Chapter 673 Test the waters in the Thai market

The figure of the women's volleyball team appeared on the TV, and at the same time, the heavy narration sounded: We have been brilliant, and we have been down...

The one-and-a-half-minute advertisement looks more like a movie trailer. At the end of the advertisement, when the women's volleyball girls won the Olympic gold medal, they hugged each other and cried, which made the blood boil. I felt a deep emotion.

This is a tailor-made advertisement for the Chinese women's volleyball team.

This advertisement does not promote a certain product separately, but adopts an implanted model to carry out a wave of overall publicity for puppy electrical appliances. However, the ad force is still full.

The purpose of this advertisement is not to sell products, but to promote the brand.

For Chinese sports, the women's volleyball team has a special meaning, and it is no exaggeration to say that it is second only to the national table tennis.

Especially for those who have experienced the women's volleyball team in the 1980s for five consecutive championships, the words Chinese women's volleyball are a belief that cannot be expressed in words!

After many years, the Chinese women's volleyball team has once again stood at the top of the world, and it has made a shocking reversal of the second and third, which is enough to touch every Chinese.

This positive endorsement image has obviously greatly improved the image of the brand.

The previous Olympic champions have promoted the products of Puppy Electric, while the women's volleyball team is to enhance the overall image of Puppy. It can be said that Puppy Electric uses this Olympic Games to come to a full range of brand promotion.

In the agricultural machinery test field, a technician was pushing a small rotary tiller. Wherever the rotary tiller passed, someone immediately stepped forward to measure the soil condition.

Ni Guilin wore a straw hat, a short-sleeved coat, and his trousers were rolled up to his knees. He looked like a farmer, not a doctor.

The only thing that doesn't go with this outfit is probably the pair of glasses on his nose.

I didn't expect that the transmission device was conquered by Chief Engineer Ni so quickly! Li Weidong said with some pride.

I heard that it all depends on the R\u0026D direction set by the chairman! Yue Anquan next to him directly gave Li Weidong the credit.

Li Weidong laughed, and then said: I just said, you can try the drive shaft, and Chief Engineer Ni directly combines the drive shaft and gears to create such a drive system, the performance is better than simply using gears or drive shafts. Much better and more stable.

And he also made some additional improvements. For example, the built-in clutch installed in the small agricultural machine is very good. It can be divided into fast and slow gears, reverse gears and neutral gears. It will be more fuel-efficient to operate, and it also improves the performance of the product. and security.

After all, Ni Guilin is a person who can develop a cotton harvester. In terms of scientific research ability, he is naturally the top in China.

If this kind of talent continues to stay in the Agricultural Machinery Research Institute for 20 years, and then can get a good position in terms of qualifications, it will just waste a lot of good youth.

Now that he has come to Fukang Agricultural Machinery, he has not wasted his strong scientific research ability, and he can get dividends every year. It can be said that scientific research can make money without delay.

Yue Anquan went on to say: My friend in the agricultural machinery department said that Thailand will resume the holding of agricultural expositions, including agricultural machinery exhibitions. Do we want to mix and match?

Agricultural Expo in Thailand? Is it large? Li Weidong asked.

At least it's the largest agricultural expo in ASEAN! Yue Anquan went on to say: Thailand is a big agricultural country, with more than 70 percent of the population being agricultural, and compared with other ASEAN countries, Thailand's agriculture is relatively developed.

This agricultural expo in Thailand began in the early 1990s, when Thailand's economy began to take off, its industry began to grow rapidly, and a number of agricultural machinery enterprises were born.

Therefore, at that time, Thailand held this agricultural expo, mainly to promote Thailand's agricultural products to Japan, Singapore, South Korea and other places, as well as other ASEAN countries, to promote the agricultural machinery of local Thai enterprises.

After the outbreak of the Asian financial crisis, Thailand's exports have been hit hard.

A lot of agricultural machinery companies in Thailand went bankrupt, so Thailand stopped hosting this agricultural expo.

In recent years, Thailand's economy has been slowly recovering, so we plan to resume this agricultural expo, but there are not many agricultural machinery enterprises left in Thailand, so we came to China and invited our Chinese agricultural machinery enterprises to participate in the exhibition.

Of course, people will not invite us for no reason. Thailand also hopes that our country can import more agricultural products from Thailand, such as rice and rubber.

I have also done some market adjustments. Thailand's agricultural machinery imports account for more than 60%, and even many basic agricultural machinery, such as four-wheel tractors, need to be imported.

Moreover, Thailand has just recovered from the Asian financial crisis, so it should not have so much money to buy expensive agricultural machinery like American and Japanese companies. The price of agricultural machinery in our country is cheap, which is suitable for the market of developing countries like Thailand.

Is Thailand's main crop still rice? Li Weidong asked.

There are also crops such as rubber, tobacco leaves, coffee, sugar cane, coconuts, etc. Yue An An went on to introduce: In addition to conventional four-wheel tractors, the agricultural machinery required in the Thai market is mainly rice planting machinery.

In addition, Thailand also has a large demand for agricultural products processing machines, such as livestock, beef, dairy products processing machines, as well as coffee, rubber, sugarcane and other economic crops processing machines, as well as pesticides and pesticides spraying machines. Very marketable.

Li Weidong thought for a moment and said: If we go to Thailand to participate in the exhibition, we still have to come up with some products suitable for Thailand and the ASEAN market.

Machinery related to rice planting is definitely the first choice. For rice harvesters, we can't compare to those agricultural machinery companies in the south. After all, they have a wider area of ​​rice planting.

But the rice rotary cultivator can be tried. The small agricultural machine we just developed can be used as a rice rotary cultivator by replacing the paddy field wheel for rice rotary cultivating. Just took this new product to the Thai market to test the water.

I think so too. Yue Anan continued: I'll tell Chief Engineer Ni in a while and ask him to do more research and development improvements for paddy fields, so that we can go to Thailand to participate in the exhibition!

During the Asian financial crisis that year, Thailand was devastated and it took several years to finally recover.

The Asian financial crisis has dealt a considerable blow to Thailand's industry.

Thailand's industrial base is already weak, and a large part of it is invested by Japan. After the outbreak of the Asian financial crisis, Japan's comprehensive withdrawal of capital directly caused more than half of Thailand's industry to collapse.

Moreover, many industrial raw materials in Thailand need to be imported. The collapse of the Thai baht has also directly hindered the import of industrial raw materials by enterprises, and the industry is even more finished.

Before the Asian financial crisis, there were some agricultural machinery enterprises in Thailand, but most of them collapsed during the Asian financial crisis, which also made Thailand's agricultural machinery rely heavily on imports.

Larger ones like combine harvesters, smaller ones like rice threshers, and even four-wheel tractors often used in agriculture, Thailand needs to import from other countries.

Thailand can only manufacture simple machinery such as water pumps, or some inefficient agricultural machinery.

For example, some rice processing machinery, the quality of local production in Thailand is relatively poor, and the processed rice will be more broken, which affects the quality of Thai rice, so it is necessary to import equipment from abroad.

In the 1990s, the agricultural machinery market in Thailand was almost monopolized by Japanese agricultural machinery. Of course, because the price of Japanese agricultural machinery is relatively expensive, most Thai farmers must not be able to afford it, so Thailand's agriculture is still a lot of labor input. intensive industry.

If Thailand wants to develop industry, it must let the agricultural population leave the land and come to the city to work in factories, which requires the use of agricultural machinery in agricultural production to replace human labor.

But agricultural machinery in Japan is expensive and expensive. Farmers can’t afford agricultural machinery, so they can only continue to farm with manpower, and manpower farming will not allow labor to be put into industry, industry will not develop, and Thailand will not be able to create itself. If you can't build your own agricultural machinery, you have to rely on imports, and imported agricultural machinery is too expensive...

It seems to be stuck in an infinite loop.

In fact, many Southeast Asian countries are wandering in this endless cycle. Over time, the country will not develop.

After the Asian financial crisis, Japan gradually declined, and Chinese manufacturing began to rise. Low-cost Chinese agricultural machinery quickly occupied a place in the market of ASEAN countries, and ASEAN countries also became the main export market of Chinese agricultural machinery.

In Thailand in 2004, GDP finally returned to the level before the Asian financial crisis. Of course, this is only a numerical recovery. If inflation over the past few years is included, Thailand's economy in 2004 was not as good as it was before the Asian financial crisis.

The scale of this agricultural expo is very large, of which the exhibition of agricultural machinery is only a part of it, and more of it is the exhibition of agricultural technology, as well as the exhibition and sales of agricultural products.

This part of agricultural technology is mainly based on American and Japanese companies. For example, American companies have brought excellent seeds, while Japanese companies have many new cultivation technologies and improved crop varieties.

Japan has always been a world leader in crop improvement, and many of the most popular fruit varieties in the country in the future will be improved from Japan.

It's just that domestic farmers just blindly pursue yield for economic interests, while ignoring the management of crops, resulting in a decline in the quality and taste of agricultural products.

Moreover, after a variety of crops is on fire, farmers will swarm to plant this crop and blindly expand the planting, which can easily cause the price of agricultural products to plummet.

The quality has deteriorated, reducing consumers' desire to buy; the increase in output will lead to oversupply of agricultural products.

These two factors add up, and it is easy to make the popular products become the stalls that no one cares about in two or three years.

Many agricultural products are not easy to preserve, especially fruits, which must be eaten immediately after picking, otherwise they will rot. Once the mature agricultural products cannot be sold, it is the farmers who lose.

For example, Sunshine Rose Grape is a recent case. In the past two years, Sunshine Rose Grape can be bought in many small supermarkets, and the price has become cheaper, but the quality has also dropped like a roller coaster, and the taste is better than the first two. Years have gone by.

Thailand's climate is more suitable for growing fruit, so Japanese companies have brought many improved fruit varieties. It's just that Japanese fruit varieties, like their agricultural machinery, are all expensive!

American agricultural companies have also been eyeing the Thai market for a long time. Agricultural companies such as Monsanto are all predators that eat people without spitting bones.

It’s just that Thailand has a long history of rice cultivation. Thailand’s rice seeds are self-sufficient, and Thailand has already formulated regulations for Thai fragrant rice. It is difficult for American agricultural companies to control the seed market in Thailand.

The part of agricultural products exhibition and sales is the home field of ASEAN countries.

Among the ten ASEAN countries, except Singapore and Brunei, all are agricultural countries, and the export of agricultural products is their main source of foreign exchange.

This time, when Thailand held an agricultural exhibition, other ASEAN countries also came to bring their own agricultural products, and their customers were mainly Japan, South Korea, Australia and other relatively wealthy countries around ASEAN.

The agricultural machinery exhibition area is mainly based on Chinese enterprises. In addition to Thais, there are also members of other ASEAN countries.

Although the quality of Japanese agricultural machinery is good, the price is too expensive. ASEAN countries are generally poor, and farmers do not have much money, so they are still more sensitive to prices.

In the indoor exhibition hall of the agricultural machinery exhibition area, due to the large number of exhibitors, the places allocated to each company are not large. A larger booth can place about four medium-sized tractors, and a smaller booth can also place two.

Large-scale products such as large tractors or combine harvesters are only placed outdoors.

However, there are not many such large-scale agricultural machinery. The bigger the thing, the more expensive it is. ASEAN countries are generally poor and cannot afford such large equipment.

In the exhibition area of ​​Fukang agricultural machinery, there are all small and micro agricultural machinery, and the hand-push rice rotary tiller is the main product.

Li Weidong looked at the gadget in front of him with satisfaction. Although this machine is small, it has all the internal organs and all the functions it should have.

At this moment, a voice sounded from the side: Chairman Li, you have come to Thailand in person!

Dong Song, long time no see! Li Weidong greeted with a smile.

The other party looked around and asked, Didn't Yue An An come with you? He is your general manager, so why should he come to the opening ceremony?

Mr. Yue is tomorrow's plane. Li Weidong replied.

This Song Dong is Song Chengde, chairman of Dayang Machinery Group.

The predecessor of Dayang Machinery Group, Dayang Machinery Factory, was the old owner of Yue Anan.

When he was still in Dayang Machinery Factory, Yue Anan and Song Chengde competed for the next factory manager, so the relationship between the two was not harmonious.

Later, Yue An'an had a better chance, and Gao was promoted to a ministry appointment, and the next factory director naturally fell on Song Chengde's head.

Later, Yue Anan was dug into the Fukang project by Li Weidong, Yue Anan and Song Chengde became the head of the enterprise, and they were always on the tip of the needle.

When Fukang Engineering was engaged in a cotton harvester, Yue Anan and Song Chengde also made a bet, but Song Chengde lost for a while, and he was very embarrassed.

For a long time since then, Song Chengde saw Yue Anan and walked around deliberately, for fear of being ridiculed by Yue Anan.

Li Weidong knew the grievances between Yue An and Song Chengde. Now Song Chengde actually came to look for Yue An, which made Li Weidong feel a little strange.

This Song Chengde, who suffered a loss and lost face last time, dared to come over this time, should he have got some new trump cards, and want to regain a city in front of Yue An! Li Weidong secretly thought.