Vol 2 Chapter 814: Double charge

Chapter 814

Double charge

It is a very novel setting to allow players to watch advertisements in small games such as completing guesses and quizzes related to the company's products.

When many bosses heard it, this was naturally better, it was far more affordable than advertising on TV, and players remembered it more deeply. However, how to ensure that players will order it? And with so many billboards, why should a player click his advertisement? What's more, it's a waste of time for the player, and it's also extremely uncomfortable.

"As for how to attract players to point ads, it depends on how the bosses have designed mini games for these guessing or quizzes. If the mini games designed by bosses are attractive enough, I believe players will be very interested. As for why players want to point, it is very interesting. Simple. Players will get a certain amount of game currency as a reward for completing each ad game currency. In virtual life, game currency is very difficult to obtain. I think players will buy it in order to obtain game currency. Of course, here I am It must be stated that the relevant mini-games submitted by various companies, if it is a question-and-answer type, the time cannot exceed 15 seconds, in the guessing, the time cannot exceed 20 seconds, and the mini-game type is at most 30 seconds, otherwise the players will easily become bored." Lin The wind said with a smile.

The boss of the company nodded, Lin Feng said that the idea of ​​"players sharing advertising profits" is indeed good. If players can get gold coins by clicking ads and playing some small games, it is still very popular. Of course, as Lin%%, this little game cannot be too long, and it must be novel and interesting, otherwise the player will not pay.

Seeing many company bosses nodding their heads, Lin Feng smiled knowingly, showing a fox-like smile. This is not the core of "players sharing advertising profits", the real core lies in the game currency.

Game currency is the foundation of any game. Without game currency, the value of things cannot be measured, and they cannot be traded. They can only return to the primitive society to exchange goods, which will be quite troublesome. The survival of professional players in online games is mostly by playing game currency and selling money to survive.

The most fundamental point of interest for the "players sharing advertising profits" proposed by Lin Feng is the sale of game currency.

Sell ​​game currency! Lam Fung wants "Second World" to become the largest game currency seller. However, this game currency is not sold to players, but to merchants who come to join. Lin Feng promised that his virtual life will be absolutely and permanently free, and players will never need to spend any money in it, and will not suffer any unfair treatment due to this. Players and players are equal. The only inequality is the player's investment in time and wisdom in the game.

Therefore, Lin Feng wants to sell the game currency to the bosses of these companies.

Seeing Lin Feng’s slight smile at the corner of his mouth, many CEOs from all over the world felt an inexplicable chill through the video.

"Everyone, our company will launch daily discounts and promotions to promote the company’s advertising effects and allow players to come in more. If we want to attract players to come in, our company will sell them to Lucky Gain. The promotional company has a little game currency, so that it will give players more rewards. With the return of the generous game currency, I think players will be eager for the advertisement, and will also be deeply affected by the advertisement without knowing it. "Lin Feng smiled softly.

After hearing this, many company bosses frowned. Lin Feng's proposal is extremely evil. If only a few companies carry out promotional activities every day, and reward players by buying game coins from the "Second World", the effect is naturally very good, so the sensation that will be formed at that time must be imagined. But how to arrange for so many companies? At that time, if we take this kind of auction-like format, it will be awful, then these companies will be indisputable, and in this way, they are equivalent to paying double the remuneration for these manufacturers to get this advertising promotion. And then they will buy game currency to reward players. After the player clicks on the advertisement, they have to pay the corresponding advertising fee for the "Second World". This is simply double rape! It's so evil!

But can they retreat now? Can't! One company retreats, and more companies want to go. After all, this is traffic billing, not the kind of charging mode of traditional TV and other media. Players will only pay if they click on the ad. Calculated in this way, if a company has no one on it, it will naturally not have to pay a fee, and only need to pay a 200,000 yuan "joint fee".

However, what made many company bosses upset was that they were completely calculated by Lin Feng this time. But what makes people even more frustrated is that they just want to go in automatically, and they go in without any regrets.

Cunning Chinese. ——Many bosses insulted secretly. This Lin Feng is too cunning, he can come up with such a money-making model. Many bosses have to admire Lin Feng's whimsy. It is not unreasonable that he can become the world's richest man at the age of 23.

"Finally, I want to explain one more point." Lin Feng stood up, looked at the CEOs of 278 companies on the screen, and said confidently, "In the next three years, I can guarantee that the number of online players in Virtual Life will exceed 5,000. Ten thousand people, and the number of global players exceeds 500 million! And, there will be more and more in the future! I can guarantee that Virtual Life will be the world's most popular large-scale online role-playing online game."

scare! Many company bosses were surprised. If the number of people online can exceed 50 million and the number of global players exceeds 500 million, the eyeball economy brought about by this virtual life will far exceed any advertising resource in the world of cash. We must know that these 500 million people are young people, and most of them have certain spending power. It is also the kind of people that businesses prefer.

As to whether the conditions mentioned by Lin Feng can be met, Lin Feng is convinced. Virtual life has just begun, and a series of more exciting content has not yet been launched. For example, the real dating system, celebrity system, career system, etc. have not yet been launched. Now players are just building their own cities. When August is over, these new and interesting systems will be rolled out one by one. By then, the number of online players in Virtual Life and the number of global players will continue to rise.

What's more, Lin Feng will also launch various corresponding acquisitions to stimulate players' enthusiasm for the game. For example, if you hold a celebrity birthday party, those players who become good friends with the virtual celebrity in the game will be invited to attend the celebrity’s birthday party. Lam Fung can also let those who get a place in the "sports system" play a formal match with a real professional football team (such as Lam Fung's Tottenham Hotspur), and the audience is all virtual lives. Players.

auzw.com and other such activities, Lin Feng can launch many. And these are undoubtedly able to stimulate players' investment in virtual life.

"Okay, now the auction officially begins!" With Lin Feng's order, this unprecedented online auction of virtual resources on the Internet was officially held.

The atmosphere of the entire auction was extremely hot. After all, Lin Feng’s promise was that in the next three years, there would be more than 50 million online players in Virtual Life, and more than 500 million players, and this extremely novel advertising flow rate has attracted these manufacturers.

Amidst the constant auction calls, the virtual resource advertising auction for Virtual Life in the second half of 2003 ended. In the end, a total of 234 manufacturers from 278 manufacturers put virtual advertising resources in Virtual Life. As for how much profit will be generated, according to the "Second World" calculation, it is expected to generate a net profit of about 400 million US dollars. Of course, this is only the estimated revenue from advertising traffic, and does not include the revenue from the sale of game currency to these advertising vendors. This will also be a huge source of wealth.

Subsequently, when Chen Xiaowei announced that the virtual life virtual resource auction was successfully concluded, the world was stunned. Regarding this auction, all the media and experts are not optimistic. They think that even if the manufacturers will bid, they will only bid for a few very important virtual resources. Unexpectedly, 238 companies will auction their virtual resources at the end. To everyone's expectations. What's even more surprising is that Lin Feng actually adopted a completely novel advertising billing. When a player clicks on an advertisement, the corresponding advertising company will pay the "Second World". This is too smart.

The Times of the United Kingdom declared that the "Second World" has opened a new charging model, and this is more intuitive and effective than the previous advertising on TV, newspapers and magazines. Few people actually watch the advertisements on TV, newspapers and magazines, but in virtual life, players have to click on the advertisements in order to obtain game currency, and there are at least 15 seconds. These 15 seconds have a far greater effect. The effect on TV, newspapers and magazines. However, how much profit this new charging model can ultimately bring to the "Second World" and whether it can sustain the operation of virtual life remains to be seen.

The Wall Street Journal in the United States repeatedly sighed-this magical Chinese kid has once again created a miracle on the Internet. Such a novel and interesting charging method is really compelling to make people scream, especially in order to earn advertising fees, players have to click ads. This is to completely integrate advertising and players. What's amazing is that Lin Feng will launch a manufacturer event every day to sell game coins to reward players. This idea is even more amazing! The shrewd Chinese, the shrewd richest man in the world!

The praises of The Times and Wall Street Journal made newspapers such as The Sun and The Washington Times, which originally wanted to continue to slander Lin Feng, feel helpless. After all, this charging model is indeed very novel, and many manufacturers have already bought it. Faced with this ironclad fact, they were speechless at all.

——Although this traffic accounting is very novel, we remain skeptical about whether it can bring enough profits to the "Second World" and maintain virtual life operations.

Lin Feng didn't care about the hard-headed attitude of newspapers such as The Sun and The Washington Times. These three-stream media are extremely boring and want to sensationalize. If they want to talk, just wait for them to talk. Anyway, as long as the virtual life can produce good enough performance at that time, it can silence all the media around the world. Now it's up to the players to accept it!

As for the players, there are different opinions about the "players sharing advertising profits" launched by Lin Feng. Some recognize that in virtual life, it is really difficult to obtain game currency; some feel that it is necessary to click on advertisements to obtain certain game currency, which is a bit of a suspicion of forcing players to watch advertisements.

Suddenly, there were divergent opinions, and some supported and opposed it. No one on either side can convince anyone, but at present, the supporting players still occupy the majority. After all, players now enjoy completely free games that all players cannot ignore. At present, there is really only this one that is completely free of large-scale online online games.

As for some corners of the earth, it is very frustrated.

"The cunning Chinese actually made him think of such a charging model." A certain president said helplessly. I originally thought that this time for the "Second World", it would be a sad thing for Lin Feng. Who expected Lin Feng to think of such a charging model to stimulate the investment of manufacturers, which is really beyond everyone's expectations. However, the root cause of all this is still in the players. If the players do not buy it, this advertisement will completely go bankrupt instead of the traditional charging model of online games.

"Contact over there, let them start the players to make trouble together and disrupt this action of the'Second World'." A certain president ordered.

"Yes, President!" The entourage should claim to be leaving.

However, just as the president’s entourage and the partner on the other side prepared to plan player disturbances and disrupt the "Second World" advertisement to replace the start of the traditional online game charging model, the "Second World" officially announced that the game will be suspended for three days. To upgrade. Three days later, open again on time!

In this regard, the "conspirators" had no choice but to slander Lin Feng's advertising and marketing plan through forums and blogs, etc., criticizing this so-called "player advertising profit sharing" plan, in fact, it ended up being more events for players. Look at the advertisements to make a lot of personal gains by consuming the players' events.

This argument is supported by many players who are prone to bewitched, but more players still stay sane for the time being. After all, the virtual life is now suspended for three days, and no one knows what it will be like after three days, and they can't express more opinions now. You can only wait until the server is opened!

damn it! ——Some "conspirators" look gloomy and wait for the virtual life to be reopened!

For these conspiracy theory posts, Lin Feng did not give any more explanations other than ordering Kevin Mitnick to continue to trace the source. All you need to do is to wait for the virtual life to be activated after three days.

Three days after the virtual life server was shut down, the virtual life with a large number of advertisements was launched again!