Five hundred and ninetieth eight chapters explosion

Chapter 598

The fact that a blower was sold for $500 was not concealed for too long. Domestic counterparts soon knew that Li Weidong had put a shell on the blower, and he had made a lot of money from the Indians.

This kind of thing is always not glorious, but in the eyes of many people, this has become a classic business marketing case. Later, some university professors even took this case to the classroom to explain.

In the field of commercial marketing, many so-called classic cases actually have some deceptive elements, such as empty gloves, false propaganda, exaggeration, and the use of chicken to lay eggs.

But after all, the world depends on success or failure of heroes. If you are a successful person, then you will not only be harmless by using these methods, but will become a good talk.

In addition, this incident has also caused another impact, which is to make Chinese companies realize that Indians are easier to cheat, and when they do business with Indians in the future, they will definitely ask for a price!

...

Oakland, California, USA, where the 2000 NBA All-Star Game was held.

Due to labor disputes, the last game of the NBA was suspended for a time, and finally completed the entire year in a shortened season.

Now that the labor dispute has been resolved, NBA games have returned to normal, and the NBA All-Star Game has resumed.

The lockout has brought huge harm to the NBA, at least in terms of commercial value, and the team owners have also made a lot of money, so NBA commissioner David Stern hopes to use this All-Star Game, Bring the NBA back to its glory days.

The slam dunk contest has always been the top priority in the NBA All-Star Game, and it is also the most watched event.

It is also because of the lockout of the NBA that the NBA dunk contest has not been held for two consecutive years. The last slam dunk contest was when Kobe Bryant won the championship in 1998.

This year's slam dunk contest, the NBA also invited the defending champion Kobe Bryant two years ago, but Kobe did not participate. But the slam dunk contest has never lacked outstanding young people. For example, in this year's dunk contest, Carter, McGrady, Francis, Stackhouse and others participated.

In the player's locker room, Carter took out a pair of brand-new sneakers from his bag, which immediately attracted the attention of other players.

Vince, how come I haven't seen these sneakers of yours! Are they the latest? They look so cool.

' Francis asked.

There are many stars in the NBA who like to collect sneakers, and Francis is one of them. In the future, he will collect a lot of out-of-print sneakers.

Carter replied: This is the signature boots prepared by the sponsor for me, and it is planned to be released after the All-Star Game!

Signature boots! Francis had an envious expression on his face, and then he asked, Is this shoe named?

Yes, they called this sneaker 'Demigod', Carter replied.

Demigod? I thought it would be called a UFO! Francis said with a smile.

At that time, Carter didn't have the nickname of half-human and half-god, but because of his physical fitness, he often flew over the rebounds, so fans affectionately called him UFO.

As for the title of half man and half god, it was first called by O'Neal.

Carter nodded: Yeah, I don't understand why it was named. It reminds me of Hercules in mythology, but I don't seem to have anything to do with that guy.

Hercules is Hercules, a hero in Greek mythology. He is the illegitimate son of Zeus, so he has the blood of a demigod. When Westerners mention demigods, perhaps the first thing that comes to mind is Hercules.

This pair of new sneakers called Demigods quickly became the focus of the locker room.

After all, James Bond is a fashion designer, and he has always pursued the trend for the design of sneakers, so he leaped to basketball shoes, which looked more like a trendy product than traditional basketball shoes.

In the field of sneakers, some young brands often bring amazing products, but it is a big brand with a long history.

It is also for this reason that top brands such as Nike and Adidas often find some trendy brands to make joint models. The shoes are designed by the trendy brands, and the big brands only stick a label.

If the market response is good, then use the sales channels of big brands to make a lot of money. If the market response is not good, then the small brands will take the blame, and the big brands will not lose too much.

...

In the slam dunk contest, Carter received the most applause and cheers just during the introduction of the players.

In this year's NBA All-Star Game, Carter, as the ticket king, was lifted into the All-Star by fans, which shows how popular Carter was at that time.

From this year, until 2002, Carter was the vote king of the NBA All-Star vote. Even during this period, Jordan's comeback failed to shake Carter's status as the vote king.

It wasn't until the Lakers won three consecutive championships, which made Kobe Bryant's popularity soaring, that Carter lost the 2003 ticket king, but in 2004, after the Lakers entered the reconstruction, Carter immediately regained the NBA All-Star ticket king.

If it weren't for the huge base of Chinese fans, the ticket king in 2005 and 2006 might have been Carter's.

In those two years, Chairman Yao was flourishing in the NBA. With the blessing of Chinese fans, Chairman Yao won the NBA's vote king for two consecutive years.

Therefore, in the first five years of the 21st century, the most popular star in the NBA was none other than Carter.

And this slam dunk contest in 2000 was the battle of Carter's gods, and the strongest slam dunk king was born here.

This time, Carter's opponents are also very high-quality, not to mention his cousin Tracy McGrady, the rookie Francis' physical fitness is bursting, Stackhouse was a top spring man in high school, and Ricky Davis is also well-known 's buckler.

However, when Carter's first 360-degree windmill was successful, the game seemed to be over.

In the following three dunks, Carter successively demonstrated the 180-degree turn around the backboard and the windmill dunk, the cooperation with Tracy McGrady's mouth, and the double-handed dunk, and successfully won the slam dunk contest championship.

When Carter picked up the dunk contest trophy, James Bond in front of the TV opened a bottle of champagne and cheered.

Hahaha, the 'Demigod' sneakers are going to sell out soon!

...

Carter's signature sneaker was an instant hit, as James Bond cheered. The day after the slam dunk contest ended, Feiyue's flagship store flooded with customers to buy Carter's signature sneakers.

However, the sneaker is not yet available, and fans will have to wait until Monday.

Even on Monday, this demigod sneaker is still on sale in limited quantities!

This shows that it is using the routine of hunger marketing.

However, this trick is very effective. Because the sneakers are sold in limited quantities, it has attracted more people to rush to buy them.

Carter's popularity, coupled with the limited sales strategy, made this demigod basketball shoe a phenomenal hit in the United States overnight.

Feiyue's chain stores are all full of customers who are waiting to buy half-length sneakers. Even if they can't buy them on the same day, they can make an appointment first and pick them up directly after they arrive.

The entire Feiyue brand has also greatly improved brand awareness.

Historically, Carter participated in the slam dunk contest that year, wearing a pair of AND1 shoes.

Although Carter was still carrying the Puma contract at that time, the Puma shoes were too inexperienced to wear, and Carter had refused to wear Puma shoes to participate in the game.

So Carter began to try on various brands of sneakers, and was finally attracted by AND1's Tai Chi sneakers, so he wore a pair of red and white Tai Chi and participated in the slam dunk contest.

Under the blessing of Carter, this shoe has undoubtedly become a popular model, and it has also become the flagship product of the AND1 brand. And1 also once became the top five sports brand in North America.

To this day, AND1 still relies on the cold rice of fried Tai Chi sneakers to stabilize its sales.

But unfortunately, AND1 did not keep Carter, and Carter was eventually poached by Nike.

At that time, Nike had high expectations for Carter, and handed over the shox technology that Nike had worked hard to develop for more than ten years to Carter for promotion. This is the famous Nike bb4 sneakers.

The last person who received such treatment was the great god Jordan. At that time, Nike had just launched the air cushion technology, which was promoted by Jordan. Since then, it has established the status of Nike as the industry leader.

The bb4 sneakers are really popular, but the half-human half-god found that the part of his half-human turned out to be the knee!

The knee injury greatly affected Carter's ability to fly. Carter's data began to decline. It is also because of this reason that Nike's shox technology has been questioned. Any immature shox technology is the reason for Carter's knee injury.

In the end, Nike also decided to terminate the shox project. Perhaps this also shows from the side that the shox technology does have security risks.

Now Carter is the spokesperson of Feiyue, and the popular basketball shoes have also become the demi-god of Feiyue.

...

Dyson joined Nike in 1979. He started as a store manager and is now an executive of Nike. He holds several positions in sales and operations and is also one of the strong competitors for the future president of Nike.

At this time, Dyson's car was driving through the business district of Los Angeles, just passing by Feiyue's flagship store, and then saw a long queue in front of the door.

Feiyue Sports? Is it the sports brand that just appeared in recent years? There are so many people lining up? Are they doing some promotions? Dyson said with a frown.

The assistant sitting in the front row replied immediately; Sir, these people are all snapping up a basketball shoe, the pair that Vince Carter wore in the slam dunk contest. These shoes are very popular recently, and they are sold in limited quantities. , so you need to queue up to buy it.”

Limited sales? It's nothing more than a marketing strategy! Dyson curled his lips in disdain, and continued; But Vince Carter has such a high popularity, I did not expect it. I remember Carter was at Puma before. Was later poached by this Feiyue Sports?

That's it. The assistant continued, Sir, are you interested in Carter? Would you like me to send someone to contact Carter?

Dyson frowned and thought, seeing Carter's popularity, he really wanted to sign Carter to Nike.

After pondering for a while, Dyson said, Send someone to test Carter's tone first to see if it is possible to dig him into Nike.

Okay sir, I'll send someone to do it right away. Help said.

Dyson looked at the crowd lining up outside the window again, and said, The rise of this leap sports in the past two years is indeed quite ferocious. Before you know it, it has already gained a high reputation.

The driver and assistant replied; The spokespersons signed by Feiyue Sports in recent years have been relatively successful. I remember when Feiyue Sports spent 10 million US dollars to sign high school Kobe Bryant, everyone laughed at them.

Now Kobe Bryant is not only the star of the Lakers, but also has been selected as an All-Star in a row. The Lakers have a very good record this year and have a chance to hit the championship.

If Kobe can lead the Lakers to two or three championships, it will be the most successful commercial endorsement in sports history, perhaps second only to when we signed Jordan.

Later, Tracy McGrady, who was signed by Feiyue Sports, is still a substitute, but after all, he is only 20 years old, and there is still a lot of potential to be tapped.

If Tracy McGrady can maintain his current progressive posture, he is likely to enter the All-Star. As long as Tracy McGrady can be selected as an All-Star, then this signing of Feiyue is a big profit.

The other is that they took Vince Carter from Puma last year, and it's been less than a year now, and that investment has paid off handsomely.

Carter is the all-star vote king, and gave an amazing performance in the slam dunk contest, he has embarked on the road of superstar, maybe it is possible to become the next Jordan!

Dyson nodded: Carter's potential is indeed shocking. In fact, we were also very interested in Carter back then, but we were one step ahead of Puma. Now it seems that it is indeed a mistake to not win Carter.

However, Feiyue Sports' selection of spokespersons is indeed very accurate. It seems that we need to pay more attention to this in the future. Once they are young players who are favored by Feiyue Sports, we must also pay more attention.

If it is really a potential new star, you might as well dig it directly at a high price. They are a second-tier sports brand, no matter how hard they fight, they will never be able to win our Nike!

...

James Bond is also on the phone with Li Weidong.

Boss, your judgment is very accurate. We launched Carter's signature sneakers after the slam dunk contest. It is indeed the best time. Now the sales of this sneaker are very hot, and maybe it will become the national sneaker sales champion this year!

James Bond paused, then said: In addition, I have sent the information of this year's potential rising stars to your e-mail, this is only preliminary scouting information, after the end of the NCAA March Madness, I will still I'll give you the details.

Li Weidong replied: I have seen that list, and there is no potential guy. On the Lakers side, the team has adapted to the triangle offense system, and O'Neal and Kobe have become more and more tacit. This year's Lakers have a good chance of winning a championship, so we're going to focus on Kobe Bryant.

The 2000 NBA draft was a very watery session. Among the players in this session, there were only three All-Stars in total.

Several of the more talented players, all glass guys, had their talents completely destroyed by injuries. And most soon disappeared into the NBA. There are only a few sixth men who have continued a relatively long sports career.

The NBA draft has always been like this. After several draft years, it is bound to usher in the draft year. Good young people either ran in the first few years or waited two years to run.

So every year after the draft year, there will always be parallel imports of all members of the team for one or two sessions.

Just listen to James Bond continued: Boss, there is one more thing to report to you. Carter's agent inadvertently revealed to me that Nike, Adidas and Reebok have all sent people to contact him.

Inadvertent disclosure? I think it was revealed intentionally! Li Weidong asked with a smile.

It should be intentional. According to Carter's agent, Nike and Adi contacted him tentatively to ask Carter's price. They want to dig Carter! James Bond said.

Li Weidong thought about it and said: Carter turned his head from Puma and let's leap to sports. He should not change jobs again in a short time. For players, frequent replacement of sneaker sponsors also has an impact on reputation. Carter's agent People do this just because they want us to give Carter more resources to tilt!

I think so too, but I think we have to guard against this kind of thing. Nike, Adidas, Reebok are all big companies, and their strength is much stronger than us. If we really want to compete for spokespersons, we are probably not opponents. ” James Bond continued.

Yeah, it's essential to be defensive! Li Weidong murmured, but he was wondering if he should be stronger first and find an opportunity to ruthlessly pit these big brands.

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