Vol 2 Chapter 809: Need each other

Chapter 809

Need each other

McDonald's global president Mike Roberts and KFC global president David Novak are both overwhelmingly popular, and they have a stance that they will not give up unless they achieve their goals. However, McDonald's and KFC naturally have their capital to rely on.

McDonald's and KFC are both Fortune 500 companies and the leaders of fast-food restaurants. The combination of the two companies is enough to set off a "fishy storm" in the industry. What's more, the two companies came this time, and they also made sufficient investigations and preparations.

Now Lin Feng wants to implement an advertising marketing strategy, using advertising revenue to replace the traditional online game charging model. But obviously, for now, the major global manufacturers are not too cold about this novel advertising and marketing strategy, and they are all on the sidelines. At this time, if their two companies (McDonald's and KFC) enter this novel advertising media market, the "domino" effect it brings will surely make other companies rush. And this is where Mike Roberts and David Novak's confidence lies, and it is also their righteous call for Lin Feng not to intervene in advertising sales.

Mike Roberts believed that Lin Feng would make a very smart choice. As long as Lin Feng avoids suspicion and does not intervene in this matter, he can get the support of McDonald's and KFC, and this advertising marketing strategy can be implemented, and the virtual life of the "second world" can make a lot of money. This is a plan that smart people would choose.

Unfortunately, they met Lin Feng.

"Mr. Presidents, I also have three points to declare." Lin Feng said lightly, but there was a surge of sword energy between his eyebrows.

"First, in this matter, our company ('Second World') has always adhered to the principles of fairness and openness, and absolutely respects the free choice of players, and will never force players to accept anything they do not want to accept. Things." Lin Feng said very firmly.

Mike Roberts and David Novak nodded. This could not be better, as long as fair competition, they believe that in virtual life, their fast food will be popular with players. If hundreds of millions of players around the world choose McDonald's or KFC, then in real life, when they think of fast food, they will also choose McDonald's or KFC.

"Second, you can of course choose the location of the virtual land you buy, but the price of virtual land in different locations is naturally different." Lin Feng smiled, "In the real world, there are prime locations, and in virtual life, there is also gold. By location. The price is naturally higher than ordinary locations."

Mike Roberts and David Novak frowned. At this point, Lin Feng smelled like a lion's mouth, but what Lin Feng said was not wrong. After all, there are also places where players most often gather in Virtual Life, which is naturally a "downtown", which is naturally more expensive than other places. After thinking about it, the two of them don't care too much about the price. You can talk about it in detail.

"Third, I don’t think I’m going to avoid suspicion. I don’t think it’s two people's turn to worry about it. On this issue, as the company’s president, I will naturally put the company’s interests first. I also believe that all shareholders of the company will trust me. I will also be responsible to all shareholders of the company." Lin Feng said coldly.

Mike Roberts and David Novak frowned. Lin Feng almost flatly rejected their three requests, which obviously made the two of them absolutely unsatisfied.

"Mr. Lin, you have to understand that your current advertising and marketing strategy is not successful, or even a very failure. If we are willing to join, it will have an absolute effect on your plan. I hope you will consider it again. "Mike Roberts threatened.

Lin Feng smiled. I really need them to join, but it doesn't mean I can accept these unequal treaties. Otherwise, as soon as this precedent is set, as more manufacturers come in, the world's top 500 companies are pouring in one after another, how will Linfeng meet the requirements of other manufacturers at that time. At that time, if you want this request, which request he wants, the rules of the game will be gone. How can I control the overall situation!

"Of course, I welcome the two companies to enter Virtual Life and become the first manufacturers to enter Virtual Life, but I must reiterate once again that any company that wants to enter Virtual Life and advertises in it must abide by the rules of the game. Everyone is equal!" Lin Feng said proudly.

Mike Roberts and David Novak were angry when they heard the words, looked at each other and got up angrily.

"Mr. Lin, then we have nothing to talk about. But we hope you will consider our proposal. We will stay in Shanghai for three days, and within three days we hope you can give us a suitable condition. Otherwise, hum, no one will pay for your decision mistakes!" Mike Roberts and David Novak turned and left.

"Boss!" Wu Zhaopu whispered after the two left.

In fact, the three conditions of McDonald's and KFC are not too harsh. For this advertising and marketing strategy, they can completely agree. As for how to do it after agreeing, everything is still under the control of the "second world", and all you need to do is to fight with it. But Wu Zhaopu didn't expect Lin Feng to refuse categorically.

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"Mr. Wu, don't worry, McDonald's and KFC will definitely come back to us." Lin Feng said confidently.

Lin Feng regarded McDonald’s and KFC very accurately. Since Mike Roberts and David Novak have come to find themselves and their competitors to discuss cooperation, obviously they are very optimistic about the prospects of virtual fast food in virtual life, otherwise they I won't look at my face. Since they anticipate the prospect of virtual life advertising, they will definitely come to find themselves again. Of course, it is the president of the "Second World" who is looking for himself, not the chairman of the "Starting Point Fast Food Restaurant" himself.

What's more, Lin Feng has "killing moves", so McDonald's and KFC have to come to him.

"Leader Cui, my "Starting Point Fast Food Restaurant" will launch an online ordering system in the game. In areas where there is a "Starting Point Fast Food Restaurant", players can order business online through Virtual Life and enjoy free fast food express service." Lin Lin Feng said with a smile.

Wu Zhaopu's eyes lit up when he listened. It is no wonder that Lin Feng dared to refuse McDonald's and KFC's request. If "Qianji Fast Food Restaurant" launches an online ordering speed service in virtual life, it will be of great benefit to "Qianji Fast Food Restaurant" business. Don’t forget that human nature is lazy and has an inertia. When playing games, you can just type a few words at will to order a fast food and deliver it on time within 15 minutes. This is not for all players. Little temptation. Especially in the game, the characters eat these foods, which is somewhat tempting for players.

In an instant, after the "Qianji Fast Food Restaurant" launched its online ordering service in the virtual life, the business volume of the "Qianji Fast Food Restaurant" increased significantly. Although there are no Western-style fast food types in "Qianji Fast Food Restaurant" than McDonald's and KFC, there are unique Chinese fast food and extremely innovative Korean fast food, and the price is cheap. After getting used to burgers and French fries, eat some rice, Korean kimchi, and the consumption is cheaper than KFC and McDonald's, which is also a very enjoyable thing for players.

The business volume of "Starting Point Fast Food Restaurant" has risen, and KFC and McDonald's are naturally affected. McDonald's global president Mike Roberts and KFC global president David Novak, who are studying countermeasures in Shanghai, looked at the data report faxed by their subordinates, their faces were blue.

The customer base of McDonald's and KFC is mostly young people, and now most of these young people go online to order fast food from "Starting Point Fast Food Restaurant", and the sales of McDonald's and KFC have naturally fallen sharply.

Mike Roberts and David Novak frowned. They did not expect that Lin Feng would launch an online ordering service, which is currently not available in KFC and McDonald's. And they ordered online through the virtual life game, which is so convenient. Players play online games, usually for half a day, and often forget to eat. When you are hungry, it is so convenient if you can order a fast food at hand. Moreover, "Qianji Fast Food Restaurant" has Chinese fast food and Korean fast food that they don't have.

No, we must change this status quo! ——Mike Roberts and David Novak looked at each other and came to the "Second World" again.

"Mr. Lin, I hope you can seriously consider our proposal, which is good for everyone." Mike Roberts said very firmly.

Lin Feng smiled. Now that you are looking for yourself, you are still so arrogant, this is simply arrogant.

"Mr. Roberts, let me state one more point. Our company will treat every customer with a fair and just attitude. For the fairness of everyone, we will not give you any preferential treatment." Lin Feng faintly refused. Now they can't stand the pressure to find themselves, and of course they have the qualifications to sit down and start the price.

Mike Roberts frowned. I still want to argue, but now the situation is better than others. Although the "Starting Point Fast Food Restaurant" wants to challenge the status of McDonald's and KFC, it is still far away, but as the global presidents of two Fortune 500 companies, they have a sense of being prepared for danger in times of peace. Although the "Starting Point Fast Food Restaurant" cannot compete with them now, it is difficult to guarantee that they will be promoted through virtual life in the future. Once the "Starting Point Fast Food Restaurant" forms a climate that is enough to challenge them, then it will be bad.

"Okay, Mr. Lin, we have agreed to your terms." Mike Roberts said with great boldness at this time.

"Happy cooperation!" Lin Feng got up, smiled and stretched out his right hand.

"Happy cooperation!" Mike Roberts and David Novak shook hands helplessly.

This is a mutually needed cooperation. McDonald's and KFC need advertising resources for virtual life, while Lin Feng needs the leading role of the two companies to promote a new online game charging model that replaces Dianka with his own advertising. This time, it's just that everyone needs each other. Otherwise, I am afraid that the three companies will definitely not cooperate!

Wu Zhaopu let out a soft cry in excitement. With the joining of McDonald's and KFC, it will become a reality that Lin Feng's advertising revenue replaces the traditional online game charging model. And this cooperation, I am afraid it will also change a turning point in the charging mode of online games.

Of course, not every online game can adopt this disguised charging mode, but after all, from now on, there is another charging mode for online games.

When McDonald's and KFC also purchased the virtual land of Virtual Life at a price of RMB 100 million and provided virtual fast food services in it, the world was shocked!