Chapter 325: Save the National Brand

At noon the next day, Li Weidong and Director Wang met in a private room of a hotel.

At the very beginning, no one mentioned anything serious, and they were just chatting, which was more like testing each other.

After three wine tours, Li Weidong took the initiative to cut to the topic: Director Wang, you said yesterday that you need 700 tons of butadiene and 300 tons of styrene. I'll give you a tenth of it first!

Director Wang immediately thanked him: I'm very satisfied if I can buy one-tenth of it! Before I ran so many petrochemical companies, I bought a few tons of goods in total. Director Li, I have to thank you very much. what!

Director Wang is too polite! Li Weidong paused, then said with a smile: But I spent a lot of energy to get this rubber raw material, so Manager Wang won't just watch me work in vain. !

Director Wang also knew that it was time to get to the point, and he said straight to the point: Our Dafu Rubber Factory will naturally not let Director Li help you in vain. If you want to increase the price a few points, you might as well say it directly. Let's discuss it too!

I don't want money. Li Weidong shook his head.

Don't want money? Director Wang frowned slightly.

The things that can talk about money are often relatively straightforward, and there are not so many twists and turns, but if you don't talk about money, it will be more complicated than talking about money.

So Director Wang asked directly, Then what do you want?

Li Weidong smiled slightly: To be honest, I like your rubber shoes.

You want our rubber shoes? Director Wang was taken aback for a moment, thinking that this young man really wants me to give him rubber shoes!

Director Wang thought again, the rubber shoes in the factory's warehouse are not easy to sell anyway, if Li Weidong wants it, it's okay to move them all.

Li Weidong went on to say: I don't want those unsold shoes in your warehouse, but your brand of rubber shoes!

...

Dafu Rubber Factory, established in 1931, was called Dafu Renji Rubber Factory at that time. It is an old-fashioned national industry, mainly producing rubber shoes.

After being controlled by the public in the 1950s, it was renamed the state-run Dafu Rubber Factory. After the state-run Dafu Rubber Factory, the annual output of rubber shoes has exceeded 10 million pairs.

In the 1960s, the Dafu Factory was renamed as the No. 1 Rubber Shoes Factory. In the mid-1970s, it began to produce tires, so the tire factory was separated from it. Fu Rubber Factory.

Speaking of Dafu Rubber Factory, we must mention Dafu Rubber's ace product, that is Feiyue shoes.

In the early 1950s, Dafu Rubber Factory mainly produced Jiefang shoes for military use. By the middle and late 1950s, the international environment was stable,

The demand for military shoes plummeted, and Dafu Rubber Factory designed a civilian shoe, which is a leap!

In that era, Feiyue was at the same level as Huili, and its domestic status was equivalent to this year's Adi and Nike. If young people at that time could wear a pair of Leaps, it would be similar to wearing a pair of new AJs now.

What Li Weidong likes is the Feiyue brand of Dafu Rubber Factory.

In Li Weidong's view, this Feiyue brand is the most valuable thing in Dafu Rubber Factory.

A national brand born in the 1950s, its own value is immeasurable!

The price of Feiyue shoes in later generations is not cheaper than that of Adidas and Nike in European and American countries. Some people say that Feiyue has become a foreign brand, and some people think that Feiyue is a pull back.

In fact, this is caused by the historical legacy of Feiyue's trademark.

The Feiyue brand originally belonged to the Dafu Rubber Factory. The Feiyue shoes bought before the 1990s were also produced by the Dafu Rubber Factory.

This is different from Huili. Before the 1990s, there were many rubber shoe factories in China that produced Huili rubber shoes.

In the late 1980s and early 1990s, the shoe industry in southern Zhejiang and eastern Fujian began to develop, gradually squeezing the market of the old state-owned rubber shoe factories, so Dafu Rubber's shoe business declined sharply, and SAIC's Santana began to put into production on a large scale, so Dafu Rubber switched to automobile tires.

In 1993, Dafu Rubber and another company jointly established Dabowen Shoes Co., Ltd., and Dabowen also undertakes the rubber shoe business. That is to say, the Feiyue shoes bought after 1993 are all produced by Dabowen, which is also Dabowen Feiyue shoes.

In 2000, Dafu Rubber Factory stopped production, and the laid-off employees of Dafu Rubber Factory established Shenglong Shoes Co., Ltd., and obtained the brand authorization of Feiyue, which is the later Shenglong Feiyue Shoes.

However, at that time, there was no exclusive license or exclusive license for this authorization, so Dabowen could still produce Feiyue shoes.

As a state-owned enterprise, Dafu Rubber Factory was originally affiliated to the Bureau of Chemical Industry. Therefore, after Dafu Rubber Factory went bankrupt, the assets and debts of the rubber factory were also inherited by the Bureau of Chemical Industry.

In the mid-to-late 1990s, the local chemical bureau was restructured, and large-scale chemical enterprises dominated by state-owned assets were established. So this large chemical company inherited the Feiyue trademark after Dafu Factory went bankrupt.

At that time, the manufacturers of Huili shoes were all state-owned enterprises, and they were all under the management of the local chemical bureau, so the Huili brand eventually fell into the hands of this large chemical company.

Then this large chemical company made industrial adjustments and integrated the businesses of Huili shoes and Feiyue shoes, and there was a leap in Huili.

Therefore, there are three brands of Feiyue shoes on the domestic market, namely Dabowen Feiyue, Shenglong Feiyue and Huili Feiyue. These leaps have something to do with Dafu Rubber back then, and we cannot simply say who is real and who is fake.

The leap to sell abroad came from a French businessman.

The French businessman exchanged the order from Dabowen Shoes for the international authorization of the Feiyue brand.

At that time, Da Bowen felt that Feiyue shoes had no market in China, and no one wanted them abroad. It was better to use Feiyue brands that they felt had no value in exchange for a batch of orders for shoes.

After obtaining the authorization of Feiyue, the French businessman successfully brought Feiyue into foreign markets through a series of promotion methods, and he also registered the trademark of Feiyue in more than 100 countries such as the United States and Europe.

This also makes China's Feiyue brand, which can only be sold in China, and is infringing when going abroad.

In fact, the leap of French businessmen in international sales is also made by domestic manufacturers, but they are also made in China, and they become foreigners when they go abroad.

For this matter, many people feel regretful, it is obviously a national brand of China, but it is not a Chinese brand abroad.

In fact, in the foreign market, Feiyue is only a niche brand, and it is not as good as the domestic media. Probably only in the small circle of overseas stars and Internet celebrities, it is somewhat famous. It's far worse than the major brands.

Later, a French businessman sold the Feiyue brand to an American company for only 2 million euros, which can also illustrate this point. If it is a big brand, it will definitely not sell for only 2 million euros.

...

When Li Weidong met Director Wang of Dafu Rubber Factory and learned that Dafu Rubber Factory had switched to tire production, he became interested in the Feiyue brand. Since then, he began to think about how to take down the Feiyue brand.

First, it is because the Feiyue brand is valuable, and secondly, it is also because we do not want China's national brands to fall into the hands of foreigners.

It happened that Dafu Rubber Factory needed raw materials to produce tires, which made Li Weidong realize that his opportunity had come!

So Li Weidong first asked Song Jinlong for one-tenth of the rubber raw materials. It was a taste for Dafu Rubber Factory first, and it also proved that he had the ability to get rubber raw materials from Huanghai Petrochemical.

With this sweetness, it will be much easier to talk about the Feiyue brand in Dafu Rubber Factory.

As for the remaining rubber raw materials, as long as Li Weidong helps Huanghai Petrochemical to get the Mobil equipment, the mere hundreds of tons of butadiene and styrene will not be within reach.

Knowing that Li Weidong wanted to leapfrog the brand, Director Wang looked a little dazed.

In the view of Director Wang, Feiyue shoes have lost the market, and Feiyue's brand is not worth a lot of money. It is far better to order money for such a brand with only half a breath left.

Director Li, do you want our factory's Feiyue brand? Director Wang confirmed.

Director Wang, I don't want it for nothing, I pay for it. Li Weidong replied immediately.

Director Wang nodded. He knew that the Feiyue brand was what Li Weidong offered. If he didn't agree, he might not be able to get the raw materials for rubber production.

Director Li, forgive me if I take the liberty to ask, what do you want to do with the Feiyue brand? Could it be that you also want to make rubber shoes? Director Wang asked.

Li Weidong smiled and nodded: Yes, I am very interested in the sneaker market.

Director Li, although our Feiyue brand is famous, it has already lost the market. If you want to make shoes, it's not too much trouble to register a brand yourself. At most, you need to prepare some materials and make a few trips to the Industry and Commerce Bureau. Director Wang said.

I am more nostalgic, and I like old brands. Li Weidong replied.

Director Wang added: It's not easy to make rubber shoes. The competition is very fierce. There are so many self-employed people who make shoes in southern Zhejiang and eastern Fujian. Can't compete with them!

Seeing Director Wang's many reasons, Li Weidong's face sank: Director Wang, it seems that you don't want to sell the Feiyue brand to me!

Director Wang sighed: The first year I entered Dafu Rubber, the Feiyue brand was established in the factory. It is no exaggeration to say that the Feiyue brand is like my own child to me. Let me sell this brand, I must be reluctant in my heart.

Li Weidong nodded: Director Wang, I can understand your feelings, but you can't have both, you have to have a choice!

I understand what you said! Our Dafu Rubber Factory needs to survive, so this batch of butadiene and styrene is needed.

Director Wang looked helpless, and then said: Director Li, as long as you can find raw materials for our factory and Feiyue brand, it will be yours!