Vol 2 Chapter 27: Conspiracy against McDonald's

Chapter 26--27 Conspiracy against McDonald's

Lin Feng coughed lightly, attracting the attention of all reporters.

"Dear friends from reporters, my 520 novel fast food chain under Lin's Catering and Entertainment Co., Ltd. will automatically provide invoices to all customers who come to dine from tomorrow, and it will be the kind of invoice." Lin Feng finished , A mysterious smile.

The reporters were taken aback for a moment, their minds turned sharply.

"Mr. Lin, what do you mean by this? Does it allude to the fact that fast food restaurants such as McDonald's and KFC do not issue invoices and are tax evasion?" A crowd of reporters rushed in and rushed to the microphone.

Lin Feng laughed but did not answer.

"Mr. Lin, you should know that the catering industry is taxed at a fixed rate of 5.45%, and McDonald's and KFC will never have active tax evasion." Zong Qinghou secretly kicked Lin Feng.

"President Zong, rest assured, I know this." Lin Feng secretly patted Zong Qing's hind legs and said, "You know, I know, almost all entrepreneurs know this truth. But ordinary people don't know, and reporters don't know." Lin Feng secretly pointed to reporters who were surprised and had big news in the audience.

Zong Qinghou said nothing, silently thinking about Lin Feng's intentions.

"Zong, you also know that in terms of taste and texture, your Very Coke is no different from Pepsi and Coca-Cola for most people, but why their Coke sells so well? Yours is very Coke. But not? There is only one reason, the brand effect. The Chinese have preconceived the recognition of Pepsi and Coca-Cola, and psychologically believe that your very cola is counterfeit, and the taste is definitely not as good as the original." Although Lin Feng's words are a bit harsh, but Zong Qing Later I also knew that this was the truth.

After filling the very Coke with Pepsi or Coca-Cola bottles and selling it, the performance is just as good, but using very Coke’s own bottles just can’t sell.

"So, Mr. Zong, I know that McDonald's and KFC are good tax-paying companies, and I will still say these words that will mislead the public, just to gain popularity." Lin Feng smiled slightly, and then said, " If entertainment stars want to become popular quickly, the fastest way is to gossip. Our strategic alliance wants to gain popularity in the shortest time and become a well-known brand. It is the quickest way to fight with a company that is already well-known by the public. Up."

When Zong Qinghou heard it, the whole person was amused, and Lin Feng made a despicable voice, but he liked this method very much. The so-called no business, no evil, not to mention this is just a commercial technique.

"However, don't you fear that the two fast food chain giants will trouble you? If a lawsuit comes, your assets will not be enough to toss you." Zong Qinghou said worriedly.

"Haha, President Zong, have I ever said that McDonald's and KFC have evaded taxes? I only said that my fast food chain automatically provides customers with invoices. What do they tell me? Tell me that hamburgers are cheaper than them?" Lin Feng Haha smiled, "All of this is a secret speculation by the reporters who don't understand tax. Maybe they know it at all, but in order to pursue news, they deliberately pretend not to understand."

"As for trouble, I'm not afraid of it. When I decided to open the first fast food restaurant with independent intellectual property rights in the country, I realized that I wanted to compete with McDonald's and KFC. My ambitions were not big, as long as I competed with McDonald's in China. Just stand alone with KFC!" Lin Feng clenched his fist and said.

Zong Qinghou trembled. Lin Feng's "small" ambition deeply touched the heart of Zong Qinghou, who made his fortune with Waha x Nutrition Children's Oral Liquid. Looking at this young man about the same age as his own son, Zong Qinghou sighed for the first time with Lian Po's old man!

Lin Feng's determination, decisiveness, means and courage far exceed those of the young people he has ever met, and are no less than those of well-known entrepreneurs who already have a certain status in the industry.

This young man will definitely achieve great achievements in the future. ——Zong Qinghou secretly exclaimed.

At this moment, Zong Qinghou, due to his middle age and his entrepreneurial success, was gradually smoothed out by the unique environment, bursting out from his heart again. ——I must make Wahax the company with the largest share of the domestic beverage market, and the carbonated beverage market will never be the last one!

The next day, newspapers and major news across the country reported that Lin Feng’s 520 Novel Fast Food Restaurant had reached a strategic alliance with Waha X, and Lin Feng’s 520 Novel Fast Food Restaurant no longer sold any of Pepsi and Coca-Cola’s beverages. , All beverages are provided by Wahax Group.

But this report is not the point, the point is the bomb thrown by Lin Feng.

520 novel fast food chain boss alluded to foreign fast food tax evasion?

McDonald's, KFC chicken tax evasion?

When you go to McDonald's and KFC to eat, you must get an invoice!

......

Major news newspapers across the country have made key reports on Lin Feng’s sentence. For a while, ordinary people across the country who did not know about the cunning of McDonald’s and KFC, they asked for invoices when they ate, and called on the national tax agency. Investigate McDonald's and KFC.

At this time, Lin Fenghuo added fuel and secretly asked someone to post a post: urging everyone to get an invoice.

If everyone asks for an invoice at KFC or McDonald's, there will be few children out of school in China!

If everyone asks for invoices at KFC and McDonald's, China will have a few more aircraft carriers!

If everyone asks for invoices at KFC or McDonald's, the contribution rate to China's comprehensive national strength is 2%!

Lin Feng, I own 5% of Tencent's stock, and it’s good to have a personal relationship with Ma Huateng. With Ma Huateng’s help, all QQ users just open QQ and a link about this post will pop up. Click on this post in just three days The amount is over 100 million. Inadvertently, under the impulse of "blindly" patriotic netizens, they created a Guinness World Record with the most clicks in the shortest time.

And under the influence of the sensational text of this post, more unsuspecting netizens joined the operation of requesting invoices. Suddenly, McDonald's and KFC became the targets of public criticism, standing on the cusp of the storm, while Lin Feng's 520 novel fast food chain became a well-known brand in the shortest time.

auzw.com

Get invoices, repair schools, build aircraft carriers, and fight against Little Japan! ——Become a slogan spread by word of mouth among netizens.

In view of the seriousness of this matter, the domestic CEOs of McDonald's and KFC reported the "tax turmoil" to the two presidents who are on vacation in the United States. Mr. Jim Cantalupo, McDonald's chairman and chief executive officer (ceo), just looked at it, smiled slightly, and replied with four words-leave it alone.

Jim Cantalupo allowed McDonald's to overpower KFC to become the number one fast food chain in the world in the 20th century. The storms experienced are uncommon, and this little trick of Lin Feng can easily be seen through by Jim Cantalupo. If McDonald's responds at this time, it will only become darker and darker, but will help Lin Feng even more and start the popularity of the 520 novel fast food chain.

What's more, even if McDonald's ignores this matter, China's tax bureau will come forward to clarify this matter under the indignation of the people. That being the case, why bother to McDonald's.

David Novak, president of KFC, has the same attitude towards this matter as McDonald's, but the words are simpler. Two sub-seals, and the general manager of KFC in Mainland China should not respond in any way.

After the instructions, the presidents of the two companies were relieved to go on vacation, which was nothing more than a trivial matter. It is not surprising that in the growth of McDonald's or KFC, there will always be all kinds of troubles.

Regardless of how McDonald’s and KFC dealt with this “tax turmoil”, the three-day turnover of Lin Feng’s 520 novel fast food restaurant was three times the original, while the turnover of KFC and McDonald’s was less than half the usual. .

Following this shareholder style, Lin Feng opened a 520 novel fast food restaurant flagship store with an area of ​​more than 100 square meters in a prime location opposite the two McDonald's and KFC fast food restaurants. Now that war has been declared with McDonald's and KFC, let the war come more fierce, and directly show everyone in Chu City their ambition to compete with foreign fast food restaurants.

In order to cope with this "tax turmoil", Lin Feng specially hung a large poster on the flagship store-please be sure to ask for an invoice!

This made the manager of the McDonald's and KFC branch in Jichu City look particularly dazzling, and his mouth was full of disgust. I don't know if the owner of this 520 novel fast food restaurant ate the bear heart or the leopard gall, so he dared to openly challenge McDonald's and KFC, the two global top 500 companies.

Humph, I see how you are going to die! ——The two managers secretly snorted, and immediately launched various preferential activities. However, under the current "tax turmoil" and the parity dumping strategy of the fast food restaurant in Lin Feng's 520 novel, little effect has been achieved. Although Lin Feng's newly opened flagship store competes with McDonald's and KFC, it is more popular. Homes add up to more.

However, Lin Feng is not too happy with the current results. It is now all advertising effects. After the "tax turmoil" is clarified, his business will slowly decline, and the business of the flagship store will definitely be inferior to the opposite McDonald's and McDonald's. KFC chicken. After all, for a fast food restaurant, price is a factor, but in the end it is the taste that determines everything. The KFC and McDonald’s tastes are indeed much better than the burgers in the Linfeng 520 novel fast food restaurant.

In this regard, Lin Feng can only let the chefs work **** the raw materials.

A piece of bread, the cost price is Sanmao; lettuce, according to the market wholesale price, the average cost of each burger lettuce is 0.5 yuan; salad dressing, based on the market’s bottled salad dressing, the cost of salad dressing per burger is 0.1 For chicken, the price of each burger after being fried will not exceed 2 yuan, and the total cost of a burger is only about 3 yuan.

McDonald’s and KFC have to sell a hamburger for 16.8, and the profit of a hamburger is at least 10 yuan or more, including housing rental costs, labor costs, and packaging costs.

Lin Feng’s three burgers are 15 yuan each, with an average of 5 yuan each. Most people who come to buy burgers usually buy 3 burgers. After all, it costs 6 yuan to buy one. The difference of 1 yuan in the middle is due to the parity. For the customers who have just come to patronize, there is still no small temptation.

Lin Feng calculated that if the ingredients are sufficient and the chef's skills are sufficient, the cost of a hamburger in Lin Feng is between 4.9 and 5 yuan. If every customer comes to buy 3 hamburgers, the profit of the hamburger is almost zero. However, Lin Feng is not worried about this. First, if the taste is not good, it will eventually affect the business; second, in addition to the huge profit of hamburgers, the drinks are also huge profits. With the addition of a large amount of ice cubes and other drinks, the cost of the small cup is not more than 0.7 yuan, the medium cup is only 1 yuan, and the large cup is only 1.5 yuan. It is impossible to come to a fast food restaurant without drinking a drink.

Lin Feng’s profits are concentrated in beverages, attracting customers with affordable and delicious burgers and fried chicken, and making money from beverages.

Since Lin Feng ordered foods such as burgers and fried chicken to contain enough ingredients, business has been booming. Although the taste and taste are slightly different from KFC, McDonald’s burgers, fried chicken, etc., compared with the price, the burgers of the 520 novel fast food restaurant can be regarded as good quality and cheap.

And many customers have been worried about the very unpleasant things about Coke. After many customers tasted with the mentality of supporting national brands, they found that they were no different from Pepsi and Coca-Cola. It also directly stimulated the business of 520 novel fast food restaurant, and also promoted it. Sales volume of branded beverages under the Waha x Group.

However, due to the limited variety of beverages of Waha x Group, in addition to fruit juice drinks, carbonated drinks only have one flavor of cola, which makes many customers who come to have a little regret, directly prompting Zong Qinghou to vigorously enter various beverages. The determination of the market.

However, although Lin Feng's 520 novel fast food chain has a booming business, its profits are not as good as those in the first three days of opening. At present, the daily net profit of each chain store is only between 1,000-3,000 yuan. Although the flagship store has robbed a lot of customers from McDonald’s and KFC, its turnover has reached 100,000 yuan on an unprecedented basis, but the flagship store’s The net profit is due to the rent of the store. Although the net profit exceeds the point, it is still less than ten thousand yuan.

In the same period, although McDonald's and KFC's Jichu City branch experienced "tax turmoil" and Lin Feng's parity dumping regardless of cost, the daily net profit was more than 10,000 yuan, and the difference between the two is not the same.

At this time, the "tax turmoil" has intensified. Although various newspapers have disclosed the taxation models of McDonald's and KFC, for many ordinary consumers, they still subconsciously believe that they do not pay taxes if they do not get invoices. Still calling on relevant departments to strictly investigate McDonald’s and KFC’s non-invoicing.

Finally, in desperation, CCTV, under the instruction of a certain leader, conducted a period of focused interviews on the tax issues of McDonald's and KFC. In the focus interview, the relevant tax authorities carefully explained the tax payment models of McDonald's and KFC, and repeatedly told the audience that McDonald's and KFC are domestic tax-paying enterprises, and there is no tax evasion phenomenon.

And the culprit of the "tax incident" that caused a sensation at home and abroad, Lin Feng, was immediately criticized by even more media, condemning Lin Feng for advertising and unscrupulous. Suddenly, the "tax incident" made waves again, and many foreign catering companies such as Dicos, Pizza Hut and other catering companies called on McDonald's and KFC to sue Lin Feng for slander and defamation.

But McDonald's and KFC have their own problems. If they could sue, they would have sue. They had studied the video of the press conference at that time, and Lin Feng never said half of the word about McDonald’s and KFC’s tax evasion from beginning to end. Everything came from the random speculations of reporters who didn’t understand the tax law and the pursuit of hot news. If you want to report on facts, you can only sue these reporters.

But can McDonald's and KFC sue? Hundreds of media in China collectively reported this incident. Although it had a direct negative impact on McDonald's and KFC, which media did they go to sue them for not distinguishing right from wrong and reporting indiscriminately?

Full report? McDonald's and KFC have not been so bold yet.

In the end, the giants of the two fast food chains could only dumbly eat huanglian-serving as Lin Feng's propaganda ambassador for free-for the time being to endure this sulking breath.

The final result of this “tax turmoil” is that Lin Feng’s 520 novel fast food chain has become the fast food restaurant second only to McDonald’s and KFC in the country. Although there are only five branches and one flagship store in Chu City, Lin Feng Feng has received letters from all over the country wanting to join, and the rapid development of 520 novel fast food restaurant is just around the corner.

Another beneficiary is Zong Qinghou's very cola, as well as his new juice drinks and tea drinks under the Waha x Group. Under the noble slogan of revitalizing the national economy and developing national brands, plus Linfeng’s declaration that the fast-food restaurant only sells Waha x Group beverages, Zong Qinghou has allowed the Waha x Group, which has been stable for many years, to finally rise to a higher level and become the nation’s No. A beverage brand launched a strong impact.

In this incident, the most unhappy and happy person, in addition to the direct victims of McDonald's and KFC, is the man behind all this-Xia Qianhe.