Vol 2 Chapter 808: The real mystery

Chapter Eighty Eight

The real mystery

Press conference!

At the moment when the "Starting Point Fast Food Restaurant" went abroad through virtual life, out of Asia, landed in Europe and the United States, and rapidly expanded 5,000 branches in a month, Lin Feng and Wu Zhaopu held a press conference. What is sold in the gourd? What medicine arouses people's suspicion.

Early, many reporters rushed to the press conference hall, waiting for the arrival of Lin Feng and others. Not long after, half an hour before the press conference began, the entire press conference hall was filled with reporters from all over the country in a hurry, and many foreign media were among them. Affected by the "butterfly" of Lin Feng, many overseas media have sent resident reporters to Shanghai to cover all matters concerning Lin Feng. After all, the world's richest man who is only 23 years old is really eye-catching. His every move has attracted the attention of global readers. And he often has sudden actions, and these sudden actions can often affect a certain area of ​​the world, or the economic situation of a certain place.

Such a character is worthy of their special personnel to mark. Especially Lin Feng is still unmarried, and his love life seems quite curious. A Li Zhiyou who often accompanies me, and a European and American pop queen Avril Lavigne, among the two, who will Lin Feng choose?

After waiting for half an hour, Lin Feng and others were finally "long overdue", and the reporters finally let go of their tight hearts.

He is finally here!

What will be the hot news today? ——Many reporters secretly speculated. However, among Lin Feng's group, everyone unexpectedly discovered a figure that is not common in China now-Tang Jun.

Tang Jun, president of "Phantom Technology". The "work emperor" of China, Tang Jun, who once served as the president of Microsoft's China branch.

How could he come here? Isn't he in Europe? What is he doing here? ——Many reporters secretly guessed. But for some reason, a heart began to "plop" and "plop". They faintly feel that something big is going to happen.

Afterwards, Lin Feng and his group walked to the middle of the press station.

"Everyone, thank you all reporters for attending this press conference jointly held by'Phantom Technology' and'Second World'." Chen Xiaowei said in a speech from the side.

Many reporters were shocked. What happened to the press conference jointly held by "Phantom Technology" and "Second World"? What are the plans between the two companies?

Many reporters couldn't figure it out, but they knew that something big was about to happen today.

"Everyone, let me first introduce my old friend, Mr. Tang Jun, the president of my "Phantom Technology" company." Lin Feng pointed to Tang Jun and said, "Everyone must be very curious at this moment. What does the'Second World' matter? Now I will ask Mr. Tang Jun to answer for everyone." Lin Feng handed the microphone to Tang Jun.

Many reporters squeezed sweat in their palms.

"Dear friends from the press, thank you very much for coming. I am here with only one purpose to sign an advertising sponsorship contract on behalf of'Phantom Technology' and'Second World'. Our'Phantom Technology' will invest 100 million yuan to buy it. Under the virtual life game, all cities in the world have a land plot for three years. All virtual products of the "Phantom Technology" company will be launched in the game to help players enjoy a more comfortable virtual life in the virtual life." Tang Jun stood up, looked at the reporters below the stage, and said with great pride.

Hum! Many reporters on the scene exclaimed. 100 million yuan to buy the three-year management rights of virtual land in each of the global cities in Virtual Life. Oh my God, is Tang Jun crazy? Is "Phantom Technology" crazy? Only virtual land, does it cost 100 million yuan? Although this is not US dollars, not British pounds, but it is 100 million yuan, just buy some virtual land? This is crazy!

Numerous reporters in the audience whispered and talked about Tang Jun's remarks. I wonder what is going on here? When did virtual land become so expensive!

"Everyone, on behalf of the'Second World', I am very happy to be able to cooperate with the'Phantom Technology' and Mr. Tang Jun. Here I would like to warn all players of virtual life, from now on the virtual life will add the function of "Random Communication", players can You can get instant messaging function by purchasing mobile phone products of "Phantom Technology". And the functions you get are different depending on the purchased product. As for the difference, players will be able to understand after entering the game." Wu Zhaopu explained with a smile.

Later, the two introduced some specific matters of this cooperation. And Tang Jun also took this opportunity to officially announce the launch of the three mobile phones of "Phantom Technology". It is divided into three price ranges: high, middle and low, from the highest of 2899 yuan, to 1899 yuan, and then to 899 yuan, a total of three styles. Different styles, different prices, and different natural properties.

Originally, these three mobile phones were already on the market, but they were forcibly suppressed by Lin Feng, and they were waiting for this time-in the case of global concern, the release was announced. Only in this way can the mobile phone just launched by "Phantom Technology" gain the greatest publicity.

"Everyone, finally again, on behalf of the'Second World', I welcome all manufacturers or companies around the world to come to discuss cooperation matters. I believe that you can get the rewards you want in the virtual world of virtual life!" Lin Feng finally asked the global company Passed the message of cooperation.

After the press conference, with the pens of journalists from various countries, the news that "Phantom Technology" purchased virtual life virtual land for 100 million yuan spread all over the world, and the world suddenly exclaimed. Although the "Second World" has also launched a sales plan for ad placement before, it is a direct insertion of advertisements, just like televisions and magazines. But this time it was different, completely different, and essentially different. This time it is selling virtual land in virtual life. This can no longer be regarded as inserting an advertisement, but the manufacturer enters the game and buys land in the game to promote the product. This concept is a bit too advanced, too avant-garde, and avant-garde is a bit unacceptable.

USA Today Report-Selling virtual land in the game is indeed a very bold and innovative idea. You know, in the virtual world, all these resources are unlimited. Just enter a few pieces of code and a few lines of programs can expand all resources infinitely. If this idea can really make money, it is definitely a worthy reference for all game companies, and it is worthy of all game companies to pay tribute to Lin Feng. But is this plan really feasible? After all, "Phantom Technology" is a company under Linfeng, and Linfeng holds 92% of the absolute shares. Is this a commercial propaganda strategy carried out by Lin Feng using his right to hold two companies? Will other manufacturers buy it?

Compared with the subtlety of the United States today, the Washington Times, which has always hated Lin Feng, is not so polite-yes, selling virtual land is indeed a very trendy and bold idea. If feasible, it will definitely bring huge returns to the "second world", and virtual life will also become the most profitable game in history. But is it possible? impossible! The so-called 100 million yuan purchase of virtual land is just a little trick played by Lin Feng. A little trick, a little trick to fool other manufacturers into buying virtual land in it.

You must know that both "Phantom Technology" and "Second World" belong to Lin Feng. In doing this, he can't just hand over money from left hand to right hand, and then announce some very gratifying performances that can be used to fool others. Vendor. Ha, this method is too inferior and too boring. This is just hype, nothing more!

The Washington Times’s remarks were adopted by most Western media and experts. It is generally believed that Lin Feng’s method of selling virtual land was completely fooling the general public. He created a trend for himself and put gold on his face. He wanted to use it to fool the public. Many manufacturers let them pay their own pockets to fill in the decision-making mistakes of virtual life on the issue of charging.

It is true that many media and experts believe that virtual life is completely free of charge as the most deserted and most serious wrong decision made by Lin Feng. The so-called selling of virtual land now is just a method used by Lin Feng to make up for this wrong decision.

Although many media and experts criticized Lin Feng's plan, many virtual life players absolutely welcome it. After all, if a manufacturer can purchase virtual land, then the virtual life can be fully operated, and players can always play for free. This is great news for players. They were also worried before, if the virtual life has no income, how will it operate in the future? With the investment of this time, many players have gradually liked this unprecedented leisure and entertainment online dating game. If one day terminates operations due to lack of operating funds, many players will definitely be very disappointed.

Therefore, when they learn that they don't need money, and the major manufacturers around the world pay for themselves, the players raise their hands and feet in favor. What's more, in the game, not only can players not pay a penny, they can even make a little money and make a little profit.

The "dining coupon" launched by "Qianji Fast Food Restaurant", in addition to receiving meals, players can also return cash at a 50% discount or return game currency at 80% of the price (after all, there are only more than 5,000 "Qiji fast food restaurants" in the world. Although there are branches in almost all large, medium and small cities in China, in Europe and the United States, they are mainly concentrated in large cities. Many players can't enjoy it even if they get it. They can only choose to exchange for cash or game currency), which is completely affordable. Visible and tangible.

Now, in addition to the "Starting Point Fast Food Restaurant", there is another "Phantom Technology".

According to the joint introduction of "Second World" and "Phantom Technology", the introduction of high-tech products under the "Phantom Technology" in virtual life will also have a certain chance of winning, and players will also have the opportunity to win the "Phantom" in real life. "Technology" products can also be directly received, or exchanged for cash at a 50% discount and 80% discounted game currency.

With so many benefits, why don't players like it! On the contrary, it is eager for more manufacturers to enter the virtual life and provide players with more services and benefits.

Different perspectives bring different attitudes. As the industry looks down on it, and players look up to it, the products of "Phantom Technology" have officially entered the virtual life. Like "Qianji Fast Food Restaurant", all products of "Phantom Technology" are authentic and made according to real products. And just like the food at the "Qianji Fast Food Restaurant", the prices of the three products are different. In addition to imitating the real price, they also have different functions.

For example, this entry-level model of 899 yuan has nothing except simple conversation function and text message function. The 1899 yuan model has the mp3 function, through which players can search for various mp3s provided by the "Second World". As for the 2,899 yuan model, it provides the most innovative camera function, through which players can take photos, take pictures of the scenes they like in the game, and then convert them into pictures and save them in the computer.

Of course, by purchasing virtual "Phantom Technology" products at the same time, players can also gift them to friends they know in the game to increase their favorability.

With the launch of the "Phantom Technology" virtual product, players of Virtual Life began to gradually come into contact with the products under the "Phantom Technology", and because the functions of its three mobile phones are very much needed by current players. After all, the only way to contact other people in the game was through a mailbox in the game, which was very inefficient. Many players often use third-party chat tools to communicate.

This is undoubtedly criticized by players. However, the "Second World" has never been improved, and has been allowed to do so. This has made some impulsive players greatly annoyed. Many people even called the "Second World" customer service department and scolded the virtual life. Uncomfortable setting. But now it seems that all this is for the launch of virtual products of "Phantom Technology" today.

The launch of the three virtual phones of "Phantom Technology" completely solved the communication problems of players. In particular, players can not only use the three virtual mobile phones as a text chat tool, but if they have a microphone nearby, they can also make direct voice calls. As for the 2,899 yuan model with a camera, if the player’s computer also has a camera, the player can directly video chat in the game, and can chat while hanging out at any time while playing.

Of course, what makes players hate it is that all of this requires money and communication fees. Fortunately, all communication fees are settled by game currency, and game currency players can complete various tasks to complete. And after the city is built, players can choose a variety of occupations, and then it is easier to make money.

auzw.com "Haha, I'm hit, I won a 1,899 yuan mobile phone!" A player suddenly jumped up, shouting when he was excited, and hugging everyone.

"Hey, be honest, this is an Internet cafe!" The security of the Internet cafe came to stop the excited almost uncontrollable player.

"Security, he got a cell phone." Someone on the side explained enviously.

"What?" The owner of the Internet cafe looked shocked, "Can you play a game on your phone?"

Obviously, this Internet cafe security has never heard of the news that "Qianji Fast Food Restaurant" has launched "dining coupons" in the game.

"Security, you are out!" The crowd despised for a while.

The security guard of the Internet cafe was despised by the crowd for a while, but he still didn't believe it. He didn't believe that he could play games on the phone. But soon after the lucky player called to confirm that he only had to send an email, fill in the delivery address and account information, and then wait for the unlimited courier company of "Dingdang.com" to deliver the mobile phone. The Internet cafe security finally believed Playing games can also win the mobile phone and win the jackpot. Soon, the security guard also logged into Virtual Life and registered a username-"Yi Xian Tian".

And this kind of good news is happening in more countries and regions.

Tang Jun formulated a plan to lose 100 million yuan to earn the market. Tang Jun plans to launch a total of 100 million yuan worth of mobile phones to reward players, in exchange for the market. Therefore, in the early stage, the winning rate of "Phantom Technology" was extremely high, and thousands of mobile phones were redeemed in a short period of time. It arouses the excitement of players, and also promotes the continuous increase in the number of online virtual life.

Previously, a "dining coupon" was dispensable for many players, and some did not like to eat, so they could be directly exchanged for cash or game currency, but now this is directly exchanged for a mobile phone, but a mobile phone. Although mobile phones are becoming popular nowadays, they are still relatively expensive. Especially for many domestic players, mobile phones are still a relatively extravagant behavior.

Nowadays, playing online games is not only free, but also "dining coupons" and Chinese mobile phones, which really excites players. While promoting virtual life to continue to refresh the online record of large-scale online role-playing games, it also allows the "Phantom Technology" mobile phone brand to slowly take root in the minds of players.

And this is what Tang Jun wants. Money to buy the market! Now that there are many manufacturers in the global mobile phone market, the price of "Phantom Technology" to squeeze in is not small at this time. Fortunately, Lin Feng has a "Second World", and "Second World" just launched a virtual life, and virtual life is an online game that is absolutely different from previous online games. Thanks to various coincidences, Tang Jun was able to squeeze into the mobile phone market at a price of RMB 100 million, which is really gratifying.

"Boss, now a total of 3250 mobile phones have been exchanged, 1852 rebate cash (50%) returned, and 4142 rebate game coins (80% discount). However, with the popularity of virtual life, our'phantom mobile phone' is currently It has sold 180,000 units (including physical stores and online stores) in just one week, becoming the well-deserved mobile phone sales champion last week." Tang Jun called and said hi.

Lin Feng nodded and couldn't help but cheer. This is what Lin Feng and Tang Jun want. Use the popularity of virtual life to enter the mobile phone market. It now appears that the strategy has been very successful. After all, players are accustomed to using the "Phantom Phone" in the game. In daily life, they naturally can't help but want to use the "Phantom Phone". What's more, in the game, through the use of players, "Phantom Technology" can discover the shortcomings of mobile phones in actual use, and players can also feedback to the company in the first time. In this way, the company can also make corrections in the first place. This efficiency is far greater than that of other world mobile phone brands, such as Nokia.

After all, brands such as Nokia wait at least one month before collecting feedback from players and adopting it. Through virtual life, the "Phantom Technology" can be obtained almost the moment the player puts forward their opinions. After all, if the player feels uncomfortable while using it, he will naturally bring it up. Once the company makes corrections, they can use it even more coolly.

Of course, what Lin Feng really likes is not only the sales of "Phantom Phone" exceeding 180,000 units in a week, but also the real surprise. In fact, the outside world, whether it is the media, or players, are paying attention to the mobile phone awards of "Starting Point Fast Food Restaurant" and "Phantom Technology", while ignoring the real hidden point-players can choose to return after winning the prize without the prize. 50% of the price is discounted back to cash or 80% of the price is discounted back to game currency.

This is the real mystery. Lin Feng said that virtual life is always free, and will not sell any items to all players, it will be absolutely free. But in fact, Virtual Life is a game that is extremely demanding for game currency. In the game, all actions of the player need game currency. For some players who have money but don't have a lot of time, buying gold coins appropriately becomes the only choice.

But players cannot buy gold coins directly from the system, they can only buy them through other players. However, the gold coin output system of the entire game is extremely strictly controlled, and players need gold coins to survive every day of the game. Therefore, the gold coins that players who are tentatively called "RMB fighters" can buy are really limited. In this case, RMB players will naturally complain.

In order to meet the needs of these people, Lin Feng deliberately launched a "prize rebate" system. Players can exchange prizes for cash or game currency. In this case, RMB players can redeem game currency by purchasing "prizes." Otherwise, according to the current output, it will undoubtedly become difficult to acquire game currency. Of course, Lin Feng's purpose is definitely not only here, Lin Feng's purpose is to control the reward rate of products that enter the virtual life through this.

If the player's demand is high, Lin Feng can increase the winning rate of a certain manufacturer's product to allow players to win as many prizes as possible, and then RMB players can buy it to exchange for gold coins. In this way, Lin Feng can control the market invisibly.

Think about it, with the continued popularity of virtual life, if one day, when all Internet users around the world enter this game, the easiest way for a certain brand of the same type to gain popularity is to increase the winning rate. In this way, in order to make money (whether it is cash or game currency), in a short time, players will crazily flood into this brand and make crazy prizes.

At that time, the brand will be well-known to players in a very short time. This brand can easily gain the popularity it wants. The company that controls the winning rate is the "Second World", Lin Feng. In this case, Lin Feng undoubtedly has control over the consumer market. At that time, Lin Feng's right to speak would be unimaginable now.

Of course, all this is still far away. At least first, virtual life must have a large enough player user group, and secondly, major companies around the world have entered virtual life. This is still relatively far away. Now, virtual life has just started. But Lin Feng believes that there will be such a day.

As for the moment, although the sales of "Phantom Technology" are booming, and the popularity of virtual life continues to be booming, the outside world is still not optimistic about it. I think that Lin Feng's plan to sell virtual land is impossible. Only Lin Feng's own company will invest money in it, and other companies will never buy such ridiculous things. No company will pay for Lin Feng's decision-making mistakes!

However, in the midst of the cynicism of the external media, unexpectedly, the "Second World" received a call from McDonald's and KFC to discuss two fast food companies entering the virtual life.

"Boss, boss, there is really a company willing to come to negotiate the purchase of virtual land for virtual life!" Wu Zhaopu looked excited when he received the call.

Although Wu Zhaopu heard of Lin Feng's advertising and marketing strategy plan, he implemented it very well. Both "Starting Point Fast Food Restaurant" and "Phantom Technology" have achieved great success through virtual life, but apart from the two companies under Linfeng, other outside manufacturers have been slow to move. This made Wu Zhaopu and others very anxious, fearing that Lin Feng's extremely trendy and avant-garde plan could not be implemented.

With a worried heart, Wu Zhaopu has not thought about tea or food these days. Even the mood of picking up girls after get off work every day is gone. I worry all day that this advertising sales strategy of Virtual Life cannot be implemented. The "Second World" cannot use advertising revenue to offset operational investment and make money. Now that he has finally received a call from two Fortune 500 companies, how he is not excited.

Lin Feng looked at the names of "McDonald's" and "KFC" written on the negotiation invitation letter, Lin Feng nodded. According to Lin Feng's speculation, the first company that came to negotiate the purchase of land for virtual life was either McDonald's or KFC. After all, only their two companies have the pain.

Now that their "starting point fast food restaurant" is expanding so rapidly, how can they not worry, how can they not be vigilant. With two companies able to develop a fast food business into a Fortune 500 company, it is natural that they have a keen sense of the industry. At this time, they should be aware of the prospect of virtual life. At present, it has approached the 23 million online population mark, and the global player has exceeded 100 million, and it is still increasing.

"Starting Point Fast Food Restaurant" has become a large multinational fast food chain with more than 5,000 branches. Can their McDonald's and KFC let go of this market! Even if they have no room for further development, they must at least maintain their current market share and not allow other fast food restaurants to cannibalize them. Lin Feng's "Starting Point Fast Food Restaurant" is a "chaser" forcing them to enter the virtual life. McDonald's and KFC will also become the vanguards to set off the world's major companies to settle in virtual life.

This is the butterfly effect, a butterfly effect that major companies cannot escape.

Two days later, the presidents of McDonald's and KFC went to Shanghai together. Originally, McDonald's and KFC dispatched a regional president for the business negotiation of entering Virtual Life. After all, "Second World" is in China, and dispatching the president of China is sufficient. After all, the amount of advertising resources that can be invested this time is based on the advertising investment of "Phantom Technology", which is only 100 million yuan in three years. Compared with the annual advertising investment of McDonald's and KFC, this is really insignificant. With such a small amount of money, a regional president is always competent.

But there is only one reason for the global presidents of the two companies to fly to Shanghai in person-Lin Feng. This virtual life is a game of "Second World", and "Second World" belongs to Lin Feng, and "Starting Point Fast Food Restaurant" also belongs to Lin Feng. In this case, they must come in person and talk to Lin Feng in person. In order to ensure that McDonald's and KFC will not be secretly calculated by Lin Feng after purchasing virtual land and launching virtual fast food in the game.

Otherwise, he would send a regional president, and Lin Feng would send a vice president casually. In case of being fooled by that time, it is really hard to tell. Therefore, they must come and talk to Lin Feng in person.

"Mr. Lin, you are also very clear about our purpose. We don't say much. With reference to the price of'Phantom Technology', we will purchase a piece of land in Virtual Life's global cities at a price of 100 million yuan in three years and sell our respective pieces. Virtual fast food, and provide online fast food ordering business at the same time." McDonald's global president Mike-Roberts said straight to the point.

When Wu Zhaopu on the side heard it, he secretly exclaimed. I didn't expect McDonald's to be so lavish, it would not make any counteroffers. But this is great, great!

"We at KFC are also willing to pay 100 million yuan for the three-year price of its virtual land. However, we must get a few guarantees." KFC global president David Novak said calmly.

Lin Feng smiled and made a gesture of respectful listening.

"First, we require fair treatment. Your company cannot be partial to virtual fast food sales. Players must have absolute right to choose. Second, we require free choice of the location of the virtual land we purchase; third, I hope that Lin Mr. Can avoid suspicion, it is best to arrange the virtual life advertising sales rights to other people, not to interfere. I believe that this is also what all companies that want to enter the virtual life to buy virtual land are willing to see." Mike Roberts said. .

David Novak nodded on the side.

When Lin Feng heard this, he knew that the two companies were uniting this time. However, it is no wonder that the two companies are uniting this time. After all, this time the object facing the "Second World" is Lin Feng. Now they want to enter the virtual life, and the rules of the virtual life game Lin Feng has the final say, they have to unite against Lin Feng. Otherwise, he would just break in without being played by Lin Feng. At that time, losing money is a small matter, and embarrassing is a big deal. They absolutely can't afford this face.

The two largest fast food chains in the world unite, and their momentum is decidedly different. Naturally, he put forward many unimaginable conditions, and finally asked Lin Feng to avoid suspicion and not interfere in the advertising sales plan of Virtual Life. Lin Feng snorted coldly for the self-righteous attitude of the two companies.

"I also have three points to declare." Lin Feng's faint tone was full of sharp points.