Vol 2 Chapter 815: Commercial pedestrian street

Chapter 815

Commercial pedestrian street

After three days of suspension of Virtual Life, the server was officially reopened.

For all players, these three days of waiting is extremely tormenting and extremely intolerable. In three days, various rumors about virtual life made all players overwhelmed. Players don't know what kind of changes will be brought to virtual life by Lam Fung's advertising instead of the traditional online game charging model and "player sharing advertising profits". You must know that players are still full of emotions for virtual life. After all, they spend more than half a month in the game and work with other players to build cities that belong to themselves and others, so that players have a very strong hometown for the "city" that is being formed. feeling.

Players never hope that virtual life will be ruined because of advertising, and hope that virtual life can continue to operate. But if you log in to the game and you are really full of advertisements, it is undoubtedly a tragedy. No matter how emotional the game is, players will not be able to accept a game full of advertisements on the screen.

For those “conspirators”, within three days, they have tried every means to destroy the advertising and marketing plan of the “Second World”. They also know that once the plan implemented by Lin Feng succeeds, the virtual Life will create a precedent in the world of online games, and at the same time firmly occupy the dominance of this type of online games, which is simply unmatched by other online games of the same type. And more importantly, this will bring a huge user base of players to the "Second World". Once hundreds of millions of players around the world become the "Second World" player base, this is for Lin Feng's gaming empire, It will be the most precious asset, and it is also a point that makes other game companies afraid and frightened.

Therefore, the conspirators have been trying to sabotage, but what the result is, they have no bottom in their hearts. All can only be seen in the virtual life after three days of suspension, and what is going on again!

It's still 9 o'clock in the morning, but the players waiting for the virtual life to open this time are no longer the millions of players when the server was launched for the first time, but more than 30 million global players, sitting quietly in front of the computer waiting for the virtual life to open. clothes.

At 9 o'clock in the morning, the moment when Virtual Life opened, a new online player record for large-scale online games was born, with 30.11 million players! In the following hour, this number surged to 34.12 million players.

34.12 million players online! This number alone satisfies all businesses that put advertising resources in virtual life. What's more, the total number of global players in Virtual Life is also rapidly increasing. According to the official announcement of the "Second World", there are more than 300 million registered players in Virtual Life worldwide, and one in twentieth of the world has registered a Virtual Life account. .

This number is not high. During the three-day suspension period, Lin Feng did not rest. Instead, he used his influence in the IT industry, using Tencent, NetEase, Baidu, and "Google" to help him promote his virtual life. In the Internet age, Lin Feng owns Baidu. Internet resources such as Tencent are enough to make Lin Feng the king of online media. Of course, in addition to Baidu Linfeng's absolute controlling rights, whether it is Tencent or "Google", Linfeng is only a minority shareholder with only a certain amount of equity. To obtain a greater equity, Linfeng must own more shares.

But at present, I don't need to think about "Google". Now, "Google" is really helpless with Lin Feng.

Relying on the popularity of virtual life, Baidu under Linfeng has gone abroad and officially launched Baidu's English, German, Spanish and other multi-language versions, and began to provide search engine services for players from all over the world. Although Baidu’s global market share is only about 5%, far less than Google’s 50.5% market share, a search engine originally limited to mainland China has suddenly emerged. This momentum is absolutely absolute. It's daunting. Especially its behind-the-scenes boss is Lin Feng, a young richest man in the world. And under Lin Feng's aura of the world's richest man, there is a law that has not been broken so far-Lin Feng can turn the impossible into possible!

Therefore, for Lin Feng, the Chinese who owns 5% of "Google", "Google" is really a little confused about what to do. If they could choose, they would never sell 5% of "Google" to Lin Feng for a little money, making "Google" anxious now. Therefore, it is almost a delusion that Lin Feng wants to increase his holdings of "Google" shares.

Except for "Google|", it is Tencent. Lam Fung has always been upset that Tencent's largest shareholder is South Africa's mih group, which is unacceptable to Lam Fung. Think about the amazing profits Tencent earns every year. In the future, half of the people in China will own a QQ account. Most of the profits contributed to Tencent each year will fall into the hands of South Africans. It is absolutely forbidden for Chinese money to be easily stolen by the mih group in South Africa. But now is not the time to talk about this. The primary goal now is to get the advertising and marketing strategy of Virtual Life fully activated and on track.

Despite these distracting thoughts, Lin Feng, Wu Zhaopu and others silently followed the reactions of players who have logged into the game.

Hundreds of millions of players log into the virtual life with an uneasy heart. At the moment the game started, they didn't know what the virtual life would become, but after logging in, they found that there was almost no change in the virtual life.

what happened? Many players were slightly taken aback. According to previous evaluations and predictions of various posts, virtual life should be full of screen advertisements, so as to satisfy advertisers who have invested huge resources. But now, logging in to the game is almost the same as when you left, which puzzles many players. However, when many players began to accept tasks and continue to build their own cities, they only realized that there was a change. It's just that this change changes in some subtleties and inadvertently.

In cities, players have more leisure and entertainment options besides completing tasks. There are also many new storefronts on the streets, and these storefronts are advertising companies that put resources in. Players can click to open a store at will, and then there will be options to buy the company's virtual goods, participate in prize-winning quizzes, or provide feedback.

auzw.com randomly click on a brand's virtual goods, and suddenly a dazzling array of products of the brand appear, and each product is attached with a price and brings different attributes to the player. As for the prize-winning quiz, it is what Lin Feng calls "players share advertising profits", through various interesting mini games or guessing to get rewarded game currency, and each round of game time is not long, just when the players can accept and tolerate Within the range.

As for feedback, it is a suggestion box for dissatisfaction with the brand's products. Once a player submits an opinion, "Second World" will feed it back to the brand's customer service department. For this, the major manufacturers are extremely satisfied, so they also save a lot of expenses in collecting user opinions. As for whether the "Second World" charges them, Lin Feng is extremely generous and completely free of charge to these manufacturers. It is a little benefit for many manufacturers.

After several hours of browsing, the hearts of many players suddenly calmed down. Instead of the traditional charging mode of online games, virtual life advertisements are obviously not like some posts, which will erect large billboards in the game and use various dazzling neon lights to attract players. On the contrary, Virtual Life turns it into a commercial pedestrian street, giving players a feeling of shopping in the game.

Shopping in the game, if before, all players would never believe that there would be such a day. But when they saw the commercial pedestrian street built in the virtual life today, everyone believed it. And even more amazing is that this commercial pedestrian street really gives all players a shopping feeling. And all the commodities in it can be purchased by players as long as they have money. They can be used to wear or eat and drink, or decorate their homes, or they can be used as gifts. In short, in the game, directing the characters to go shopping at will, choosing a variety of dazzling goods, this feeling is really good.

And there is one more thing, which makes players extremely satisfied. These products are all the "Second World" data passed by major brands based on their real products. The appearance and style of their pictures are absolutely real. Moreover, Lin Feng requires that their prices are the same as those in the real world. of. Lin Feng hopes that players can know the prices of various brands through virtual life, and at the same time can enjoy the luxury items in the game that can only be imagined in real life.

Of course, in terms of currency units, although "virtual currency" is used, Lin Feng actually uses the RMB exchange rate. All commodities in virtual life are set at prices after conversion in accordance with the RMB exchange rate. This point belongs to Lin Feng's own little yy. Although the US dollar is the universal currency in the real world, there is no reason why the US dollar is also used in the game, why can't the RMB be used.

I am a Chinese, so I need to use RMB. And not only I use it, I want it to be used all over the world. —— Lin Feng's personal wishes dominate the "world" at this moment, making all virtual life players use the RMB exchange rate.

Seeing the players in the virtual life, from the initial anxiety, to confusion, then to a sudden, and finally return to calm, Lin Feng, Wu Zhaopu and others couldn't help but cheer.

"Cheers, to the success of Virtual Life's advertising marketing strategy-cheers!" Lin Feng raised his glass.

"Cheers!" Everyone laughed.

Originally, there was quite a bit of disagreement about how to place the advertisements of these 238 companies. But in the end, Lin Feng suddenly remembered the scene where players went to the weapon shop in the online game, and the item shop purchased various weapons and props, so he had a brainstorm and decided to gather these manufacturers' brands in his virtual life and build it into a commercial street. Let the players walk in it, experience the feeling of shopping while at the same time killing time and shopping.

As soon as Lin Feng's idea of ​​this commercial pedestrian street was proposed, everyone agreed. Now it looks great! Players not only spend a lot of time on the commercial pedestrian street, flipping through a variety of dazzling products, but also in order to be able to buy these products, they began to frequently participate in the prize-winning quiz games of various manufacturers. These actions of the players directly caused the pockets of the "Second World" to begin to bulge.

You know, every time a player clicks on the storefronts in these pedestrian streets, the "Second World" will get checks sent from various manufacturers. The more players point, the more banknotes "Second World" will get. Moreover, when Lin Feng signed the contract with many manufacturers’ bosses, he also temporarily added one. If major manufacturers launch an online sales model in the game, the “Second World” can get a 1% commission on the sale of a product. .

At present, this commission is extremely small and almost negligible. If once the player forms a certain consumption concept in the virtual life, then the commission profit will be a very huge expense.

Shopping, shopping, quiz with prizes, shopping, shopping, quiz with prizes... have become the movements of all players on the first day after the virtual life is reopened. I have to say that this time Lin Feng used a human psychology and a consumer psychology again. Everyone likes beautiful things and also likes shopping. The only difference is that someone has money and someone has no money. Those who have money can enjoy the thrill of shopping, and those who have no money can only enjoy eye addiction. But in virtual life, all players can make money in various ways, and can buy goods that are unattainable in real life. Under such stimulation, players cannot stop.

Damn, how could this be! —— Witnessing this situation, those "conspirators" are full of cyan in anger. They did not expect that Lin Feng would promote a commercial pedestrian street in the game, and then divide the advertisements into them, so that they can save space to the greatest extent, and will not let players feel the overwhelming neon signs of advertising as soon as they enter the game. If so, players will instinctively resist and instinctively reject.

But now, the advertising window will appear only when the player clicks, and the screen is extremely elegant and not dazzling, which makes the player extremely satisfying from the sensory point of view. Of course, this effect is also due to Lin Feng's use of advertising traffic billing. Therefore, the major manufacturers will allow this form of advertising to appear, rather than full-page full-page advertisements like TV or newspapers and magazines, and it must be the most conspicuous place.

Seeing that the players finally accepted Lin Feng's advertising and marketing strategy, the "conspirators" knew that they had failed this time. Although I was unwilling to lose this time, it was reasonable. Because all this is within Lin Feng's rules of the game. Lin Feng has the final say in everything about virtual life. They think that under Lin Feng's rules of the game, they can only fail to challenge Lin Feng. Moreover, they also exposed their whereabouts.

Kevin Mitnick is holding a data sheet in his hand, waiting for Lin Feng's arrival in the "Second World" Cyber ​​Security Department. In the entire "Second World", only he could allow Lin Feng to come in person, not him to see Lin Feng. Because his identity is too sensitive to be seen for the time being!

But this time, he really gained a lot!