% of the entire Chinese beverage market. In addition to Taiwanese companies such as Master Kong and Uni-President, Domestic beverage companies with independent intellectual property rights account for an extremely poor market share."

Speaking of this, Zong Qinghou stopped for a while. Seeing all the reporters showing their thoughts, Zong Qinghou smiled slightly, “That’s why Lin and I decided to work together to develop national brands and resist the strong invasion of foreign brands. The domestic beverage industry strives for a bit of dignity and status, and also a status for the domestic fast-food industry." Zong Qinghou unobtrusively promoted this cooperation to the realm of national justice.

Lin Feng admired Zong Qinghou’s language skills, and although reporters saw the strangeness, Zong Qinghou was right after this time. Waha x Group has indeed been fighting for the domestic beverage industry in recent years. Take a sigh of relief.

Amid the applause of the reporters, Lin Feng and Zong Qinghou smiled at each other.

"Dear friends from the press, the cooperation between me and Mr. Lin will not only provide cola drinks, but also a variety of juices and tea drinks to meet the various needs of Lin Zong fast food restaurant customers." Zong Qinghou took advantage of this opportunity to tell The whole country announced the determination of Wahax Group to enter the tea beverage and fruit juice beverage market.

A group of reporters finished the burger in three or two mouthfuls and quickly recorded all the details. Today's press conference was really shocking.

"Hehe, friends from the press, perhaps everyone has been skeptical about the quality of Very Coke because of the sales of Very Coke. Today, Mr. Zong and I specially prepared three cups of Coke for you, namely Pepsi, Coca-Cola and Very Coke. I hope everyone will taste it. , See if you can distinguish three cups of Coke." Lin Feng smiled slightly and ordered three cups of Coke.

For the three kinds of cola, for people who drink cola often, there are indeed subtle differences in taste. However, after adding ice, no reporter at the scene was able to tell the difference.

Some reporters who believe in Pepsi or Coca-Cola can only shake their heads after repeated identification. The three cola tastes are blended with a large amount of ice. Unless an analyzer is used, they cannot be distinguished by human tongue alone. Of course, some people with "absolute taste" can distinguish it. But this kind of person is only one among tens of millions.

The press conference continued, when Lin Feng threw another "bomb" of today.

Since McDonald's and KFC don't make me look good, I won't make you feel better! ——Lin Feng now holds 5% of Tengx.com's shares and also owns the growing Dingdang.com. As long as he develops steadily, he can definitely become a billionaire. That being the case, why should I still be angry with these people.

If you want to fix me, you can! But you must pay a price, and it will definitely make you regret it. -Lin Feng swears secretly.

ps: Thank you "xieyunzhi" for your guidance, 15 comments are sent, thank you!